© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Organize Your Entire Marketing LifeMarketo Programs – Better than sliced bread!
Page 2© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Meet Your Speakers
Jono SchneiderRevenue ConsultantMarketo
Theresa VuSenior Product Marketing ManagerMarketo
Page 3© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Part 1
Easy Stuff
Page 4© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Page 5© 2012 Marketo, Inc. Marketo Proprietary and Confidential
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There is a better way
Programs
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Look!
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Look!
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Look!Everything in one place
Page 10© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Tokens
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Look!Look!
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Look!
Page 13© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Look!
Page 14© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Look!
Page 15© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Cloning
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Look!
Page 17© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Look!
Look!
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Review
Page 19© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Look!
Look!
Look!
Look!
Page 20© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Why Programs?
Everything in one Place Tokens Cloning
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Part 2
Cool Stuff
Page 22© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Look!Success
Page 23© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Define
Page 24© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Look!
Page 25© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Deploy
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Look!
Page 27© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Look!
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Decode
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Look!
Page 30© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Look!Success!
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Review
Page 32© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Look!
Look!
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Why Programs?
Define Success Deploy Program Decode Results
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Part 3
Slick Stuff
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Analysis
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Look!
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Influence
Page 38© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Look!
Page 39© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Attribute
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Look!
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Review
Page 42© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Why Programs? Everything in One Place Tokens/Cloning Define/Deploy Success Track Marketing Impact
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Part 4
Easiest Stuff
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Don’t…
…Build It Alone…
…Ever Again!
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Look!
Program Library
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Marketo Program Exchange
• Sandbox • Sandbox• Marketo • Free trial• Agency • Customer
Subscription A Subscription B
To
• Sandbox• Production• Customer• Production• Customer• Customer
Page 47© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Marketo Program Library
Marketing Best Practices Delivered through Pre-Built Verified Programs
© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Best Practices
Knowledge and Ideas
Community
Consultants and
ExpertsIntegrated Solutions
MARKETO PLATFORM
System of Record
Workflow Engine
Time-Series Analytics Engine
Extensible Network
Simplify. Share. Succeed.
Lead Management
Inbound Marketing
Sales Insight
Closed-Loop Reporting
Social Marketing
Page 49© 2012 Marketo, Inc. Marketo Proprietary and Confidential
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