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Outreach through Social Media & Beyond

Joshua RyfCommunications Director

Wisconsin Board for People with Developmental DisabilitiesOct. 11, 2013


Social Media Advantages• Easy to set-up and use

• Instantaneous

• Build your brand

• Engage

• (Usually) free or cheap


How Can Social Media Help You?• Maintaining relationships with donors

and volunteers

• Recruiting new volunteers

• Sharing your nonprofit’s successes including stories and pictures

Source: Wired Impact


Source: Nonprofit Tech for Good

56% of online supporters say compelling storytelling is what motivates them to take action


How Can Social Media Help You?• Increasing attendees by promoting

upcoming events

• Driving traffic to specific pages on your website

• Increase fundraising efforts

Source: Wired Impact


Source: Nonprofit Tech for Good


Standard Features of Social Media• Define who you are

• Brand your organization

• Post content

• Others can follow your organization and like, share and comment on your content


FacebookWorld’s most popular social networking website

Content: status, links, photos, videos

Apps

Ads and promoted posts (a.k.a. sponsored)

Insights



Insights: Overview


Insights: People


Insights: Posts


Facebook Tip #1:

Schedule your posts for high-traffic times



Facebook: FYI1.5 billion users

53% female, 47% male

Highest traffic: mid-week between 1 to 3 p.m.

On Thursdays and Fridays, engagement is 18% higher.Source: Zephoria


Facebook Tip #2:

Use a cheat sheet when building your page…or any social media

platform


Source: TentSocial



Twitter

140 characters

Real time/immediate

Content: tweets, links, photos, videos

@usernames

#hashtags




Twingo (Twitter Lingo?)

Tweet

ICYMI

RT

MT

Source: Twittonary.com


Twingo (Twitter Lingo?)

Tweet – a post on Twitter

ICYMI – in case you missed it

RT - retweet

MT – modified tweet

Source: Twittonary.com


Twingo Quiz

Attwicted

Tweetup

Twama

Twictionary

Source: SocialTimes and Twictionary


Twingo Quiz

Attwicted – addicted to Twitter

Tweetup – when Twitterers meet in person

Twama – Twitter drama

Twictionary – a Twitter dictionary

Source: SocialTimes and Twictionary


Hashtag tool:

#tagboard



LinkedIn

Company Pages

Groups

Board Member Connect



YouTube Nonprofit Program

Tell your story with videos

Donate button

Community forum

Video: http://youtu.be/YpKAtk5C0lM

http://youtu.be/YpKAtk5C0lM

http://youtu.be/YpKAtk5C0lM



Instagram

Online photo sharing network

Mobile

Turns ordinary people into professional photographers – filters, framing, etc.

15-second videos



Pinterest

Pin an image or a video to a board (similar to “liking” or “favoriting”)

Pins are organized and shared by topic on a board

Doesn’t have to be your content

Females: 5Xs more than males



Social Media Management

Post to multiple platforms simultaneously

Schedule your posts

Monitor your platforms

One-stop shopping for analytics






Email Marketing

Email templates

Manage subscriber lists online

Spam filters

Reports


Source: Groundwire


MailChimp Forever Free Plan

Send 12,000 emails/month to up to 2,000 subscribers




Google Apps for Nonprofits

Google Ad Grants

Google Analytics

Google+

YouTube for Nonprofits


Strategies

Select a tool

Develop a policy

Content: what can you leverage?

Develop an editorial calendar

Increase engagement; attract followers

Never stop learning!

Thank you for attending!

Joshua [email protected] Director

Wisconsin Board for People with Developmental Disabilities

mailto:[email protected]