Agriculture in America’s Cities and Towns
Gary Matteson, Farm Credit Council
get ready for urban farming
limitedspace
Economic sustainability is included in a triple bottom line
Organize ideasDetermine directionSet goals to measure progress
Mission: To grow fresh, healthy, safe, local food that benefits my community by demonstrating farming skills and good work ethics while providing some cash income.
People Financial Production Marketing
competing interests
crops in the ground vs. crops in the greenhouse
production for the market high point
between crops
population
finding roofs
Plan to Succeed
Mission
Keep records