© 2014 Euromonitor International

DATAGRAPHIC MARKETS OF THE FUTURE

Cuba

Top 20 CategoriesLargest Categories in Terms of Market SizeUS$mn 2013 and % CAGR 2013–18

0 50 100 150 200 250

0%

4%

8%

12%

16%

US$ million, 2013

% CAGR 2013–2018

K E Y I N D I C A T O R S

POPULATION ('000)

'000, 201311,266

CAGR 2013–20-0.1%

CONSUMER EXPENDITURE (US$ mn)

US$ mn, 201338,592

CAGR 2013–205.4%

STRENGTHS

» Starting to move towards market liberalisation

» Improving business environment

WEAKNESSES

» Subsidies for essential products

» Aging and declining population

» High level of government regulations

Key Industries

Beauty and Personal Care4.0%

Apparel0.6%

Consumer Appliances & Electronics1.0%

Tobacco2.8%

0 700

Home Care, Tissue and Hygiene7.1%

Packaged Food4.9%

INDUSTRYUS$ mn 2013

CAGR 2013–18

INDUSTRYUS$ mn 2013

CAGR 2013–18

Drinks10.3%

0 700

VENEZUELA

COLOMBIA

DOMINICAN REPUBLIC

HAITI

C O U N T R Y B A C K G R O U N D

Spirits

Beer

DairyCigarettes

Carbonates

Clothing

Confectionery

Consumer Appliances

Bakery

Canned/Preserved Food

Juice

Laundry Care and Bleach

Wine

Cigars and other Tobacco

Tissue

Consumer Electronics

Coffee

Frozen & Chilled Processed Food

Hair Care

Sweet & Savoury Snacks