Download pdf - Personal Branding workshop for Students VU

Personal Branding Workshop By Habit Of Improvement

Agenda

INTRODUCTION AND EXPECTATIONS

PERSONAL BRANDING EN BRAND ADVOCATES

• Key-Definitions

– Brand Advocates

– Personal Branding

– Followers

• Why we need a strong personal brand and what are the advantages

BUILD YOUR PERSONAL BRAND

EVALUATION AND KEY-REMARKS

16/11/2014 Personal Branding Workshop 2


• Excercise1


Personal Branding en Brand Advocates


Key-Definitions: Personal Branding


• You consider yourself as a brand, know what makes you unique and differs from others and have the guts to excel at an excellent level that you stand out positively.

• In short: Who are you

What do you stand for

Contribute this openly


Key Definitions: Brand AdvocatesV

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• Most Trusted Sources• Highly Influential• Massive Reach

The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics.

Key-definitions : Followers

• Followers are people who have an interest in your knowledge, product, person, or company

• Followers: Organic or Invited makes a difference

• Followers leave easy !



• People do business with people

• 71% off all CEO’s see their people as most important asset

• The are used as “avatars” for recruiting

• Corporate Branding starts from the employees. If they are not willing

to represent the Brand why would employees or partners do it?

• Personal starts at the TOP !


Excercise 2

Top Personal Brands


Nr 1: Personal Brand


Jamie Anderson TED Talk - Mahatma Gaga


What if ? Google !


Build your Personal Brand -


Build your Personal Brand

• Exercise 3

Work in groups of 3 for peer-coaching


Step 1 : Brand Discovery

Your self-impression

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How people perceive you?


• A personal branding brainstorm about who you are

• Determine your main values

• Consider what makes you unique

• how you want others to see you

• Define your target group

Step 2 : Brand Statement

Clear, Consistent and Authentic

• Throw everything from Step 1 in one sentence


http://personalbrandinguk.com/personal-branding-tagline-examples/

http://personalbrandinguk.com/personal-branding-tagline-examples/

Step 3 : Ask Feedback

• Do not be defensive

• Constuctieve criticism


Step 4 : Live your Brand

• Personal Branding Toolkit

Business Card ( Online & Paper) Resume / Cover Letter / reference document Portfolio Blog / Website LinkedIn Facebook Twitter Slideshare Video Resume / You Tube Personal Style Hootsuite Klout …


Step 4 : Live your Brand

• When ?

• Differences in Media Channels ?

• What are the dangers ?


Evaluation and Key-Remarks


Eentje om af te sluiten
