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“Focus obsessively on ge0ng to product/market fit”
Mark Andreessen
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“Very Disappointed” Recommenda@on
More than 40% Focus on reten@on cohorts, start transi@oning
Less than 40% Keep itera@ng product, posi@oning, and targe@ng
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Hook Promise
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Addi@onal ques@on for “Must Have” Users
First Open Ended Then Narrow Down
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Hook Promise
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Improves… - Habit - Loyalty - Referrals - Sales
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Hook Promise
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