MISSION
Our mission is to cause the effect. The state which our leaders fight for is my state where I ,my brothers and my family live .We bring our diverse skills and commitment for one cause “ JAGAN MOHAN REDDY GARU “ CM of ANDHRA PRADESH 2019 “ Every vote Counts “
VISION “ NO TWO CAMPAIGNS ARE SAME “ . We approach each campaign very differently and start our research
very fresh “What is your story “ “What are your strengths “ “What are your drawbacks” We find a purpose & we will drive it as a mission We will enhance truths about yourself that will point you in right
direction
BRAND CULTURE GRASS ROOT
ACTIVATION
CONSUMER CAUSE
Four Pillars
STRATEGY DIGITAL
ADVERTISING
PUBLIC RELATIONS
(P R)
YSRCP Political team
STRATEGY
MOVEMENT BUILDING A message can be powerful , a movement can’t be ignored , sometimes you need take cause directly to streets. Building movements by engaging grass root supporters
Branding We will help to define “Who you are “,”How you fit in memorial “ We build a common platform for the brand to go into people “CONNECT YOUR CAUSE TO CAUSE-MOST POWERFUL” “SINGLE LINE TO CHORUS “
DIVISION OF CONCENTRATION
Y•CHITTOR •KADDAPA •KURNOOL•ANANATAPUR •NELLORE
S•PRAKASAM•GUNTUR•KRISHNA•W GODAVARI
R•EAST GODAVARI•VISHAKAPATNAM•VIZINAGARAM •SRIKAKULAM
DIGITAL
“Understanding & Influencing human behavior”
Web site
Design
Social strate
gy
Data Analysis
Micro -Targeting
20
10
43
25
Population
0-15 years 15-22 years 22-40 years 40+ years
Srikak
ulam
Viziana
garam
Visakha
patna
m
East G
odava
ri
West God
avari
Krishn
aGun
tur
Prakas
am
Sri Po
tti Sri
ramulu
Nellore
Y.S.R.
Kurno
ol
Ananta
pur
Chittoo
r0
1000000
2000000
3000000
4000000
5000000
6000000
We call Change
Total population Educated
ADVERTISING
“We help you to be in right place at right time “
Channel
Planning
Media partners
hips
Sponsored
Content
Message
development
PUBLIC RELATIONS (PR)
“What you say is How you say“Messag
e Development
Event planning
Speech
Writing
Content
Working Hours
A employee works for 9 hours daily Weekly 50 hours Month = 4*50=200 hours yearly =12*200=2400 hours =# 2500 hours
For 3 years 3*2500=7500 hours Presently ,34 employees in our team according to plan
which concludes 34*7500= 2,55,000 hours
Total 2,55,000 hours work for only one mission + extra peak time work during last 8 months
THANK YOU T.HEMANTH
BTECH,IIT BOMBAY