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EVOLUTION OF POPCULTURE
From POP to HIP HOP
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TELEVISION & LIFESTYLE
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80S - DD: THE SOLE PLAYER
Doordarshan - Monopoly of television in 80 s
Sho!s had nationalist fervo"r
DD !as i##ensely pop"lar as a advertisin$ and#ar%etin$ #edi"#
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TV EXPLOSION &ro# ' (hannel) !e s"ddenly had h"ndred srea(hin$ a re(ord a"dien(eA"dien(e *e$an to !at(h a #"ltit"de ofsho!s ran$in$ fro# forei$n to lo(al tore$ional
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A NEW REALITY Talent Sho!s and +eality T, the ne! trend in
ndian Television
Sho!s li%e +oadies *e(a#e noted for their
lan$"a$e and the *ehavior of the (ontestants Talent sho!s have *een a platfor# to!ardsstardo# for so#e
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EMERGING CONSUMERISMMore of savin$ ("lt"reCons"#ption !as fa#ily orientedWhere 80s !as a*o"t the fa#ily) today is
a*o"t the individ"al./i*erali ation and Television *oth e1posed
ndian s to a (ons"#er ("lt"rendian s *e$an to e#"late $lo*al spendin$
ha*its
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000S !UY !UY !UY E#er$en(e of the yo"n$ ndian!ith in(reased spendin$ po!erand $reater #ar%et a!areness
Mar%et !hi(h (aters to theneeds and de#ands of the yo"n$
ndian *"yer
The !ired-in ndian2 #a%e and *rea% aprod"(t !ithin a short ti#e
E#er$en(e of #all ("lt"re
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POPULAR IDEAS AND POPULARPEOPLE
Pop"lar ideas a#on$ yo"n$ ndianshave *e(o#e e#po!ered to spreadli%e !ild3re
What Shahr"%h 4han endorses sells.
Co#*ination of pop"lar tho"$ht and
pop"lar person #a%es for a s"((ess story
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MUSIC IN 80Sntrod"(tion
+evol"tion
/yri(s
n5"en(e
Cate$ories of M"si(
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Wide appealn(l"des e1tensive $enres
A((essi*ility
,ario"s festivals aro"nd the $lo*e6i$htlife
MUSIC-NOW
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MOVIES OF 80Sntrod"(tion
Trend Setter
Messa$e Convened
Cate$ories of Movies
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MOVIES-NOW7D 9D
:enres
/ar$er i#pa(t
Alteration in lifestyle
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S O C I A L
M E D I A
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WHAT IS
Social Media i s t he m eeting p lace bet ween people an d technology
It can take on many d ifferent forms, includingInternet forumsweblogssocial blogsmicro bl oggingpodcasts
pictures & videos
Social media is
SOCIAL
MEDIA
LIFEONLINE
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EVOLUTION OFSOCIAL
MEDIA
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00"
EVOLUTION OFSOCIAL
MEDIA
First Email Sent
Usenet
Geocities
THEGLOBE.COM
Youtube
Sk !e
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POPULARITY OFSOCIAL
MEDIAEarth Hour Meter Jam Rally
Gaming E-shopping and gifting Movie/Music download
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EFFECTS OFSOCIAL
MEDIA
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SOCIAL
MEDIA
EFFECTS OF
THE GOOD AND NOT SO GOOD
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THE GOOD AND NOT-SO-GOODSIDE OF
Po#$t$%Relationships an d conversation
Embrace you r pass ion and identity
Community, sharing, and conn ecting
Creativity a nd re-mix cu lture
N '(t$% Anonymity can endanger polari
Leak of p ersonal informationPiracy of Movies, software's, etc
Current lack of good lters creates probl em nding t he b est content
Spread of endangered an d u nwanted information
SOCIAL
MEDIA
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THANK YOUJinen Shah
Rehaam ShaikhZeeshan QureshiRohan ShanbhagPriyanka VemuriMukti Shah
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AC)NOWLEDGEMENT
DR. AHALYA SAMTANEYOUR CLASSMATESSTAFF MEMBERSWWW.GOOGLE/IMAGES
DISCUSSION FORUMS
http://www.google/IMAGEShttp://www.google/IMAGES