fashiondesignstylingpromotion/
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hémmily pagá
FASHION RIOTSFashion propaganda. Fashion designers using their status to inFluence political MoVe-Ments. Be proVocatiVe and Make a de-liBerate atteMpt to proVoke the estaBlishMent through Fashion. deliVer a Message through Fashion. What is your political uniForM?
FASHION RIOTS/ MOOD BOARD
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1. 20 years old, Rafael Yánez murdered in December 2009 / 2. “Mobile robbery area” warning sign, Venezuela / 3. Fashion designer Katherine Hamnett’s t shirts / 4. Venezuela’s flag / 5. Blackberry mobile
phone / 6. “Barrio Petare” Poor neighboorhood
Blackberry an early ticket to death
Alégre Sans NC font
FASHION RIOTS/ DEVELOPMENT
H&M plain white t-shirt Pencil Final political uniform
Venezuela is one of the most dangerous coun-tries worldwide with an enormous high rate for murders every year. Insecurity is a well-known word for Venezuelans, one of the most common problems happening everyday in the country is getting the mobile phone stolen and even shot to death. Blackberry mobile phone is the most wanted gadget for the robbers.
FASHION RIOTS/ FINAL PROJECT
Final outcome
INANIMATE OBJECTthe Way We consuMe has BecoMe More and More so-phisticated. Fashion has reMained one step ahead By deVeloping collaBorations With Brands/artists/product designers/hotels/recording art-ists/gloBal drink Brands. design a product/iteM to Be used in a Fashion Branding caM-paign FroM an eVeryday inaniMate oBJect.
INANIMATE OBJECT/ MOOD BOARD
Cardboard Black marker on white paper
INANIMATE OBJECT/ DEVELOPMENT
Aluminium paper
Shoulder pad jacket
Balmain original shapes
“Pierre Balmain” diffusion line S/S 2012
Interpretation for final design
INANIMATE OBJECT/ FINAL PROJECT
Advertising Campaign for Balmain
SOUND & IMAGEWe liVe in a Visual culture Where iMage is a key to an artist success as the Music they produce. the iMage is a Vital aid When attracting the consuM-er. artists Work hard to deVelop a recognisaBle style, a Brand Both With sound and iMage. identiFy an up & coMing artist in need to Breakthrough.
SOUND & IMAGE/ MOOD BOARD
English singer-songwriter Harry Mundy His debut album recorded in analog method
SOUND & IMAGE/ ARTIST
Fashion brand: AllSaints Spitalfields British High Street retailer
SOUND & IMAGE/ DEVELOPMENT
AllSaints Basement Sessions website
Harry Mundy video in AllSaints Basement Sessions - Photoshop
AllSaints Spitalfields / Harry Mundy
Harry Mundy on AllSaints basement sessions for emerging and established artists
New AllSaints official Youtube Channel for emerging artists.
SOUND & IMAGE/ FINAL PROJECT
PRODUCT YOUhoW are you going to introduce yourselF to the Fashion industry? Fashion innoVators haVe Found real success oFF the Back oF one genius press-graBBing idea. selF-proMotion. design a product proto-type and a presentation con-cept For this product, Which Will launch your career.
PRODUCT YOU/ MOOD BOARD
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PRODUCT YOU/ DEVELOPMENT
bag “NO. 1”
PRODUCT YOU/ FINAL PROJECT
Three handmade clutch bags
bag “NO. 2”
bag “NO. 3”
WORK PLACEMENTPROJECT 6poor design & layout is highly distracting & Makes eVen the Best ideas diFFicult to under-stand, Whereas good design lets ideas speak For theMselVes & creates a great First iMpres-sion. as Fashion-centric young crea-tiVes, you are Full oF ideas, opinions & experi-ences that are unique to you & your generation. your portFolio should coMMunicate Who you are & the quality oF your ideas. But, hoW eFFectiVely are coMMunicating your Vision?
WORK PLACEMENT-PROJECT 6/ MOOD BOARD
helloBLOW BLOW PRESENTS
ASGER JUEL LARSENASHER LEVINE
CLAUDIA LIGARIELEANOR AMOROSO
JANE BOWLERLIBERUM ARBITRIUM
MARYME-JIMMYPAULOLIVIA DEANE
ZYANYA KEIZERAURORA OZMA
smart/casual/presentableanswer the phone with “hello blow”make sure you know the client’sname and publication
04 | HELLO BLOW
WORK PLACEMENT-PROJECT 6/ DEVELOPMENT
Nouvelle Vague font
Alégre Sans NC font
Times font
Some polaroid pictures used of my experience with Blow PR
WORK PLACEMENT-PROJECT 6/ BUSINESS CARD
WORK PLACEMENT-PROJECT 6/ FINAL PROJECT
Work placement journal in a newspaper
Preview of the 16 pages journal
Presentation
P E R F U M EWe all use our senses eVery day to Be inspired, se-duced and reMeMBered. perFuMers haVe long used these poWers to create seductiVe and desir-aBle perFuMes. Fashion houses haVe neVer Been Far Behind on the curVe oF Fragrance , crea-tion oF Brand desire and loyalty, soMe oF theM only exist today through its Fragrance sales alone. originate a caMpaign For the launch oF a neW Fragrance perFuMe By a designer oF your choice. Who inspires you in the World oF Fashion? hoW Will you innoVate a Fragrance product to represent this particular designer?
PERFUME/ MOOD BOARD
PERFUME/ BOTTLE DESIGN
Acrylic glass used to make the bottles
Final perfume bottles
Quadruple box preview
Front side/quadruple box
Back side/quadruple box
PERFUME/ PACKAGING
PERFUME/ ADVERTISING CAMPAIGN
MIDDLESEX UNIVERSITYSECOND YEAR - 2011/2012
HÉMMILY PAGÁ