THE MOST
TRENDS FACING SMALL BUSINESSES IN 2011
A comprehensive research study by acid test marketing
#1 Danger: The CLUTTER Factor
Average consumer faced with
The consumer is hit with an average of
commercial messages per day!
commercial messages per day!
60,000,000 people are on the “Do Not Call”
Registry!
56% resist buying from companies that advertise “too much!”
0%
20%
40%
60%
80%
Ad-Blockers Resenters Resisters
Unreachable Consumers
OK, here’s the secret . . .
Select a narrow, specific
“ideal” target market and
communicate continually.
#2 Danger: Perceived Indifference!
Death
Move
Buy From Friend
Sold ByCompetitor
Price Too High
Perceived
Some disturbing facts . . .
Major corporations lose, and therefore must
replace, a good of their customers
every 5 years!
A typical company’s customers
leave at a rate of per year,
a figure that is increasing annually!
The good news is . . .
An average of of customers who
complain about an incident will do business
with you again you resolve their problem.
#3 Danger: Lagging Behind Web 2.0!
Now more than ever, it’s vital for companies to embrace not only the latest technologies, but crucial social networks, as well!
#4 Danger: Increasing Marketing Costs Decreasing Effectiveness
Cost
Effect
The law of Diminishing Returns!
In 2011 it costs more than as much as it did
in 1992 to reach prospective Customers.
In 2011 it takes to reach your buyer
where it only took 4 in 1992.
Therefore , in 2011 it costs
achieved in 1992.
#5 Danger: Increasing Competition Increasing Failures!
Over new businesses start every year!
More than within the first 2 years!
Lack of sufficient capital
Poor management skills
Lack of sales
Avoid Frustration!
3%
BUYING
Now
7% OPEN To It
30% NOT Thinking About It
30% Don’t THINK They’re Interested
30% KNOW they’re Not Interested
To Increase Your Odds of Success . . .
Don’t waste another dollar guessing at what works best.
Call today for a Business Assessment to identify your key leverage areas.
The Team of experts at will determine your Lowest Cost/Highest Returns
Sales and Marketing Strategies.
New Deck:
Allen’s Male Allen’s Female
Allen’s Male
Anna’s Male Anna’s Female
Anna’s Female
Nesting Anna’s
Allen’s Female
New Deck:
CLICK TO EDIT MASTER TEXT STYLES
© 2012 Crowdsourcing, LLC | [email protected] M.9.2.001 PAGE 2
INSIGHTS. RESEARCH. ADVISORY.
ABOUT THIS RESEARCH . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . 3
SUMMARY OF KEY MESSAGES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
1. INTRODUCTION AND METHODOLOGY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
2. MARKET GROWTH AND MATURITY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
3. WORKER TRENDS AND COMPOSITION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
4. CLIENT TRENDS AND DEMAND PROFILE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
5. PROVIDER STRATEGIES AND CAPABILITIES OVERVIEW . . . . . . . . . . . .. . . . .. . . . . . . . . . . . . . . . . . . . 33
APPENDIX. PROFILES OF PARTICIPATING CSP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . 50
TABLE OF CONTENTS
TABLE OF CONTENTS
CLICK TO EDIT MASTER TEXT STYLES
© 2012 Crowdsourcing, LLC | [email protected] M.9.2.001 PAGE 3
INSIGHTS. RESEARCH. ADVISORY.
1. INTRODUCTION AND
METHODOLOGY
2. MARKET GROWTH AND
MATURITY
3. WORKER TRENDS AND
COMPOSITION
4. CLIENT TRENDS AND
DEMAND PROFILE
5. PROVIDER STRATEGIES
AND CAPABILITIES
OVERVIEW
SECTION 1. INTRODUCTION AND METHODOLOGY
INTRODUCTION AND METHODOLOGY
This research provides data-driven insights on the CS market trends. Our analyses are based on the data collected through online survey of 32 crowdsourcing service providers, who answered more than 100 detailed questions. The survey was conducted under strict non-disclosure rules, hence all the data in in this survey is aggregated or averaged.
The participating providers represent a significant portion of the crowdsourcing market, collectively accounting for over 200 million tasks and more than 375 million dollars in revenues.
The sample of participating providers is very diverse. It includes representatives of all 5 categories of Enterprise crowdsourcing market (as defined by Crowdsourcing.org). These categories are: Expertise-based tasks Ideation tasks Micro-tasks Freelance services Software services
The participants also deploy different models of crowdsourcing service delivery, such as: Provider of crowdsourced workforce Facilitator of crowdsourced workforce Crowdsourcing platform vendor
To provide deeper market insights, where possible, we conduced our analyses separately for these crowdsourcing categories and models of crowdsourcing delivery.
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© 2012 Crowdsourcing, LLC | [email protected] M.9.2.001 PAGE 4
INSIGHTS. RESEARCH. ADVISORY.
37%
15% 16%
16%
16%
WE HAVE COLLECTED DATA FROM A DIVERSE SET OF 32
CROWDSOURCING SERVICE PROVIDERS
INTRODUCTION AND METHODOLOGY
Composition of respondents by CS
category Thanks to participation of 32 CSP we managed to assemble a sample of data that represents a significant part of the crowdsourcing market and allows us to draw data driven conclusions that reliably illustrate crowdsourcing market trends.
Our respondents represent all the key categories of the crowdsourcing marketplace, including: Expertise-based tasks Ideation tasks Micro-tasks Freelance platforms Software services
The conclusions in the report are based on the data representing over 200 million tasks, managed by the participating CSP. Majority of tasks were conducted on the micro-task focused platforms.
Source: Crowdsourcing.org, 2011
SOFTWARE SERVICES
EXPERTISE-BASED
FREELANCE
MICROTASKS IDEATION
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© 2012 Crowdsourcing, LLC | [email protected] M.9.2.001 PAGE 5
INSIGHTS. RESEARCH. ADVISORY.
CROWDSOURCING.ORG DEFINES FOUR CATEGORIES OF CROWD-
SOURCING USE CASES IN THE ENTERPRISE MARKET SEGMENT
SUMMARY OF KEY MESSAGES
Ideation-based tasks are completed by online workers engaged in the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that can be visual, concrete, or abstract. Ideation is all stages of a thought cycle, from innovation, to development, to actualization.
Expertise-based tasks are completed by online workers that are widely recognized as a reliable source of technique or skill, or accorded authority and status by their peers, or who possess knowledge based on a familiarity with someone or something that can include philosophy, facts, descriptions, information, and/or skills acquired through experience or education. It can refer to both the theoretical or practical understanding of a subject.
Micro-Tasks are short duration tasks completed by online workers. Micro-tasks require no specialized knowledge or expertise other than a basic level of comprehension and cognitive judgment
Software services include design, development, testing and user feedback gathering for programming code, software products and online applications. These services can be conducted by experts who possess specific skills or certifications; or users with no specialized knowledge or expertise.
Freelance services are performed by workers who are not committed to any particular employer long term and serve as independent contractors. Freelanced services usually have more flexible scope and are charged by the day, hour, a piece rate, or per-project basis.
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© 2012 Crowdsourcing, LLC | [email protected] M.9.2.001 PAGE 6
INSIGHTS. RESEARCH. ADVISORY.
140.80
214.90
375.70
2009 2010 2011
Enterprise crowdsourcing continues to demonstrate aggressive and accelerating growth. In our sample of the providers, revenues grew approximately 53% from 2009 to 2010 and then accelerated to approximately 75% from 2010 to 2011.
ENTERPRISE CROWDSOURCING CONTINUED ACCELERATING IN 2011
REACHING ~75% GROWTH, LARGELY DRIVEN BY INTERNET SERVICES
INDUSTRY
MARKET GROWTH AND MATURITY
Note: This growth analysis is conducted on the GROSS revenues of the CS providers, i.e., total monetary receipts from the CS clients. An alternative approach to measuring revenues would be through the NET revenues, i.e., total fees collected by the providers on all their transactions. We did not perform this analysis due to inconsistencies in the responses.
Crowdsourcing market revenue
growth 2009-2011
52.5%
74.7%
Source: Crowdsourcing.org, 2011
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© 2012 Crowdsourcing, LLC | [email protected] M.9.2.001 PAGE 7
INSIGHTS. RESEARCH. ADVISORY.
Note: for the purposes of this analysis we defined client segments as follows: Start-up companies and small businesses - companies with less that $10M in revenues Small Enterprise - companies with $10-100 M in revenues Medium Enterprise - companies with $100M - 1B in revenues Large Enterprise - companies with revenues in excess of $1B
Detailed analysis of the revenue by crowdsourcing category also reveals that the adoption pattern varies by category. Freelance companies are most dependent on start-ups as clients, followed by Software Services category. Ideation is focused primarily on Large and Medium enterprise segments. Expertise-based crowdsourcing is the most diversified in terms of target client segments, it exhibits almost equal share of every segment.
CROWDSOURCING MARKET REVENUE IS DRIVEN PRIMARILY BY SMALL
ENTERPRISES AND START-UPS, LARGE ENTERPRISES ARE ACTIVE IN
IDEATION
MARKET GROWTH AND MATURITY
Source: Crowdsourcing.org, 2011
24% 20%
81%
53% 31%
25%
30%
15%
13%
21%
35%
40%
3%
5%
23% 40% 10% 2%
30%
Large Enterprise (>$1B in Revenues)
Medium Enterprise ($100M - $1B in Revenues)
Small Enterprise ($10M - $100M in Revenues)
Start Ups & Small Businesses(<$10M in Revenues)
EXPERTISE-BASED
SOFTWARE SERVICES
IDEATION MICRO- TASKS
FREELANCE
0%
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INSIGHTS. RESEARCH. ADVISORY.
36.9
50.0
55.0
43.6
30.3
63.1
50.0 45.0
56.4
69.8 Average of Female Average of Male
59% MALE
41%
Gender composition of the workforce points out slight preference to male population (59% male vs. 41% female). This breakdown varies by CS category with most male workers preference observed in software services (reflecting the overall profile of the software industry) and more female workers in Micro-task category. Interestingly the Ideation category shows almost perfect 50/50 breakdown.
MOST CROWDSOURCING WORKERS ARE BETWEEN AGES 18
AND 40 WITH ~60% MALES
WORKER TRENDS AND COMPOSITION
Source: Crowdsourcing.org, 2011
FEMALE
EXPERTISE-BASED
SOFTWARE SERVICES
IDEATION MICRO-TASKS FREELANCE
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© 2012 Crowdsourcing, LLC | [email protected] M.9.2.001 PAGE 9
INSIGHTS. RESEARCH. ADVISORY.
Every company offers more than one quality control methodology. Worker assessment is the most prevalent one offered by more than 92% of the providers. Peer and expert review are also common at more that 80% of the providers. Multiplicity and injected testing are the lest preferable approaches to quality control, although they are still offered by more than half of the providers.
CSP OFFER WIDE RANGE OF QUALITY CONTROL METHODOLOGIES,
WORKER ASSESSMENT IS THE MOST COMMON
PROVIDER STRATEGIES AND CAPABILITIES OVERVIEW
Source: Crowdsourcing.org, 2011
92.3%
80.8%
80.8%
76.9%
57.7%
53.8%
% Of Quality Control Methodology
INJECTED TESTING (i.e., GOLD STANDARD)
MULTIPLICITY
WORKER PRE-QUALIFICATION
EXPERT REVIEW
PEER REVIEW
ONGOING WORKER ASSESSMENT/RANKING
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© 2012 Crowdsourcing, LLC | [email protected] M.9.2.001 PAGE 10
INSIGHTS. RESEARCH. ADVISORY.
•10 EQS
•Blur Group
•Capseo
•CloudFactory
•CrowdControl Software
•CrowdEngineering
•CrowdFlower
•CrowdSource
•CrowdTogether
•DesignRider
•Elance
•Freelancer
•ImageBrief
•LINGOTEK
•Lionbridge Technologies
•MediaPiston
•MobileWorks
•Mypitch
•New Dialogues
•oDesk
•PricingProphets.com
•Projektwerk
•Samasource
•ScriptLance
•Thinkspeed
•Trada
•Topcoder
•Twago AG
•Utest
•Userfeedback GmbH
•Voice123
APPENDIX. PROFILES OF PARTICIPATING CSP
APPENDIX. PROVIDER PROFILES
CLICK TO EDIT MASTER TEXT STYLES
© 2012 Crowdsourcing, LLC | [email protected] M.9.2.001 PAGE 11
INSIGHTS. RESEARCH. ADVISORY. PROVIDER PROFILE
Founded in 2009, USA
Sugath Warnakulasuriya, CEO [email protected] www.10eqs.com
10EQS provides high-quality, high-speed solutions to critical business issues via a consulting approach that taps into the collective expertise of the world.
BUSINESS HISTORY
10EQS was founded by McKinsey & Co alumni who seek combine traditional management consulting and problem solving methodologies with the reach of the internet to tap into deep expertise on-demand. 10EQS has built a Web 3.0 platform which supports online collaboration, problem structuring, crowd–solving, and end-to-end acquisition-to-fulfillment support for clients and experts. 10EQS now serves a wide range of industries across all regions, and has global sales and delivery presence including in North America, Europe, Asia and Latin America.
SUCCESS TO DATE
In the last 2 years, 10EQS has served 60+ top global companies in industries ranging from Financial Services, Industrials, Energy, Utilities, High-Tech, Telecomm and Media, in markets including US, Europe, Asia, Latin America, and Middle East/Africa. 10EQS has already become a critical business utility for some of the largest and most prominent companies in the world.
VALUE PROPOSITION
Market intelligence and insight
Competitive assessment Best practices Benchmarking Engage top experts
throughout the world and facilitate their collaboration to develop and deliver targeted, high-quality solutions across a wide range of industries and business functions, quickly and cost-efficiently.
CLICK TO EDIT MASTER TEXT STYLES
© 2012 Crowdsourcing, LLC | [email protected] M.9.2.001 PAGE 12
INSIGHTS. RESEARCH. ADVISORY.
ABOUT MASSOLUTION
Crowdsourcing.org is an initiative by massolution. This research has been produced by massolution, a unique research, advisory, and implementation firm that specializes in crowdsourcing solutions for private, public, and social enterprises.
We work with leading organizations to deliver crowdsourcing business models that access an on-demand, scalable workforce to deliver improved business performance and to drive product and service innovation and enhanced levels of customer engagement. Our team has experience working in large enterprise environments designing, implementing, and managing crowdsourcing initiatives.
CROWDSOURCING, LLC
Email: [email protected] www.massolution.com
Twitter: @Crowdsourcing_ www.crowdsourcing.org
New Deck:
Agriculture and State Development in the “Land Between the Rivers”
The Wealth of the Land
₪ Natural resources Tigris and Euphrates Rivers Fertile soil and abundant sunshine Wide variety of native plant and animal species Nearby mountains rich in metals, timber, and
semi-precious stones
Click for Map
Obsidian Carnelian Lapis Lazuli
Semi-Precious Stones Like . . .
Click for Map
Eridu … 1,700 Years of Temple Building
Diagram of Eridu with Temple
Complex
Abzu Temple of Enki, god of water and wisdom
Evidence of fish offerings
Click for Map
Early-Dynastic Period
₪ City-states worship 1 deity plus a common pantheon Pantheon headed by Enlil, king of the gods
₪ Burial Practices differ Commoners buried under floor in homes
Few grave goods Elites buried in cemeteries
Lavish grave goods
Click for Map
Gold Helmet
c. 2,400 BC
Silver Lyre
c. 2,500 BC
Gold and Carnelian
Necklace c. 2,400
“Scarlet Ware” Jar
c. 2,900 BC
Gold and Lapis
Dagger
c. 2,400 BC
Shell “Goat” Plaque
c. 2,400 BC
Excavation Site Royal Cemetery of Ur
Click for Map
Gudea of Lagash
Statuary displays an unprecedented realism
Hands
folded
in
serene
piety
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Palace of Zimri-Lim
₪ Multi-storied mud-brick and timber edifice ₪ Inner courtyards enclosed by multiple rooms ₪ Drainage systems ₪ Elaborate frescoes and tapestries ₪ Fortified throne room ₪ Multiplicity of administrative, religious,
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Click for Map
Palace of Zimri-Lim Excavation Site Click for Map
Remains of Palace Courtyard Click for Map
Halaf
Ubay
Nippur
Mari
Susa
Larsa
Isin
Karum Kanesh
Hattusa
Ugarit
Hover Mouse Over Button To Return
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When a tooth hurts, the dentist can make it all
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Don’t worry,
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Who has happy teeth?
I do!!
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© 2010 Purple Penguin Presentations
New Deck:
www.PrecisePortions.com
Ann-Marie Stephens
Ed Stephens
Portion Control Weight Loss
Dinnerware System
for
Health and Wellness Programs
Precise Portions © 2011
So What Is It?
Portion Control Plates, Bowls, and
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3
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4
But Really, It’s the Easiest Thing to Get Started.
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Health Care Costs
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5
0%
10%
20%
30%
40%
50%
60%
70%
20072020
Obesity RateAmong Adults
Health Care Costsfor Obesity RelatedConditions
CONGRESSIONAL BUDGET OFFICE: “How Does Obesity in Adults Affect Spending on Health Care? Economic and Budget Issue Brief” September 8, 2010
Why Does This Matter?
Lost Worker Productivity
6
0
2
4
6
HighProductivity Medium
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LOST DAYS PER EMPLOYEE IN 2009 (Unplanned Absences)
Watson Wyatt Worldwide – The Health and Productivity Advantage – Staying @ Work Study.pdf
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7
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11
12
Email or Call Us at: [email protected]
or call 866-591-DIET (3438) Ann-Marie Stephens
Ed Stephens
Visit Our Website:
www.PrecisePortions.com
Precise Portions © 2011
New Deck:
Stages of Development
Badarian Culture
•Ca. 5,500 – 3,800 BC
Naqada I
• (Amratian)
•3,800 – 3,500 BC
Naqada II
• (Gerzean)
•3,500 – 3,200 BC
Naqada III
• (Proto-Dynastic)
•3,200 – 2,950 BC
Early Dynastic
•2,950 – 2,575 BC
Old Kingdom
•2,575 – 2,150 BC
Click For Map
Naqada I (Amratian Culture)
Red pottery with shiny black
tops or geometric designs
Burials for commoners
much the same as Badarian
era – grave goods include
Pottery, jewelry, slate
palettes (for preparing eye
makeup) food, weapons
Female fertility figurines
and bearded male figures
Click For Map
Naqada III (Proto Dynastic) King Narmer (Menes)
Dynasty 1
Ca. 3,100 BC
Sometimes referred to
as King Catfish
Credited with unifying
Upper & Lower Egypt
But Egypt was
unified slowly over
generations of
kings … he just put
the last piece in
place Narmer Palette
Click For Map
Early Dynastic Khasekhemwy
2nd Dynasty
Ca. 2,686 BC
Last Pharaoh buried in Abydos
Huge tomb
Largest mud-brick structure in
the world (230’ long X 56’ wide)
Divided into 58 rooms + Temple
Intentional mummification
Click For Map
Old Kingdom The Pharaoh
Personification of Horus, son of Osiris
Also identified with Osiris, god of the dead
Duties include: Mediating between gods & people
Guaranteeing change of seasons
Guaranteeing annual floods
Guaranteeing safety from natural disasters and enemies
Joins the gods after death
Click For Map
Mythology of Isis Sister/wife of Osiris; Mother of
Horus
Greatest goddess of Egypt
throughout its long history
Osiris Myth:
Osiris murdered by brother Set who
tore the body into
14 pieces and scattered the parts
Isis searched for and found the
pieces; through magic she
reanimated Osiris in order to
conceive Horus
Click For Map
Giza
Memphis
Saqqara
Dahshur
Amarna
Meidum
Naqada
Hierakonpolis
Abydos
Thebes
Jebel Tjauti
© 2010 Purple Penguin Presentations Click To Return
New Deck:
Who Is Deaf?
Deaf individuals are in every country, every race, every profession. We are as unique, talented, educated, dedicated, and driven as the hearing community.
Given the opportunity, we work together as equals.
2
3
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4
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National Association of the Deaf
6
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Thank You!
New Deck:
Interior and Exterior Design
Kitchen and Bath Updates
Environmental Efficiency
Heating and Air Conditioning Systems
Solar Panel Installations
Replacement Windows and Doors
Interior: Painting, Flooring, Room Resizing
Exterior: Siding, Roofs, Driveways, Patios, Decks
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windows and
doors cut heating
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Would these walls boost your energy after a hard day’s work?
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convenience is your guide,
we have a solution for
every budget.
The plush warmth of carpeting The glorious gleam of hardwood The dazzling glint of tile
Patios