http://www.poya.com.tw/en/
Agenda
2
I. Introduction
II. Competitive Advantages
II. Future Development
IV. Financial Performance
Introduction
I. Company Intro
II. Milestones
III. Core Value
IV. Customers
V. Sale Allocation
VI. Branches
3
Company Intro
Chairman
Listing on Taipei Exchange
Capital
Mr. Chen, Jian-Zao
6th Sep, 2002
NTD 0.98 billion
Number of Staff 4,596 (Jan., 2020)
Number of Stores Poya 230+ Poya home 5 (Now)
4
5
Milestones
2014 Operate the 100 store at the end of October
2009 Establish the headquarters in Taipei
1975 Originate from night market and traditional market in Tainan
1993 Establish first branch in Kaohsiung; GM Mr. Chen Zong-Cheng join the team
1994 Establish the chain system; set up 1st generation CIS
2002 Listed on the Taipei Exchange in Taiwan
2006 Card-debt crisis in Taiwan; reform the stores to 3rd generation
2012 Focus on management innovation; implement the program for 4th
generation stores; further increase customer value
1998 Operate 10 stores; upgrade the CIS to 2nd generation
2014 Win the “Chin-Kuei Prize-Employment Promotion” awarded by Taipei Exchange
2018 Be ranked in top 5% of the TPEx-listed companies in "2017 Corporate Governance
Evaluation" hold by TWSE (For Four Consecutive Years)
2018 Operate the 200 store in December
Position
Female Product Shop
More Choices
High-quality Products
Easy Purchases
6
7
Target Customers -Female, Aged between 15~49
8 Ps. Accessories & Textile: includes accessories, socks, leather goods and underwear.
17% 17% 16%
14%
11% 10%
5% 5%
3% 2%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
Household Skin Care Cosmetics Accessories&Textile Bath Food Beauty Hardware Groceries Other
Sale Allocation year 2019
Locations of 235 Stores in Taiwan
Southern Taiwan 80 stores (3 Poya Home)
Central Taiwan 67 stores (2 Poya Home)
Northern Taiwan 88stores
9
( 230 Poya and 5 Poya Home)
Competitive Advantages
I. Largest Market Share
II. Explicit Market Distinction
10
Largest Market Share 88% in the Market
0
50
100
150
200
250
POYA MIRADA A+1 J-MART SEASONS
230
15 0 10 6
11
* Mirada will shutdown 10 shops on 31st January, 2020, number has been deducted.
Explicit Market Distinction
Pharmacy:15,000sku POYA:60,000sku
40% 60%
1. Medicine & contact lenses & maintenance products
2. Nutritional supplement
3. Private brand
30%
POYA’s Products 17.5%
FMCG
12
Non-FMCG
Future Development
I. Keep Upgrading the Stores and Products
II. Keep Opening New Stores
III. Improve Logistic System
IV. Develop a new brand- POYA HOME
13
Keep Upgrading the Stores and Products
14
Brand Image Promotion
Product Mix Optimization
Easy
Purchase
Offering
15
Upgrade Stores & Products -Keep Creating Fashion Sense in Stores
16
Upgrade Stores & Products -Hotspots enhance product impressions
17
Estimated Market Size 440 Stores - Keep Fast Store Expansion
Undeveloped Market: 179 Stores
40%
1. A store should be support by 40,000 people
2. With the population of 23 million, the maximum of stores=575
3. Estimated number of effective stores: 575*70%=400
4. Potential: 40 mall shops
5. Market size: 440 stores
Developed Market: 261 Stores
60%
* Number excluded POYA HOME.
18
Enlarge Scope & Benefit by Increasing Store Number of Poya
* 2019 Dec. Added 40 mall shops. * Number excluded POYA HOME.
0
100
200
300
400
500
74 87
109 131
157 177
201
230 250 270
290
400 440
19
2019 2020 2021 2022 2023 2024 2025
230 250 270 290 310 330 350
5 30
65 100
140 180
220
Six-year Expansion Plan
X
Total-> 235 280 335 390 450 510 570
Store number
Centralized Logistic Center
Taoyuan
Kaohsiung
Logistic Center in North
Logistic Center in South
Logistic Center in North:
Capacity: 200 stores
Started operating since January, 2019
Logistic Center in South:
Capacity: 200 stores
Started operating since July, 2017
20
5th POYA HOME in Changhua
POYA HOME 5 stores (Now)
Pingtung Tainan
Tainan Taichung
Financial Performance
23
I. Trend of Revenue
II. Trend of Gross Profit Margin
III. Trend of Operating Profit Margin
IV. Trend of Net Income Margin
V. Trend of Net Income
VI. Dividend Policy
Trend of Revenue
24
(TWDm)
-
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
3,437 4,097
4,881 5,597
6,118 6,278 6,700 7,249
9,168
10,688
12,424 13,262
14,084
15,787
1,630
IFRS ROC GAAP
Trend of Gross Profit Margin
25
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
28.20% 28.20% 29.20% 28.70%
30.40% 32.60%
35.40%
39.66% 40.48% 40.96% 41.11% 42.82%
43.79% 43.23% IFRS ROC GAAP
Trend of Operating Profit Margin
26
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
16.00%
3.89% 4.21% 4.85%
4.01% 4.58%
5.70%
6.83%
8.23%
9.76% 10.56% 10.95%
12.98%
14.89% 15.39%
IFRS ROC GAAP
Trend of Net Income Margin
27
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
3.57% 3.73% 4.18%
3.49%
4.67% 5.36%
6.47%
7.71% 8.43%
8.91% 9.41%
10.78%
12.14% 11.95%
IFRS ROC GAAP
Trend of Net Income
28
-
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2,000
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
123 153 204 195
286 336 433
563
772
952
1,169
1,169
1,709
1,887
(TWDm) IFRS ROC GAAP
Dividend Policy -Mainly in Cash Dividend
29
3.08 2.69 3.26 3.76
4.75 6.03
8.22
10
12.13
14.63
17.5
19.31
1.8 0.5 2.8
3.28 4.1 4.8
7.4 8.8
10.7
13
15.75
17.1
58% 19% 86%
87% 86% 80% 90% 88% 88% 89% 90% 89% 0.0
5.0
10.0
15.0
20.0
25.0
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
EPS(after tax)
Cash Dividend
Cash Dividend
Payout Ratio
www.poya.com.tw/en/