Public Relations & Non-Profit Events
Jackie Reau
Game Day Communications
About Game Day Communications
• Boutique PR firm specializing in sports and cultural entertainment
• Media relationships (local to national sports media)• Influencer relationships (team stakeholders, fan
development, tourism, corporate sponsors)• Event Marketing/Management team• Digital Media/Social Media Evangelists
Why Public Relations?
Public relations is 5 to 9 more times credible than a paid advertisement
Creative PR can complement a marketing plan to create buzz and build momentum
PR can position your organization as a leading authority in the community
Print=older, higher income TV=mass media Radio=targeted approach based on demo and format Internet=focused approach based on niche (bloggers, etc.)
Public Relations Planning
Objective: What do you want to communicate? Target Audience(s): To whom are you communicating? Key Messages/Prepping your Spokesperson: What will you
say; think sound bites Initiatives: Press conference, media briefing, media expert
guide, advance/post interviews Timeline: When and where? Budget: Always stay on or under budget! Measurable Results: Earned media results
Public Relations Tools
Updated media lists Press Release Media Guide (Event Overview, History, Fact Sheet,
Leadership Bios) Photos, video, graphics (place on an ftp site) Web site (place all on your web site as soon as you
release it)
The State of Today’s Media
Overworked, tired or on furlough Getting beat by bloggers for breaking news The news hole is shrinking for them (fewer ad dollars
means less time/space for news) It’s a 24/7 news cycle with web sites
The News & Non-Profits
News Pegs: Think like a reporter…
Localize a national story with your expert Tie your news to the economy Be proactive and offer a good story/interview Know the media you are pitching; watch and read
Social Media
Create your own Digital Media Network
Set up your Network: Facebook.com, Youtube.com, Twitter.com, Linkedin.com, etc.
Educate your audiences on how to access your Network; offer exclusive incentives
Keep it fresh and new to engage audience with photos, video and timely news
Create A Digital Media Network
Educate: Educate yourself, customers and clients on how to use social media as it fits your industry and how you will use it to engage them.
Audience:Who is your audience and what do they want from you? How will they accept your information on which platform.
Create A Digital Media Network
Tools:Select the social media platforms you will use. Youdon’t need to use them all but use them well.
Team: Who is going to manage the Network? Who will be the face of the Network?
Create A Digital Media Network
Plan:Create an editorial schedule for your Network so you can effectively manage it. Be flexible but firm.
Measure: Keep track of your efforts with a scorecard. Measure the fans, followers, video views.
Contact Me
Jackie [email protected]/jackiereauwww.twitter.com/gamedayjreauwww.youtube.com/gamedayjreau