PRESENTATION PRODUIT
NOUVEAU BERLINGO
NOUVEAU SUV C5 AIRCROSS
SOCHAUX -31 OCTOBRE 2018Inspired by you
Confidentiel - C3VVA / DI / BU VU
K9 - PROGRAM OVERVIEW
3rd GEN. OF BERLINGO / PARTNER
5th GEN. OF COMBO
VIGO
BRANDS PLANTS
MANGUALDE
Confidentiel - C3VVA / DI / BU VU
DO YOU KNOW THAT …
… Over 3 500 000 cars on road today
… Brand’s champion on 17 countries for AC (UK, Germany, Spain, Sweden…)
11 countries for AP (Poland, Chile, Algeria, Mexico…)
… Best selling year - 9 year after SOP (308 569 units)
LCV : 32,5%
PC : 31,9%
… €30 market share :
2017
Renewing the segment’s leader …… and increasing profitability !
Confidentiel - C3VVA / DI / BU VU
COMPETITORS PLANNING
T. Connect
Caddy
NV200
2003 … 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
DokkerCaddy
0910
BerlingoPartner
05
Caddy
06
Caddy Mid
-life
New Kangoo
01
Kangoo
03
0901
Doblo
Doblo
03
Doblo
Kangoo
NV200
10
Dokker
Citan
Combo
01
Citan
BerlingoPartner
04
BerlingoPartner
06
� Last event on segment in June 2015
� ~1 year to install K9 positioning on market
T. Connect
09
Confidentiel - C3VVA / DI / BU VU
DARWIN’s THEORY
1ST
DIESELINTEGRATED
1ST
INTEGRATED SHAPE
1ST
3 FRONT SEATS
1996 200819841951
New generation, new Concept !
Confidentiel - C3VVA / DI / BU VU
RG5 (CURRENT B9)
K9 PLATFORM
EMP2� Short over hang
� Maneuverability (electric power steering, turning radius)
� Weight reduction
� ADAS
Benefits thanks to EMP2 platform
Confidentiel - C3VVA / DI / BU VU
4,75 m (+35 cm)
1,8 m
PC CV5 SEATS 7 SEATS 2 OR 3 SEATS 5 SEATS (CREW CAB)
K9 – LENGTH 2
190 mm 160 mm
Confidentiel - C3VVA / DI / BU VU
K9 vs B9
VAN CREW CAB PLATFORM CAB
LENGTH
L1
L2
PASSENGER
LCVPC
NEW vs B9
B9 K9 Commentaires
ADAS
Safety Pack (LKA, SLI/ISA, V-AEB) � � eNCAP 2018 4*
ACC-Video, Citypark2 � � Pas d'enjeux diversité / PRF. Politique déploiement ADAS
Citypark2 � � Pas d'enjeux diversité / PRF. Politique déploiement ADAS
Blind Spot Detection � � Politique déploiement ADAS
Dynamic Surrounding View � � USP VU K9
Indicateur de surcharge � � USP VU K9
VTH � � Attractivité AC vs I-Cockpit, cohérence K0.
FSE � �Optimisation 3pl. Avant VU, prestation VU (métiers urbains),
modernité VP.
Equipements / infotainment
Recharge nomade � � marché des années 2020
VCI � � Cohérence de gamme PSA. Attendu marchés.
ADML � � Cohérence de gamme PSA. Attendu marchés.
LookDifférenciations marque (Grandes
roues, passages de roues, face avant
différenciées, barres de toit par
marques, feux, projecteurs, i-cockpit)
� �Positionnement prix différencié entre les marques <=>
rentabilité
Pack Look XTR � � Continuité de l'offre AC
GT Line � �Positionnement marque. Homogénéité avec le reste de la
gamme AP
Roues Alu 17' � �Tendance marché, existant sur Caddy, cohérence GTLine, forte
rentabilité
Modularité
Vitres entrebaillantes � � PRF pour versions d'accès.
Vitres descendantes � �incontournable segment. Présent sur Kangoo, Tournéo, Doblo,
Combo …
Barres de toit modulaires � � Enjeux développements / OS
Assises
Siège passager fixe � � Impacts PRF (-56€ sur VU entrée de gamme)
Siège passager escamotable � �Modularité = critère d'achat n°1 sur le C1) : tuer l'USP de
Kangoo
Autres
Pneus 3PMSF � � Livre blanc DEUR
Webasto � � Faiblesse calorifique des €6.2
Parebrise chauffant � � Compatibilité livre blanc DRUC
Diversité moyens de retenue (Airbag
farside et latéraux R2, ceintures,
nappes de détection)
� � Grand écart eNCAP 2018 4* vs accessibilité PRF grand export
B9 :
• 88 pays
K9 :
• 117 pays
Do a split ! Justified by volume and export !
Confidentiel - C3VVA / DI / BU VU
POWERTRAIN
110
130
ATAT
INTERNATIONAL
New 8 automaticgearbox110
MTMT
MTMT
130
ATAT
MTMT
100
75
MTMT
MTMT
75
90
MTMT
MTMT
INTERNATIONAL
6.16.2
Split between €0 and €6.3 !
Confidentiel - C3VVA / DI / BU VU
L C V
Infinite variability of customers : A range focused on uses !!!
Confidentiel - C3VVA / DI / BU VU
PRO ABILITIES
LATERAL VIEW
PARKING REAR VIEW
GENERAL REAR OVERVIEW
USP
SURROUND REAR VISION
1 000
KG
Confidentiel - C3VVA / DI / BU VU
LUDOSPACE BUYERS
28
P a s s e n g e r C a r
EPINAL IMAGEAbility to make a step up ! MPV killer !
Confidentiel - C3VVA / DI / BU VU
K9 PASSENGER CAR - BRANDS DIFFERENTIATION
DIFFERENT STYLE AND BRAND MARKERS
PRESERVE SEGMENT STANDARDSSliding doors - Boot size - Versatility
Different line-up / Different price positioning
Confidentiel - C3VVA / DI / BU VU
MODULARITE – RANGEMENTS
5 ou 7pl en version
L1 & en version L2
+ 35 cm en version L2
3INDIVIDUAL &
FOLDABLE SEATS WITH
MAGIC FLAT SYSTEM
Versatility and convenience reference !
Confidentiel - C3VVA / DI / BU VU
XTR Pack content
31
Front & rear body color skid plate
Shiny black on exterior rearview mirror
Orange color • on side moulding• around front fog
light
Alloy wheels 17’ (16’ with Grip Control)
Wild green Universe
Confidentiel - C3VVA / DI / BU VU
PRESS
• Clear perception of 3 different offers
• A real step forward in terms of performances and quality
• PSA group leadership in this segment claimed by press
… to be continued : LCV feedback expectedsoon and hopefully van of th Year !
0
500 000
1 000 000
1 500 000
2 000 000
2 500 000
2012 2016 2020 2024
Europe : Volume C-SUV
LE MARCHÉ (EUROPE)
35
C-SUV EUROPE > 2 millions
C-Monospace � C-SUV
C5 Aircross : dernier sur le marché � indispensable d’« Etre différent »
32 offres Concurrence
SportageJanvier
TiguanAvril
QashqaiJuillet
AtecaSept.
Grandland XOctobre
20172016 20182015
KaroqNov.
C5 AIRCROSS
KugaSeptembre
2019
CR-VFin 2017
EclipseT1 2018
DusterDébut 2018
Fiat C-SUV2018
KorandoT1 2018
XVT1 2018
RAV-4T1 2019
CX-5S2 2019
TucsonSept.
KadjarJuin
3008Fin 2016
5008Juin 2017
+ 70%
AU CŒUR DU SEGMENT
36
Prix
Length
C-SUV MAINSTREAM5 PLACES
C-SUV MAINSTREAM7 PLACES
C-SUVPREMIUM
C-SUV BASE
Kuga
3008
5008Kodiaq
X-Trail
Tiguan AllspaceDS7
Grandland X
Duster4.40 4.50 4.60 4.70
C5 AircrossCR-VRAV-4CX-5
Tucson
Qashqai
KadjarCompass
37
CONQUETE FIDELITE� Attirer les clients SUV � Apporter une alternative
unique aux clients monospace
CIBLES CLIENTS C5 AIRCROSS
Provenance des Acheteurs C SUV (4X2 et 4X4) tous segments par carrosseries : � Berlines = 28,5%, SUV = 37,5%, monospaces = 14,5%, breaks = 9%, Plaisir/Sport = 2,1%
Acheteurs C SUV MS(4X2 et 4X4)
B(B0+B1+B2)
C
D
E
12,4%
59,6%
19,2%
2,4%
Berlines
Monospaces
SUV
Breaks
Plaisir/Sport
Berlines
Monospaces
SUV
Breaks
Plaisir/Sport
Berlines
Monospaces
SUV
Breaks
Plaisir/Sport
6,8%
0,1%
0,4%
2,0%
3,0%
12,9%
1,3%
2,8%
11,1%
30,6%
8,1%
0,6%
5,2%
1,3%
3,1%
SUV 0,8%
Berlines 0,7%
Breaks 0,6%
Plaisir/Sport 0,1%
Monospaces 0,1%
PROVENANCE ACHETEURS C SUV MAINSTREAM – G5 2017
Confidentiel
�
�
�
�
� Attractivité tous segments, fort potentiel d’accompagnement de la descente en gamme du segment D
C5 AIRCROSS : NEW ANSWERS IN C- SUV SEGMENT
39
SOURCE :
NCBS G5 2016
TOP 6 REASONS TO REJECT C-SUV MS
26 %
11 % 9 % 8 % 6 % 6%
RETAIL PRICE
POOR ROOMINESS BOOT SIZE
(SMALL) BRAND FIDELITY
FORMER VEHICULE
LOW TRADE-IN
NUMBER OF INDIVIDUAL
SEATS
� C5 Aircross unique features = enlarged target
Confidential
POINTS-CLE
41
#1 DESIGN #2 CONFORT #3 TECHNO
� Morphologie SUV
� Identité Citroën
� Offre de personnalisation
� 20 Aides à la conduite
� Highway Driver Assist
� Plug-in Hybrid (S1 2020)
« Le SUV le plus confortable et modulable »
� Le SUV le plus confortable
� Modularité de monospace
� Le plus grand volume de coffre
LARGE WHEELSDIAMETER = 720 MM
GROUND CLEARANCEHEIGHT = 230 MM
HORIZONTALBONNET
BLACKA PILLAR FLOATING ROOF
COLOURDETAILING
SIDE PROFILE
AIRBUMP® & 360°PROTECTION
Inspired by you
CUSTOMISATION
1 TWO-TONE ROOF3 COLOUR PACKS
7 BODY COLOURS
ANODISEDWHITE
ANODISED RED
ANODISED SILVER
TIJUCA BLUE
CUMULUS GREYPLATINUM GREY
PEARL WHITE VOLCANO RED
PERLA NERA BLACK
POLAR WHITE PERLA NERA BLACK
Inspired by you
48
SUSPENSIONS SIEGES
RANGEMENTS ACOUSTIQUE
ESPACEFACILITE
D’UTILISATIONLUMINOSITE
CONFORT LE SUV LE PLUS CONFORTABLE ET MODULABLE
3 SLIDING INDIVIDUALREAR SEATS
COMFORTBACKREST5 POSITIONS19° >>>> 26,5°
SLIDING LENGTH 150 MM
Inspired by you
PRODUCT KEY POINTS
53
#1 DESIGN #2 CONFORT #3 TECHNO
� SUV Morphology
� Citroën Identity
� Customization Offer
� The most confortable SUV
� MPV-like versatility
� Biggest Boot size
� 20 ADAS
� Highway Driver Assist
� Plug-in Hybrid (S1 2020)
USP
USP
Confidential
« The most confortable and versatile C-SUV »
USP
POWERTRAIN BLUEHDI130 S&S BVM6 (106-109 g/km*)130 S&S EAT8 (106-108 g/km*)
PURETECH 130 S&S BVM6 (119-121 g/km*)130 S&S EAT8 coming soon
PURETECH 180 S&S EAT8 (129-132 g/km*)
BLUEHDI 180 S&S EAT8 (124-128 g/km*)
PETROL Euro 6d-Temp DIESEL Euro 6d-Temp
* NEDCInspired by you
C84E : EURO 6.2 ENGINES & WLTP VALUES
57
STANDARD MAIN OPTIONS
C84 €6.2 NEDC Equivalent
17’’ & 18’’ Summer
18’’ M+S
19’’ T&N
Puretech 130 MT6 ? ? ?Puretech 180 eAT8 ? ? ?BlueHDI 130 MT6 108 109 106BlueHDI 130 eAT8 107 108 106BlueHDI 180 eAT8 126 128 124
Equipement CO2 Sensitivity
M+S 18'' tire vs Summer 18’’ tire 2,1
18'' (Summer tire) alloy wheel vs 17’’ alloy wheel 2,0
Panoramic sunroof (vs without) 1,0
Towing device 1,0
17'' Alloy wheel Roue vs steel wheel + cover 0,5
Roof bars (vs without) 0,5
Temporary spare wheel vs repair kit 0,5
Ambience n°3 : Nappa leather seats with massage, driver's powered seat, FR heated seats
0,5
Ambience n°2 : half leather / fabric, driver's powered seat, FR heated seats 0,3
Hands free powered tailgate 0,1
Full LED FR lamps 0,1
Ambience n°2 : half leather / fabric, mechanical seats 0,1
Pack 5* (radar + ABSD) 0,0
19’’ T&N alloy wheel & tire vs 17’’ alloy -1,3
19’’ T&N alloy wheel & tire vs 18’’ alloy Summer tire -3,5
C84 €6.2 WLTP Min MaxPuretech 130 MT6 159 170Puretech 180 eAT8 169 181BlueHDI 130 MT6 138 149BlueHDI 130 eAT8 141 151BlueHDI 180 eAT8 164 175
PLANNING DE LANCEMENT COMMERCIAL PRÉVISIONNEL
58
AMC 22/10
Lancement Commercial
2018 2019
Mondial de Paris2 octobre
Essais internationaux
début nov.
Reveal24/05/2018
En résumé, les éléments changés :� Taille de pneus en 19 ‘’� Monogrammes � Canules débouchantes� GMP Chine: Essence BVA seulement
Différences entre versions chinoises et Européennes: • Banquette arrière (chine) VS 3 sièges indépendants (Europe)• Siège classique (Chine) VS sièges Advanced comfort®