Primary Research
ReflectionsName: Chris JacobsCandidate Number: 4068Center Name: St. Andrew’s Catholic SchoolCenter Number: 64135
Q1 – Gender • Number of Males: 6
• Number of Females: 4
• I have asked in total 10 people the same questions for my survey, this will make my research more reliable. This result should be fair due to the genders that are being asked to fill one in are almost the same amount.
Gender
Male
Female
Q2 - Age
• 6 out of 10 people that completed my survey were in the age category of 17-24
• The other participants (4 out of 10) were in the 25-34 range
Age
Under 16
17-24
25-34
35-44
45+
Q3 – How often do you buy magazines?
• 4 out of 10 of the participants bought magazines monthly
• 6 out of 10 ticked other saying that they never bought magazines
Activity
Daily
Weekly
Monthly
Subscription
Other
Q4 - Genre
• All participants included in the survey answered the music genre would be the type of magazine they would buy
Sales
Sports
Music
Motor
News
Adult
Other
Q5 – Article Sell Lines
• There were a range of responses to this question about the suitable sell lines I provided which is shown in this pie chart
01234New Kid…
You can…
Drake Big…
50 best…
Free Itunes
2014…
This Kid…
His way…
RIP Paul…
Number…
Yes
No
Q6 – Which Image would encourage you to buy the magazine!
• 8 out of 10 of the participants chose the Eminem image as the one that would encourage them to buy the magazine
• 2 out of 10 of the participants chose the Drake image as their favourite
Sales
Eminem
Drake
Q7 - Layout preference
• 8 out of 10 participants preference was the VIBE layout
• The other 2 out of the 10 preferred the JET layout the best
Layout
VIBE
JET
THESOURCE
Q8 – House Style
• 6 out of 10 people decide they liked house style 2 the best
• 2 out of 10 liked house style 4
• 2 out of 10 liked house style 3
House Style
HS1
HS2
HS3
HS4
Q9 - Promotion
• 4 out of 10 people voted for Festival tickets as a promo
• 2 out of 10 people chose VIP passes
• 4 out of 10 people chose £500 ITunes vouchers giveaway
Promotion£500 ItunesVouchers
Festival Tickets
VIP Passes