RECEIVE THE EARLIEST INDICATORS OF SHOPPING BEHAVIORS: CONNECT YOUR DATABASE WITH OUR NETWORK

See which of your customers are shopping

Target your messages

Reach the right person at the right time

Grow high customer lifetime value

MAJOR-LIFE PURCHASE (MLP)A big-ticket item that entails a complex buying decision with a high degree of financial and emotional risk as well as significant consideration and research (e.g. a car, loan, insurance, degree, among others).

The Power of Customer RetentionWays to keep your major-life purchase customers

M A J O R - L I F E P U R C H A S E S

5xIt costs 5 TIMES

as much to attract

a new customer

than to retain an

existing one

Selling to an

EXISTING

CUSTOMER can

yield a 60%-

70% profit

Selling to a

NEW PROSPECT

results in only a

5%-20% profit

60% -70% PROFIT

Monitoring current

portfolios is

CRUCIAL

Increasing

CUSTOMER

RETENTION rates

by 5% can BUMP

PROFITS by 25%-95%

25%

95%

Sources:

Bain & Company, Prescription for Cutting Cost, 2001.

HBR, The Value of Keeping the Right Customers, 2014.

Farris, Paul, Bendle, Neil, et. al. Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, 2010.

Jornaya. Customer Journeys in Major-Life Purchase Markets. 2019.