8/22/2019 project on comparison between different broking firms
1/66
PROJECT REPORT
ON
COMPARITIVE ANALYSIS OF SHAREKHANWITH OTHER BROKERAGE COMPANIES.
FOR
SHAREKHAN LIMITED
Under the supervision ofANIL SHARMA (Assistant Manager)
SUBMMITED BY:- SUBMMITED TO:-
Deepak Kumar Singh Prof. CHAND TANDON
Roll No.:- C-16
8/22/2019 project on comparison between different broking firms
2/66
pg. 2
SUMMER INTERNSHIP REPORT
ON
COMPAPARITIVE ANALYSIS OF SHAREKHAN
WITH OTHER BROKING COMPANIES.
FOR
SHAREKHAN LIMITED
BY
DEEPAK KUMAR SINGH
ROLL NO.:- C-16
In partial fulfillment for the award of the degree of
Post Graduate Diploma in Business Management
2012-2014
NEW DELHI INSTITUTION OF MANAGEMENTF-13, OKHLA INDUSTRIAL AREA
NEW DELHI 110020
8/22/2019 project on comparison between different broking firms
3/66
pg. 3
ACKNOWLEDGEMENT
I express my heartliest and sincere thanks to Mr. Anil Sharma
(Company Guide), Prof. Chand Tandon (faculty guide) and all my
teachers who provided me their valuable time and information. This
summer internship project would not have been possible without theirvaluable support and guidance. Their continuous support, affectionate
encouragement and patience have greatly eased my burden and made this
project possible.
It was a great opportunity for me to work with Sharekhan,
pioneers in the field of online trading and the retail broking arm ofSSKI
Investors Pvt. Ltd. I am indebted to all staff members of Sharekhan Ltd.
for their valuable support and co-operation during the entire tenure of thisproject. Not to forget, all those who kept our spirits surging and helped me
in delivering my best.
Last but most important I thank God Almighty who guided me
and bestowed me with the wisdom and an opportunity to carry out the
project.
8/22/2019 project on comparison between different broking firms
4/66
pg. 4
DECLARATION
I, Deepak Kumar Singh ofNew Delhi Institution Of Management
bearing Roll No-C-16 (2012-2014) declare that every part of the project
report on COMPARITIVE ANALYSIS OF SHAREKHAN WITH
OTHER BROKERAGE COMPANIES that I have submitted is
original.
I was in regular contact with the nominated guide Prof. Chand
Tandon and discussed the project 5 times.
Date of Project Submission:
Facultys Comments:
8/22/2019 project on comparison between different broking firms
5/66
pg. 5
EXECUTIVE SUMMARY
We all know that stock market is the place where we deal in buying and
selling of shares, debentures, bonds, etc. The business of stock market is
totally handled by the brokers or agents.
The word "market" denotes both the primary market and the secondary
market. The primary market refers to the market where securities are
created, while the secondary market is one in which they are traded
among investors. The securities market is also known as secondary
market and its instruments are shares, bonds, debentures, etc. The
market is regulated by SEBI and brokers play an important role in share
market. They are the members of stock exchanges. These are the persons
who buy, sell or deal in securities.
The main aim of the project is to have a practical knowledge about sharemarket and have profound understanding of the products like Demat
account, portfolio management services, mutual funds and IPOs.
Nowadays investment has become a very important part of income
saving and Sharekhan as a broking firm provides you with different
products like equity, commodity, currency, bonds, IPO, etc where you
can invest and expect higher returns as compared to other investments.
There has been growing competition between the brokerage firms since
last decade and it has become difficult for investors to choose the best
out of them.
8/22/2019 project on comparison between different broking firms
6/66
pg. 6
TABLE OF CONTENTSSL NO. PAGE
1.Objective 72.Methodology 83.Introduction To Stock Exchange 9-154.Company Profile 165.Introduction To Sharekhan Ltd. 17-246.Products of Sharekhan 24-297.Organization Structure 308.Requirements for Opening DP Account 319.Competitors 32-5610.SWOT Analysis 56-5711.Research Methodology 5812.Analysis of Questionnaire 59-6313.Findings and Limitations 6414.Conclusion 6515.Bibliography 66
8/22/2019 project on comparison between different broking firms
7/66
pg. 7
OBJECTIVE OF THIS REPORT
To have knowledge about share market and have profoundunderstanding of the products like Demat account, portfolio
management services, mutual funds and IPOs.
To learn some basics of technical analysis.
To study the pattern of research service used by Sharekhan(telephonic and direct survey) to find clients.
To analyze whether the clients of Sharekhan are satisfied with itsresearch service or not.
The broad objective of the project is to make clients and let themknow about the different services offered by Sharekhan. Also to
convince them about how Sharekhan services outscore their rivalsand how in future they will be benefitted from the services offered by
Sharekhan.
8/22/2019 project on comparison between different broking firms
8/66
pg. 8
METHODOLOGY
Methodology is a system of broad principles or rules from which
specific methods or procedures may be derived to interpret or solve
different problems within the scope of a particular discipline.
A methodology for a project is a combination of step by step methodsand techniques for successful planning and delivery of projects. It is a
scientifically proven disciplined approach to project planning,
development and implementation. It controls the entire project
management process to assure the success for current technologies and
business goals.
We can collect data for project in two ways:-
a)Primary sourceb)Secondary source
I have used both the methods to make this project. For primary data,
firstly questionnaire was made and was filled by customers, then
analysis of this feedback has been done. Further we made telephone
calls to the customers in order to know their preference.
Secondary data has been collected from internet, magazines, journals,
books, etc.
8/22/2019 project on comparison between different broking firms
9/66
pg. 9
STOCK EXCHANGE IN INDIA
A stock market is a public market for the trading of company stock
and derivatives at an agreed price; these are securities listed on a
stock exchange as well as those only traded privately.
A stock exchange (formerly a securities exchange) is a corporation or
mutual organization which provides trading facilities for stock
brokers and traders, to trade stocks and other securities. Stock
exchanges also provide facilities for the issue and redemption of
securities as well as other financial instruments and capital events
including the payment of income and dividends. The securities tradedon a stock exchange include: shares issued by companies, unit trusts,
derivatives, pooled investment and bonds.
Bombay Stock Exchange National Stock Exchange Regional Stock Exchange
The emergence of stock market can be traced back to 1830. InBombay, business passed in the shares of banks like the commercial
bank, the chartered mercantile bank, the chartered bank, the oriental
bank and the old bank of Bombay and shares of cotton presses. In
Kolkata, Englishman reported the quotations of 4%, 5%, and 6%
loans of East India Company as well as the shares of the bank of
Bengal in 1836. This list was a further broadened in 1839 when the
Calcutta newspaper printed the quotations of banks like union bank
and Agra bank. It also quoted the prices of business ventures like the
Bengal bonded warehouse, the Docking Company and the storm tug
company.
8/22/2019 project on comparison between different broking firms
10/66
pg. 10
Between 1840 and 1850, only half a dozen existed for the limited
business. But during the share mania of 1860 -65, the number of
brokers increased considerably. By 1860, the number of brokers was
about 60 and during the exciting period of the American Civil warbrought disillusionment and many failures and the brokers decreased
in number and prosperity. It was in those troublesome times between
1868 and 1875 that brokers organized an informal association and
finally as recited in the Indenture constituting the Articles of
Association of the Exchange. On orabout 9th
day of july,1875, a few
native brokers doing brokerage business in shares and stocks resolved
upon forming in Bombay an association for protecting the character,
status and interest of native share and stock brokers and providing a
hall or building for the use of the members of such association.
The entrance fee for new member was Rs.1 and there were 318
members on the list, when the exchange was constituted. The
numbers of members increased to 333 in 1896 362 in 1916 and 478 in
1920 and the entrance fee was raised to Rs.5 in 1877, Rs.1000 in
1896, Rs.2500 in1916 and Rs.48000 in 1920. At present there 23recognized stock exchanges with about 9000 stock brokers.
Organization structure of stock exchange varies.
14 stock exchanges are organized as public limited companies, 6 as
companies limited by guarantee and 3 are non-profit voluntary
organization. Of the total of 23, only 9 stock exchanges have been
permanent recognition. Others have to seek recognition on annual
basis. These exchange do not work of its own, rather, these are run by
some persons and with the help of some persons and institution. All
these are down as functionaries on stock exchange.
8/22/2019 project on comparison between different broking firms
11/66
pg. 11
These are
1.Stockbrokers2.Sub-broker3.Market makers4.Portfolio consultants, etc
1.StockbrokersStock brokers are the members of stock exchanges. These are the
persons who buy, sell or deal in securities. A certificate of registration
from SEBI is mandatory to act as a broker. SEBI can impose certain
conditions while granting the certificate of registrations. It isobligatory for the person to abide by the rules regulations and the
buy-law. Stock brokers are commission broker, floor broker,
arbitrageur etc.
2.Sub-brokerA sub-broker acts as agent of stock broker. He is not a
member of a stock exchange. He assists the investors in buying,
selling or dealing in securities through stockbroker. The broker andsub-broker should enter into an agreement in which obligations of
both should be specified. Sub-broker must be registered SEBI for a
dealing in securities. For getting registered with SEBI, he must fulfill
certain rules and regulation.
3.Market makersMarket maker is a designated specialist in the specified
securities. They make both bid and offer at the same time. A market
maker has to abide by laws, rules and regulation of the concerned
stock exchange.
8/22/2019 project on comparison between different broking firms
12/66
pg. 12
4.Portfolio consultantsA combination of securities such as stocks, bonds and
money market instruments is collectively called as portfolio. The
portfolio consultants are the persons, firms or companies who advice,direct or undertake the management or administration of securities or
funds on behalf of their clients.
At present there are 23 recognized stock exchanges in India.
Indian stock exchange allows a member broker to perform following
activities:
Act as an agent Buy and sell securities for his clients and charge
commission for the same
Act as a trader or dealer as a principal Buy and sell on his own account and risk.
BOMBAY STOCK EXCHANGE
The Bombay Stock Exchange is the oldest exchange in Asia. It traces
its history to the 1850s, when four Gujarati and one Parsi stockbroker
gathered under banyan trees in front of Mumbai's Town Hall. The
group eventually moved to Dalal Street in 1874 and in 1875 became
an official organization known as 'The Native Share & Stock Brokers
Association'. In 1956, the BSE became the first stock exchange to be
recognized by the Indian government under the Securities Contracts
Regulation Act. The Bombay Stock Exchange developed the BSE
SENSEX in 1986, giving the BSE a means to measure overall
performance of the exchange. In 2000 the BSE used this index to
open its derivatives market, trading SENSEX futures contracts.
8/22/2019 project on comparison between different broking firms
13/66
pg. 13
The development of SENSEX options along with equity derivatives
followed in 2001 and 2002, expanding the BSE's trading platform.
The Bombay Stock Exchange switched to an electronic trading
system in 1995. It took the exchange only fifty days to make thistransition. This automated, screen-based trading platform called BSE
On-line trading (BOLT) currently has a capacity of 8 million orders
per day. The BSE has also introduced the world's first centralized
exchange-based internet trading system, BSEWEBx.co.in to enable
investors anywhere in the world to trade on the BSE platform. The
BSE is currently housed in Phiroze Jeejeebhoy Towers at Dalal
Street, Fort area.
NATIONAL STOCK EXCHANGE
The National Stock Exchange of Independent India was set up by
Government of India on the recommendation of Pherwani Committee
in 1991. Promoted by leading financial institutions essentially led by
IDBI at the behest of the Government of India, it was incorporated inNovember 1992 as a tax-paying company. In April 1993, it was
recognized as a stock exchange under the Securities Contracts
(Regulation) Act, 1956. NSE commenced operations in the Wholesale
Debt Market (WDM) segment in June 1994. The Capital market
(Equities) segment of the NSE commenced operations in November
1994, while operations in the Derivatives segment commenced in June
2000. The National Stock Exchange is stock exchange located atMumbai, India. It is the 11th largest stock exchange in the world by
market capitalization and largest in India by daily turnover and
number of trades, for both equities and derivative trading. NSE has a
market capitalization of around US$1 trillion and over 1,652 listings
as of July 2012.
http://en.wikipedia.org/wiki/Phiroze_Jeejeebhoy_Towershttp://en.wikipedia.org/wiki/Dalal_Streethttp://en.wikipedia.org/wiki/Dalal_Streethttp://en.wikipedia.org/wiki/Fort_%28Mumbai_precinct%29http://en.wikipedia.org/wiki/Fort_%28Mumbai_precinct%29https://en.wikipedia.org/wiki/Government_of_Indiahttps://en.wikipedia.org/wiki/Financial_institutionshttps://en.wikipedia.org/wiki/Industrial_Development_Bank_of_Indiahttps://en.wikipedia.org/wiki/Government_of_Indiahttps://en.wikipedia.org/wiki/Stock_exchangehttps://en.wikipedia.org/w/index.php?title=Securities_Contracts_%28Regulation%29_Act&action=edit&redlink=1https://en.wikipedia.org/w/index.php?title=Securities_Contracts_%28Regulation%29_Act&action=edit&redlink=1https://en.wikipedia.org/w/index.php?title=Debt_Market&action=edit&redlink=1https://en.wikipedia.org/wiki/Capital_markethttps://en.wikipedia.org/wiki/Stockhttps://en.wikipedia.org/wiki/Derivativehttps://en.wikipedia.org/wiki/Stock_exchangehttps://en.wikipedia.org/wiki/Mumbaihttps://en.wikipedia.org/wiki/Indiahttps://en.wikipedia.org/wiki/List_of_stock_exchangeshttps://en.wikipedia.org/wiki/Market_capitalisationhttps://en.wikipedia.org/wiki/1000000000000_%28number%29https://en.wikipedia.org/wiki/1000000000000_%28number%29https://en.wikipedia.org/wiki/Market_capitalisationhttps://en.wikipedia.org/wiki/List_of_stock_exchangeshttps://en.wikipedia.org/wiki/Indiahttps://en.wikipedia.org/wiki/Mumbaihttps://en.wikipedia.org/wiki/Stock_exchangehttps://en.wikipedia.org/wiki/Derivativehttps://en.wikipedia.org/wiki/Stockhttps://en.wikipedia.org/wiki/Capital_markethttps://en.wikipedia.org/w/index.php?title=Debt_Market&action=edit&redlink=1https://en.wikipedia.org/w/index.php?title=Securities_Contracts_%28Regulation%29_Act&action=edit&redlink=1https://en.wikipedia.org/w/index.php?title=Securities_Contracts_%28Regulation%29_Act&action=edit&redlink=1https://en.wikipedia.org/wiki/Stock_exchangehttps://en.wikipedia.org/wiki/Government_of_Indiahttps://en.wikipedia.org/wiki/Industrial_Development_Bank_of_Indiahttps://en.wikipedia.org/wiki/Financial_institutionshttps://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/Fort_%28Mumbai_precinct%29http://en.wikipedia.org/wiki/Dalal_Streethttp://en.wikipedia.org/wiki/Dalal_Streethttp://en.wikipedia.org/wiki/Phiroze_Jeejeebhoy_Towers8/22/2019 project on comparison between different broking firms
14/66
pg. 14
The NSE's key index is the S&P CNX Nifty, known as the NSE
NIFTY (National Stock Exchange fifty), an index of fifty major
stocks weighted by market capitalization.NSE is mutually owned by a
set of leading financial institutions, banks, insurance companies andother financial intermediaries in India but its ownership and
management operate as separate entities. It is the second fastest
growing stock exchange in the world with a recorded growth of
16.6%.
Trading at NSE
Fully automated screen-based trading mechanism. Strictly follows the principle of an order driven market. Trading members are linked through a communication network. This network allows them to execute trade from their offices. The prices at which the buyer and seller are willing to transact
will appear on the screen.
When the prices match the transaction will be completed. A confirmation slip will be printed at the office of the trading
member.
Advantages of trading at NSE
Integrated network for trading in stock market of India. Fully automated screen-based trading system that provides
higher degree of transparency.
Investors can transact from any part of the country at uniformprices.
Greater functional efficiency supported by totally computerizednetwork.
https://en.wikipedia.org/wiki/S%26P_CNX_Niftyhttps://en.wikipedia.org/wiki/Stock_exchangehttps://en.wikipedia.org/wiki/Stock_exchangehttps://en.wikipedia.org/wiki/S%26P_CNX_Nifty8/22/2019 project on comparison between different broking firms
15/66
pg. 15
MCX Stock Exchange
MCX Stock Exchange Limited (MCX-SX), Indias new stock exchange,is recognized by Securities and Exchange Board of India under Section 4of Securities Contracts (Regulation) Act, 1956. The Exchange wasnotified as a recognized stock exchange under Section 2(39) of the
Companies Act, 1956 by the Govt. of India on December 21, 2012. Inline with global best practices and regulatory requirements, clearing andsettlement of trades done on the Exchange is conducted through aseparate clearing corporation MCX-SX Clearing Corporation Ltd.(MCX-SX CCL).
MCX-SX commenced operations in Currency Derivatives (CD) segmenton October 7, 2008 under the regulatory framework of SEBI andReserve Bank of India (RBI). MCX-SX commenced trading in CapitalMarket (Equity Cash) and Futures & Options (Equity Derivatives)Segments with effect from February 11, 2013 and started SX40 indexfutures and options on May 15, 2013.
List of Stock Exchanges In India
Bombay Stock ExchangeNational Stock ExchangeAhmedabad Stock ExchangeBangalore Stock ExchangeBhubaneshwar Stock ExchangeCalcutta Stock ExchangeCochin Stock ExchangeCoimbatore Stock Exchange
Delhi Stock ExchangeGuwahati Stock ExchangeHyderabad Stock ExchangeJaipur Stock ExchangeLudhiana Stock Exchange
Madhya Pradesh Stock ExchangeMadras Stock ExchangeMagadh Stock ExchangeMangalore Stock ExchangeMeerut Stock ExchangeOTC Exchange Of IndiaPune Stock ExchangeSaurashtra Kutch Stock
ExchangeUttar Pradesh Stock ExchangeVadodara Stock Exchange
8/22/2019 project on comparison between different broking firms
16/66
pg. 16
PROFILE OF THE COMPANY
Name of the company
Year of Establishment
Headquarter
Nature of Business
Services
Number of Employees
Website
Slogan
Vision
Mission
Sharekhan in fact
Sharekhan Ltd.
1922
Sharekhan SSKI A-206 Phoenix
House, Phoenix Mills Compound
Lower Parel, Mumbai,
Maharashtra.
Service Provider
Depository Services, OnlineServices & Technical Research
Over 4000
www.sharekhan.com
Your Guide To The Financial
Jungle
To be the best retail broking
brand of stock market
To educate and empower the
individual investor to make better
investment decisions through
quality advice. Among top 3 branded retail
service provider
No.1 player in onlinebusiness
8/22/2019 project on comparison between different broking firms
17/66
pg. 17
INTRODUCTION OF THE COMPANY
Sharekhan is one of the leading retail brokerage of Citi Venture which isrunning successfully since 1922 in the country.Citibank has 80% shareholding in Share Khan. Earlier it was the retail broking arm of theMumbai based SSKI Group, which has over eight decades of experiencein the stock broking business. Sharekhan offers its customers a widerange of equity related services including trade execution on BSE, NSE,Derivatives, Depository services, online trading, investment advice,mutual funds, online IPOs, etc.
The firms online trading and investment site - www.sharekhan.com
was launched on Feb 8, 2000. The site gives access to superior content
and transaction facility to retail customers across the country. Known for
its jargon-free, investor friendly language and high quality research, the
site has a registered base of over one lakh customers. The number of
trading members currently stands at over 18 Lacs. While online
trading currently accounts for just over 5 per cent of the daily trading in
stocks in India, Sharekhan alone accounts for 65 per cent of thevolumes traded online. On April 17, 2002 Sharekhan launched Speed
Trade, a net-based executable application that emulates the broker
terminals along with host of other information relevant to the Day
Traders. This was for the first time that a net-based trading station of this
caliber was offered to the traders. In the last one year SpeedTrade has
become a de facto standard for the Day Trading community over the net.
Sharekhan has always believed in investing in technology to build itsbusiness. The company has used some of the best-known names in the
IT industry, like Sun Microsystems, Oracle, Microsoft, Cambridge
Technologies, Nexgenix, Vignette, Verisign Financial Technology India
Ltd, Spider Software Pvt Ltd. to build its trading engine and content.
8/22/2019 project on comparison between different broking firms
18/66
pg. 18
Sharekhans ground network includes over 1950 centres in 500 cities in
India, of which 32 are fully-owned branches . It also has international
presence through its branches in UAE and Oman.
Sharekhan is lead by a highly regarded management team that hasinvested crores of rupees into a world class infrastructure that providesits clients with real time service and 24/7 access to all information andproducts.
Share khan professional network offers real time prices, detailed dataand news, intelligent analytics and electronic trading capabilities right atthe finger tips. This powerful technology is complemented by their
knowledgeable and customer focused relationship managers.
Online share trading is beneficiary for customer as well as for thecompany because in online customers have not to take much pain forinvesting money in the market. All process is done automatically in afew seconds. Companies provide research reports, monthly magazine,etc through internet. These reports help investors for investment insecurities. Online share trading is less time consuming and cheap, soonline trading is much better as compared to offline trading.
SSKI Group
SSKI group comprises institution broking and corporate finance. Theinstitutional broking division caters to the largest domestic and foreigninstitutional investors, telecom and media. SSKI group holds a sizeableportion of the market in each of these segments.
As the forerunner of the investment research in the Indian market, itprovides best research coverage amongst broking houses in India. Itsresearch team is rated as one of the best in the country. It has been votedfour times as the Top Domestic Brokerage House by Asia moneysurvey. SSKI is consistently ranked amongst the top domestic brokeragehouses in India.
8/22/2019 project on comparison between different broking firms
19/66
pg. 19
SSKI Group Companies
SSKI Investors Services Ltd. (Sharekhan) S.S. Kantilal Ishwarlal Securities SSKI Corporate Finance I dream Product
About Sharekhan Stock Broking Limited
Sharekhan Pvt. Ltd. is one of the cornerstones of the Sharekhan edifice,
flows freely towards attaining diverse goals of the customer through
varied services. It creates a plethora of opportunities for customers by
opening up investment vistas backed by research based advisory
services. Here growth knows no limit and success recognizes no
boundaries. Helping the customer create waves in his portfolio and
empowering the investor completely is the ultimate goal. The content-
rich and research oriented portal has stood out among its contemporaries
because of its steadfast dedication to offering customers best-of-breed
technology and superior market information. The objective has been to
let customers make informed decisions and to simplify the process of
investing in stocks.
Stock Broking Services
It is an undisputed fact that the stock market is unpedictable and yet
enjoys a high success rate as a wealth management and wealth
accumulation option. The difference between unpredictability and a
safety anchor in the market is provided by in-depth knowledge of marketfunctioning and changing trends, planning with foresight and choosing
risk options with care. This is what we provide in our stock broking
services. We offer services that are beyond just a medium for buying and
selling stocks and shares. Instead we provide services which are multi
8/22/2019 project on comparison between different broking firms
20/66
pg. 20
dimensional and multi-focused in their scope. There are several
advantages in utilizing our stock broking services, which are the reasons
why it is one of the best in the country.
We offer trading on a vast platform: National Stock Exchange andBombay Stock Exchange. More importantly, we make trading safe to
the maximum possible extent, by accounting for several risk factors and
planning accordingly. We are assisted in this task by our in depth
research, constant feedback and sound advisory facilities. Our highly
skilled research team comprising of technical analysts as well as
fundamental specialists, secure result-oriented information on market
trends, market analysis and market predictions.
Our stock broking services are widely networked across India, with the
number of our trading terminals providing retail stock broking facilities.
Our services have increasingly offered customer oriented convenience,
which we provide to a spectrum of investors, high networth or
otherwise, with equal dedication and competence.
But true to our spirit, this success is not our final destination, but just aplatform to launch further enhanced quality services to provide you the
latest in convenient, customer friendly stock management.
Over the years we have ensured that the trust of our customers is our
biggest returns. Factors such as success in the Electronic c ustody
business has helped build on our tradition of trust even more.
Consequently our retail client base has expanded very fast.
Our foray into commodities broking has been path breaking and we are
in the process of converting existing traders in commodities into the
more organized mainstream of trading in commodity futures, both as a
risk hedging mechanism.
8/22/2019 project on comparison between different broking firms
21/66
pg. 21
In the future, our focus wil be on the emerging businesses and to meet
this objective, we have enhanced our manpower and revitalised our
knowledge base with focus on futures and options as well as
commodities business.Depository Participants
The onset of the technology revolution in financial services industrysaw
the emegence of Sharekhan as an electronic custodian registered with
National Securities Depository Ltd. (NSDL) and Central Depository
Services Ltd. (CDSL). Sharekhan set standards enabling further comfort
to the investor by promoting paperless trading across the country and
emerged as the top 3 depository participants in the country in terms of
customer serviced.
Offering a wide trading platform with a dual membership at both NSDL
and CDSL, we are a powerful medium for trading and settlement of
demateralized shares. We have established live internet access to
accounts and an easier transaction process in order to offer more
convenience to individual and corporate investors. A team ofprofesstional and latest technological expertise allocated exclusively to
our Demat division including technological enhancements make our
response time quick and our delivery impeccable. A wide national
network makes our efficiencies accessible to all.
Distibution of Financial Products
The paradigm shift from pure selling to knowledge based selling drives
the business today. With our portfolio offerings, we occupy all segments
in the retail financial services industry. Around 1800 team of highly
qualified and dedicated professional background are committed to
maintaining high levels of client service delivery. This has propelled us
to a position among the top distributors for equity and debt issue with an
8/22/2019 project on comparison between different broking firms
22/66
pg. 22
estimated market share of around 20% in terms of applications
mobilized, besides being established as the leading procurer in all public
issues.
To further tap the immense growth in the capital markets we enhancedthe scope of our retail brand Sharekhan-thereby providing planning and
advisory services to the mass affluent. Here we understand the customer
needs and lifestyle in the context of present earnings and provide
adequate advisory services that will necessarily help in creating wealth.
Judicious planning that is customized to meet the future needs of the
customer deliver a service that is exemplary. The edge that we have over
competitiors is our portfolio of offerings and our professional expertise.The investment planning for each customer is done with an unbiased
attitude so that the service is truly customized.
Our monthly magazine, provides up-dated market information on market
trends, investment options, opinions, etc. Thus empowering the investor
to base every financial move on rational thought and prudent analysis
and embark on the path to wealth creation.
Private Client Group
This specialized division was set up to cater to the high net worth
individuals and institutional clients, keeping in mind that they require a
different kind of financial planning and management that will augment
not just existing finances but their life cycle as well. Here we follow a
hard-nosed business approach with the soft touch of dedicated customer
care and personalized attention.
For this purpose we offer a comprehensive and personalized service that
encompasses planning and protection of finances, planning of business
needs and retirement needs and a host of other services, all provided on
a one-to-one basis.
8/22/2019 project on comparison between different broking firms
23/66
pg. 23
Our research reports have been widely appreciated by this segment. The
delivery and support modules have been fine tuned by giving our clients
access to online portfolio information, constant updates on their
portfolios as well as value added advice on portfolio churning, sectorswitches, etc. The investment recomendations given by our research
team in the cash market have enjoyed a high success rate.
The various services provided by Sharekhan Ltd. Are as follows :
Demateralization of shares Transferring of shares Equity, Commodity & Currency Trading Platform (Online/Offline) Mutual fund services Depository services Portfolio Management
Serving all customer profiles
8/22/2019 project on comparison between different broking firms
24/66
pg. 24
First Step For those investing in the stock market for the first time
ClassicAccount
For those who transact occasionally
Speed Trade For those who transact actively in the market
PlatinumCircle
For those looking for personalized and exclusiveinvestment and portfolio management services
PRODUCTS OFFERED BY SHAREKHAN
CLASSIC ACCOUNT
This is an user-friendly product which allows the client to trade throughwebsite www.sharekhan.com and is suitable for the retail investors whois risk-averse and hence prefers to invest in stocks or who do not tradetoo frequently.
Features
Online trading account for investing in equity and derivative viawww.sharekhan.com
Live terminal and single terminal for NSE, BSE and MCX.
Integration of Online trading, Saving Bank and Demat account.
Instant cash transfer facility against purchase and sales of shares.
Competitive transaction charges.
Instant order and trade confirmation by E-mail.
Streaming quotes (Cash & Derivatives)
8/22/2019 project on comparison between different broking firms
25/66
pg. 25
Personalized market watch
Single screen interface for cash, derivatives and more.
Provision to enter trigger price, stop loss and view the same onlinein market watch.
TRADE TIGER
Trade Tiger is an internet-based software application that enables you tobuy and sell the securities in an instant. It is ideal for active traders and
jobbers who transact frequently during days session to capitalize onintraday price movement.
Features
Instant order execution and confirmation.
Single screen trading terminal for NSE, BSE and MCX.
Technical studies.
Multiple charting.
Real time streaming quotes, tic-by-tic chart.
Market summary.
Hot keys similar to brokers terminal.
Alerts and reminders.
Back up facilities to place trades on direct phone lines.
Live market debts.
8/22/2019 project on comparison between different broking firms
26/66
pg. 26
DIAL- N-TRADE
Dial-n-trade facility enables you to place orders for buying and sellingshares through your telephone. All you have to do is dial one of our
dedicated numbers 1800-22-7050 or 30307600 or 1800-270-7050 enteryour TPIN number (which is provided at the time of opening youraccount) and on the authentication youll be directed to a tele-brokerwho will buy and sell shares for you.
Features
Simple and secure interactive voice response based system forauthentication.
No waiting time. Enter your TPIN to be transferred to our tele-brokers.
You also get the trusted, professional advice of our tele-brokers.
After hours order placement facility between 8.30a.m and 9.00a.m.
Reliable service, wherever you are.
IPO ONLINE
Customers can apply to all the forthcoming IPOs online. This is quitehassle-free, paperless and time saving. Simply allocate fund to IPOaccount, apply for the IPO and the company takes care of every investor.It also provides daily tips to customer if they wish and a nominal fee willbe charged.
MUTUAL FUND ONLINE
Investors can apply to mutual funds of Reliance, Franklin TempletonInvestments, ICICI Prudential, SBI, Birla, Sundaram, HDFC, Tata, etc.
8/22/2019 project on comparison between different broking firms
27/66
pg. 27
REASONS TO CHOOSE SHAREKHAN LIMITED
We all know that it is No.1 registrar in IPOs and every tenth investor is
from Sharekhan.It has a strong base in Indian market.
A client base of nearly 800 blue chip corporates, managing over 2 crore
accounts. Sharekhan stock brokers ltd. Member of National Stock
Exchange and Bombay Stock Exchange ranks among the top 3 stock
brokers in India. With over 18,00,000 customers, it ranks among top 3
depository participant in India.
There are various reasons to choose this company are :
Experience
SSKI has more than eight decades of trust and credibility in the Indian
stock market. In the Asia Money broker's poll held , SSKI won the
'India's best broking house for 2004' award. Ever since it launched
Sharekhan as its retail broking division in February 2000, it has been
providing institutuonal-level research and broking services to individual
invcestors.
Technology
With their online trading account you can buy and sell shares in an
instant from any PC with an internet connection. You will get access to
our powerful online trading tools that will help you take complete
control over your investment in shares.
Accessibility
Sharekhan provides advice, education, tools & execution services for
investors. These services are accessible through our centres across the
country (Over 1950 locations in 500 cities) over the internet (through the
website www.sharekhan.com) as well as over the Voice Tool.
8/22/2019 project on comparison between different broking firms
28/66
pg. 28
Knowledge
In a business where the right information at the right time can translate
into direct profits, you get access to a wide range of information on our
content-rich portal, sharekhan. You will also get a useful set ofknowledge-based tools that will empower you to take informed
decisions.
Convenience
You can call their Dial-N-Trade number to get investment adviceand execute your transactions. They have a dedicated call-centre toprovide this service via a Toll Free Number1800-22-7500 & 1800-22-7050 from anywhere in India.
Customer Service
Their customer service team will assist you for any help that you need
relating to transactions, billing, demat and other queries. Our customer
service can be contracted via a toll-free number, email or live chat on
www.sharekhan.com.
Investment Advice
Sharekhan has dedicated research teams of more than 30 people for
fundamental and technical researchs. Our analysts constantly track the
pulse of the market and provide timely investment advice to you in the
form of daily research emails, online chat, printed reports and SMS onyour mobile phone.
8/22/2019 project on comparison between different broking firms
29/66
pg. 29
Benefits
Free Depository A/c
Instant Cash Transfer
Multiple Bank Option
Secure Order by Voice Tool Dial-n-Trade.
Automated Portfolio to keep track of the value of your actual purchases.
24x7 Voice Tool acess to your trading account.
Personalised Price and Account alerts delivered instantly to your CellPhone & E-mail address.
Live chat facility with Relationship Manager on Yahoo Messenger.
After hours order placement facility between 8.30a.m and 9.00a.m.
Special Personal Inbox for order and trade confirmations.
On-line Customer Service via Web Chat.
Buy and Sell even single share
Anytime Ordering.
8/22/2019 project on comparison between different broking firms
30/66
pg. 30
ORGANIZATION STRUCTURE OF
SHAREKHAN
DIRECTOR
Jaydeep Aurora
DIRECTOR
Tarun Shah
DIRECTOR
Shankar V
Online Business HeadKalyanraman
AVP- Mumbai OnlineSanjay Batale
Team Manager
Assistant Manager
Sales Executive
Trainees
8/22/2019 project on comparison between different broking firms
31/66
pg. 31
REQUIREMENTS FOR OPENING
ONLINE ACCOUNT
Sharekhan depository services Dematerialization and trading in Dematmode is safer and faster alternative to the physical existence ofsecurities. Demat as a parallel solution offers freedom from delays,thefts, forgeries, settlement risk and paperwork. This system worksthrough depository participant (DP) who offers Demat services and thesecurities are held in electronic form for the investor directly by thedepository.
Sharekhan depository services offers dematerialization services to the
individual and corporate investors. We have a team of professionals andthe latest technology expertise dedicated exclusively to our Dematdepartment, apart from a national network of franchise making ourservice quick, convenient and efficient.
OPENING A DP ACCOUNT WITH SHAREKHAN
You can open a DP account, either through a Sharekhan branch orthrough Sharekhan franchise centre.
There is no fee for opening DP account with Sharekhan. Howevera nominal deposit (refundable) is charged towards the servicewhich will be adjusted against the future billings.
DOCUMENTS REQUIRED TO OPEN DEMAT ACCOUNT
All investors have to submit their proof of identity and proof of addressalong with prescribed opening form.
1.Proof of identity: You can submit a copy of passport, voter IDcard, driving license, Pan Card with photograph.
2.Proof of address: You can submit a copy of passport, voter IDcard, driving license, Pan Card with photograph, ration card orbank passbook.
3.Passport size photograph: Two Passport size photograph.
8/22/2019 project on comparison between different broking firms
32/66
pg. 32
COMPETITORS OF SHAREKHAN
Majors competitors of Sharekhan are as follows:
1. ICICI Direct2. India Bulls3. India Infoline4.Angel Broking5.Religare
Introduction To ICICI Direct
ICICI Direct is an online trading and investment platform on ICICISecurities, the largest stock broker firm in India providing a wide rangeof investment options to the retail and institutional customers. ICICISecurities is part of ICICI Group, India's top financial service provideroffering banking and other financial services.
ICICI Securities (I-Sec) is the top equity house in India with over 20lakh customers. ICICIDirect.com is the flagship website of I-Sec. Thiswebsite was the first online trading platform launched in India to providebrowser based equity, commodity and currency trading; all under onelogin.
ICICIdirect.com is the official website which provides options to investin over 20 financial products including Equity, Derivatives, CurrencyFutures, IPO, Mutual Funds, ETF, Fixed Deposits, Loans, Tax Services,
New Pension Systems and Insurance.
ICICI direct also provide current stock market information whichincludes stock prices, news, market research reports, stocks tips, events,IPO News and company results. Its 'Centre for Financial Learning'initiative offers number of online and classroom programs for investors.
8/22/2019 project on comparison between different broking firms
33/66
pg. 33
The 3-in-1 account, which includes ICICI Bank Account, ICICI DirectTrading Account and ICICI Demat Account, is the best offering forretail investors in India as it provides easiest way to invest in stockmarket and other financial instruments. The customers can visit any of
the over 1500 ICICI Bank branches to get help on financial productswhich are sold through ICICI direct.
Comparison of ICICI Direct with Sharekhan
The side-by-side comparison of ICICI Securities Pvt Ltd. and Sharekhan
stock brokers in India.
Type of
BrokerFull Service Broker Full Service Broker
Supported
Exchange BSE, NSE, MCX
BSE, NSE, MCX, NCDEX,
NSEL
Account
Type
3-in-1 Account (I-SecurePlan)
Classic Account
Stock Broker Fees / Charges
ICICI Direct Sharekhan
Trading Account
Opening FeesRs 975 NIL
Trading AccountAMC
NIL NIL
Demat Account
Opening FeesNIL 750
DematAccountAMC Rs 450 Rs 400
http://www.chittorgarh.com/stockbroker/sharekhan/2/http://www.chittorgarh.com/stockbroker/icicidirect/1/http://www.chittorgarh.com/stockbroker/sharekhan/2/http://www.chittorgarh.com/stockbroker/icicidirect/1/8/22/2019 project on comparison between different broking firms
34/66
pg. 34
Trading Brokerage Charges
ICICI Direct Sharekhan
CM Segment - Cash
Delivery
0.55% 0.50%
CM Segment - Cash
Intraday0.275% 0.10%
F&O Segment -
Futures0.05% - 0.03% 0.10%
F&O Segment -
OptionsRs 95 - Rs 65 per lot 2.5% or Rs 100 per lot
whichever is higher
Minimum
Brokerage ChargesRs 25 10p per share
Share Broker
Features
ICICI Direct Sharekhan
3 in 1 Account
Mobile Trading
Charting
After Trading Hour
Orders
SMS Alerts
Online Demo
Online Portfolio
8/22/2019 project on comparison between different broking firms
35/66
pg. 35
ICICI Direct Sharekhan
Stock / Equity
CommodityCurrency
Initial Public Offers
Mutual Funds
Bond / NCD
Debt
Other Investment
Options
General Insurance, LifeInsurance
Customer Service Offered
ICICI Direct Sharekhan
24/7 Customer
Service
Email Support
Online Live ChatPhone Support
Toll Free Number
Through Branches
Research / Tips / Reports
Published
ICICI Direct SharekhanDaily Market
Report
Free Tips
Quarterly Result
8/22/2019 project on comparison between different broking firms
36/66
pg. 36
Pros, Cons and Other
Review Comments
ICICI Direct Sharekhan
Pros
Offers 3-in-1account whichmakes stockmarket investmentvery easy forcasual investors.
Wide range ofinvestment optionsavailable under oneportal.
Provides a lowbandwidth websitewhich works wellwhere internetconnection is slow.
It has a strongnetwork of over1950 branchesacross India.
The fund transferfrom and to thetrading account isfree.
The share transferfrom and to the DPaccount is freewhen trading fromSharekhan tradingaccount.
The 'Trade Tiger' isthe most populartrading terminal in
India.
Cons
ICICI Securitycharges highbrokerage incomparison toother brokers.
Poor performanceof website isreported in peakhours.
Sharekhan doesntoffer 3-in-1account as itdoesnt offer
banking services. Sharekhan
brokerage is highin comparison tothe discount.
8/22/2019 project on comparison between different broking firms
37/66
pg. 37
INTRODUCTION TO INDIA BULLS
Indiabulls Securities (ISL) is the India-based Stock Broker. ISL is partof Indiabulls Group, a leading business house in India with businessesspread across many sectors including Infrastructure, Power, Real Estateand Financial Services.
Indiabulls Securities provides integrated capital market related servicesin India including Stock Broking, Equity Research, DepositoryServices, IPO Investment, Commodities Trading and Trading inCurrency Derivatives.
Indiabulls offers these services through its popular online tradingplatform (Power Indiabulls) and also though a wide network ofbranches and sub brokers.
The Indiabulls Online Trading Platform, Power Indiabulls (PIB) isdesktop trading application designed and developed in-house by ISL. It'sa fully integrated user friendly trading application.
Indiabulls also provides a Mobile Trading Platform 'Mobile Power
Indiabulls (MPIB)'. MIPB is among the best mobile trading applicationavailable to Indian Stock Market Investors. The MIPB offers LiveMarket Watch, Facility to Buy & Sell Stocks, View Reports andMessages on variety of smart phones.
Comparison of Sharekhan with Indiabulls
The side-by-side comparison of Sharekhan and Indiabulls is given
below:-
8/22/2019 project on comparison between different broking firms
38/66
pg. 38
Type of Broker Full Service Broker Full Service Broker
Supported
Exchange
BSE, NSE, MCX, NCDEX,NSEL
BSE, NSE, MCX
Account Type Classic Account Power Indiabulls
Stock Broker Fees / Charges
Sharekhan Indiabulls SecuritiesTrading Account
Opening FeesNIL Rs 950
Trading Account
AMCNIL NIL
Demat Account
Opening FeesRs 750 NIL
Demat Account
AMC Rs 400 Rs 450
Trading Brokerage Charges
Sharekhan Indiabulls Securities
CM Segment - Cash
Delivery0.50% 0.40%
CM Segment - Cash
Intraday
0.10% 0.04%
F&O Segment -
Futures0.10% 0.04%
F&O Segment -
Options
2.5% or Rs 100 per lotwhichever is higher
2.5% or Rs 100 per lotwhichever is higher
http://www.chittorgarh.com/stockbroker/indiabulls/3/http://www.chittorgarh.com/stockbroker/sharekhan/2/http://www.chittorgarh.com/stockbroker/indiabulls/3/http://www.chittorgarh.com/stockbroker/sharekhan/2/8/22/2019 project on comparison between different broking firms
39/66
pg. 39
Sharekhan Indiabulls Securities
Mobile Trading
Charting
After Trading
Hour Orders
SMS Alerts
Online DemoOnline Portfolio
Investment Options Available
Sharekhan Indiabulls Securities
Stock / Equity
Commodity
CurrencyInitial Public Offers(IPO)
Mutual Funds
Bond / NCD
Debt
Customer Service OfferedSharekhan Indiabulls Securities
Email Support
Online Live Chat
Phone Support
Minimum
Brokerage Charges10 paise per share 4 paisa per share
Share Broker
Features
8/22/2019 project on comparison between different broking firms
40/66
pg. 40
Toll Free Number
Through Branches
Research / Tips / Reports
Published
Sharekhan Indiabulls Securities
Daily Market
Report
Free Tips
Quarterly Result
AnalysisNews Alerts
Pros and Cons
Sharekhan Indiabulls Securities
Pros
It has a strongnetwork of over1950 branchesacross India.
The fund transferfrom and to thetrading account isfree.
The share transferfrom and to the DPaccount is freewhen trading fromSharekhan trading
Indiabulls has goodnetwork ofbranches acrossIndia.
Brokerage isnegotiable and canbe reduced up to50-60%.
10 times exposurefor intraday trades.
Indiabulls providestrading platformswhich are easy to
8/22/2019 project on comparison between different broking firms
41/66
pg. 41
account. The 'Trade Tiger' is
the most populartrading terminal in
India.
use, rich in featuresand to suitedifferent customerneeds.
Cons
Sharekhan doesntoffer 3-in-1account as itdoesnt offer
banking services. Sharekhan
brokerage is highin comparison to
the discountbrokers.
Sharekhan chargesRs 400 as AMC forDemat accountfrom 2
ndyear.
Power IndiabullsTrading Terminalcost Rs 750 onetime change.
There are nostandard rates, feesor brokeragepublished onwebsite. Youshould be very
careful with hiddencharges.
No centralizedsupport or salesteam. Business isdone throughbranches and sub-brokers.
Indiabulls doesn'tprovide 3-in-1account.
8/22/2019 project on comparison between different broking firms
42/66
pg. 42
INTRODUCTION TO INDIAINFOLINE (IIFL)
IIFL was incorporated in 1995; India Infoline (IIFL) is the brokeragefirm of India Infoline Group, a fastest growing financial servicessolution provider in India. India Infoline is listed on BSE (532636) andNSE (INDIAINFO) for securities trading.
IIFL offers trading platform and research-based advice for entire rangeof financial products including Stocks, Derivatives, Commodities,
Insurance, FD's, Loans, Bonds etc.
Equity / Commodity Broking and Research are the key offering of IndiaInfoline. IIFL has a wide network of 4000+ branches spread over 900+cities across India (as of Dec 2012). IIFL is very popular among retailinvestors and traders as their branches are spread all over India.
In Oct 2012, IIFL reported the average daily turnover of Rs 4,355 cr inequity and Rs 2,254 Cr in commodities.
IIFL won the 'Best Broker with Global Presence' award at the BSE IPF D&B Equity Broking Awards 2012. IIFL has presence through itssubsidiaries in Colombo, Dubai, New York, Mauritius, London,Singapore and Hong Kong.
Comparison of IndiaInfoline(IIFL) with Sharekhan
The side-by-side comparison of ICICI Securities Pvt Ltd. and Sharekhan
Ltd. is given below:-
8/22/2019 project on comparison between different broking firms
43/66
pg. 43
Type of
BrokerFull Service Broker Full Service Broker
Supported
Exchange
BSE, NSE, MCX,NCDEX, NSEL
NSE, BSE, MCX,NCDEX
Account Type Classic Account Standard Account
Stock Broker Fees / Charges
Sharekhan India Infoline (IIFL)
Trading Account
Opening FeesNIL Rs 750
Trading AccountAMC
NIL
Demat Account
Opening FeesRs 750 Rs 555
Demat Account
AMCRs 400 Rs 300
Trading Brokerage ChargesSharekhan India Infoline (IIFL)
CM Segment - Cash
Delivery0.50% 0.50%
CM Segment - Cash
Intraday0.10% 0.05%
http://www.chittorgarh.com/stockbroker/5paisa/4/http://www.chittorgarh.com/stockbroker/sharekhan/2/http://www.chittorgarh.com/stockbroker/5paisa/4/http://www.chittorgarh.com/stockbroker/sharekhan/2/8/22/2019 project on comparison between different broking firms
44/66
pg. 44
F&O Segment -
Futures0.10% 0.05%
F&O Segment -Options
2.5% or Rs 100 per lotwhichever is higher
1% of Premium or Rs100 per lot whicheveris high
Minimum
Brokerage Charges10 paise per share Rs 0.05 per share
Share Broker
Features
Sharekhan India Infoline (IIFL)
3 in 1 Account
Mobile Trading
Charting
After Trading
Hour Orders
SMS AlertsOnline Demo
Online Portfolio
Investment Options Available
Sharekhan India Infoline (IIFL)
Stock / Equity
CommodityCurrency
Initial Public Offers
Mutual Funds
Bond / NCD
8/22/2019 project on comparison between different broking firms
45/66
pg. 45
Customer Service Offered
Sharekhan India Infoline (IIFL)
Email Support
Online Live Chat
Phone Support
Toll Free Number
Research / Tips / Reports
PublishedSharekhan India Infoline (IIFL)
Daily Market
Report
Free Tips
Quarterly Result
Analysis
News Alerts
Sharekhan India Infoline (IIFL)
Pros
It has a strongnetwork of over1950 branches
across India. The fund transfer
from and to thetrading account isfree.
The share transfer
4000+ branches in900+ cities makethem your
neighborhoodbroker.
Being a full servicebroker, they offerwide range offinancial products
8/22/2019 project on comparison between different broking firms
46/66
pg. 46
from and to the DPaccount is freewhen trading fromSharekhan trading
account. The 'Trade Tiger' is
the most populartrading terminal inIndia.
and services.
IIFL offersSystematicInvestment Plan in
Equity, Commodityand Mutual Fund.
India Infoline Ltdis a publicly tradedcompany listed atBSE and NSE.
Cons
Sharekhan doesntoffer 3-in-1account as itdoesnt offer
banking services. Sharekhan
brokerage is highin comparison tothe discountbrokers.
Sharekhan chargesRs 400 as AMCfor Demat account
from 2nd
year.
1.SMS alerts atadditional Rs 249per month
2.Demat debitcharges is 0.05%
(Minimum Rs 15 -Maximum Rs 100)per debittransaction. Dematcredit charges isNIL.
3.India Infolinedoesn't provide 3-
in-1 account.
8/22/2019 project on comparison between different broking firms
47/66
pg. 47
INTRODUCTION TO ANGEL BROKING
Angel Group has emerged as one of the top 3 retail broking houses inIndia. Incorporated in 1987, it has memberships on BSE, NSE and thetwo leading commodity exchanges in India i.e. NCDEX & MCX. Angelis also registered as a depository participant with CDSL.
Angel's retail stock broking house offering a gamut of retail centricservices.
E-broking Investment Advisory Portfolio Management Services Wealth Management Services Commodities Trading
Comparison of Sharekhan with Angel Broking
The side-by-side comparison of Sharekhan Ltd. with Angel Broking is
given below :-
Type of Broker Full Service Broker Full Service Broker
Supported
Exchange
BSE, NSE, MCX,NCDEX, NSEL
BSE, NSE, MCX
Account Type Classic Account Angel Diet
http://www.chittorgarh.com/stockbroker/angel-broking/14/http://www.chittorgarh.com/stockbroker/sharekhan/2/http://www.chittorgarh.com/stockbroker/angel-broking/14/http://www.chittorgarh.com/stockbroker/sharekhan/2/8/22/2019 project on comparison between different broking firms
48/66
pg. 48
Stock Broker Fees / Charges
Sharekhan Angel Trade
Trading Account
Opening Fees
NIL Rs 0
Trading Account
AMCNIL Rs 347
Demat Account
Opening FeesRs 750 Rs 0
Demat Account
AMCRs 400 Rs 0
Trading Brokerage Charges
Sharekhan Angel Trade
CM Segment - Cash
Delivery0.50% 0.40% to 0.10%
CM Segment - Cash
Intraday0.10% 0.04% to 0.01%
F&O Segment -
Futures 0.10% 0.04% to 0.01%
F&O Segment -
Options
2.5% or Rs 100 per lotwhichever is higher
0.04% to 0.01%
Minimum
Brokerage Charges10 paise per share
Share Broker
Features
Sharekhan Angel Trade
Mobile Trading
Charting
8/22/2019 project on comparison between different broking firms
49/66
pg. 49
After Trading
Hour Orders
SMS Alerts
Online DemoOnline Portfolio
Investment Options Available
Sharekhan Angel Trade
Stock / Equity
Commodity
Currency
Initial Public Offers
(IPO)
Mutual Funds
Bond / NCD
Customer Service OfferedSharekhan Angel Trade
Email Support
Online Live Chat
Phone Support
Toll Free Number
Through Branches
Research / Tips / Reports
Published
Sharekhan Angel Trade
DailyMarketReport
8/22/2019 project on comparison between different broking firms
50/66
pg. 50
Free Tips
Quarterly Result
Analysis
News Alerts
Sharekhan Angel Trade
Pros
It has a strongnetwork of over
1950 branchesacross India.
The fund transferfrom and to thetrading account isfree.
The share transferfrom and to the DP
account is freewhen trading fromSharekhan tradingaccount.
The 'Trade Tiger' isthe most populartrading terminal inIndia.
User friendlybrowser-based /application based
online tradingplatform.
Investors havedifferent investmentoptions like EquityTrading, F&O,Commodities, PMS,Mutual Funds, LifeInsurance, PersonalLoans, IPO andDepository Servicesavailable under oneroof.
The auto squareoff time is at 3:15and an investor can
buy up to 4 times thevalue in his account.
8/22/2019 project on comparison between different broking firms
51/66
pg. 51
Cons
Sharekhandoesnt offer 3-
in-1 account asit doesnt offer
bankingservices.
Sharekhanbrokerage ishigh incomparison tothe discountbrokers.
Sharekhancharges Rs 400as AMC forDemat accountfrom 2
ndyear.
Useless Online ChatSupport. They can'tanswer any of thequestions you ask. Thestandard answer is 'Sir asper our policy we cannotprovide you details onchat however can arrange
call back for you'.
Online money transferfrom trading account tobank account is notavailable.
INTRODUCTION TO RELIGARE
Religare is an emerging markets financial services group with a presenceacross Asia, Africa, Middle East, Europe, and the Americas. In India,Religares largest market, the group offers a wide array of products andservices including broking, insurance, asset management, lending
solutions, investment banking and wealth management. With 10,000-plus employees across multiple geographies, Religare serves over amillion clients, including corporate and institutions, high net worthfamilies and individuals, and retail investors.
8/22/2019 project on comparison between different broking firms
52/66
pg. 52
Religare Securities Ltd. (RSL), a wholly owned subsidiary of ReligareEnterprises Limited (REL), an emerging markets financial servicesgroup is a market leading securities firm in India. The company offersequity & currency broking services to more than 7,50,000 clients using
both, offline and online platforms and also offers depository participantservices.
RSL employs more than 4800 employees and has a wide distributionreach that spans across more than 1500 locations in India.
People who wonder where Religare word came from, it's a Latin wordmeaning 'to bind together'.
Comparison of Sharekhan with Religare Broking
The side-by-side comparison of Sharekhan Ltd. with Religare Broking
is given below:-
Type of Broker Full Service Broker Full Service Broker
Supported
Exchange
BSE, NSE, MCX, NCDEX,NSEL
BSE, NSE, MCX
Account Type Classic Account Excel Account
http://www.chittorgarh.com/stockbroker/religare-securities/9/http://www.chittorgarh.com/stockbroker/sharekhan/2/http://www.chittorgarh.com/stockbroker/religare-securities/9/http://www.chittorgarh.com/stockbroker/sharekhan/2/8/22/2019 project on comparison between different broking firms
53/66
pg. 53
Stock Broker Fees / Charges
Sharekhan Religare
Trading Account
Opening Fees NIL Rs 500
Trading Account
AMCNIL NIL
Demat Account
Opening FeesRs 750 NIL
Demat Account
AMCRs 400 Rs 300
Trading Brokerage Charges
Sharekhan Religare
CM Segment - Cash
Delivery0.50% 0.25%
CM Segment - Cash
Intraday0.10% 0.025%
F&O Segment -Futures
0.10% 0.05%
F&O Segment -
Options2.5% or Rs 100 per lot
whichever is higher
1% on premium orRs 50 per lotwhichever is higher.
Minimum
Brokerage Charges10 paise per share 1p per share
Share Broker
Features
Sharekhan Religare
Mobile Trading
8/22/2019 project on comparison between different broking firms
54/66
pg. 54
Charting
After Trading
Hour Orders
SMS AlertsOnline Demo
Investment Options Available
Sharekhan Religare
Stock / Equity
Commodity
Currency
Initial Public Offers
(IPO)
Mutual Funds
Bond / NCD
Customer Service Offered
Sharekhan Religare
Email Support
Online Live Chat
Phone Support
Toll Free NumberThrough Branches
8/22/2019 project on comparison between different broking firms
55/66
pg. 55
Research / Tips / Reports
Published
Sharekhan Religare
Daily MarketReport
Free Tips
Quarterly Result
Analysis
News Alerts
Pros, Cons and Other Review CommentsSharekhan Religare
Pros
It has a strongnetwork of over1950 branchesacross India.
The fund transferfrom and to the
trading account isfree.
The share transferfrom and to the DPaccount is freewhen trading fromSharekhan tradingaccount.
The 'Trade Tiger' isthe most populartrading terminal inIndia.
- 3 to 4 times exposure isgiven in cash as well asF&O segment.
8/22/2019 project on comparison between different broking firms
56/66
pg. 56
Cons
Sharekhan doesnt
offer 3-in-1
account as itdoesnt offer
banking services.
Sharekhanbrokerage is highin comparison tothe discountbrokers.
Sharekhan chargesRs 400 as AMC forDemat accountfrom 2
ndyear.
- There are no standard
rates, fees or brokeragepublished on website.You should be verycareful with hiddencharges.
SWOT ANALYSIS
STRENGHTS
Cost advantage Effective communication High R & D Innovation Online growth Loyal customers
8/22/2019 project on comparison between different broking firms
57/66
pg. 57
WEAKNESS
Lengthy process in opening Demat account Tight documentation process Bad marketing procedure Less corporate office
OPPORTUNITIES
Increase in wealth Positive market sentiments Growth of technology and awareness Increased internet usage
THREATS
Price wars Product substitution Competition Cheaper technology Market fall Other national, international, social, political factors.
8/22/2019 project on comparison between different broking firms
58/66
pg. 58
RESEARCH METHODOLOGY
My research is based on Delhi NCR region. I did market survey of three
locations which are given below:-
1.Noida Sector 182.Noida Sector 163.Jhandewalan
My research is based on descriptive, qualitative, quantitative research.
Descriptive Research : It includes surveys and fact finding enquiries of
different kinds. The major purpose of descriptive research is description
of the state of affairs as it exists at present. Researcher has no control
over the variables of this type of research.
Qualitative Research : In my research I needed comparison of different
stock brokers. So it was on the basis of qualitative data. In short
qualitative research aims to discover the underline motives of human
behavior.
Quantitative Research: It is based on the measurement of quantity or
amount. It is applicable to phenomena that can be expressed in terms of
quantity. Hence it was used in my project for collection of all the
numerical data.
8/22/2019 project on comparison between different broking firms
59/66
pg. 59
ANALYSIS OF THE QUESTIONNAIRE
Do you invest in Share market?RESPONSE NUMBER OF RESPONDENT
YES 40
NO 60
0
10
20
30
40
50
60
YES NO
NUMBEROFRESPO
NDENT
RESPONSE
8/22/2019 project on comparison between different broking firms
60/66
pg. 60
Have you heard of Sharekhan?
RESPONSE NUMBER OF RESPONDENT
YES 70
NO 30
0
10
20
30
40
50
60
70
YES NO
NUMBEROFRESPONDENT
RESPONSE
8/22/2019 project on comparison between different broking firms
61/66
pg. 61
WITH WHOM ARE YOU REGISTERED WITH?COMPANY NUMBER OF RESPONDENT
SHAREKHAN LTD. 28
ICICI DIRECT 20
INDIA BULLS 13
INDIAINFOLINE 17
ANGEL BROKING 10
OTHERS 12
28%
20%
13%
17%
10%
12%
Sharekhan
ICICI Direct
India Bulls
Indiainfoline
Angel Broking
Others
8/22/2019 project on comparison between different broking firms
62/66
pg. 62
How frequently do you trade?Response Number of Respondent
Daily 8
2 to 3 times a week 15
Once in a week 18
2 to 3 times in a month 25
No set pattern 34
8%
15%
18%
25%
34%
Daily
2-3 times a week
Once a week
2-3 times a month
No set pattern
8/22/2019 project on comparison between different broking firms
63/66
pg. 63
In case you dont invest in Sharekhan, what is your perceivedproblem?
Response Number of Respondent
Risk Factor 25
Previous Bad Experience 10
Brokerage 18
No knowledge 20
Others 27
25%
10%
18%
20%
27%
Risk Factor
Previous Bad Experience
Brokerage
No Knowledge
Others
8/22/2019 project on comparison between different broking firms
64/66
pg. 64
FINDINGS
According to the survey most of the customers of Sharekhan Ltd.say that it is pocket friendly and better than other stock brokers due
to customer satisfaction.
Lack of promotional activities undertaken by Sharekhan Ltd. inDelhi NCR region.
Investors take risk as well as returns into their mind while makinginvestment.
People pay more emphasis on brokerage than service provided bybrokerage houses.
LIMITATIONS
As only Delhi NCR region was surveyed so it does not representthe view of the total Indian market.
Size of the research may not be substantial. There was lack of time on the part of respondents. The survey was carried through questionnaire and the questions
were based on perception.
There may be biasness in the information provided by the marketparticipants.
Complete data was not available due to company privacy andsecurity reasons.
8/22/2019 project on comparison between different broking firms
65/66
pg. 65
CONCLUSION
On the basis of the study it is found that Sharekhan Ltd. is better
service provider than other stockbrokers because of their timely
research and personalized advice on what stocks to buy and sell.
Sharekhan Ltd. provides the facility of relationship manager for
encouraging and protecting the interest of the investors. It also
provides the information through internet and mobile alerts. Further
it also provides its research on the future prospect of IPOs.
Further it was observed that most of the people are not interested in
share market. Most of the people are not aware about share market,
they believe investing their money in bank, buying gold and property
will give them better returns. Many of the people who knew about
share market didnt want to take the risk of investing the money in it.
Sharekhan and other broking firms should organize seminars and
other similar activities to enhance the knowledge of prospective and
existing customers so they feel more comfortable and risk free while
investing in the stock market.
8/22/2019 project on comparison between different broking firms
66/66
BIBLIOGRAPHY
Books :-
Financial Management I.M Pandey
Research Methodology C.R Kothari
Internet:-
Wikipedia
www.sharekhan .com
www.moneycontol.com
Others:-
Magazines
Assistant Manager Mr. Anil Sharma (Sharekhan Ltd.)
Team Leader Mr. Sachin Kumar (Sharekhan Ltd.)