Prospects of Ecotourism in the Salt Range
Pakistan
Aftab-ur-Rehman Rana
President, Sustainable Tourism Foundation Pakistan
Components of Tourism Product
Tourism
Product
Attractions
Accommodation Accessibility
Amenities
Salt Range – Orientation The Salt Range consists of two lines of low, rugged hills that run east to
west between the Soan and the Jhelum rivers, from the GT Road near Dina
to the Indus near Kalabagh.
Analysis of Tourism Potential of Salt Range
Strong Points:
• Easy accessibility
M-2 Passing through the heart of Salt Range
Analysis of Tourism Potential of Salt Range
Strong Points:
• Fantastic Landscape
Analysis of Tourism Potential of Salt Range
Strong Points:
• Record of 600 million years of the earth’s history
Analysis of Tourism Potential of Salt Range
Strong Points:
• Varying ecosystems, rich flora and fauna and
Wetlands of International Importance
Kallar Kahar LakeKhabbeki LakeUcchali Lake
Namal Lake
Jhalar Lake SALT RANGE WETLANDS COMPLEX
Analysis of Tourism Potential of Salt Range
Strong Points:
• Number of historical sites and remains of ancient settlements
Analysis of Tourism Potential of Salt Range
Strong Points:
• Number of sites of cultural interest
Stone Age in Soon Valley
On the footsteps of Alexander
Tilla Jogian
Route of Alexander Invasion
Invasion of Mahmood of Ghaznavi
Al Beruni Calculated Circumference of
the Earth- at Nandhna
Babar Conquest of India
Sher Shah Suri Invasion
Adventure Tourism in Salt Range
Concept of Ecotourism
Ecotourism is defined as a “responsible
travel to natural areas which conserves
the environment and improves the welfare
of the local people”.The International Ecotourism Society (TIES)
Objectives of Ecotourism Product Development
Conservation of Biological
& Cultural Diversity
Sharing Socio-economic
Benefits
with Local Community
Visitors Satisfaction
Minimization of Tourism’s
Own Environmental Impact Ecotourism
Ecotourism as a market Segment
Cultural
Tourism
Rural
Tourism
Nature
Tourism
Adventure
Tourism
Business
Travel
Leasure
Travel
Tourist
Market
Ecotourism
Thank You
Aftab ur Rehman Rana
President
Sustainable Tourism Foundation Pakistan
Email: [email protected]
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