1
Indiatimes Shopping
2
We at Indiatimes shopping: Have the widest range of offerings from products in Electronics, Apparels, Health & Beauty, Jewellery, Books, Toys, Paintings and more
Have a huge customer trust in our brand and a huge reach because of TOI heritage. We also have a huge online network Have the top brands introducing their new product line and selling their products through us. We have some exclusive deals not available otherwise
Highest customer satisfaction rate (98%) with the quickest TAT’s and a 100 seater call center
We have a loyal base of customers who shop regularly with us
Women audience on our website shopping regularly
Wide delivery network & Large payment options including free and instantaneous EMI
Strong technological framework and a word sensitive search engine
Indiatimes Shopping pioneers since 1998
3
FMCG on internet- P&G launched its international range of Gillette & Olay with us- Reckit Benkiser started an online store selling Air Wick (room freshener
brand)- Scotch Brite launched selling of their home cleaning equipment
Launch of new mobile phones with newest features- We launched the dual Sim and three Sim mobiles receiving a huge success- We offer mobile phones with the latest features in the market the first in
India- We sell phones right from Rs. 1,500 to Rs. 45,000
Food items on internet- Nirulas sold its cakes, jams, cookies etc through us- Café Coffe Day promoted new coffee launches to our customers- We have a Grocery & Pulses catalogue to benefit our customers
Exclusive offer for customers with us
To excite our customer and ensure we have repeat visitors and buyers we offer newly launched products & great deals
4
Books and magazines from ‘Times House’ sold online on our site- We have a 2 lakh member base of Book Club membership- We sell subscriptions right from Lonely planet to Economist- Best Sellers available with us
New Products not available in normal course of distribution is available with us- ‘Nicer Dicer’ a special kitchen aid for cutting- Spy Pen cameras- Special Air pumps- Portable projectors
Mid Night deliveries for gifts, flowers, cakes - We deliver accurately to the requested hour- Special packaging entertained
Special festive/ occasional catalogues - Special thalis and products for festivals- Clothes, souvenirs for sports- Sending products overseas
5
Special offers for customers
Special discounted Catalogues - We promote products on time to time basis at a special price
reducing commissions/ ASP. This helps create a huge buzz in the market
Cash backs- We do periodic promotions to offer Gift Coupons & Cash back
on every purchase the customer makes on the co branded site
Network Advantage- Clubbing schemes and offering combos to benefit customers
Gifts on every purchase- To go live we can run promotions where in every shopper gets
a free gift from both of us
6
Who Contributes what?
Source: Internal Reports
Major transactions (Over 50% revenue) comes from age group 26- 35
Working executive staying with family
Prefers deals on brands
Likes to evaluate choices in market
Looks for convenience shopping
Knows about the product but looks for easy EMI, value deals
Has a credit card and is loyal to a brand who gives him good experience
7
Who shops with us?
Source: Comscore March 10
28% women shoppers!
We have the shoppers- The internet universe of shoppers shop on Indiatimes Shopping.
We have:- A registered shopper base of 2.6 million visitors
- Over 4500 transactions daily
- Over 1 lakh people everyday
8
About our visitors?
International Traffic Top Indian CitiesBangalore
Mumbai
Delhi & NCR
Hyderabad
Pune
Ahmedabad
Kolkata
Chennai
Jaipur
Lucknow
77% India
12% US, UK, Australia & Canada
9% UAE, Qatar, Oman & Pakistan
2% China & Others
9
• e-Store/ White label (Loyalty Programs, PG options) • Online Promotions
Innovations• Thank you page• Login/ Log out page• Shoush Shkeel• Sponsorship
– Catalogue/ Season– Category
Promotions (may be clubbed with store or independent)• Banner
– Complete Site– Home Page– Category Pages
• Mailers– Targeted– Non Targeted
• B2B (Bulk, Gift Coupons, Database) • Print Shopping- Readers Offer• Samples to daily buyers• Promotions on IVR’s
Activities on Indiatimes Shopping
10
e- Store
An exclusive microsite that has all the products listed together with the brand message.
11
Each product is uploaded with description on complete product features.
The PG is attached here.
12
Promotions- Home Page
4 Big Banner on Home page
-Approx 40,000 visits to one banner in a day
Home page header Banner
-Approx 1.5- 2 lakh visits in a day
Header Banner (All pages of website)
-7-8 lakhs visits
13
Promotions- Category pages
Category Banner
Category Sponsorship
14
Promotions- Sponsor/ Innovations
Catalogue Sponsorship
15
Promotions- Thank you page/ Login Page
16
Our Commissions
S.No Product category Comm %
1 Electronics 6%
2 Computers peripherals 6%
3 Apparel & accessories 15%
4 Gift Items 15%
5 Gift vouchers 7%
6 Flowers 25%
7 Cash Card 6%
8 Jewelry 12%
9 Health , Beauty & Life style 15%
10 Kitchen appliances 10%
11 Foods 20%
13Toys,& games & baby
products 15%
14 Sports & Games 15%
15 Movies & Music 15%
16 Books 20%
17 Subscription services 15%
• We charge a commission on every sale
• The commission is set according to market standards and is inclusive of all payment gateway charges and taxes
Our Commissions
17
Readers Offer
• Delhi• Mumbai• Kolkatta• Chennai• Bangalore• Ahmedabad• Hyderabad
• Pune• Nagpur• Kanpur• Lucknow• Jaipur• Chandigarh• Mangalore• Kannada• Goa
As a part of the BCCL group we get inventory to promote our clients at a special price. Using this medium we aggressively promote offers in all editions of TOI covering-
18
Sample Ads.
*Commissions vary for RO** Ad subject to an approved deal
19
Thank you!
Phone: 91-124-4187000, Extn: 2997