WALKALINE 2019 ©®™
PROPOSAL TO PROPERTY DEVELOPERS: Unr iva l led va lue and Unmatched compet i t ive advantage
STRICTLY PRIVATE & CONFIDENTIAL
AGENDA
01ABOUT USShort & brief Introduction of who we are and the value we bring
02PROPOSALA look into market research reports and trend on what’s happening and what can be done
03OUR OFFERINGProduct & Services and brief dive into our offerings
04Q & AOpen Q & A session
WE BRING VALUE TO RESIDENTIAL AND COMMERCIAL SPACE
01HOME OWNERSSave cost, water, energy and all whilst being trendy and environmentally friendly
02PROPERTY DEVELOPERSCapture potential property buyers early and often by offering unique proposition
03SERVICE PROFESSIONALSGrow business and customer base in their area with our product & services
ABOUT US
WALKALINE was established with the aim to • Bring International standards to local market• Bridge the trend and life style gap• Enable cost and energy saving
PROPERTY DEVELOPERS
Capture potential property buyers early and often by offering unique proposition
PROPOSAL
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• Facing challenges especially for the landed and high rise residential segment including certain commercial projects in town
• Struggling to differentiate the value and are offering discounts as everybody else in the market
INSIGHT
PROPERTY DEVELOPERS WE SPOKE TO ARE
In 2Q 2018, total unsold residential properties increased to 166,888 units compared to 1Q 2018: 146,196 units
Twice the average unsold units from 2004 to 2015 (71,462 units)
Source: National Property Information Centre (NAPIC)
78% of the total unsold residential units were in the price category of above
RM250,000.
Source: National Property Information Centre (NAPIC)
• Total unsold residential properties = Overhang + Unsold under Construction (UUC)
• Overhang: Unsold properties with Certificate of Completion and Compliance
• UUC: Unsold properties under various stages of construction that have not received Certificate of Completion and Compliance
• Figures above include Small Office/Home Office (SOHO) and Serviced Apartments
By state, Johor has the highest number of unsold units (31% share) in Malaysia, followed by Selangor (18%)
and Kuala Lumpur (11%)
Source: National Property Information Centre (NAPIC)
Source: National Property Information Centre (NAPIC)
By property type, about two-thirds of total unsold units are high-rise properties such as
apartments, condominiums and serviced apartments.
THE OUTCOME
01Oversupply due to range of property options available in the market
02Highly selective buyers not just looking for easy purchase options but also range of in house product offerings (semi-furnished/furnished home)
03Stiff competition in home built quality & amenities offered
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HOW ARE PROPTERY DEVELOPERS OVERCOMING THESE CHALLENGES??
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WITHIN CHALLENGES LIES OPPORTUNITIES
• Opportunities for those setting the TREND will capture HOME / PROPERTY BUYERS
• And the Rest will try to play CATCHUP AND STRUGGLE
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LET’S UNDERSTAND MORE
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WHY PROPERTY BUYERS BY PROPERTY (S)
Source: REDHA
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Generational Trend of Home buyers & Tenants
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IT’S A GENERATIONAL THING
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HOW ARE INTERNATIONAL MARKETS COPING WITH SIMILAR CHALLENGES ??
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By adapting to MILLENNIALS'
expectations & PURCHASE BEHAVIOR
They call it: “WELL Building Standard” – which aims to improve the health and well-being of building occupants, (Home buyers and Tenants) by offering latest
and simplified technology in the areas of air, water, light, and fitness
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HOW ARE WE COPING WITH THE GENERATIONAL TREND ??
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Are your buildings future ready?
• More buyers are conscious about HEALTH AND WELLNESS;
• That awareness is now spilling over into the BUILT ENVIRONMENT
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WHAT WOULD YOU DO TO OUT DO YOUR COMPETITION ??
KEY ENABLERS
01Promote HEALTH AND WELLNESS while retrofitting existing buildings
02Offer latest and simplified technologies in the areas of WATER AND FITNESS into the new ones
OUR OFFERINGUtilized by Home Owners, Businesses, Corporates, Property developers and Service Professionals
SERVICESWe offer most of the services related to our products that a consumer may need
PRODUCTSOur products are intelligently designed, easy to use and are environmentally friendly.
PRODUCTSOur choice of products are intelligently designed, easy to use and are environmentally friendly. SMART | RELIABLE | COMPACT | FUNCTIONAL
We guarantee 50% less or no energy wasted and 50% increase in saving across our product chain
WATER FILTRATION SYSTEMQuality water for health, wallet
and environment
WIRELESS ROBOT VACUUMYou come back to a clean
home every time & anytime
TANK LESS INSTANT WATER HEATERPerfect for residential and commercial
hot shower needs
SERVICESWe offer most of the services related to our product that a consumer may need
MAINTENANCE SERVICEAll electronic products offered by us are covered under warranty and customers can signup for maintenance service
PRODUCT AS A SERVICEOffered to businesses and corporates as an alternative to the buy and own.
INSTALLATION SERVICEInstallation Service available for all the complex time-consuming jobs and making sure our products are installed at the highest industry standards.
FINANCING AND PAYMENTSFlexible and wide payment options at an affordable start for customers interested in purchasing our products
WHY WATER FILTRATION SYSTEM
& WATER HEATER
Most Residents and Home Ownerwhen first move into a new home
Buy or look for Water Purifier and
Water Heaters
These appliances consume lot of energy and wastes water
WHY ROBOT VACUUM & WHY NEATO
Neato makes housecleaning easy. Cleans floors hands free and returns to
its charging station when done
You come back to a clean home without any effort every time &
anytime
NO COMPETITION OF WHAT NEATO IS CAPABLE OF
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You can now differentiate your offering
To potential buyers on your latest development project
by providing built-in
Water filtration system, Tankless Instant Water Heater
and or Robot Vacuum
and this will in turn be a win/win for the following reasons
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REASON & PROPOSED BENEFITS
01You enable your customers save cost, energy and water. (LONG TERM SAVING)
02You lead by providing reliable, conservation and energy efficient Residential and Commercial space with PRODUCTS for any space and any budget
03Your offer to potential buyers outweighs the cost and value. (YOU OUT DO YOUR COMPETITION)
• Unrivaled value
• Unmatched competitive advantage
• Uncover millennial home buyers
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Website:www.walkaline.biz
Email:[email protected]
Contact #: Malaysia: +603 7627 1004 | 017 284 2356
https://www.walkaline.biz/mailto:[email protected]