TERMINALFOUR & SunGard Higher Education
Unleashing your backend data on the web
SunGardHE European User Group 2011
Durham England
David Miller, [email protected]
Twitter: @terminalfour@jdavidmiller
Topics
• Who we are and what to we do• Trends in Web Content Management• Back end data for web sites• Examples sites• Benefits• How can it be achieved• Other possibilities• Conclusions
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“We make it really easy for organizations to deliver and manage very large, highly
devolved, multilingual Websites, Intranets and Extranets”
“We make it really easy for organizations to deliver and manage very large, highly
devolved, multilingual Websites, Intranets and Extranets”
TERMINALFOUR in a nutshell ...
Primary Market: Higher Education
Primary Market: Higher Education
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About TERMINALFOUR
• Established in 1996• Over 200 clients (UK, US, Canada, Ireland)
• Focus on Higher Education• Over 68 Higher Education Clients • Educause, HiEdWeb, EduWeb, Edustyle,
Uwebd, UCISA, UKOLN and AIIM Members• Analyst tracked (Gartner, CMS Watch, Butler/Ovum)
– Top 30 WCM Companies worldwide (CMS Watch), Gartner Magic Quadrant for WCM
• Offices in UK, Ireland & US
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Just Some of our University clients
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Some of our new Higher Education Clients in 2010
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Joint SunGard Higher Education / TERMINALFOUR Clients
• Some common T4/SunGardHE clients1. University College Dublin
2. Goldsmiths College London
3. Southampton University
4. Liverpool University
5. Colombia Teachers College, NY
6. Dublin Institute of Technology
7. Athlone IT
8. Galway-Mayo IT
9. Tralee IT
10.Letterkenny IT
11. Waterford IT
• All SunGard Banner / Luminis users• Some have integrated Site Manager Web /
Intranet sites with SunGard products
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Where WCM fits in the Higher Education world
• SunGardHE deals cover all aspects once students/staff have an internal ID
• WCM helps targeting mechanism for undergrads/postgrads/Staff BEFORE they get an ID – and once they leave
• Plus all the usual “web stuff”– Information dissemination
• Immediate (alerts), current and historical– Create and maintain Institutions identity– Window for the outside and inside world– Landing page for enquiries etc.– Primary Marketing tool
• WCM allows HE institutions to– Control update, save costs, react fast, “sell”– Deliver better quality, responsiveness and value for money
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Trends in Web Content Management in HE
• Recruitment– CRM integration – landing page for enquiries and process– Build your own prospectus
• Increased Reach using Search Engine Optimization (SEO) – SEO statistics– Landing pages
• Increased Reach– Student reach, Alumni reach, staff reach etc.
• Mobile – Mobile presence, apps etc.
• Increased community activity – intranet/Portal – Collaboration, feedback
• Deliver “Project sites”– Controlled research and project information
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Increased WCM activity using backend data
• Much information from web is already in back end systems– CRM data– Student records – ERP / HR– Research / Publications– Location / Logistics information– Statistics / Survey results
• Challenge– Secure delivery– Efficiently delivery– Up to date information– Selected data only
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Types of data access
• Fully dynamic / real time– Can be embedded in pages
• Subscribed Feeds– RSS etc.
• Analytic– Drill down / dashboards– E.g. Evisions ARGOS product
• Active data – but not changing– Can be delivered in a static model– Up to date information– Selected data only
• Downloadable– For offline analysis with Excel
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Example of “Back end data exposure”- University College Dublin
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Joint TERMIUNALFOUR/SunGardHE client- University College Dublin
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Joint TERMINALFOUR / SunGardHE client
Over 110 Separate websites
Over 400 content contributors
Devolved Site management across all departments and colleges
Add-on modules (Calendar) etc.
External websites and Internal Portal content delivery (Luminis 4)
Joint TERMINALFOUR / SunGardHE client
Over 110 Separate websites
Over 400 content contributors
Devolved Site management across all departments and colleges
Add-on modules (Calendar) etc.
External websites and Internal Portal content delivery (Luminis 4)
University College Dublin - Research Management & HR Integration www.ucd.ie/research
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University College Dublin - Research Management & HR Integration www.ucd.ie/research
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Combine data from multiple sources
• Banner – course details
• Core – Staff details
• Vidatum – research information
• CMS – personal biography
Combine data from multiple sources
• Banner – course details
• Core – Staff details
• Vidatum – research information
• CMS – personal biography
University College Dublin - Research Management & HR Integration www.ucd.ie/research
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Contact info from PeopleSoft
Contact info from PeopleSoft
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Research Information from
Vidatum
Research Information from
Vidatum
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Course Information from Banner
Course Information from Banner
University College Dublin - Research Management & HR Integration www.ucd.ie/research
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Biography information from
CMS
Biography information from
CMS
University College Dublin - Research Management & HR Integration www.ucd.ie/research
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Unique Search Engine Friendly URLs
• Delivers 3,500 Unique pages to Google/Yahoo
• SEO Rankings up 10-15% after launch
Better Data Management
• Data stays where it belongs (no duplication)
• Data up to date
• Ownership stays where it belongs
Secure access
• No external access to business systems
Unique Search Engine Friendly URLs
• Delivers 3,500 Unique pages to Google/Yahoo
• SEO Rankings up 10-15% after launch
Better Data Management
• Data stays where it belongs (no duplication)
• Data up to date
• Ownership stays where it belongs
Secure access
• No external access to business systems
How easy is it to setup?
How it works
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How it works
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Data extracted from business systems on
publication
Data extracted from business systems on
publication
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TERMINALFOUR Site Manager
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Fully accessible interface via any standard web browser
Direct WYSIWYG editing of content in browser for
extensive rollout to “occasional” content authors
Extensive productivity capabilities to assist ongoing
content maintenance
Fully accessible interface via any standard web browser
Direct WYSIWYG editing of content in browser for
extensive rollout to “occasional” content authors
Extensive productivity capabilities to assist ongoing
content maintenance
What else can we do
• Targeted data for marketing campaigns– Selected data for audience (e.g. International)
• Provide same data to multiple sites– Group website– College sites– Intranet / Portal
• Provide same data in multiple formats– Publish as table on web page– Publish as .CSV file for Excel– Publish as feed for Mobile app– Publish as feed for hardcopy publication– Use CMS as “data broker”
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Write content once – use many times automatically
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Full news itemFull news item
Summary NewsSummary NewsRSS FeedRSS Feed
Latest NewsLatest News
Trends we are seeing in Higher Education
• Intranets with personalisation – SUNY Empire Case College NY– University of the Arts London– UCD
• Focussed web sites – Personalisation – Campaigns
• Packaging of content for audiences– User driven Prospectus builders
• Socialising web experience– Allow audience to relate to “real people” (Students
/ staff etc.)
• Mobile – CampusM style systems
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UCD Connect - SunGard Luminis Integration
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Intranet sites accessed via Single Sign On from
Luminis Portal
Intranet sites accessed via Single Sign On from
Luminis Portal
Content Rich Intranet pages are created in
TERMINALFOUR Site Manager and then linked
into the UCD Connect Portal
Content Rich Intranet pages are created in
TERMINALFOUR Site Manager and then linked
into the UCD Connect Portal
Luminis provides views for academic Staff, non-
academic staff and students.
Luminis Portlets access content authored in Site
Manager CMS
Luminis provides views for academic Staff, non-
academic staff and students.
Luminis Portlets access content authored in Site
Manager CMS
UCD Connect- SunGard Luminis Integration
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Event data published from Site Manager Events Module to
Luminis and to public websites
Event data published from Site Manager Events Module to
Luminis and to public websites
UCD Connect- SunGard Luminis Integration
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Video Data is stored in Site Manager and
published into Luminis Portal based on role
Video Data is stored in Site Manager and
published into Luminis Portal based on role
SunGard Banner Integration
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Latest program & course information
accessed from Banner into published internal
& external sites or hardcopy
Latest program & course information
accessed from Banner into published internal
& external sites or hardcopy
Variety of integration options exist based on
client configuration
Variety of integration options exist based on
client configuration
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Check the “findability”– SEO built into CMS
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Configurable SEO Tests allow authors to write more search friendly
content
Configurable SEO Tests allow authors to write more search friendly
content
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Verify the results – Integrated Google Analytics
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Site Manager Dashboard with third
party widgets
Site Manager Dashboard with third
party widgets
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Goldsmith – Build your own Prospectus http://www.gold.ac.uk/prospectus-builder/ug/
Allows potential students to build a specific prospectus,
custom PDF prospectus is built for them on the fly
Allows potential students to build a specific prospectus,
custom PDF prospectus is built for them on the fly
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Publish to print quality prospectus
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Course information updated in CMS or derived
from Banner
Published as web channel and print channel from
Site Manager
Course information updated in CMS or derived
from Banner
Published as web channel and print channel from
Site Manager
Publish to print quality prospectus
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Print Channel (XML) picked up by Adobe
InDesign
Print Channel (XML) picked up by Adobe
InDesign
Conclusions & Summary
• Web Content Management is increasing in importance• Targeted at student / faculty acquisition• Exposing corporate data can increase richness of
experience• Needs to be done carefully
– Secure– Robust– Searchable
• Workflow efficiencies possible with integrated approach
• It’s all about reusing your data for your audience
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Targeting content and data to an audience
• Case Study: Loughborough UniversityGeographic Personalisation – Out of country personalisation directing specific countries (China)
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What sort of return should you expect
• Case Study: Geographic Personalisation – Out of country personalisation directing specific countries (China)
22% increase
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What sort of return should you expect
• Case Study: Geographic Personalisation – Out of country personalisation directing specific countries (China)
72% increase
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What sort of return should you expect
• Case Study: Geographic Personalisation – Out of country personalisation directing specific countries (China)
58% increase
(overseas)
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Delivering Project Sites: University of Newcastle
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• Cookie-cutter site• Used by over 100 projects• Simply copy site and use • Standard capabilities• Internal information sharing• Protection via Shibboleth
• Cookie-cutter site• Used by over 100 projects• Simply copy site and use • Standard capabilities• Internal information sharing• Protection via Shibboleth