Putting the ‘Rapid’ in ‘Product Development’
Patti Bao + Vivek RaoBerkeley Innovation
innovation.berkeley.edu
Roadmap
Invention
Need finding
You Develop a Successful Product
Caveman fight fire?
Caveman learn?
TRENDS!
Trends of Evolution
• 1940s: Genrich Altschuller studies >200,000 patents
Object segmentation
Dynamization
Trends of Evolution
?
Trends Exercise
• Each group get a box• Arrange each item in trend order• Brainstorm future products in the trend• Each group explain to the class:
– What’s your trend?– What’s coming next?
Trends: It Works!
• Samsung’s Technology Innovation Center: $100 Million annual savings
• Rotary compressor design: $10 Million + 9 patents
http://www.imeche.org.uk/manufacturing/a5_triz_mumbo_jumbo.aspTRIZCON2005, the annual conference of the Altshuller Institute, in Brighton, MI USA, April 2005.
But …
• More inventive = better product?
The Bridge: Need Finding
• People don’t want Trends: they want their needs met.
• Find out what people need: develop a better product
Need Finding
How do I find out what
people need? Observation
Interviews
Personas
Observation
• Do you poke n’ squeeze meat before you buy it?
Observation
Do you look both ways when you cross the street?
Observation
Environment
Activities
Interactions
Objects
Users
Personas
• User profile to make design decisions
• BI’s Better Bin project
Patrick could care less about recycling
Jon’s interested, but too lazy
Cecilia uses the current system
Laurel’s an eco-activist
Recap
• Trends of Evolution: A systematic method of technological innovation
• Need-finding– Interviews– Observation: Revealing things people
wouldn’t say– Personas: Developing user information to
make design decisions
Now it’s YOUR TURN.
Take an idea through the entire product development process … in two days.
The Problem
What will you tackle?
• 10 minute brainstorm on box problems• Write down everything you can think of
How will you tackle it?
• 5 minutes to plan need-finding– Each group, develop 5 personas: different
users, different experiences– Each group, bring in some evidence of need-
finding: Interview, photograph, observe!
ASSIGNMENT
• Photos, testimonials , AEIOU notes from observations of takeout box users
• Come up with 5 personas per group
• You do not need to turn this in but you will be using it for prototyping!
• Be ready for the GOOP!
Acknowledgements
• Jono Hey
• Alan Van Pelt
• The entire Berkeley Innovation team
innovation.berkeley.edu