QR Codes A Dying Fad or is Misuse and Abuse to Blame?
Presenter: Grant Wickes
VP Business Development Wasp Barcode Technologies
www.waspbarcode.com
Social Keys: Conference hashtag: #snh2012 Twitter handle: @gwickes
Scaling New Heights 2012 Nashville TN
Agenda
• What we’ll cover
– Better understanding of barcode technology
– QR Codes
• Examples of use – Some good, some bad
• Ideas for best approach
• Objective
– Stimulate ideas to help your clients
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Barcodes History. What they are. How they work
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Barcode Evolution
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1952
Patent
1961-1967
KarTrak
2010+
Mobile
1974
Grocery Stores
1981
Industrial
What’s a barcode
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• Simply, a graphic representation of data
ABC123
Why use them
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• Eliminate errors. Reduce time. Improve productivity
Item # Description Location Qty
123456 1.5" Gear Spindle 2-1-5-3 1321
123457 2" Gear Spindle 2-10-6-1 54
123458 2.5" Gear Spindle 2-8-6-1 6574
123459 3" Gear Spindle 3-1-20-6 789
• Quickly get accurate information
Barcode Symbology
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Code 128
UPC PDF417
Code 39
Code 93
Interleaved 25
Datamatrix
1D (Linear) 2D
Tag
QR Code
QR Codes Fad? Or Just Misuse Use and Abuse?
Scaling New Heights 2012 Nashville TN
What are QR Codes
• Form of 2D barcode
– 2D barcode more information than linear (1D barcode)
• QR Code history
– Designed by Denso – Japanese firm
– Rapid use in US resulting from Smartphones – consumer focus
• Free (to create)
– Good – lots of trial/potential implementations
– Bad – no standard configuration & poor implementation/strategic thinking
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Examples
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Pre-sale
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Physical world
Mobile display
Pre-sale
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Post-sale / Installation
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Ref: MediaLab http://blog.medialab3dsolutions.com/2012/05/qr-codes-sale
Lead generation
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Physical world
Mobile display
Lead generation
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Marketing leverage
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Physical world
Mobile display
Marketing leverage
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Physical world Mobile display
Customer service
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Physical world
Mobile display
New Ideas
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• Extending a physical / static element
New Ideas
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• Creative engagement
New Ideas
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• Virtual shopping
Supporting video: http://bit.ly/TescoQRCodeVirtualStoreVideo
So Fad? Or Misuse and Abuse?
• Numerous examples
– Some good
– Some bad
• Typically creates skeptics
• Value is there
– Extend a physical presence with valuable “rich” information
– With time, good implementations will evolve
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5 Tips for QR Code Use
• Integrate them into overall design
• Provide context (what will happen)
• Use URL shortening service with custom description
– http://bit.ly/ut14L524 http://bit.ly/WaspAssetVideo
• Design for mobile
– screen display, appropriate input experience
• Add value with experience
– Think marketing…
• Who is my target customer
• What do I want them to do / what do I want to achieve
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QR Codes A Dying Fad or is Misuse and Abuse to Blame?
Grant Wickes
VP Business Development Wasp Barcode Technologies
www.waspbarcode.com
Contact Info: email: [email protected] Twitter handle: @gwickes
Scaling New Heights 2012 Nashville TN
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