What have you
learned from your
audience feedback?
Target audience
We have decided that our target audience will be teenagersaged between 16-19. The reason are:
They are the most likely people to be “cinema goers”.
Our trailer is mostly promoted on the Internet and teenagersare also the most popular Internet users. They often usewebsite like Youtube, Imdb, etc to watch film trailers or films.
A low budget will affect the marketing and casting of thefilm. Therefore, if our film trailer target teenager, it will havea better chance to get to the audience.
By gaining the feedback from the audience, we can improvethe film trailer, the poster and the magazine cover and toensure that the products will appeal to the target audiencegroup.
Gaining feedback from showing
the rough cut to the audience
We have done a
questionnaire for the a
group of audience,
including 13 people in the
target audience, to fill in
when they were first
shown the rough cut of
the trailer. Here are the
results:
1. All of them recognized the genre ofthe film.
2. 7/13 people said that the trailerdoesn’t show enough plot in order forthem to understand.
3. 5/13 people spotted that there is arelationship between the coin and theghost.
4. 4/13 said that the captions are notrelated and not clear enough.
5. As we haven’t added any sound,13/13 of them said that we should putcreepy and fast beat music in.
6. 7/13 suggested that we should putsome more effects between differentshots.
0 2 4 6 8 10 12 14
Is the trailer realistic
Would you go to see the whole film
Is the film title relevant to the trailer
Yes
No
Maybe
Changes from the rough
cut Caption: We have change the captions into a more
straightforward ones, which help the audience easier
to understand the film.
Before After
The order of different shots: We also change the
order of some of the shot and put a reverse clip of all
happened before the caption: “Everything happens for
a reason”.
Breaking down the reserve clip into small pieces:
We have also broken down the reserve clip into small
parts and then put the tagline: Everything happens for
a reason in-between them.
Gaining feedback from showing the
magazine cover first draft to the
audienceSuggestion from the audience:
1. A better quality photograph is needed.
2. I should add more cover lines.
3. Change the font of “Possession”.
4. Masthead need to be more outstanding.
5. The barcode need to be bigger in order to be like in a real magazine.
Before After
Changes from the first draft
I also posted my magazine
cover on my facebook to
ask for more audience
feedback and suggestions.
I have received a lot of like
and comments from my
friends.
Before After
After
changing
the
spelling
mistake
Gaining feedback from creating an
online survey of the poster’s first draft
Suggestion from the audience:
1. Put the logo of the film to make the link
between products.
2. The size of the website and the name of the
production company need to be bigger.
Before After