Radio no longer just comes out of the speakers, it is on many platforms. Steve Ahern will show you trends on creating and publishing multiplatform content
in the new media world.
Sponsored by Broadcast Australia
Multiplatform Radio Produce Once, Publish Many
Room: Ballroom CFacilitator: Steve Ahern
Program Directors and radio producers are beginning to see the
light
Transforming Radio Programming for New Platforms
Digital Radio Digital Radio In AustraliaIn Australia
Trend:Trend:Everything Everything is going digitalis going digital
New program channelsNew program channels
PicturesPictures
TextText
Meta DataMeta Data
EPGsEPGs
InteractionInteraction
• Audiences Fragmenting, consumption patterns changing
• Lean forward / lean back consumption
• Multi Media interaction, Telephones & Cameras
• Increased competition and decreased station loyalty
• Entertainment = escape
• Information = make sense of things
• Electronic audience measurement
• No fear of new technology from younger generations
• Older generations confused but pragmatic
Audience Trends
• Online users still seek credibility
• Social networking
• Consumers don’t care where they get their audio
• Time shifting now common using content aggregators
• Appointment listening reappears in a different way
• Slice and dice approach to content
• Interactivity through old and new methods
• Citizen Journalism, collaborative content creation, WEB 2.0
• Email, messenger, Skype, SMS texting as common as calling
• Simulation games and virtual reality
Audience Trends
How are broadcasters responding?
Keeping radio’s traditional strengths and
adapting new developments into format and delivery
• XML Writer• FTP (File Transfer) Software• Servers• IP/VOIP tools
• Quicktime, Podna, • Final Cut Pro• Adobe Audition, Pro Tools, • Garage Band, Audacity
• MovieMaker, iMovie,• Photo Story, Photoshop• MySpace Music• Facebook, Twitter• Content Management Systems: • Joomla, Farcry, PHP (free)• Learning Management Systems:• Moodle (free)
How: Radio 2.0 Tools