Download pdf - Raising Funding From Kickstarter (5 Lessons)

Copyright 2014 Kevin Lehtiniitty. Do not distribute.

Raising $500k on Kickstarter



Killer Product Idea!

Create Campaign!

Spam Friends!

Profit???


KPI: Easy Urban Farming!

CC: Kickstarter!

SF: Social Media!

Profit???



Lesson #1: !

Define what success means for you.


276 backers !$62,867


Average: $228!Most Backed: $245


People are willing to contribute $200+!

Social media exposure of 5,500 people!

Tackling a problem worth solving


Lesson #2: !

Use Kickstarter to validate markets and your idea.


Tell a story!

Incentivize through rewards!

Spam everybody!

Use the momentum


S: Organic food you can grow!

RW: Lower priced rewards!

SE: Social, PR, Email, Partners!

M: The Hacker’s Guide to Getting Press - Austen Allred



464 backers !$88,811


Average: $191!Most Backed: $218


168% backers!141% funding


Lesson #3: !

Kickstarter is used to buy products, not fund ideas


Find an object everybody uses!

Make a better version!

Keep rewards cheap!

Reward sharing!

Time stretch goals



4,242 backers !$168,289


Lesson #4: !

Kickstarter rewards well designed every day product

replacements



Lesson #5: !

Use stretch goals when momentum drops


Recap:!

1. Define success!2. Validate markets!3. Products not ideas!4. Redesign every day things!5. Use stretch goals


@KevLeht!

http://kevinlehtiniitty!

[email protected]

http://kevinlehtiniitty

mailto:[email protected]