© 2010 IBM CorporationCloud Computing - Readying Your Infrastructure | IBM New Zealand | 24 August 2010
IBM Cloud Computing
Cloud Computing – Readying Your IT Infrastructure for Cloud
Michael Shallcross
Distinguished Engineer
IBM Global Technology Services Asia Pacific
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Agenda
Cloud computing – understanding what’s really different
Pragmatic steps towards the cloud
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Cloud Computing is a new consumption and delivery model for IT services
Business PerspectiveBusiness Perspective IT PerspectiveIT Perspective
A user experience and business model
Standardised, self service offerings
Rapidly provisioned services Flexibly priced Accessed via the network /
internet
An infrastructure management and services delivery method
Virtualised resources Managed as a single large resource Delivered services with elastic
scaling Advanced automation
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Cost savings and faster time to value are the leading reasons why companies consider cloud computing
AutomatedFaster cycle times
Lower support costsOptimised utilisation
Improved complianceOptimised security
End user experience
StandardisedEasier access
Flexible pricingReuse and share
Easier to integrate
Virtualised
Higher utilisationEconomy of scale benefits
Lower capital expenseLower operating expense
Higher quality services
Doing more with less
Breakthrough agility and reduced risk
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Cloud computing transforms service delivery
Lower cost delivery channel Products standardised for electronic delivery Processes re-engineered and policies defined to allow
“zero touch” automation Programs to migrate customers Use of the channel expanded over time
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Private Cloud
PublicCloud Services
EnterpriseData Centre Users
Enterprise owned Mission critical High compliancy Internal network
Shared resources
Elastic scaling Pay as you go Public internet
EnterpriseData Centre
ManagedPrivate Cloud
HostedPrivate Cloud
SharedCloud Services
3rd partyoperated
Enterprise
3rd party hosted & operated
Enterprises
3rd party owned and operated
Standardisation Centralisation Security Internal network
Mix of shared and dedicated resources
Shared facility and staff
VPN access
Source: IBM Market Insights, Corporate Strategy
The future will not be “one size fits all” – multiple deployment models will continue to be required
Private Cloud Community Cloud Public Cloud
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EXAMPLES
INFRASTRUCTUREAS-A-SERVICE
PLATFORMAS-A-SERVICE
SOFTWAREAS-A-SERVICE
Servers Networking
Storage
Middleware
CollaborationFinancials CRM / ERP / HRIndustry
applications
Data centre Shared virtualised,
dynamic provisioning
Database
Web 2.0 applicationruntime
Javaruntime
Developmenttools
BUSINESS PROCESSAS-A-SERVICE
Employee benefits management
Industry-specific processes
ProcurementBusiness
travel 4
3
2
1
Cloud computing enables many elements of IT to be delivered and consumed as a services
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There is an emerging set of common workloads ready for cloud computing – in both public and private delivery models
Analytics Data mining, text mining or other analytics Data warehouses or data marts Transactional databases
Business services Customer relationship management
(CRM) or sales force automation E-mail Enterprise resource planning
(ERP) applications Industry-specific applications
Collaboration Audio/video/Web conferencing Unified communications VoIP infrastructure
Source: IBM Market Insights, Cloud Computing Research, July 2009.
Desktop and devices Desktop Service/help desk
Development and test Development environment Test environment
Infrastructure Application servers Application streaming Business continuity/
disaster recovery Data archiving Data backup Data center network capacity Security Servers Storage Training infrastructure Wide area network (WAN) capacity
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However many medium-large organisations currently still significantly prefer private clouds over public or hybrid clouds
Overall, how appealing are the public, private and hybrid delivery models for your company?
64%
30%Public+113%
64%
38%Hybrid
Private
+68%
Private"Very appealing" or
"appealing"
"Very appealing" or "appealing"
Source: IBM Market Insights, Cloud Computing Research, July 2009. n=1,090
However, adoption of Public Clouds is expected to grow by 26% CAGR between now and 2013*
*IDC eXchange, IDC’s New IT Cloud Services Forecast: 2009-2013, p=543, Oct 5, 2009
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Percent rating the factor as a significant barrier (4 or 5)
Respondents could select multiple items
Concerns about data security and privacy are the primary barriers to public cloud adoption
69%
54%
53%
52%
47%
Security/privacy of company data
Service quality/performance
Doubts about true cost savings
Insufficient responsiveness over network
Difficulty integrating with in-house IT
What, if anything, do you perceive as actual or potential barriers to acquiring public cloud services?
Source: IBM Market Insights, Cloud Computing Research, July 2009. n=1,090
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Several major factors are driving cloud computing economics … and it’s potential for transforming IT now
La
bo
ur
lev
era
ge
Takes repeatable tasks and automates services, helping to reduce IT operation costs and deliver faster
Allows clients to “serve themselves”— requiring less support and offering easier access to services
Reduces complexity, which means that more automation is possible, helping to reduce IT labour costs
Self service
Automation of management
Standardisation of workloads
Infr
as
tru
ctu
re l
ev
era
ge Provides benefits of scale— if virtualised
environments are highly utilised
Drives reduced capital requirementsVirtualisation of hardware
Utilisation of infrastructure
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• High availability
• High security
• Green leadership
• Scalable capacity
• Cost effective
Integrated Management System
Facility Management
• Reliable
• Predictable
• Standardised
• Scalable
• Modular
• Compliance
Shared Infrastructure - DC Network & Security
Dedicated Infrastructure - DC Network & Security
ServerServices
SecurityServices
DesktopServices
Middle-ware
Services
Apps on
DemandDatabase Services
StorageServices
Network/ CommsServices
Software as a Service (SaaS)
Platform as a Service
(PaaS)
Infrastructure as a Service
(IaaS)
SE
RV
ICE
SD
AT
A C
EN
TR
E
• DR & BCRS• Options• Service Levels
Services enabled by the Data Centre
In this new environment, the data centre must provide a reliable and secure foundation for a new range of cloud services
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There are a common set of steps many organisations go through to condition their infrastructure and make it “cloud ready”
Simplified
Shared
Dynamic
Virtualise Automate
Reduce infrastructure complexity
Reduce staffing requirements
Improve business resilience (manage fewer things better)
Improve operational costs/reduce TCO
Remove physical resource boundaries
Increased hardware utilisation
Allocate less than physical boundary
Reduce hardware costs
Simplify deployments
Standardised services
Dramatically reduce deployment cycles
Granular service metering and billing
Massively scalable Autonomic Flexible delivery
enables new processes and services
Self-service Elastic scaling Automatic service
metering and billing Industrialised service
delivery Economies of scale
Self-ServiceStandardise
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Virtualisation
VirtualisedApplications & Middleware
VirtualClients
VirtualNetworks
VirtualStorage
VirtualServers
Physical LayerIBM & Other
StorageNetworkingSystem x,
BladeCenterIBM System z
Power SystemsNon-IBM Servers
Laying the foundation for a private cloud…
Workloads
Software Development Test and Pre-Production
Self Service Automation Service Management
ServiceCatalog &
Automation
Request UIOperations UI
Provisioning SLA MgmtMonitoring Security Metering
Virtualization mgmt Image mgmt Capacity mgmt
Customer ConsumerCloud Service
Sta
nd
ard
s an
d G
ove
rnan
ce
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Cloud computing is all about services – not just servers
Servers have always been with us
Virtualisation is a critical and necessary enabler for cloud computing
But…
The emphasis on services is the aspect of cloud computing that is most different
- Service lifecycle
- Service portal
- Service catalog
- Service design
- Service fulfilment
- Service monitoring
- Service pricing
Take the customer perspective
Focus on the user experience and the service being consumed
Gain much deeper insight into the value proposition for cloud computing (and the requirements)
Take the customer perspective
Focus on the user experience and the service being consumed
Gain much deeper insight into the value proposition for cloud computing (and the requirements)
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Where you start determines how quickly you deliver results
“From now on every new project will run on
the cloud”
“Let’s target some key services that will enable
quick wins”
“Let’s clean up this mess and migrate what we have to the cloud”
Pre-integrated cloud platform “Public” cloud services
Pre-integrated cloud platform Workload-optimised private
cloud Selected public cloud services
Cloud strategy Consolidation Virtualisation Automation Custom private cloud
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Development and Test environments are frequently an ideal workload with which to pilot cloud technologies
Source: “Industry Developments and Models – Global Testing Services: Coming of Age,” IDC, 2008, and IBM Internal Reports
Risk
Benefit
Potential Benefits
Reduce IT labour cost by 50% for configuration, operations, management and monitoring of test environments
75% capital utilisation improvement and significant license cost reduction
Reduce test provisioning cycle times from weeks to minutes
Improve quality – eliminate 30% of defects that come from faulty configurations
Potential Benefits
Reduce IT labour cost by 50% for configuration, operations, management and monitoring of test environments
75% capital utilisation improvement and significant license cost reduction
Reduce test provisioning cycle times from weeks to minutes
Improve quality – eliminate 30% of defects that come from faulty configurations
30 per cent to 50 per cent of all servers within a typical IT environment are dedicated to test
Most test servers run at less than 10 per cent utilisation, if they are running at all
Setting up and taking down test environments is extremely labour-intensive, error prone and slow
30 per cent of all defects are caused by incorrectly configured test environments
Testing backlog is often the single largest factor in delaying new application deployments
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Lock down security and compliance
Be pandemic ready
Optimise the use of thin clients
Repurpose and give new life to older PCs
Reduce cost and complexity associated with managing end user computing
Quickly scale and provision / deprovision end users
Dramatically reduce energy costs with thin clients
Remove IT tasks from the end user freeing them to be more productive
Potential Benefits
Significantly reduce desk-side support costs
Cut help desk calls by up to 40 per cent
Simplify operating system, application and security update process
Tighten desktop security and resiliency
Use up to 45 per cent less power over traditional desktops and laptops
Transform distributed IT operations into a centralised, flexible, secure and highly scalable virtualised desktop environment that is cost-effective to run and simple to maintain
Desktop virtualisation – the next opportunity for desktop transformation
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Define cloud strategy and roadmap
Assess cloud deployment models, service options and workloads
Plan cloud strategy and roadmap
Choose initial project
Amongst the early adopters there are already clear patterns that suggest a practical approach to cloud computing
Start with an isolated private cloud deployment
Choose low-risk workload such as test and development
Standardise applications and systems
Deploy self-service portal
Roll out cloud across the enterprise
Enable additional workloads on private cloud
Add new users
Use trusted public cloud services to supplement data centre capabilities
Pilot and Deploy
Extend and Evolve
Plan and Prepare
Condition the existing infrastructure for cloud
Virtualise and automate existing systems
Add service management, service catalog
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Learning points
Cloud computing is a new consumption and delivery model for IT-based services with two main motivations: Cost reduction and business optimisation
In future there will be three delivery models: private cloud and public cloud co-existing with the traditional enterprise IT delivery model
But “one size fits all” doesn’t apply. Workload characteristics will drive cloud adoption strategy. Workload analysis and prioritisation is required.
Cloud economics is driven by the level of virtualisation, standardisation, automation and self-service. Understand your current and target maturity in these key areas.
Don’t “wait for cloud to mature”
- Condition the existing infrastructure for cloud
- Define your cloud strategy and roadmap
- Start with an isolated private cloud deployment
- Roll out cloud across the enterprise
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Thank You
For more information, please visit:ibm.com/cloud