Patient Experience Marketing

80% of U.S. Internet Users Do Medical Research Online*…

Are your Patients helping you or are their comments a concern?

*Pew Research Center

The World of Online Reviews*

More than 8 in 10 Gen Y’ers* say that reviews from people they don't even know influence what they buy and indicates brand quality.

51% say it is actually more important than the opinions of their friends and family, and far more trustworthy than regular website content.

*Bazaarvoice, January 2012*those born between 1977 and 1994

Ask Yourself

What do your patients say about you online? How likely are they to refer? Do they plan to return? How does your online reputation impact a new patient’s likelihood to consider your practice?

What are your competitors’ patients saying about them? How does this impact you?

A Feedback Loop For Your Practice

Surgical outcomes are rarely the reason for a bad online review.

How can you use patient feedback to gain insights about your practice and improve your online presence?

Joint venture with Service Management Group,

the largest customer experience agency in the world

Blue shaded area = Countries SMG is collecting customer feedback

SMG measures 70 million customer experiences in 72 countries and 29 languages

Not Just Surveys, But Benchmarks

All data belongs to your practice always…..

24/7 Action-Oriented Reporting 24/7 Action-Oriented Reporting

Real time updates Reporting and

Benchmarking “Fast Focus” on problem

areas Verbatim patient comments Tracking and analysis that

you can further customize

Sample From “Insights” Dashboard

My likelihood to schedule is 86% higher when I am highly satisfied with my

consult.

I really like that there's a review that's not perfect. I understand that not every patient is perfectly happy.

Enhance Your Online BrandWith User-Generated Content

Consumer Directory FeaturesRatings, Reviews & CareCredit Link

Surgeons Love RPR!

Christopher L. Hess, M.D.

Fairfax, Virginia

“I can’t thank you enough for how you’ve helped my practice grow. We're up 62% over last year in cosmetic cases.”

Vicki Kopolov, Manager

Steven Teitelbaum, MD

Beverly Hills, CA

Managers Love RPR

“What I love the most about Real Patient Ratings is the patient feedback. It isn't my opinion, my doctor's opinion or an outside consultant's opinion, it is what our actual patients say. I can find easy and meaningful ways to make changes. Practice growth is a natural outcome.”

Even The SEO Guy Loves RPR

Clark MackeySEO Consultant, CAKE Websites

“RPR is the type of review site I have dreamed about for years - instead of competing with the doctor’s website, they feed reviews that I can use for content. I see increased time on the site as visitors read the reviews and increased coverage in the search results. Because the reviews are programmed correctly, Google actually sees them!”

Take Control!

• Capture patients searching online for reviews• Generate more 5 star reviews• Build your brand with user-

generated content• Benchmark regionally and

nationally• Stimulate new patient leads • Increase conversions• Close more consultations

800-267-1228