Reality 2.0: Transforming y gOurselves & Our Association
SLA, May 5, 2008Stephen Abram, MLS, FSLA
President 2008, SLAVice PresidentVice President,
Innovation SirsiDynixChief Strategist,
SirsiD ni Instit teSirsiDynix Institute
What doesWhat does Transformation
Mean?
How well do you know SLA?How well do you know SLA?
AssociationsAssociations
• Networking• Learning / Professional DevelopmentLearning / Professional Development• Influence / Lobbying / Public Education• Selling Stuff (You gotta survive!)
Librarian Magic
Association Expectations 2.0
• Connect me – to• Connect me – to information, to other members, to ,influencers, to staff
• Deliver an ecology where I can learn
• Deliver an experience that engages
• Let my voice be heard• Be there virtually and
physically
Supporting the Tradition
• Membership Growth• 2009 Centennial2009 Centennial• Strategic Alignment
Research• A New AMS! Yay,
eventually.• E-learning accreditation
(IACET) and learning partnershipspartnerships
• Special partnerships, e.g. SIIA, ASAE, InfoToday, , , y,educators
Traditional Value
• Units – chapter, divisions, • Conferences• Publicationsp
caucuses• Leadership opportunities
P f i l d l t
• Discussion Lists• Influence, educating
influencers• Professional development influencers
What Commitment Does It Take?What Commitment Does It Take?
Studying theStudying the Future
• The Strategic Alignment ProjectAlignment Project– Study influencers– Study UsStudy Us– Technology
Forecast• The March 2008
Board Long Term St t R t tStrategy Retreat
Your WebsiteYour Website
Your Education PartnerYour Education Partner
CLICK University• CI Certificates Program Graduation
CLICK University
• Knowledge Management Certificates Program• Certificate in Copyright Management• Certificate in Competitive IntelligenceCertificate in Competitive Intelligence• Career Center• Gary Price's Research Tool Box
A l C f D li d!• Annual Conference Delivered!• Professional Improvement Libraries: A La Carte Pricing• Course of the Month Course of the Month• Leadership & Management Library (Almost 1,000 books)• 25% Student Member Discount• University of Toronto: Professional Learning CentreUniversity of Toronto: Professional Learning Centre • IACET Recognition
Leadership & Management LibraryLeadership & Management Library
execuBooks SummariesexecuBooks Summaries
Innovation LaboratoryInnovation Laboratory
Innovation for UnitsInnovation for Units
• Discussion ListsDiscussion Lists• Websites• Blogs• Blogs• Social Networks
Wiki• Wikis• Surveys• Conferencing• Community software
Atomic LearningAtomic Learning• Access to over 25,000 software training movies , g
for a calendar year • Access to all additional tutorials added
h h h 500 i lthroughout the year. 500 or more new tutorials are added every 45 days.
• Just in time software training• Just-in-time software training • Valuable educational resources • Online Newsletter and Tech Tips• Online Newsletter and Tech Tips
NewsGator AllianceNewsGator Alliance
Energizing SLAEnergizing SLA
• Volunteer Project for Participation • Seattle ConferenceParticipation
• The Innovation Laboratory (Software,
Seattle Conference Twitter
• Social Networking Pil t (Fi dWikis, Flickr, Blogs, social
tool and more) • Student Initiative
Pilots (Find me on Facebook and Ning)
• The Testimony Project• Student Initiative• Learning 2.0 – 23 Things
in 15 Minutes a Day
The Testimony Project• Second Life for SLA
Orientation
SLA in SLJust for funJust for fun
Me
2 0 is about play2.0 is about play
A Key InterventionA Key Intervention
23 Learning 2.0 Things• Week 1: Introduction ( official start after Seattle Conference)
• Week 2: Blogging
• Week 3: Photos & Images
• Week 4: RSS & NewsreadersWeek 4: RSS & Newsreaders
• Week 5: Play Week
Week 6: Tagging Folksonomies & Technorati• Week 6: Tagging, Folksonomies & Technorati
• Week 7: Wikis
• Week 8: Online Applications & Tools
• Week 9: Podcasts, Video & Downloadable audio
Learning 2.1T h l P tti Z
Technology ScholarsTechnology Petting Zoos
5 Weeks to a Social LibraryTechnology Scholars
y
The Internet Can Change Your LifeThe Internet Can Change Your LifeSirsiDynix Institute, WebJunction, y , ,
OPAL, etc.
Build a Petting ZooBuild a Petting Zoo
• Real devices: iPods MP3 players videoReal devices: iPods, MP3 players, video, smart phones, texters, etc.
• Special PC’s: disability compliance• Special PC s: disability compliance, streaming media, IM groups, VR (both kinds)kinds)
• Gaming stations
Build a SandboxBuild a Sandbox
Personal PlayPersonal Play
• GO2WEB20 net• GO2WEB20.net• The Complete Web 2.0 Directory• http://go2web20.net/
It can’t work without you
Your Ideas?
SLA Annual ConferenceSLA Annual Conference
Seattle 2008(Seth Godin, Vint Cerf, Charlie Rose,
free wireless)free wireless)DC 2009 Centennial Conference
Innovate in 2008Innovate in 2008
CollegialityCollegiality
Classic Change AdoptionClassic Change AdoptionWhere
A W ?Are We?Corn, proofs, enough?
Source: Geoffrey Moore. Crossing the Chasm, 1991.
Classic Change AdoptionClassic Change AdoptionWhere
A W ?Are We?
Source: Geoffrey Moore. Crossing the Chasm, 1991.Source: Geoffrey Moore. Crossing the Chasm, 1991.
Classic Change AdoptionClassic Change AdoptionWhere
Are We?Are We?
Source: Geoffrey Moore. Crossing the Chasm, 1991.Source: Geoffrey Moore. Crossing the Chasm, 1991.
Classic Change AdoptionClassic Change Adoption
WhWhereAre We?
Source: Geoffrey Moore. Crossing the Chasm, 1991.Source: Geoffrey Moore. Crossing the Chasm, 1991.
The Adoption CurveThe Adoption Curve
What Does B d lBoundarylessness
mean?
• When somethingsomething needs change…
• Do it.
• Take responsibilityp y
What Commitment Does It Take?What Commitment Does It Take?
Let’s Look At the Supposed ppLimits to the Future
Happily There Are NoneHappily, There Are None.
Or sadly there are a lotOr, sadly, there are a lot.• National Debt and National Borrowingg• Sub-prime Mortgage Crises• Bankruptcies …
G ld P i• Gold Prices• Oil Prices• War and FamineWar and Famine• Ignorance and Prejudice• Globalization• Global Warming• Mergers and Acquisitions• Techno-schism and TecholustTechno schism and Techolust
The Perfect Storm?The Perfect Storm?• Facebook gets a $750,000,000.00 equity investment from Microsoft and two
equity capital firms.Facebook introd ces social ads last month on top of their F8 de elopment• Facebook introduces social ads last month on top of their F8 development platform (Beacon)
• Google heads past 10,000 licensed traditional publishers• Google adds new libraries all the time to Google BookSearch and last week’s
APIAPI.• Google heads past $700.00 a share during a market drop. Buys Sprint??• MySpace acquires Dow Jones and the Wall Street Journal and soon LinkedIn.• Thomson acquires Reuters.q• Google announces that MySpace, Bebo, Engage.com, Friendster, hi5, Hyves,
imeem, LinkedIn, Ning, Oracle, Orkut, Plaxo, Salesforce.com, Six Apart, Tianji, Viadeo, and XING have joined Google OpenSocial - their new "open" platform for development anywhere. Yahoo! joined
• MySpace, Facebook and Google Cooperate on identity!• Google introduces Google OpenMobile Open Handset Alliance / Android
development platform• The Canadian dollar has soared past the US $The Canadian dollar has soared past the US $ • And the first US Boomer applied for their pension in November.• Strap yourself in, 2008 is going to be a fine ride. Enjoy.
The Perfect StormThe Perfect Storm• US National debt increases affecting global economyUS National debt increases affecting global economy• $4+ gallon gas in US messes biggest consumer economy• Google (Search, Ads, & Apps) Dominance?
Gl b l Ch (Chi I di EMEA)• Global Change (China, India, EMEA)• Consumer and Oil demand in China and India• Format agnosticism• Generations turtle driving user behaviour changes• Multi-type Consortia increase of necessity• New standards (XML JSR168 etc ) drive portalization andNew standards (XML, JSR168, etc.) drive portalization and
personalization of the web• New social competitors emerge to Google, MS, Yahoo, Ask,
etc. Second Earth?etc. Second Earth?
Pew 2020 PredictionsPew 2020 Predictions• Very low cost, ubiquitous and fast global networkVery low cost, ubiquitous and fast global network • Humans remain in charge of technology in the near
term but automated “smart agents” will proliferateVi t l lit ill b lli h t h• Virtual reality will be compelling enough to enhance worker productivity (Gartner predicts that by 2012 80% of Internet users will use an avatar.))
• Technological addiction problems will arise • Tech “refuseniks” will emerge as a cultural group
P i ill b l d i• Privacy will emerge as a more balanced issue
Kaufman’s 2020 PredictionsKaufman s 2020 Predictions
• Over the next 13 years an iPod size device will hold: y• 1 year’s worth of video (8,760 hours) by 2012 (5 years
from now) • ALL the commercial music ever created by 2015 (8ALL the commercial music ever created by 2015 (8
years), and • ALL the content ever created (in all media) by 2020 (13
years).years).
• This will drive a new global phase of large informational hubs on the web and massive aggregations of contenthubs on the web and massive aggregations of content and services.
• What does this Internet and personal device hybrid world look like?world look like?
Our Careers Have Seasons
Library culture of poverty, victimization, risk aversion, and passive resistance
How Can Your Career HaveHow Can Your Career Have No Borders?
Becoming More Open to a Global Reality
Being Open to Borderless Thi kiThinking
PhysicalMentalMental
ImaginationIdeas
InnovationCreativityy
Being MoreOpen toOpen to
Comment
Ama onAmazonChapters/IndigoBarnes & Noble
BN BookBrowserBorders
SuggesticaInside a Dog (teens)
MySpace BooksMySpace BooksBooks We Like
OCLC's FictionFinderAll ConsumingLibraryThingNext Favorite
StoryCodeRating ZoneRating Zone
Hypatia and AlexLitWhichBook.netAllReaders.comR d ' R b MySpace BooksReader's Robot
gnooks
Being More Open to Criticism and Feedback
Being More Open to Recommendations
Being More Open to ChangeBeing More Open to Change
Change?Change?
Focus?Focus?
Focus on the JourneyFocus on the Journey
Being More Open Experimentation, Pilots and
InnovationInnovation
Being More Open to Social g pNetworks, Content, Access
dand …more
TheSharingSharing
Economy
What’s New (or new enough)?What s New (or new enough)?• Semantic Web (Twine)( )• The Cloud (Google, Zoho and MS etc.)• Ubiquitous Broadband
N h i h i ( t ti M d ?)• No choice search engines (starting Monday?)• GIS oriented search and ads • Infinite fulltext booksInfinite fulltext books• Streaming media and spoken word search• Personalization 3.0 - decline of destination sites• Microblogging (Twitter)• Device proliferation (Kindle, iPhones, etc.)• What’s old? Attacks on research rights intellectualWhat s old? Attacks on research, rights, intellectual
freedom, access, copyright balance, privacy, DRM, patents, trademarks, voice, overreaching filters, etc.
2 0 Influencers2.0 Influencers
1. YouTube2 Second Life2. Second Life3. MySpace4. Facebook
Top 10 Most Influential web tools for the
SAll
FREE5. Wikipedia6. Ning
2008 US electionsFREE
7. Twitter8. Mozes9 NowPublic
How many are wealready using?
9. NowPublic10.MyBlogLog
Being More Flexibleg
Being More Open to RiskBeing More Open to Risk
Being OpenBeing Open to a Mosaic of Solutions
Being Open to Ambiguityg p g y
BeMoreMoreOpen
toto Technology
and UnintendedUnintended
Consequences
Will Reading Matter?Will Reading Matter?
YourYour PersonalFive Year Plan?
I f iInformationNounInformNounInformVerbVerb
Informedo ed
Results and ImpactResults and Impact
Retail Sales Down?
Titl D ?
NO
NOTitles Down?
Circulation Down?
NO
NOCirculation Down?
Reading Down?
NO
NO
Teen Reading Down? NO
Don’t be aFFormatBigot
Watch the Next Steps
This is normalThis is normal
DeviceDevice Agnostic &DRM Wars
E hi ’ i llEverything’s getting smaller
AAMainlyMainly Mobile FFocus
Being Comfortable with Speedg p
Being Open to New IdeasBeing Open to New Ideas
Letting Go of ControlLetting Go of Control
EXCUSESEXCUSES
Turning Excuses in ReasonsTurning Excuses in Reasons
And Reasons into Plans
Remove the Borders Inside SLA
Be the Change We Want to See
Remove the Borders In the Lib C itLibrary Community
Be the Change We Want to See.
Remove theBorders BetweenBorders Between
SLA and Members
Be the Change We Want to See.
Be The Change WeChange We Want to See
Remove the Borders Between Librarians and Influencers
Be InspirationalBe Inspirational
Be Important
P t Y M t I Th GPut Your Meat In The Game
K Wh t M k U ( dKnow What Makes Us (and You) DifferentYou) Different
Fi d O V i d U ItFind Our Voice and Use It
Be More Open to New Members
Honest to G*d – Have FunHonest to G d Have Fun
Be More Open to New Paths
Be More Open to the Users’ PathsBe More Open to the Users Paths
Being Open to Standing OutBeing Open to Standing Out
Have Some FunFun
We librarians must learn that when we study something to death, Death was not our original g ggoal.
Just do itJust do it
SLA Goes GreenSLA Goes Green
What’s This?What s This?
2 million plastic bottles, the number d i h US fi iused in the US every five minutes
What is It?What is It?
60,000 plastic bags, the number d i h US fi dused in the US every five seconds.
A Third Path
Remember:Sign up – Volunteerg p
Engage and Participateg gJoin or Renew
Be The Change You Want To See
Remember:Remember:Your Member ID andYour Member ID and Password Unlocks a
World of Value
SlidesSlides• These PPT slides will be at
my blog ‘Stephen’s Lighthouse’ g
http://stephenslighthouse.sirsidynix.com
Stephen Abram, MLS, FSLAStephen Abram, MLS, FSLAPresident 2008, SLA
VP Innovation, SirsiDynixChief Strategist, SirsiDynix InstituteChief Strategist, SirsiDynix Institute
Cel: [email protected]
http://www.sirsidynix.comp yStephen’s Lighthouse Blog
http://stephenslighthouse.sirsidynix.com