Reinventing Video Journalism for Mobile
Journalism + Design!!
#journalismdesign !
Hong Qu April 2 and 7, 2015
Overview
• Definitions • Video
• Journalism
• Mobile
• Trends • Tech • Producers <=> Consumers • Streaming VOD and binge watching • Data Science analysis
• UX Design Process
Lecture (4/2) !• Understanding user behavior
• Attention and focus
• Goals
• Rituals and habits
• Ideation • Accordion method
• Hypothesis formation
• Prototyping • User modeling
• User journey
• User stories
Workshop (4/7)
https://www.youtube.com/watch?v=WINDtlPXmmE&t=1m
Network
http://www.businessinsider.com/john-oliver-on-april-fools-day-pledge-2015-4
Last Week Tonight
Where do you get your Video News?
• Let’s write down an exhaustive list
• e.g.
• Daily Show
• CSPAN
• etc…
Journalism“Fair and Balanced”
Objective vs Evocative
Human interest storytelling
Audience vs Fans
Broadcasting vs Participating
Producer’s Voice vs Consumer’s Identity
VideoNarrative format
Production quality and cost
Live vs Taped
Scripted vs Interactive
Professional vs User Generated (UGC)
Length (short form vs long form)
MobileScreen size
“Second screen experience”
Video quality vs Bandwidth and Data plans
Context of use
Search and discovery
Impact on mood and emotional state
Single player vs multi player
Single Player
• Tell me what’s happening in the world • I’m bored, entertain me – How is my favorite team/celebrity/
hobby is doing? – Tell me a story that matter to how I
live my life • Teach me something new • Answer my questions about my world – Let me interact and search for data
Multiplayer
• Impress my friends with my Identity – Show me something I want to share with my friends
– Make me feel, laugh, cry, etc…
– Make them feel that same feeling
• Tell me a story that I can use as a “postcard” to evoke “I am thinking of you” to form closer relationships
THE DISCIPLINES OF USER EXPERIENCE
Data Science to understand engagement with video
Analyzing Traffic patterns
• Playback quartile analysis
• Time of date/week/events
• Social network analysis
• how a video travels through the social graph
• Fans and amplifiers
• Episodic series and binge watching behavior
• Live real time viewers and participants
• Content analysis and data mining
http://www.journalismfestival.com/news/hal-varian-on-the-economics-of-the-newspaper-business/
“Personas have goals” !
“Goals are achieved through scenarios” !
“Scenarios break down to tasks” !
“Tasks can be written as user stories”
– jason hirschhorn @MediaREDEF
It's not shocking, but still a big "wow" when I see new video platforms emerge and completely own youth and yet the older media companies just watch as most made no moves on distribution or technology. New platforms. New channels. New talent. YOUTUBE, PERISCOPE, MEERKAT. You name it. Old media asleep at the future wheel thinking all the minutes are going to stay on TV or TV content...
https://instagram.com/p/yXDKh8NPap/?taken-by=thisisfusion
Fusion on Instagram
Assignment
!• Story title • How you got to it? • Where were you? • How far into the video you watched?
!• How did you feel afterwards? • Did you do anything with the video?
• e.g. tell friends? post on your profile? • Will you watch videos from producer again?
Keep a diary!log each time you watch a news video
Bring your diary to next week’s workshop!we will analyze this data to “reinvent” video journalism for mobile