Presented ByMamta Singh

Sadaf Hassan

Anjali Singh

Sweta Kumari

Amit Kumar

Sumant Prakash

Vikash Kumar

We acknowledge our sincere gratitude to Mr. M.M.Singh (honorable Member Secretary of NSIBM), Prof.S.B.Sharan (Director NSIBM), Mr.Raghvendra Singh (Technical Advisor NSIBM) and Mr. Nagendra Singh (Dean Administration NSIBM), for providing us with all the facilities and an environment to learn and grow.

We are greatly indebted to Dr. S.S.Goel who has been a constant source of inspiration in all possible ways.

Introduction of Retail Management

Nature And Scope of Retail Management

Reliance Fresh : Company Overview

An insight of Reliance Fresh Stores of Jamshedpur

The word retail is derived from the French word ‘retailier’, meaning ‘to cut a piece off’ or ‘to break bulk’. In simple terms, it implies a first –hand transaction with customer.Retail is the sale of goods to end user, not for resale but for use and consumption by purchaser . The retail transaction is at the end of the supply chain.

Retailing is the set of business activities that adds value to the products and services sold to consumers for their personal or family use. It is the process of bringing the ultimate user to the main producer, through a series of stages, where retailing is the last one. Its is not limited to quantities, but limited to exacts requirement of the ultimate user. It is an art, and necessitates employing several tools of logistics management for a complete end user satisfaction. To know the final user on behalf of the producer. It is a process of facilitate.

To know the final user on behalf of the producer. It is a process of facilitate.

It is the sale of goods or commodities in small quantities directly to consumer. Retailing involves a direct interface with the customer and the coordinator of business activities from end to end –right from the concept or design stage of a products or offering, to its delivery and post delivering service to customer.

The key aspects of retail marketing is an attitude of mind. In making retail marketing decisions, retailers must consider the needs of the customers. Retail marketing decisions are driven by what the shoppers need and want.

Retail marketing is therefore a philosophy and is all about satisfying the customers What the customers regard as value and what they buy is decisive. What the customers buy determines the nature of the retailer’s business.

The essence of retail marketing is developing merchandise and services that satisfy specific needs of customers, and supplying them at prices that will yield profits. Retailers must take the customers’ needs into consideration in retail operation.

Retail marketing is stimulating, quick-paced, and influential. It encompasses a wide range of activities including: Environmental analysis Market research Consumer analysis Product planning etc..

› Type : Supermarket› Founded : 30 October 2006 › Headquarter : Mumbai, India› Headed By: Mukesh Ambani (CEO)› Industry: Retail› Tag Line: Growth Through Value Creation› Website : www.ril.com

There are 560 Reliance Fresh stores operational across India in over 45 towns and cities

The first ever Reliance Fresh store was established in Hyderabad, where it focused on the fresh vegetables and fruits, at comparatively low price.

Reliance Ltd. invested more than Rs. 25000 crores in the retail division.

Fresh fruits and vegetables Staples and groceries FMCGs Own brand like “Dairy Pure” for milk , butter etc Stationery Pharmaceutical products Electronic goods Footwear Other accessories

Organised food retail chain

Key growth drivers

Importance in packaging

Packaging trends in food retail

Career Store manager Retail manager District manager Area manager Supply chain manager Purchase Marketing Human resource

Total number of stores : 6 Previous Monthly Turnover of each store: Rs. 5

Lakhs Previous Monthly Turnover of all stores: Rs.30

Lakhs Present Monthly Turnover of each store: Rs. 7

Lakhs Present Monthly Turnover of all stores :Rs.42 Lakhs

Exchange of defective , expired or germ containing products

Long Billing queues during rush hours

Product Assortment

Explanation of offers to customers

No scanner at the exit point

No camera coverage in some parts of the store(shrinkage)

IT related problems

Temperature within the store is not sustainable

Problem in the storage of Perishable items(Older tray sold first)

Store officers given more authority

Staff comparatively more literate are being recruited

Number of CCTV cameras increased

Giving better facilities to staff

More focus on customer relationship

Local Competitors like Ashok Regency, Manihari Line

Local Vegetable vendors

Spencers

Big Bazaar

Advertise in News papers

Advertise offers in local market

Keep change amount ready and don’t give toffees

Recruit more staff ,train them and monitor them

Set up a separate IT team

Employ detector at gate