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PREFACE
ASSALAMUALAIKUM WARAHMATULLAHI WABARAKATUH
Alhamdulillah we have finally completed our business plan. To be honest, none
of us thought that we can finish this job on time but apparently we did and thank to Allah
SWT for giving us the strength and the will to get it done.
During the whole period of preparing this business plan especially during the final
week before our presentation and before submitting this proposal, we went through a lot
of tough times. We believe without one person that has been guiding us throughout this
journey, we will not going to make it until the finishing line. That person is our tutorial
lecturer Madam Aishah binti Mohamed. We would like to express our high gratitude for
her delicate advices and guidance to us. Thank you very much.
Thank you also to all group members for their assistance and we would like also
to thank to every single person who helped us directly or indirectly. Thank you so much.
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
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COVER LETTER
DCC SDN. BHD.
NO.7 Lorong Baiduri 1,
26400 Bandar Tun Abdul Razak Jengka,
Pahang Darul Makmur.
Madam Siti Aishah Binti Mohamad,
Lecturer (ENT 300),
Universiti Teknologi Mara Pahang,
26400 Bandar Tun Abdul Razak,
Pahang Darul Makmur. 24 SEPTEMBER
2012
Dear Madam,
ENTREPRENEURSHIP BUSINESS PLAN
As partial requirement of the ENT300 - Fundamentals of Entrepreneurship subject, we
are obliged to submit a Business Plan project to you.
2. For this purpose, we have decided to take the cookies and cake service through
our company DCC SDN.BHD. We chose this type of business since there is plenty of
business opportunities and potentials in this industry in the area of Bandar Tun Abdul
Razak Jengka and residence area. Besides that, these areas are a populated and
commercialised area with a good geographical location, being in town centre, is a bonus
point to our company.
3. As such we submit to you the report on Business Plan for your approval. We
would like to record our thanks and appreciation to madam. We anxiously hope that it
will meet your expectation and that you will be satisfied with the proposed Business
Plan.
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
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Thank you in advance.
Sincerely,
.................................................................................
(MUHAMAD FITRI BIN MUHAMAD KASIM)
General Manager,
DCC SDN.BHD.
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Table of Contents
PREFACE........................................................................................................................1
ASSALAMUALAIKUM WARAHMATULLAHI WABARAKATUH.......................................1
COVER LETTER..............................................................................................................2
DCC SDN. BHD...............................................................................................................2
ENTREPRENEURSHIP BUSINESS PLAN......................................................................2
(MUHAMAD FITRI BIN MUHAMAD KASIM)....................................................................3
INTRODUCTION TO THE INDUSTRY............................................................................8
PARTNERSHIP AGREEMENT........................................................................................9
COVER LETTER............................................................................................................21
DCC SDN. BHD.............................................................................................................21
EXECUTIVE SUMMARY...............................................................................................23
OBJECTIVE OF THE ORGANIZATION.........................................................................24
FINANCIAL INSTITUTIONS.......................................................................................24
ENTREPRENEURS....................................................................................................24
SUPPLIERS................................................................................................................24
CUSTOMERS.............................................................................................................24
VISION...........................................................................................................................25
MISION.......................................................................................................................... 25
MOTTO..........................................................................................................................25
GOAL.............................................................................................................................25
PURPOSE OF THE BUSINESS PLAN..........................................................................26
BACKGROUND OF THE BUSINESS............................................................................27
COMPANY LOGO..........................................................................................................28
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LOGO DESCRIPTION...................................................................................................28
PARTNERS BACKGROUND.........................................................................................30
.......................................................................................................................................30
PARTNERSHIP AGREEMENT......................................................................................36
INTRODUCTION TO ADMINISTRATION......................................................................50
Administrative objectives:...........................................................................................51
Administrative mission:...............................................................................................51
Business vision:..........................................................................................................51
ORGANIZATIONAL CHART.......................................................................................52
TASKS AND RESPONSIBILITIES..............................................................................53
LIST OF RUMENERATION........................................................................................54
LIST OF FURNITURES..............................................................................................55
LIST OF EQUIPMENTS..............................................................................................56
LIST OF STATIONARY..............................................................................................56
LIST OF ADMINISTRATION BUDGET.......................................................................56
Introduction.................................................................................................................59
Marketing Objective....................................................................................................59
Product and Service Description.................................................................................60
Target Market.............................................................................................................60
DCC Company target market focus on :........................................................................61
Demographic segmentation........................................................................................62
Market Size.................................................................................................................62
Market Size.................................................................................................................62
Market Share..............................................................................................................63
Competitions...............................................................................................................64
Sale Forecast..............................................................................................................65
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Marketing Strategy......................................................................................................66
Product and Service....................................................................................................67
Price Strategy.............................................................................................................68
Discount Pricing.......................................................................................................68
Promotional Pricing.................................................................................................68
Product Bundle Pricing............................................................................................68
Place Strategy............................................................................................................69
Promotion Strategy.....................................................................................................69
Flyers.......................................................................................................................69
Signboard................................................................................................................70
Banner.....................................................................................................................70
Business Card.........................................................................................................71
Internet Ads.............................................................................................................71
Marketing Budget........................................................................................................72
Product Description.....................................................................................................74
Packaging...................................................................................................................75
Operational Department Statement................................................................................77
Department Mission.......................................................................................................77
Organizational Chart......................................................................................................77
Component of operational plan......................................................................................78
Business Input............................................................................................................78
Business output..........................................................................................................78
Transformation process..............................................................................................78
Feedback....................................................................................................................78
External Environment..................................................................................................78
Operational System........................................................................................................79
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Process Planning........................................................................................................79
Process Flow Chart.................................................................................................79
Cakes......................................................................................................................79
Cookies....................................................................................................................80
Activity Flow Chart...................................................................................................81
Production Planning....................................................................................................82
Cakes......................................................................................................................82
Cookies....................................................................................................................82
Business Operation and Hours...................................................................................83
Material Planning........................................................................................................83
Bill of Materials (BOM).............................................................................................83
Cakes......................................................................................................................83
Cookies....................................................................................................................83
Material Requirement Schedule..............................................................................84
Total Raw Material...................................................................................................85
Café Furniture and Fitting...........................................................................................86
Machine and Equipment.............................................................................................87
License, Permits, and Regulation Required................................................................88
Items........................................................................................................................88
Types.......................................................................................................................88
Remark....................................................................................................................88
License for Signboard..............................................................................................88
License....................................................................................................................88
Majlis Daerah Maran...............................................................................................88
Employees Provide Fund (EPF)..............................................................................88
Regulation...............................................................................................................88
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KWSP......................................................................................................................88
License for van and motorcycle...............................................................................88
License....................................................................................................................88
JabatanPengangkutanJalan (JPJ)...........................................................................88
Typhoid injection......................................................................................................88
Regulation...............................................................................................................88
JabatanKesihatan Malaysia.....................................................................................88
Attended Basic Food Management Course.............................................................88
Regulation...............................................................................................................88
Ministry of Health Act..............................................................................................88
Halal certification.....................................................................................................88
Regulation...............................................................................................................88
JabatanKemajuan Islam Malaysia (JAKIM).............................................................88
Scheduled Of Remuneration..........................................................................................89
Operation Budget...........................................................................................................89
Implementation Schedule...............................................................................................90
Kitchen Layout...............................................................................................................91
Café layout.....................................................................................................................91
Introduction....................................................................................................................93
Projected Administrative, Marketing And Operations Expenditure.................................95
Projected Sales And Purchase......................................................................................97
Collection For Sales&Payment For Purchases..............................................................97
Economic Life Of Fixed Assets And Depreciation Method.............................................97
Increase In Working Capital (If Any)...............................................................................98
Ending Stock For Raw Material And Finished Goods....................................................98
Rate Of Taxation (For Private Limited Company)..........................................................98
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Business Background....................................................................................................99
Sources Of Finance.......................................................................................................99
Project Implementation................................................................................................100
Source of Financing.....................................................................................................101
Table Of Depreciation..................................................................................................104
Cash Flow Performa....................................................................................................108
Pro-Forma Income Statement...................................................................................110
Pro forma balance sheet...........................................................................................111
Financial ratio analysis..............................................................................................112
Graph and performance............................................................................................113
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INTRODUCTION TO THE INDUSTRY
Cafe industry is a thriving and developing industry in the current century. With the
growing expense of growing business and organizations, each of them seeks to spend
a lot of time towards their daily works.
Nowadays, many people have no enough time to get their balance diet because
their own daily works. This industry, will cover up their meals anytime they need. This
products are very simple, easy, and good for health.
Truly, this is a global industry for everyone.
PARTNERSHIP AGREEMENT
With reference to the Partner Act 1961 (Revise 1974), this agreement is lawfully
made between the partners of DCC SDN. BHD. The reason of this partnership
agreement is made in order to make sure that all the business operation run accordingly
to the schedule and the main objective of the business can be achieved.
All the partners as below within the business organization make this agreement
in front of the lawyer Mr. Kamal from Kamal & Co. that our company have selected to
represent us.
It is hereby declared that all partners as mentioned below have witnessed and
agreed to accept all terms, conditions and regulations stated as follow:
This partnership is registered under the name of DCC SDN. BHD.
The partners have also agreed to accept the position in DCC SDN. BHD.
enlisted as follow:
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Muhamad Fitri Bin Muhamad Kasim General Manager
Rahmah Binti Ahmad Administration Manager
Mohamad Azfar Bin Zakaria Marketing Manager
Nuramalina Binti Mat Yusoff Operation Manager
Norshazelin Binti Zainol Operation Manager
Nur Hayati Binti Ahmad @ Abdullah Financial Manager
It is also agreed that all profit sharing will be based on the capital contribution of each
partners. Should the company suffer from any loss, of which the negligence caused by
anyone of the partners, that partner will be responsible for the loss.
All the money owns by the partnership or money received on behalf of the partnership
must be credited to the agreed partnership current bank account.
It is also agreed that if in case where any of the partners want to withdraw from the
partnership, then she must give a one month notice to the other partners.
Each of the partners :
Must have and act in good manner and has faith and be trustworthy between each
partner in all business matters.
Must give full effort in any way for the success of the company
Must keep all important information relating to the business confidential from people
outside the business organization.
Must settle all personal problems without involving the company.
All the partners is strictly forbidden (except with the consent from all the partners) to:
Give or transfer own share to the public or people outside the business organization.
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Accept, borrow or lend money owned by the business to other people outside the
business organization except regarding on business matter.
Accept or borrow money owned by the business for personal use. If any partners have
borrowed any money or asset, payback or recovery must be made in one month from
the date borrowed without any interest.
Act or become a surety to any side or person in any activity that can jeopardize the
partnership deed or agreement.
Dispose any asset or liability such as debts, money, or others owned by the partners.
If any partners dies or become paralyzed that may bring difficulty for her to perform her
work, the next-of-kin must give a written notice in between 45 days to other partners if
he/she wants to become a partner, if there is no notice between those periods, the next-
of-kin will receive back the capital contributed by the decreased or the paralyzed partner
according to the agreed proportion.
This agreement can be changed or dissolved if agreed by all the partners under a
memorandum signed by all of the partners.
It is also agreed that any action that may not fall under this agreement can be taken
action or revised under the partnership act 1961 (Revised 1974).
Verify, I am Muhamad Fitri Bin Muhamad Kasim, I/C number 920427-06-5789, address
No.9 Jalan SS4B/13 Kelana Jaya, 47301 Petaling Jaya, Selangor agreed to be part of
partner for DCC SDN.BHD. Which is located at NO.7 Lorong Baiduri 1, 26400 Bandar
Tun Abdul Razak Jengka,
Pahang Darul Makmur. With a contribution of 20% of the total share of RM82, 000, I
promise to accomplish every duty assigned and willing to give full commitment towards
the organization management. I also promise to obey the rules and the regulations as
states in DCC SDN.BHD.
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
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Yours truly,
.............................
Muhamad Fitri Bin Muhamad Kasim
811019-14-5712
First witness,
..............................
Rahmah Binti Ahmad
811126-01-5222
Second witness,
..............................
Mohamad Azfar Bin Zakaria
880406-14-5115
Third witness,
.................................
Nuramalina Binti Mat Yusoff
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
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840212-14-6445
Fourth witness,
..............................
Norshazelin Binti Zainol
830210-11-3455
Fifth witness,
..............................
Nur Hayati Binti Ahmad @ Abdullah
800125-06-6445
Verify, I am Rahmah Binti Ahmad, I/C number 811126-01-5222, address No. 08 jln
15/44 40200 Shah Alam agreed to be part of partner for DCC SDN.BHD. Which is
located at NO.7 Lorong Baiduri 1, 26400 Bandar Tun Abdul Razak Jengka, Pahang
Darul Makmur. With a contribution of 20% of the total share of RM82, 000, I promise to
accomplish every duty assigned and willing to give full commitment towards the
organization management. I also promise to obey the rules and the regulations as
states in DCC SDN.BHD.
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
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Yours truly,
.............................
Rahmah Binti Ahmad
811126-01-5222
First witness,
..............................
Muhamad Fitri Bin Muhamad Kasim
811019-14-5712
Second witness,
..............................
Mohamad Azfar Bin Zakaria
880406-14-5115
Third witness,
.................................
Nuramalina Binti Mat Yusoff
840212-14-6445
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Fourth witness,
..............................
Norshazelin Binti Zainol
830210-11-3455
Fifth witness,
..............................
Nur Hayati Binti Ahmad @ Abdullah
800125-06-6445
Verify, I am Mohamad Azfar Bin Zakaria, I/C number 880406-14-5115, address B44
Aman Dua,Damansara , agreed to be part of partner for DCC SDN.BHD. Which is
located at NO.7 Lorong Baiduri 1, 26400 Bandar Tun Abdul Razak Jengka, Pahang
Darul Makmur. With a contribution of 20% of the total share of RM82, 000, I promise to
accomplish every duty assigned and willing to give full commitment towards the
organization management. I also promise to obey the rules and the regulations as
states in DCC SDN.BHD.
Yours truly,
.............................
Mohamad Azfar Bin Zakaria
880406-14-5115
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
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First witness,
.............................
Muhamad Fitri Bin Muhamad Kasim
811019-14-5712
Second witness,
..............................
Rahmah Binti Ahmad
811126-01-5222
Third witness,
..............................
Nuramalina Binti Mat Yusoff
880406-14-5115
Fourth witness,
.................................
Norshazelin Binti Zainol
830210-11-3455
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
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Fifth witness,
..............................
Nur Hayati Binti Ahmad @ Abdullah
800125-06-6445
Verify, I am Nuramalina Binti Mat Yusoff, I/C number 840212-14-6445, address No. 30,
Jln Bukit Indah, 1/7 Taman Bukit Indah, 68000 Ampang, Selangor agreed to be part of
partner for DCC SDN.BHD. Which is located at NO.7 Lorong Baiduri 1, 26400 Bandar
Tun Abdul Razak Jengka, Pahang Darul Makmur. With a contribution of 20% of the total
share of RM82, 000, I promise to accomplish every duty assigned and willing to give full
commitment towards the organization management. I also promise to obey the rules
and the regulations as states in DCC SDN.BHD.
Yours truly,
.............................
Nuramalina Binti Mat Yusoff
840212-14-6445
First witness,
..............................
Muhamad Fitri Bin Muhamad Kasim
811019-14-5712
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
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Second witness,
..............................
Rahmah Binti Ahmad
811126-01-5222
Third witness,
.................................
Mohamd Azfar Bin Zakaria
880406-14-5115
Fourth witness,
..............................
Norshazelin Binti Zainol
830210-11-3455
Fifth witness,
..............................
Nur Hayati Binti Ahmad @ Abdullah
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800125-06-6445
Verify, I am Norshazelin Binti Zainol, I/C number 830210-11-3455, address No. 3, Jln
Melor, 1/3 Taman Merpati Indah, 68000 Rawang, Selangor agreed to be part of partner
for DCC SDN.BHD. Which is located at NO.7 Lorong Baiduri 1, 26400 Bandar Tun
Abdul Razak Jengka, Pahang Darul Makmur. With a contribution of 20% of the total
share of RM82,000, I promise to accomplish every duty assigned and willing to give full
commitment towards the organization management. I also promise to obey the rules
and the regulations as states in DCC SDN.BHD.
Yours truly,
.............................
Norshazelin Binti Zainol
830210-11-3455
First witness,
..............................
Muhamad Fitri Bin Muhamad Kasim
811019-14-5712
Second witness,
..............................
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
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Rahmah Binti Ahmad
811126-01-5222
Third witness,
.................................
Mohamad Azfar Bin Zakaria
880406-14-5115
Fourth witness,
..............................
Nuramalina Binti Mat Yusoff
840212-14-6445
Fifth witness,
..............................
Nur Hayati Binti Ahmad @ Abdullah
840212-14-6445
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
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Verify, I am Nur Hayati Binti Ahmad @ Abdullah, I/C number 800125-06-6445, address
No. 67, Taman Melati, 28700, Bentong agreed to be part of partner for DCC SDN.BHD.
Which is located at NO.7 Lorong Baiduri 1, 26400 Bandar Tun Abdul Razak Jengka,
Pahang Darul Makmur. With a contribution of 20% of the total share of RM82,000, I
promise to accomplish every duty assigned and willing to give full commitment towards
the organization management. I also promise to obey the rules and the regulations as
states in DCC SDN.BHD.
Yours truly,
.............................
Nur Hayati Binti Ahmad @ Abdullah
800125-06-6445
First witness,
..............................
Muhamad Fitri Bin Muhamad Kasim
811019-14-5712
Second witness,
..............................
Rahmah Binti Ahmad
811126-01-5222
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
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Third witness,
.................................
Mohamad Azfar Bin Zakaria
880406-14-5115
Fourth witness,
..............................
Nuramalina Binti Mat Yusoff
840212-14-6445
Fifth witness,
..............................
Norshazelin Binti Zainol
830210-11-3455
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EXECUTIVE SUMMARY
DCC Sdn. Bhd. is a new company that operated in Malaysia. It is the first
company that being managed by bumiputera. The name of this company is come out
from the imagination by the partnerships members. It shows that how we positioning our
products in customer’s mind until they can remembering our company’s name, simple
and easily to pronounce.
As for the business, we are providing a special, delicious cookies and cakes for
the Malaysian. As we go thru with the changes of environment, people nowadays don’t
put on simple food on their own daily meals. So, our surveying we conclude that we are
going to provide the Malaysia with de simple, special, cookies and cakes, that are well
in high product’s quality.
We are starting the business with the total capital of RM250,000 and all of the
partners are contributing RM60,000. We have six workers that is general manager,
administration manager, operational manager, marketing manager, financial manager,
and one from the operational department.
Our market target of customers’ characteristic is come from all income level, and
for all of the customers’ level of ages. Even children also can effort to buy our products.
Business plan is necessary to all entrepreneurs. It is prepared toa group of
people which are owners itself, bankers, suppliers, customers and employees. This plan
include in Business Plan chapter which is consists of marketing, operation, organization,
and financial plan.
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
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We are believe that we will be able to achieve our business goal with our business
financial position statement. We will get our return modal within short time and our
current ratio will cover our liabilities and put our business in comfort stage with the
highest
OBJECTIVE OF THE ORGANIZATION
FINANCIAL INSTITUTIONS
The business plan is a communications tool to inform and persuade the
financial institutions in order for the business to support a loan application
and venture capital and equity funding. Financial institutions will need to
be convinced of the viability of the business.
Entrepreneur have to explain the purpose of the loan, its usage and
repayment method. Financial institutions will expect the plan to cover all
the main points.
ENTREPRENEURS
Business plan enables the entrepreneur to evaluate new product line and
services, promotion, or expansion. They need to understand and forecast
the company’s staffing needs and to document marketing plan because a
well-documented marketing plan is essential to the growth of a business.
Besides that, business plan helps them to define agreements between
partners and to better understand the competition, analyze it and
understand company’s competitive advantages.
SUPPLIERS
The business plan is significant to convince the suppliers of the capability
of credit given on purchase of materials from versatile suppliers.
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CUSTOMERS
The business plan should be able to show the benefits and rewards it
brings to customers when using the service. We can define the benefits
and perceptions of the characteristics of the service according to customer
preferences.
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
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VISION
To give the best cookies and cakes to all people with the healthy ones and make the
people loves cookies and cakes.
MISION
1. To ensure that customer get the best quality of cookies and cakes.
2. To give the healthy cookies and cakes and ensure it can be eat by all stages of
ages.
3. Giving the best services that comes with a good quality of food.
4. Satisfy each of the customer needs and avoid all sides of cognitive dissonance.
5. Tried our best to fulfill the customer needs.
MOTTO
Quality Is Our Priority.
GOAL
Personal Goals:
Devote at least 40 hours per month specifically to marketing
Obtain at least one speaking engagement per month related to organic food and
living
Set up operations so that it is possible to take two week vacation in second year
of operation
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Business Goals:
Achieve total annual revenue of over RM300,000 in year 2
Achieve an average monthly transactions per customer of 6 by end of year 4
Achieve average monthly spend per customer of RM36 by end of year 3
Strategic Goals:
Raise funding to expand or franchise in the fourth year of operation after the
concept and brand has been proven
Achieve 99.5% customer satisfaction (199 in 200 customers leaves satisfied)
Achieve 15% market of Union Station breakfast customers by end of year 3.
PURPOSE OF THE BUSINESS PLAN
Basically, this business plan was prepared with certain purpose. Below are the identified
main purposes of the business plan;
1. As an important piece of document that will serve as guidance to the owner,
investor, suppliers, customers and our company’s partner.
Creating a clear and transparent outline for current and future referral; to avoid
miscommunications or understandings among all parties involved and
participating, as well as gaining confidence and fervour from all the stakeholders
in our business endeavour.
2. To attract banker.
To convince the bankers in black in white that the business is an ideal investment
and expected to flourish in its industry thus obtaining and incremental rise up in
the capital application in order to help the business venture.
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3. As guideline for companies operation
This is important to ensure that all the activities goes smoothly and are aligned
with the organization’s goals and objective in achieving long-term success in the
industry.
4. To distribute business resources effectively.
To become cost-efficient in every task and to eliminate the wastage elements in
all aspects of the businesses.
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BACKGROUND OF THE BUSINESS
Our cafe, DCC Sdn. Bhd., was developed on July 1st 2012. DCC was built at
No.7 Lorong Baiduri 1 Lot Nadi Kota, 26400 Bandar Tun Abdul Razak Jengka, Pahang
Darul Makmur.
This café was established by 6 partnership members, that consist of two man
and four woman, that cooperated together. The idea come when one of the partnership
members suggested that cookies and cakes can get owesome respond from customers
that come from all of level of ages. DCC is providing variety of cookies and cakes. The
materials used to make this products is suitable for every types of customer’s taste. This
cafe also provides various types of cookies and cakes for every race in Malaysia.
We hope that this business is meeting the demand of each our prospect. To built
this business, we have put all of our effort and does some research on the market
demand for the products. We also hope that our business, DCC Sdn. Bhd., can run
smoothly. For all of our company’s staff, we hope that they are giving all their effort on
perform their own duties. The most important in this business is we want to make sure
that every customers will satisfy with our products’ and service’s quality. So, we believe
that DCC Sdn. Bhd. is profitable and will be successful in Malaysia also will burst out to
international market.
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COMPANY LOGO
LOGO DESCRIPTION
As for the logo that we are really put a mean on every words or colours that we use. For
the company’s names, DCC, we interpret as:
D-Daily
C-Cookies
C-Cakes
These words represent our products in DCC Sdn. Bhd. We illustrate it from our main
and side products, cookies and cakes, and we use and combine together the first letter
from each words to form DCC. It is very simple, easy to pronounce and to be
remembered by our customers.
As for the colours, we represent it as:
Dark blue, red and yellow (c-k-i-e-s), light blue(cakes)
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
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-represent as attractive medium towards our customers that comes from every level of
ages.
For the two pieces of cookies picture, we represent it as:
-showing the symbolic as our main products.
Chef Hat
-symbolic as our products, cookies and cakes, are made by the best chef.
Cake Decorating Icing Tips
-showing that we also give cake decorating icing service to our customers who wants to
decorate their own cakes.
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
PARTNERS BACKGROUND
Position : General Manager
Name : Muhamad Fitri Bin Muhamad Kasim
Identity Card Number : 811019-14-5712
Address : No.9 Jalan SS4B/13 Kelana Jaya
E-mail Address : [email protected]
Telephone Number : 017 -2344567
Date of Birth : 19. 10. 1981
Age : 31
Marital Status : Single
Academic Qualifications : SPM
Diploma in Business Study
Bachelor in Administrative Science
Master in Corporate Administration
Skills : Creative Thinking and Excellent
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Knowledge and Skill : Leadership Skill, Technology
Experience : Open Small Business
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Position : Administration Manager
Name : Rahmah Binti Ahmad
Identity Card Number : 811126-01-5222
Address : No. 08 jln 15/44 40200 Shah Alam
E-mail Address : [email protected]
Telephone Number : 017-6663290
Date of Birth : 26. 11. 1981
Age : 31
Marital Status : Engaged
Academic Qualifications : SPM
Diploma in Business Study
Bachelor in Industrial Relation
Skills : Creative and critical skill.
Experience : 6 years’ experience industrial relation and
owns Family business.
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Position : Marketing Manager
Name : Mohamad Azfar Bin Zakaria
Identity Card Number : 880406-14-5115
Address : B44 Aman Dua,Damansara
E-mail Address : [email protected]
Telephone Number : 0176973419
Date of Birth : 06. 04. 1988
Age : 25
Marital Status : Single
Academic Qualifications : SPM
Diploma in Business Study
Bachelor in Event Management
Master in Corporate Administration
Course Attended : Donald Trump, How to Manage Successful
Business
Skills : Creative Thinking and Excellent in Photograp
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Experience : 3 years in Trussing System
Position : Operation Manager
Name : Noramalina Binti Mat Yusoff
Identity Card Number : 840212-14-6445
Address : No. 30, Jln Bukit Indah, 1/7 Taman BukitIndah,
68000 Ampang, Selangor
E-mail Address : [email protected]
Telephone Number : 013 - 8245915
Date of Birth : 12. 2. 1984
Age : 28
Marital Status : Single
Academic Qualifications : SPM
Diploma in Business Study
Bachelor in Administrative Science
Skills : Creative Thinking and Excellent
Leadership Skill, Technological
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Knowledge and Skill
Experience : Open Small Business
Position : Operation Manager
Name : Norshazelin Binti Zainol
Identity Card Number : 830210-11-3455
Address : No. 3, Jln Melor, 1/3 Taman Merpati Indah,
68000 Rawang, Selangor
E-mail Address : [email protected]
Telephone Number : 013 - 4638749
Date of Birth : 10. 2. 1983
Age : 29
Marital Status : Single
Academic Qualifications : SPM
Diploma in Business Study
Bachelor in Administrative Science
Skills : Creative Thinking and Excellent
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Leadership Skill, Technological
Position : Financial Manager
Name : Nur Hayati Binti Ahmad @ Abdullah
Identity Card Number : 800125-06-6445
Address : No. 67, Taman Melati, 28700, Bentong
E-mail Address : [email protected]
Telephone Number : 014 - 5360702
Date of Birth : 25. 1. 1980
Age : 32
Marital Status : Single
Academic Qualifications : SPM
Diploma in Banking
Bachelor in Finance
Master in Corporate Administration
Course Attended : Donald Trump, How to Handle Financial
Skills : Creative Thinking and Excellent
Leadership Skill & Technological
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Experience : Open Small Business
PARTNERSHIP AGREEMENT
With reference to the Partner Act 1961 (Revise 1974), this agreement is lawfully
made between the partners of DCC SDN. BHD. The reason of this partnership
agreement is made in order to make sure that all the business operation run accordingly
to the schedule and the main objective of the business can be achieved.
All the partners as below within the business organization make this agreement
in front of the lawyer Mr. Kamal from Kamal & Co. that our company have selected to
represent us.
It is hereby declared that all partners as mentioned below have witnessed and
agreed to accept all terms, conditions and regulations stated as follow:
This partnership is registered under the name of DCC SDN. BHD.
The partners have also agreed to accept the position in DCC SDN. BHD.
enlisted as follow:
Muhamad Fitri Bin Muhamad Kasim General Manager
Rahmah Binti Ahmad Administration Manager
Mohamad Azfar Bin Zakaria Marketing Manager
Nuramalina Binti Mat Yusoff Operation Manager
Norshazelin Binti Zainol Operation Manager
Nur Hayati Binti Ahmad @ Abdullah Financial Manager
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
It is also agreed that all profit sharing will be based on the capital contribution of each
partners. Should the company suffer from any loss, of which the negligence caused by
anyone of the partners, that partner will be responsible for the loss.
All the money owns by the partnership or money received on behalf of the partnership
must be credited to the agreed partnership current bank account.
It is also agreed that if in case where any of the partners want to withdraw from the
partnership, then she must give a one month notice to the other partners.
Each of the partners :
Must have and act in good manner and has faith and be trustworthy between each
partner in all business matters.
Must give full effort in any way for the success of the company
Must keep all important information relating to the business confidential from people
outside the business organization.
Must settle all personal problems without involving the company.
All the partners is strictly forbidden (except with the consent from all the partners) to:
Give or transfer own share to the public or people outside the business organization.
Accept, borrow or lend money owned by the business to other people outside the
business organization except regarding on business matter.
Accept or borrow money owned by the business for personal use. If any partners have
borrowed any money or asset, payback or recovery must be made in one month from
the date borrowed without any interest.
Act or become a surety to any side or person in any activity that can jeopardize the
partnership deed or agreement.
Dispose any asset or liability such as debts, money, or others owned by the partners.
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
If any partners dies or become paralyzed that may bring difficulty for her to perform her
work, the next-of-kin must give a written notice in between 45 days to other partners if
he/she wants to become a partner, if there is no notice between those periods, the next-
of-kin will receive back the capital contributed by the decreased or the paralyzed partner
according to the agreed proportion.
This agreement can be changed or dissolved if agreed by all the partners under a
memorandum signed by all of the partners.
It is also agreed that any action that may not fall under this agreement can be taken
action or revised under the partnership act 1961 (Revised 1974).
Verify, I am Muhamad Fitri Bin Muhamad Kasim, I/C number 920427-06-5789, address
No.9 Jalan SS4B/13 Kelana Jaya, 47301 Petaling Jaya, Selangor agreed to be part of
partner for DCC SDN.BHD. Which is located at NO.7 Lorong Baiduri 1, 26400 Bandar
Tun Abdul Razak Jengka,
Pahang Darul Makmur. With a contribution of 20% of the total share of RM82, 000, I
promise to accomplish every duty assigned and willing to give full commitment towards
the organization management. I also promise to obey the rules and the regulations as
states in DCC SDN.BHD.
Yours truly,
.............................
Muhamad Fitri Bin Muhamad Kasim
811019-14-5712
First witness,
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
..............................
Rahmah Binti Ahmad
811126-01-5222
Second witness,
..............................
Mohamad Azfar Bin Zakaria
880406-14-5115
Third witness,
.................................
Nuramalina Binti Mat Yusoff
840212-14-6445
Fourth witness,
..............................
Norshazelin Binti Zainol
830210-11-3455
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Fifth witness,
..............................
Nur Hayati Binti Ahmad @ Abdullah
800125-06-6445
Verify, I am Rahmah Binti Ahmad, I/C number 811126-01-5222, address No. 08 jln
15/44 40200 Shah Alam agreed to be part of partner for DCC SDN.BHD. Which is
located at NO.7 Lorong Baiduri 1, 26400 Bandar Tun Abdul Razak Jengka, Pahang
Darul Makmur. With a contribution of 20% of the total share of RM82, 000, I promise to
accomplish every duty assigned and willing to give full commitment towards the
organization management. I also promise to obey the rules and the regulations as
states in DCC SDN.BHD.
Yours truly,
.............................
Rahmah Binti Ahmad
811126-01-5222
First witness,
..............................
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Muhamad Fitri Bin Muhamad Kasim
811019-14-5712
Second witness,
..............................
Mohamad Azfar Bin Zakaria
880406-14-5115
Third witness,
.................................
Nuramalina Binti Mat Yusoff
840212-14-6445
Fourth witness,
..............................
Norshazelin Binti Zainol
830210-11-3455
Fifth witness,
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
..............................
Nur Hayati Binti Ahmad @ Abdullah
800125-06-6445
Verify, I am Mohamad Azfar Bin Zakaria, I/C number 880406-14-5115, address B44
Aman Dua,Damansara , agreed to be part of partner for DCC SDN.BHD. Which is
located at NO.7 Lorong Baiduri 1, 26400 Bandar Tun Abdul Razak Jengka, Pahang
Darul Makmur. With a contribution of 20% of the total share of RM82, 000, I promise to
accomplish every duty assigned and willing to give full commitment towards the
organization management. I also promise to obey the rules and the regulations as
states in DCC SDN.BHD.
Yours truly,
.............................
Mohamad Azfar Bin Zakaria
880406-14-5115
First witness,
.............................
Muhamad Fitri Bin Muhamad Kasim
811019-14-5712
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Second witness,
..............................
Rahmah Binti Ahmad
811126-01-5222
Third witness,
..............................
Nuramalina Binti Mat Yusoff
880406-14-5115
Fourth witness,
.................................
Norshazelin Binti Zainol
830210-11-3455
Fifth witness,
..............................
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Nur Hayati Binti Ahmad @ Abdullah
800125-06-6445
Verify, I am Nuramalina Binti Mat Yusoff, I/C number 840212-14-6445, address No. 30,
Jln Bukit Indah, 1/7 Taman Bukit Indah, 68000 Ampang, Selangor agreed to be part of
partner for DCC SDN.BHD. Which is located at NO.7 Lorong Baiduri 1, 26400 Bandar
Tun Abdul Razak Jengka, Pahang Darul Makmur. With a contribution of 20% of the total
share of RM82, 000, I promise to accomplish every duty assigned and willing to give full
commitment towards the organization management. I also promise to obey the rules
and the regulations as states in DCC SDN.BHD.
Yours truly,
.............................
Nuramalina Binti Mat Yusoff
840212-14-6445
First witness,
..............................
Muhamad Fitri Bin Muhamad Kasim
811019-14-5712
Second witness,
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
..............................
Rahmah Binti Ahmad
811126-01-5222
Third witness,
.................................
Mohamd Azfar Bin Zakaria
880406-14-5115
Fourth witness,
..............................
Norshazelin Binti Zainol
830210-11-3455
Fifth witness,
..............................
Nur Hayati Binti Ahmad @ Abdullah
800125-06-6445
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Verify, I am Norshazelin Binti Zainol, I/C number 830210-11-3455, address No. 3, Jln
Melor, 1/3 Taman Merpati Indah, 68000 Rawang, Selangor agreed to be part of partner
for DCC SDN.BHD. Which is located at NO.7 Lorong Baiduri 1, 26400 Bandar Tun
Abdul Razak Jengka, Pahang Darul Makmur. With a contribution of 20% of the total
share of RM82,000, I promise to accomplish every duty assigned and willing to give full
commitment towards the organization management. I also promise to obey the rules
and the regulations as states in DCC SDN.BHD.
Yours truly,
.............................
Norshazelin Binti Zainol
830210-11-3455
First witness,
..............................
Muhamad Fitri Bin Muhamad Kasim
811019-14-5712
Second witness,
..............................
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Rahmah Binti Ahmad
811126-01-5222
Third witness,
.................................
Mohamad Azfar Bin Zakaria
880406-14-5115
Fourth witness,
..............................
Nuramalina Binti Mat Yusoff
840212-14-6445
Fifth witness,
..............................
Nur Hayati Binti Ahmad @ Abdullah
840212-14-6445
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Verify, I am Nur Hayati Binti Ahmad @ Abdullah, I/C number 800125-06-6445, address
No. 67, Taman Melati, 28700, Bentong agreed to be part of partner for DCC SDN.BHD.
Which is located at NO.7 Lorong Baiduri 1, 26400 Bandar Tun Abdul Razak Jengka,
Pahang Darul Makmur. With a contribution of 20% of the total share of RM82,000, I
promise to accomplish every duty assigned and willing to give full commitment towards
the organization management. I also promise to obey the rules and the regulations as
states in DCC SDN.BHD.
Yours truly,
.............................
Nur Hayati Binti Ahmad @ Abdullah
800125-06-6445
First witness,
..............................
Muhamad Fitri Bin Muhamad Kasim
811019-14-5712
Second witness,
..............................
Rahmah Binti Ahmad
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
811126-01-5222
Third witness,
.................................
Mohamad Azfar Bin Zakaria
880406-14-5115
Fourth witness,
..............................
Nuramalina Binti Mat Yusoff
840212-14-6445
Fifth witness,
..............................
Norshazelin Binti Zainol
830210-11-3455
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
ADMINISTRATION PLAN
INTRODUCTION TO ADMINISTRATION
In an organization, manager will have to play their role in order to achieve the
vision, mission, and objectives of the organization. Management of a company functions
by planning, leading and controlling.
DCC Sdn. Bhd. must have dicipline staffs as the representive of the company.
Administration will lead and take care of every staffs in the company so that they will
feel satisfied and secured. This management is responsible to make sure that staffs
welfare are guaranteed.
Administrative department will help assisting each of the employees by
determines the equipments and the personal needed in order to run business smoothly.
This department also plays its role to give a good look at the workforce during their
selections and training to maintain the standard of the specification.
Work with etiquette is absolute needed in DCC Sdn. Bhd. as stated in the
administrative objectives. Employees need to be committed and honest toward their
jobs. Administrative manager is able to instruct other employee in doing work. This
manager must record all things that happen in the company and outside that related
with the company beside helping general manager.
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Administrative objectives:
To determine the equipments and the personal needed in order to run business
smoothly.
A good look at the workforce during their selections and training to maintain the
standard of the specification.
To ensure the employee work with full commitment and honest.
To determine overall budget for administration in terms of fixed asset and other
expenses.
To use all the knowledge and share the good skill from each partners.
Administrative mission:
To satisfied every employees in the company by giving the appropriate
compensation and taking care of their welfares.
Business vision:
To gain low employment turnover by each year.
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
ORGANIZATIONAL CHART
|
GENERAL MANAGER
MUHAMMAD FITRI BIN MUHAMAD KASIM
ADMINISTRATIONMANAGER
OFFICE
OPERATIONAL MANAGER
MARKETING MANAGER
FINANCIAL MANAGER
CAFE
RAHMAH BINTI AHMAD
NORSHAZELIN BINTI ZAINOL
NURAMALINA BINTI MAT YUSOFF
MOHAMAD AZFAR BIN ZAKARIA
NUR HAYATI BINTI AHMAD @
ABDULLAH
CHEF (2)DELIVERY (1)
DELIVERY RECEPTIONIST (1) CASHIER (1)
WAITER (2)
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
LIST OF PERSONNEL
POSITION PERSONNEL
General Manager 1
Administrative Manager 1
Marketing Manager 1
Operational Manager 2
Financial Manager 1
TOTAL 6
TASKS AND RESPONSIBILITIES
Making decision and signing agreement
Must have a good communication skill to help solving employee’s problem.
Manage the activity so that it will be done smoothly.
Tend other manager to achieve goal.
Record and manage the organization document.
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GENERAL MANAGER
ADMINISTRATIVE MANAGER
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Give instruction other workers.
Communicate and interact with the outsider.
Helping general manager.
Promote the product.
Arrange strategy to attract customer.
Provide new idea to enhance sell.
Assist other to increase quality and quantity of productivity.
Supervise the workers.
Managing the operational budget.
Control the relationship between the workers.
Control the operational process.
Collect and calculate company’s financial document.
Keep maintaining company’s profit.
Planning for reducing cost and increasing profit.
Control any immoral activity.
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MARKETING MANAGER
OPERATIONAL MANAGER
FINANCIAL MANAGER
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
LIST OF RUMENERATION
POSITIONNO OF STAFF
MONTHLY SALARY (RM)
EPF 12(RM) (B)
SOCSO2.5(RM) (C)
TOTAL AMOUNT (RM) (A+B+C)
General Manager
1 1800 216 45 2061.00
Administration Manager
1 1200 180 37.5 1717.50
Marketing Manager
1 1200 144 20 1417.50
Operation Manager
2 2400 144 40 1717.50
Financial Manager
1 1200 144 20 1417.50
TOTAL 6 7800 828 163.00 8286.00
LIST OF FURNITURES
ITEM QUANTITYPRICE PER UNIT (RM)
TOTAL COST (RM)
Meeting set 1 500 500
Document cabinet (large)
2 250 500
Document cabinet (small)
2 150 300
Official desk set (large)
1 150 150
Official desk set (small)
5 100 500
Sofa set 2 500 1000
File cabinet (large) 1 200 200
Reception table set 1 500 500
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
TOTAL 3650
LIST OF EQUIPMENTS
ITEM QUANTITYPRICE PER UNIT (RM)
TOTAL COST (RM)
Lamp 5 20 100
Air conditioner 1 2000 2000
Printer 1 588 588
Fire extinguisher 1 70 70
Telephone 1 40 40
Desktop 1 800 800
CCTV 1 150 150
Cleaning set 1 15 15
Emergency light 1 150 150
TOTAL 3913
LIST OF STATIONARY
ITEM QUANTITYPRICE PER UNIT (RM)
TOTAL COST (RM)
Office file 7 3 21
A4 Paper 2 12 24
Board 1 25 25
Other - - 150
TOTAL 220
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
LIST OF ADMINISTRATION BUDGET
SUBJECTFIXED ASSET EXPENSES (RM)
MONTHLY EXPENSES (RM)
OTHER EXPENSES (RM)
Fixed asset expenses
Office Furniture and equipments
7563.00
Working capitalSalary
7800.00
EPF 828.00
SOCSO 163.00
Bills : Electricity Telephone Water Internet
120.0050.0060.0068.00
Other expenses : Preliminary
expenses Stationary
expenses
3500.00220.00
TOTAL 7563.00 9089.00 3720.00
MARKETING PLAN
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Introduction
Logically, the purpose of running a business is to gain profits and growth. This is a
fact that we cannot out run because there is no one on earth that will run a business just
to finish up their initial capital and waste their money. This is where the importance of
marketing plan plays an important role since it is one of the major step that will directly
contribute in achieving our business objective. Marketing includes activities such as the
assessment and satisfaction of present and potential customers, determining prices and
pricing policies, developing distribution strategies, and also communicating with
customers. This is not something small which can be done by one person alone, but it
needs the participant of everyone in organization. Therefore, it is a ‘must’ for every
business people to be exposed on the basic knowledge of marketing.
Basically, a marketing plan is a written document that acts as a guidance in the
marketing field usually referred by the marketing manager. This includes marketing
activities such as the designing activities related to achieving the marketing objective
and the changes in the marketing environment. It is also a basis for all marketing
strategies and decision making. It is advice that every marketing manager to be aware
of this matter so that they can make sure all the plans are running smoothly and can
overcome errors so that the goals and objective of the company can be achieved.
Our company will be implementing various ways to make sure that our service will
attract many customers into trying and coming to our center. Beside that we will also be
informing our respected customer on our activities from time to time so that they will be
well informed and will not feel left out because we do not care about their feelings and
perspective view.
Our company, DCC SDN.BHD. will also be concentrating on target market,
competitors and promotional strategies in marketing services to reach our sales target.
Our business main priority is to maximize our business profit without neglecting the
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
satisfaction of our customer. For that, it is important for our company to plan an
implement ways on achieving our customers satisfaction and gain their trust
Marketing Objective
i. To overcome other competitors in this area by using a well organize business
strategies.
ii. To gain respect and trust from our customer by fulfilling their needs and request.
iii. To be able on paying back the bank loan and overcome our initial cost within 2
years.
iv. To expand our business or even franchising our DCC Café.
Product and Service Description
The business that we will be operating consist of two part which is major and minor.
The major business for our country is basically by providing products to customers
through our café and delivery method and the minor part is consist of supplying our
products to catering service. We will provide our own hand make and fresh product that
is cakes and cookies. Our cakes comes at many unique and our own idea of flavors
such as fruit and ice cream icing vanilla that comes with fresh fruit slice on the top of
cakes like strawberry, mango, apple twist, grape, kiwi, and lastly our special recipe that
is chocolate banana. We always make sure that our fruit is in 100% freshness condition
so that our cakes quality will be in top condition. Our Second product is cookies,by
using more advanced baking machine and well trained workers, we guarantee that our
hand make cookies will be most delicious among other café’s cookies offered. All flavor
comes from cookies are specially create by our company such as chocolate moist,
strawberry cherry, guava brown sugar, apple twist and almond nuts.
Our company motto which is ‘Quality Is Our Priority’ shows that we do care about
our product not just to fulfilled customers needed but we also always care about our
company pride by making product that comes with highest quality compared to other
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
company’s product. From this, our customers not only get their favourite cakes and
cookies but also they can taste the highest quality of our product all the time and can
also benefit their health.
Besides providing a good quality product and good environment and utilities in our
café for the satisfaction of our customer, our company also will offer our products sell for
catering service usually made for important ceremony such as wedding and annual
dinner. This not only attract our customers to choose our product but at the same time
can increase our business income.
Target Market
Target market are also known as a group of customers or buyers that the
organization are trying to attract to use their service and buy their product. It is important
for our company to identify target market so that they can evaluate thus predict the
number of actual and potential customers in the market that would actually use the
service offered by the company since they will be the one who is going to generate the
sales and contribute to our company business. Other than that, the importance of
identifying the target market is so that we can estimate and do an early estimation on
weather our product and service is good enough to compete with other competitors.
This process is also known as the market opportunity analysis (MOA).From the
research done, we know that there are three general strategies used for selecting the
target market that are by appealing to the entire market with one marketing mix,
concentrating on one segment, or appealing to multiple market segments using multiple
marketing mixes.
DCC SDN. BHD. Companies will be offering services regarding supplying products
for catering and delivery method, selling our special makes cakes and cookies, in cafe.
To execute our business plan, we have decided to open our first branch in Bandar
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Pusat Jengka. Our choosen location is basically a small town with a small number of
population but shows huge potential to developed. Besides that, our companies is also
located near UiTM, an educational institution which is our primary target since most of
our customer will consist of students because cakes and cookies are always be the
choosen one for them to celebrating some events likes dinner, friend’s birthday and as a
present.
Our secondary target will be the children that lives around Bandar Pusat Jengka.
Many children likes cakes and cookies that come with variety colour and patern. So this
can be our secondary main target market for our products. The third target is mainly for
adults. Some adults have their favourite for cakes and cookies. So we provide some
basic flavor so that they can choose pure products.
DCC Company target market focus on :
Demographic segmentation
Marketer usually will take count on the demographic information since it is easily
obtain and have a direct effect on the consumers lifestyle, thus effecting our company
performance. Some common bases of a demographic segmentation involves the age,
gender, income, ethnic background, and family life cycle. Currently there is two cakes
and bakery shops located in Bandar Pusat Jengka for now. So, by building our café that
included selling of cakes and cookies, we are for sure to get a good respond and
popularity from the resident here.
Market Size
Market size is actually referring to the number of potential customer located in a group
of target including those proportion controlled by existing competitors which has the
same target market. After conducting some research, we estimated that there are
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
around 20,000 people living around Bandar Pusat Jengka. There are actually covers
10km-25km around the Bandar Pusat Jengka. The population of family estimated is
between 500 to 800 families. The majority living in Jengka consists of Malays which is
99 percent, while the other 1 percent stands from other races such as Chinese, Indians
and others. This research and survey done included all type of ages such as adult,
teenagers and also children. The result of market size obtain is as follows:
Market SizeFrom 20,000 people, we had targeted about 70% as our target market to increase our sale :
|
Children : 20% Student : 35%Adult : 15% 70%
Target Market = population size x target market percentage = 20,000 x 70% = 14,000
Market Size = Target Market x SellingPrice
PERCENTAGE (%) NO. OF PEOPLE
Adult 35 7000
Students/Teenagers 37.5 7500
Children 27.5 5500
Total market size 100 20,000
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Market Share
We have two business competitor that is offering the same product and service in
Jengka for now. Plus our competitor only offer selling products and café but do not offer
catering services. So basically the market share before the involvement of our
company, DCC SDN. BHD., two of our competitors holds 55% and 45% respectively of
the total market share and can obtain income about RM2,100,000.00 a year. The table
below shows before and after of including the entry of DCC SDN. BHD. company :
Before involvement :
Competitors Market Share Total Per Year (RM)
Mon’s Bakery 55% 1,155,000
Kak Ana’s Bakery 45% 945,000
TOTAL 100% 2,100,000
After involvement :
Competitors Market Share Total Per Year (RM)
Mon’s Bakery 40% 840,000
Kak Ana’s Bakery 35% 735,000
DCC Company 25% 525,000
TOTAL 100% 2,100,000
Competitions
Competitions occurs when there are competitors, other business company that offers
the same type of service and product in the same area and to the same target market
as ours. This is something that we can not avoid since there will always be a new
competitors joining the target market. Since our DCC SDN. BHD. Company is still new
in business, we have other companies that have already start running the same
business field as ours. In Jengka, basically there is two competitors and both the
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Market Size = Target Market x SellingPrice
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
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company is located in Bandar Pusat Jengka. This will chances of our business to
succeed with the knowledge of analysis of other competitors strength and weakness. It
is important for us to improve from time to time to make sure that our company will able
to compete with the existing competitors.
Competitors that we are considering :
Competitors Strength Weakness
Mon’s Bakery
• Strong brand name• Have their own regular
customers• Already established and is
known by many student and Jengka resident
• Service hour too short• Low promotion and
activities• The environment is
notInteresting
Kak Ana’s Bakery• Well known around
Bandar Jengka• Good service
• Expensive• Limited flavor choice• Facilities offered are
not the latest one
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40%
35%
25%
Market Share
Mon's BakeryKak Ana's BakeryDCC Comapany
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
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Sale Forecast
The expected income for DCC SDN. BHD. Company :
MONTH SALES COLLECTION
January RM 59,700.00February RM 49,200.00
March RM 48,000.00April RM 52,150.00May RM 53,500.00June RM 50,000.00July RM 38,100.00
August RM 63,500.00September RM 53,500.00
October RM 51,200.00November RM 55,500.00December RM 58,650.00
TOTAL RM 525,000.00
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AS1205E
Marketing Strategy
There are actually plenty of activities involving the target market strategies such as
the selection of the target market, the setting of a marketing objective, the development
and maintenance of a marketing mix and other activities that will produce satisfaction for
our target market. Usually the marketing strategies consist of four major steps or better
known as the 4P’s of marketing. If these steps are followed and planned carefully, it
may produce and result a creatively combined interrelated and independent marketing
activities.
DCC SDN. BHD. Company has bright future to succeed in this business industry and
is expected to produce larger profits due to several factors. Our company will be
providing excellent products and services to satisfy our customer and at the same time
making some profit as well. In achieving our target, our company will be executing the
marketing strategies by introducing the product and service offered, price determination,
locating a strategic place for our company and also doing some promotion
In other words, marketing strategies plays an important role in achieving our
company’s objective by introducing and attracting the customers. That is why DCC
Company is setting the marketing strategy based on the 4P’s formula that stands for:
i. Product
ii. Price
iii. Place/distribution
iv. Promotion
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Product and Service
The first marketing strategy in 4P’S formula basically begins with the product and
service offering. To attract our customer, we will be offering them high quality product
and serving them with the best services at a very reasonable and affordable price. This
is to make sure that our customer’s needs are not neglected and for them to feel
comfortable coming to our café. We think that it is not right for our company to only
concentrate on getting profits without giving our customer’s the best service and
product. Based on our target market that is students, children and adults, we have
different strategy in our business to attract these type of our customers based on their
age and life style to choose our products.
Our first mainly target customers is comes from students. Basically students age is
range between 12 years old until 23 years old that study in many institutions around
Bandar Pusat Jengka. So, we can focus on our products by packaging method. Most of
the students like to buy cakes and cookies for their friends as present. By designing our
package box with unique and beautiful feature. This surely can attract them to buy our
products and can promote our products too to their friends.
Secondly, our target is comes from children. As we know, children love something
with variety of design and type. This also goes to food. So, we also provide our product
likes cakes and cookies that comes with many design and colour to attract children to
choose our products. Example design that we use to decorate our cakes is by adding
toys on top of cakes and decorate the cake icing with their favourite cartoon. For
cookies, we add some candy likes M&M candy chocolate on top of the cookies. Parents
surely come to our café to buy our products for their children.
Lastly, we can attract adults citizen to choose our products by providing high quality
and healthy products. Adults now always concern about their health in choosing food
that they want to eat. So, we take an alternative to serve our adult customers by
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
labeling our products from simple tags attached to our product’s package box. This can
make them more confident to choose our products because we have label our products
with approved certificate about quality and nutrient content in our products.
Price Strategy
The second most important strategy in business is price strategy. We made up some
strategy to promote our products to customers by planning some price tactics in our
business:
Discount Pricing
Every month, we will come up our products with special discounts to our customers
in first week of every month depend on products they buy. Customers that buy our
product in many quantity, we will give them special discounts such as every purchase of
up to RM50 will get 7% of discounts. This tactics will surely attract many customers and
existing customers to come at our café always.
Promotional Pricing
Our café also will offer promotional pricing to our products in some important day
such as promotion for Hari Raya, Back to school, and National day. we will give special
price to every products they buy. From this, our income will increase more and at the
same time attract our customers too.
Product Bundle Pricing
Besides that, we also provide product bundle such as buy 2 set box of cakes that
comes with 1 box set of cookies with special price or buy 3 box set of cookies with 1 box
set of cakes. Customers will have many choice in their buying.
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Place Strategy
The place or location plays an important role and is surely to affect our business.
That is why before setting up any business, we must first consider the location that we
choose on building up our business company. The reason supporting our choosen
location, that wil be in Bandar Pusat Jengka is due to its strategical location. It is located
in the center of attraction and has a large target market. Besides that, the chances of
our business to survive will also be higher since we offer more interesting services.
Promotion Strategy
DCC SDN. BHD. Company will be using plenty of methods and approach to
advertise our product and service offered. This is very important since it has been seen
that a good promotional strategy may influence and increase a companies income
based on several major companies that has already made an impact in the business
industry. The main objective of conducting a promotional strategy is to make sure that
the customers are well informed about our offer promotion and discounts. Another
reason for informed about our programme and other important agenda happening.
Another reason for promotional strategy is to attracted potential customers to come to
our place and at the same time can promote our business. This will be some of the
promotional strategies that we will be implementing for our business :
Flyers
We will be spreading our flyers around Bandar Pusat Jengka to inform the people about
our new business and the type of service that our company will be offering. By doing so,
we are hoping to attract them to come over to our place and try the service and product
that we are offering.
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Signboard
A large signboard will be placed in front of our café building so that people who are
passing by will be alert and noticed about the business that we are running. This
signboard also be design attractively using bright colours to make sure that our target
can be achieved. Beside that we also will be providing important information on our
signboard
Banner
We will be placing two banner around Bandar Pusat Jengka in this early stage so tht
people will know and be inform about the opening of our futsal business and its location.
The first banner will be placed at the bus station since that is one of the most suitable
location where people around Jengka will oftenly come. The second location of our
banner will be placed near UiTM. This is to attract the students there because we are
expecting them as our major customer and it is a must for us to attract their attention.
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Business Card
For our business card, we will be giving our contact number and the address of our
café so that it will be easier for our customer to contact us in order to book for catering
and ordering our product in packaging. This is seen to be one of the most effective way
to promote our business
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Internet Ads
Besides that, we also take opportunity to promote and sell our product and service in
all over the country by using internet as a medium to expanding our business
opportunity. By using internet ads that being offer by famous hosting website such as
Facebook, Twitter, Yahoo and Google, we can attract many customers in large scale
and this can surely increase our business income greatly.
Marketing Budget
DCC SDN. BHD. Company marketing budgets for promotion will be as shown below :
NO
.
ITEMS FIXED
ASSET (RM)
WORKING
CAPITAL
(RM)
OTHERS
EXPENSES
(RM)
TOTAL
(RM)
1. FIXED ASSET
• Signboard • 1,0001,000
2. PROMOTION
BUDGET
• Flyers
• Banner
• Business
card
• Internet ads
75
120
40
300
535
3. OTHERS
EXPENSES• 2,000
2,000
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Grand
opening(launch)
TOTAL 1,000 195 2,340 3,535
Business card = each RM 0.50 x 150
= RM 75.00
Flyers = each RM 0.50 x 80 pieces
= RM 40.00
Banner = each RM 150 x 2
= RM 300.00
Internet Ads = 50cmx50cm x RM 30 each x 4 websites (Facebook, Twitter, Yahoo and
Google)
= RM 120.00
Product Description
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
There are sample of our product description and price that we offer :
ITEMQUANTITY
(PER KG)PRICE (RM)
Cakes (All flavor) 1 30
Cakes : We provide cakes with 1kg,2kg and 3kg.We will charge RM15 for every kg add
by customers.
ITEM
QUANTITY
(PER
BOX)
PRICE
(RM)
Cookies (All
flavor)15 10
Packaging
There are some example of packaging box that we used to pack our cakes and cookies:
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
For Cakes
For Cookies
OPERATION PLAN
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Operational Department Statement
As the department of operational, we need to ensure our department being great
supporters towards Daily Cakes and Cookies Sdn. Bhd in order for DCC to
archive our company goal as well. We will give our best work in order to
encourage our cakes and cookies into market by managing the operational
planning as well.
Department Mission
To ensure the operational of the business run smoothly;
To ensure the café able to fulfill the customer demands on our goods and
services;
To able managed the operational of the company as well to achieve the company
vision and mission;
To optimize the customer satisfaction and avoid all types of cognitive
dissonance;
Provide the best café management that satisfied customer;
Having the best controlling in staffing and produced the best workplace for the
employee.
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Organizational Chart
ORGANIZATIONAL CHART OF OPERATIONAL DEPARTMENT
|
Mohd Fitri AzizGeneral Manager
Nor ShazelineOperational Manager
(Indoor)
Chef (2)
Waiter (1)
Nur Amalina Operational Manager
(Outdoor)
Dilevery (2)
Input OutputTransformation
Process
Feedback
External Environment Process
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Operational System
Process Planning
Process Flow Chart
Cakes
|
Transfer the ingredient and equipment use from store.
In a bowl, mix the of margarine, sugar and salt then stir thoroughly by using electric mixer until sugar completely dissolve.
Add eggs then vanilla and stir with electric mixer until completely dissolve.
then, slowly add all purpose flour and stir it by using electric mixer
Then, add baking powder and use electric mixer to mix it well
Add milk then mix it well by using electric mixer
Then, add a flavor and mix it by using electric mixer
Transfer the cake to a hot oven at 190oC.
Wait for 30 minutes
Decorate the cake with icing.
Process done and stored
Place the flour, almond meal, icing sugar and butter in the bowl of a food processor and process until mixture resembles fine breadcrumbs.
Add the egg and milk and process until just combined. Gently knead until mixture just comes together.
Shape into a disc and cover with plastic wrap.
Place in the fridge for 30 minutes to rest.
Roll out dough on a lightly floured surface to a 3mm-thick disc.
Use a 7cm-diameter heart-shaped pastry cutter to cut out 32 shapes from the pastry. Place on the lined trays.
Use a 4cm-diameter heart shaped pastry cutter to cut out shapes from half the hearts.
Place on the lined trays.
Bake in preheated oven, swapping trays halfway through cooking, for 8-10 minutes or until light golden. Remove from oven and set aside on trays to cool.
Place the chocolate in a medium heatproof bowl over a saucepan of simmering water (make sure the bowl doesn't touch the water).
Stir occasionally with a metal spoon until the chocolate is completely melted and is smooth.
Place the melted chocolate in a small plastic bag. Use scissors to snip the end.
Drizzle chocolate over the heart rounds. Set aside for 15 minutes to set.
Combine the jam and water in a small saucepan over medium heat and cook, stirring, for 5 minutes or until jam melts and is smooth.
Store in an airtight container
Top with a chocolate-drizzled heart. Continue with remaining biscuits.
Use a teaspoon to spoon the remaining hot jam into the centre of each heart.
Set aside for 30 minutes to set.
stored in closed container
Transfer to cookies cabinet for sale.
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Cookies
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Activity Flow Chart
|
Greet the client
Get the relevent information about the client need
Brief the client about the product
Answer the client question wisely
Give the client information
Reached decision
Received orders
Packing the product
Received Payment
Get feedback about customer satisfcation
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Production Planning
Cakes
Average sales forecast per month = RM 43,750.00
Average sales forecast per month for cakes = RM 21,875.00
Price per unit (kg) = RM30.00
Number of Output per month = RM 21,875.00
RM30.00
729 Units per month
When working days per month is 26
Total amount produced per day = 729 Units
26 Days
28 Units per day
Cookies
Average sales forecast per month = RM 43,750.00
Average sales forecast per month for cookies = RM 21,875.00
Price per box (15 pieces) = RM 10.00
Number of Output per month = RM 21,875.00
RM 10.00
2187 Units/ Box
When working days per month is 26
Total amount produced per day = 2187 Units/box
26 Days
84 Units per day
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Business Operation and Hours
Days Operation Hours
Mondays – Friday 9.00 am – 11.00 pm
Saturdays 10.00 am – 6.00 pm
Sunday and Public Holiday Closed
Material Planning
Bill of Materials (BOM)
Cakes
Product
No.Description Specification QTY
001 All purpose flour 0.295 Kg 0.295 Kg
002 Cake flour 0.085 Kg 0.085 Kg
003 Dark brown sugar 0.300 Kg 0.300 Kg
004 Eggs 4 4
005 Butter 0.225 Kg 0.225 Kg
006 Milk 0.240 L 0.240 L
007 Baking powder 0.0143 Kg 0.0143 Kg
008 vanilla 0.005 L 0.005 L
Cookies
Produc
t NoDescription Specification QTY
001 Plain flour 225 g 225g
002 Almond meal 85 g 85 g
003 Icing Sugar 60 g 60 g
004 Chilled butter 125 g 125g
005 Eggs 1 egg 2 egg
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
006 Milk 250ml 250ml
007 Dark Chocolate 100g 100g
008 Raspberry Jam 315 g 315g
009 Water 250 ml 500ml
Material Requirement Schedule
Cakes
No Material QTY
Safety
Stock
Total Material
Requirement
Price / unit
(RM)
Total Price (RM)
1All purpose
flour215 5 220 2.50 550.00
2 Cake flour 63 2 65 6.40 416.00
3Dark brown
sugar220 5 225 2.00 450.00
4 Egg291
620 2936 0.40 1,174.40
5 Butter 165 5 170 5.00 850.006 Milk 175 5 180 5.00 900.00
7Banking powder
10 1 11 2.30 25.30
8 Vanilla 4 1 5 1.50 7.509 Strawberry 5 0.1 5.1 25.00 127.50
10 Grapes 5 0.2 5.2 24.00 124.8011 Dates 5 0.1 5.1 10.00 51.0012 Kiwi 5 0.1 5.1 12.00 61.2013 Apple 5 0.1 5.1 8.00 40.8014 Banana 5 0.1 5.1 14.00 71.40
Total 4,849.90
Cookies
No Material Qty
Safety
Stock
Total material
requirement
Price Per Unit (RM)
Total Price
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
1 Egg291
614 2930 0.40 1,172.00
2 Plain flour 330 10 340 2.30 782.003 Wheat Flour 178 5 183 3.00 549.004 Sugar 75 5 80 2.10 168.005 Icing sugar 90 5 95 2.00 190.006 Butter 190 5 195 5.00 975.007 Yeast 200 5 205 0.50 102.508 Salt 35 5 40 1.20 48.00
9Milk full cream
183 7 190 5.00 950.00
10 Margarines 20 5 25 31.90 797.50 TOTAL 5,734.00
Flavors and Decoration
No Material Qty
Safety
Stock
Total material
requirement
Price (RM)/
kg
Total Price
1 Almonds Nuts 195 5 200 18.003,600.0
02 Strawberry 5 5 10 13.00 130.003 Mango 5 5 10 88.00 880.00
4Guava Brown
Sugar5 5 10 88.00 880.00
6Chocolate
Moist10 5 15 10.00 150.00
7Chocolate Banana
15 5 20 10.00 200.00
8 Apple Twist 15 5 20 30.00 600.0010 Vanilla 15 5 20 40.00 800.0012 Grape 20 5 25 3.00 75.0014 Kiwi 15 5 20 30.00 600.0015 Addible Colors 15 5 20 1.20 24.00
TOTAL7,939.0
0
Total Raw Material
No Items Total
1 Cakes 4,849.90
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
2 Cookies 5,734.00
3 Flavors and decoration 7,939.00
TOTAL OVERALL 18,522.90
Café Furniture and Fitting
No Item QTYPrice Per
Unit (RM)
Total
Price
(RM)
1 Side table set (10 chairs) 1 1,500.00 1,500.00
2 Café Table (4 chairs) 10 450.00 4,500.00
3 Café Table (2 chairs) 3 150.00 450.00
4 Sofa set 1 500.00 500.00
5 Song Box 1 300.00 300.00
6 counter table + chair 1 200.00 200.00
7 cash Machine 1 250.00 250.00
8 Cookies cabinet 2 750.00 1,500.00
9 Cakes refrigerator 1 5,000.00 5,000.00
10 Flavor cabinets 1 750.00 750.00
11 CCTV 3 300.00 900.00
12 Fire Extinguisher 1 70.00 70.00
13 Smoke Sensor 1 150.00 150.00
14 Emergency lamp 1 150.00 150.00
15 Air Conditioner 1 2,000.00 2,000.00
16 Dustbin 2 10.00 20.00
17 Cleaning Set 1 15.00 15.00
18 Freezer 1 1,400.00 1,400.00
19 Racks 1 950.00 950.00
20 Mirrors 2 25.00 50.00
21 First Aid 1 100.00 100.00
22 Tray 20 3.00 60.00
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
23 Culinary set 100 10.00 1,000.00
24 Dining set 100 10.00 1,000.00
25 Toilet equipment 2 150.00 300.00
Total 23,115.00
Machine and Equipment
N
oItem QTY
Price Per
Unit (RM)
Total
Price
(RM)
1 Freezer 1 2,000.00 2,000.00
2 Making Table 1 870.00 870.00
3 Oven 1 450.00 450.00
4 Home Kitchen 1 80.00 80.00
5 Sink 1 112.00 112.00
6Dining Table set (6
chair)1 120.00 120.00
7 Storage cabinet 1 580.00 580.00
8 Kitchen Cabinet 1 670.00 670.00
9 Troly 5 10.00 50.00
10 Tray 5 10.00 50.00
11 Dustbin 2 5.00 10.00
12 First Aid 1 100.00 100.00
13 Cleaning set 1 10.00 10.00
14Set of Cooking
Utensils10 89.00 890.00
15 Biscuit Molding Tray 10 15.00 150.00
16 Cakes Molding Tray 10 20.00 200.00
17 Water Heater 1 20.00 20.00
18 Air Conditioner 1 2,000.00 2,000.00
19 Fire Extinguisher 1 70.00 70.00
20 Toilet equipment 2 85.00 170.00
21 Storage refrigerator 1 1,500.00 1,500.00
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
22Automatic Baking
Machine1 2,000.00 2,000.00
23 Apron + Chef cap 2 8.00 16.00
Total 12,118.00
License, Permits, and Regulation Required
Items Types Remark
License for Signboard License Majlis Daerah Maran
Employees Provide
Fund (EPF)Regulation
KWSP
Compulsory to all
workers
License for van and
motorcycleLicense
JabatanPengangkutanJala
n (JPJ)
For delivery man
cumpolsary
Typhoid injection RegulationJabatanKesihatan Malaysia
Every workers
Attended Basic Food
Management Course RegulationMinistry of Health
Act
Halal certificationRegulation
JabatanKemajuan Islam
Malaysia (JAKIM)
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Scheduled Of Remuneration
No PositionNo. Of
Staff
Monthly
Salary
(RM)
EPF 12%
(RM)
SOCSO
2.5%
(RM)
Total (RM)
1 Delivery Men 2 350 42.00 8.75 801.5
2 Chef 2 450 54.00 11.25 1030.5
3 Waitress 1 300 36.00 7.5 343.5
TOTAL 1,100.00 132.00 27.5 2175.5
Operation Budget
ItemFixed Asset
(RM)
Monthly expense
(RM)
Other Expense
(RM)
Kitchen Machine and
equipment12,118.00
Café Furniture 23,115.00
Raw Materials 18,522.90
Wages, EPF and SOCSO 2,175.50
Lot rent 800.00
License, Permits and
regulation540.00
Utilities :
-Water
-Electricity
1,250.00
TOTAL 35,233.00 22,748.40 540.00
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Implementation Schedule
No ActivitiesMonth
1 2 3 4 5 6 7 8 9 10 12
1 Incorporation of business
2 Application of permit license
3 Searching premise
4 Renovation premise
5General briefing to
personnel
6Advertising & Promotion
launched
7Procurement of machine
and items needed
8 Installation of machine
9 Recruitment of workers
10 Department coordination
11Briefing of all distribution
channel
12Monitoring and corrective
action
13 Sales visits
14 Consolidation
Note: The table shows the implementation scheduled until December 2011
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Kitchen Layout
Café layout
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
FINANCIAL PLAN
Introduction
Financial planning plays a very crucial role for the whole business plan. Without it,
entrepreneurs would not be able to forecast and plan their business thoroughly.
Financial plan facilitates the company to visualize the short and long term financial
requirements in running a new business. It also shows how the requirements are going
to be financed (using internal and external resources). Financial plan also include
projection of the financial statement such as cash flow, profit and loss, balance sheet
and some financial analysis in order to determine the viability of the proposed business.
The information of financial plan is a gathered input from the administrative
budget, marketing and operation budget where in the financial, working paper, schedule
and financial plan must have the statements below:
a) Project implementation cost
b) Sources of financing
c) Pro-forma cash flow statement
d) Pro-forma income statement
e) Pro-forma balance sheet
f) Financial analysis
The importance of Financial Plan
To determine the amount of money to be invested of project cost
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
To identify and propose the relevant sources of fund
To ensure that the initial capital is sufficient
To appraise the viability before actual investment is committed
As a guideline for implementation
Projected Administrative, Marketing And Operations Expenditure
Fixed Assets RMLand & Building
Signboard 1,000 office equipment and furnitures 7,563 Fix and fixtures
Working Capital Working Capital
Salary, EPF and socso 9,091 Promotion: RentBusiness 75 Utilities 298 Internet Ads 120
Other Expenditure Other ExpenditureOther Expenditure Other Expenditure 220
Pre-Operations Pre-OperationsDeposit (rent, utilities, etc.) Deposit (rent, utilities, etc.)Business Registration & Licences Business Registration & Licences 1,200 Insurance & Road Tax for Motor Vehicle Insurance & Road Tax for Motor VehicleOther Expenditure 2,340 Other ExpenditureTOTAL 3,535 TOTAL 18,372
Fixed Assets RM
ADMINISTRATIVE EXPENDITUREMARKETING EXPENDITURE
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Machineries and kitchen 12,118 Café furniture 23,115
Working Capital
Raw Materials 15,716 Carriage Inward & DutySalaries, EPF & SOCSO 2,176 Utilities 1,250 Rental 800
Other ExpenditureOther Expenditure
Pre-OperationsDeposit (rent, utilities, etc.)Business Registration & Licences 540 Insurance & Road Tax for Motor VehicleOther ExpenditureTOTAL 58,522
Fixed Assets RM
OPERATIONS EXPENDITURE
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DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Projected Sales And Purchase
Month 1 59,700 Month 1 15,716 Month 2 49,200 Month 2 8,500 Month 3 48,000 Month 3 7,600 Month 4 52,150 Month 4 10,400 Month 5 53,500 Month 5 11,500 Month 6 50,000 Month 6 9,500 Month 7 38,100 Month 7 2,400 Month 8 63,500 Month 8 16,700 Month 9 53,500 Month 9 11,500 Month 10 51,200 Month 10 10,600 Month 11 55,500 Month 11 13,000 Month 12 58,650 Month 12 14,700 Total Year 1 525,000 Total Year 1 132,116 ToTal Year 2 577,500 ToTal Year 2 145,328 Total Year 3 664,125 Total Year 3 167,127
SALES PROJECTION PURCHASE PROJECTION
Collection For Sales & Payment For Purchases
In the month of sale 100% In the month of purchase 50%1 month after sale 1 month after purchase 30%2 months after sale 2 months after purchase 20%Total 100% Total 100%
COLLECTIONS FOR SALES PAYMENTS FOR PURCHASES
Economic Life Of Fixed Assets And Depreciation Method
FIXED ASSETS Econ. Life (yrs) FIXED ASSETS Econ. Life (yrs)
office equipment and furnitures 5 5Fix and fixtures 5 5
- 4 Machineries and kitchen 5- 4 Café furniture 5
Signboard 4 5- 4 5
1DEPRECIATION METHOD (1=straight line, 2=declining balance)
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11
DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Increase In Working Capital (If Any)
Year 2 3%Year 3 5%
INCREASE IN WORKING CAPITAL (%)
Ending Stock For Raw Material And Finished Goods
ENDING STOCK OF RAW MATERIALS RM ENDING STOCK OF FINISHED GOODS RMEnd of Year 1 End of Year 1 1,000 End of Year 2 End of Year 2 500 End of Year 3 End of Year 3 250
Rate Of Taxation (For Private Limited Company)
Year 1 23%Year 2 22%Year 3 20%
TAX RATE
Business Background
BUSINESS LEGAL ENTITY 2 NATURE OF BUSINESS 11 = Private Limited Cpmpany (Sdn. Bhd.) 1 = Manufacturing2 = Partnership 2 = Trading3 = Sole Proprietorship 3 = Service
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11
DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Sources Of Finance
Interest rate 4%Loan duration 5Interest payment method* 2* Method: 1 = flat rate 2 = annual rest
Interest rate 5%Hire-purchase duration 5
TERMS OF LOAN (if required)
TERMS OF HIRE-PURCHASE (if required)
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11
DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Project Implementation
Cost Loan Hire-Purchase
Cash Existing F. Assets
7,563 3,650 3,913
1,000 1,000
12,118 12,118
23,115 15,000 8,115
Working Capital 1 months
9,389 4,000 5,389
195 195
19,942 9,942 10,000
4,300 4,300
Contingencies 5% 3,881 3,881
TOTAL 81,503 53,086 28,417
Café furniture
Signboard
Pre-Operations & Other Expenditure
Administrative
Marketing
Operations
Sources of Finance
Own Contribution
Machineries and kitchen
Fix and fixtures
PROJECT IMPLEMENTATION COST & SOURCES OF FINANCE
Requirements
Fixed Assets
Land & Building
office equipment and furnitures
DAILY COOKIES AND CAKES
Project Implementation Cost
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11
DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Source of Financing
Particulars F.Assets Monthly Exp. Others Total
Fixed Assets
Land & Building - -
office equipment and furnitures 7,563 7,563
Fix and fixtures - -
- -
- -
Working Capital
Salary, EPF and socso 9,091 9,091
Rent - -
Utilities 298 298
- -
- -
- -
- -
Pre-Operations & Other Expenditure
Other Expenditure 220
Deposit (rent, utilities, etc.) - -
Business Registration & Licences 1,200 1,200
Insurance & Road Tax for Motor Vehicle - -
Other Pre-Operations Expenditure - -
Total 7,563 9,389 1,420 18,152
ADMINISTRATIVE BUDGET
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11
DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Particulars F.Assets Monthly Exp. Others Total
Fixed Assets
Signboard 1,000 1,000
- -
- -
- -
Working Capital
- -
Promotion: - -
Business 75 75
Internet Ads 120 120
- -
- -
- -
Pre-Operations & Other Expenditure
Other Expenditure -
Deposit (rent, utilities, etc.) - -
Business Registration & Licences - -
Insurance & Road Tax for Motor Vehicle - -
Other Pre-Operations Expenditure 2,340 2,340
Total 1,000 195 2,340 3,535
MARKETING BUDGET
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11
DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Particulars F.Assets Monthly Exp. Others Total
Fixed Assets
Machineries and kitchen 12118 12,118
Café furniture 23115 23,115
-
-
Working Capital
Raw Materials 15,716 15,716
Carriage Inward & Duty - -
Salaries, EPF & SOCSO 2,176 2,176
Utilities 1,250 1,250
Rental 800 800
- -
- -
Pre-Operations & Other Expenditure
Other Expenditure -
Deposit (rent, utilities, etc.) - -
Business Registration & Licences 540 540
Insurance & Road Tax for Motor Vehicle - -
Other Pre-Operations Expenditure - -
Total 35,233 19,942 540 55,715
OPERATIONS BUDGET
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11
DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Table Of Depreciation
7,563
Straight Line Straight Line
5 5 Annual Accumulated Annual Accumulated
Year Depreciation Depreciation Book Value Year Depreciation Depreciation Book Value
- - 7,563 - - -
1 1,513 1,513 6,050 1 - - -
2 1,513 3,025 4,538 2 - - -
3 1,513 4,538 3,025 3 - - -
4 1,513 6,050 1,513 4 - - -
5 1,513 7,563 - 5 - - -
6 0 0 - 6 - - -
7 0 0 - 7 - - -
8 0 0 - 8 - - -
9 0 0 - 9 - - -
10 0 0 - 10 - - -
DAILY COOKIES AND CAKES
DEPRECIATION SCHEDULES
MethodEconomic Life (yrs)
Fixed AssetCost (RM)
office equipment and furnitures Fixed Asset
Method
Fix and fixtures
Cost (RM)
Economic Life (yrs)
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11
DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
12,118 23,115
Straight Line Straight Line
5 5
Annual Accumulated Annual Accumulated Year Depreciation Depreciation Book Value Year Depreciation Depreciation Book Value
- - 12,118 - - 23,115
1 2,424 2,424 9,694 1 4,623 4,623 18,492
2 2,424 4,847 7,271 2 4,623 9,246 13,869
3 2,424 7,271 4,847 3 4,623 13,869 9,246
4 2,424 9,694 2,424 4 4,623 18,492 4,623
5 2,424 12,118 - 5 4,623 23,115 -
6 0 0 - 6 0 0 -
7 0 0 - 7 0 0 -
8 0 0 - 8 0 0 -
9 0 0 - 9 0 0 -
10 0 0 - 10 0 0 -
Economic Life (yrs) Economic Life (yrs)
Fixed AssetFixed Asset Machineries and kitchen
Method Method
Café furniture
Cost (RM) Cost (RM)
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11
DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
1,000
Straight Line
4
Annual Accumulated Year Depreciation Depreciation Book Value
- - 1,000
1 250 250 750
2 250 500 500
3 250 750 250
4 250 1,000 -
5 0 0 -
6 0 0 -
7 0 0 -
8 0 0 -
9 0 0 -
10 0 0 -
Economic Life (yrs)
Fixed Asset Signboard
Cost (RM)Method
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11
DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Loan Amortization
DAILY COOKIES AND CAKES
LOAN & HIRE-PURCHASE AMMORTISATION SCHEDULES
53,086
4%
5
Year Principal Interest Total Payment Principal Balance
- - 53,086
1 10,617 2,123 12,741 42,469
2 10,617 1,699 12,316 31,852
3 10,617 1,274 11,891 21,234
4 10,617 849 11,467 10,617
5 10,617 425 11,042 -
6 0 0 - -
7 0 0 - -
8 0 0 - -
9 0 0 - -
10 0 0 -
Baki Tahunan
Amount
Interest Rate
Duration (yrs)
Method
LOAN REPAYMENT SCHEDULE
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11
DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Cash Flow Performa
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MON
THPr
e-Op
erat
ions
12
34
56
78
910
1112
TOTA
L YR
1YE
AR 2
YEAR
3
CASH
INFL
OWCa
pital
(Cas
h)28
,417
28,41
7Lo
an53
,086
53,08
6Ca
sh S
ales
59,70
049
,200
48,00
052
,150
53,50
050
,000
38,10
063
,500
53,50
051
,200
55,50
058
,650
633,0
0057
7,500
664,1
25Co
llecti
on of
Acc
ounts
Rec
eivab
leTO
TAL
CASH
INFL
OW81
,503
59,70
049
,200
48,00
052
,150
53,50
050
,000
38,10
063
,500
53,50
051
,200
55,50
058
,650
714,5
0357
7,500
664,1
25
CASH
OUT
FLOW
Ad
min
istra
tive
Expe
nditu
re
Salar
y, EP
F and
socs
o9,0
919,0
919,0
919,0
919,0
919,0
919,0
919,0
919,0
919,0
919,0
919,0
9110
9,092
112,3
6511
7,983
Rent
Utiliti
es29
829
829
829
829
829
829
829
829
829
829
829
83,5
763,6
833,8
67
Mar
ketin
g Ex
pend
iture
Prom
otion
:Bu
sines
s75
7575
7575
7575
7575
7575
7590
092
797
3Int
erne
t Ads
120
120
120
120
120
120
120
120
120
120
120
120
1,440
1,483
1,557
Oper
atio
ns Ex
pend
iture
Ca
sh Pu
rcha
se7,8
584,2
503,8
005,2
005,7
504,7
501,2
008,3
505,7
505,3
006,5
007,3
5066
,058
72,66
483
,564
Paym
ent o
f Acc
ount
Paya
ble4,7
155,6
933,9
804,6
405,5
305,1
502,6
205,4
906,7
905,4
806,0
2056
,108
66,05
872
,664
Carri
age I
nwar
d & D
utySa
laries
, EPF
& S
OCSO
2,176
2,176
2,176
2,176
2,176
2,176
2,176
2,176
2,176
2,176
2,176
2,176
26,11
226
,895
28,24
0Ut
ilities
1,250
1,250
1,250
1,250
1,250
1,250
1,250
1,250
1,250
1,250
1,250
1,250
15,00
015
,450
16,22
3Re
ntal
800
800
800
800
800
800
800
800
800
800
800
800
9,600
9,888
10,38
2
Othe
r Exp
endi
ture
220
220
227
238
Pre-
Oper
atio
nsDe
posit
(ren
t, utilit
ies, e
tc.)
Busin
ess R
egist
ratio
n & Li
cenc
es1,7
401,7
40Ins
uran
ce &
Roa
d Tax
for M
otor V
ehicl
eOt
her P
re-O
pera
tions
Expe
nditu
re2,3
402,3
40Fix
ed A
sset
sPu
rcha
se of
Fixe
d Ass
ets -
Land
& B
uildin
gPu
rcha
se of
Fixe
d Ass
ets -
Othe
rs43
,796
43,79
6Hir
e-Pu
rcha
se D
own P
ayme
ntHi
re-P
urch
ase
Repa
ymen
t:
Pr
incipa
l
Inter
est
Loan
Rep
aym
ent:
Pr
incipa
l88
588
588
588
588
588
588
588
588
588
588
588
510
,617
10,61
710
,617
Int
eres
t17
717
717
717
717
717
717
717
717
717
717
717
72,1
231,6
991,2
74Ta
x Pay
able
00
00
TOTA
L CA
SH O
UTFL
OW47
,876
22,95
023
,837
24,36
524
,052
25,26
225
,152
21,22
225
,842
26,11
226
,962
26,85
228
,242
348,7
2332
1,956
347,5
83CA
SH S
URPL
US (D
EFIC
IT)
33,62
736
,750
25,36
323
,635
28,09
828
,238
24,84
816
,878
37,65
827
,388
24,23
828
,648
30,40
836
5,780
255,5
4431
6,542
BEGI
NNIN
G CA
SH B
ALAN
CE33
,627
70,37
795
,741
119,3
7614
7,474
175,7
1220
0,561
217,4
3925
5,097
282,4
8630
6,724
335,3
7236
5,780
621,3
24EN
DING
CAS
H BA
LANC
E33
,627
70,37
795
,741
119,3
7614
7,474
175,7
1220
0,561
217,4
3925
5,097
282,4
8630
6,724
335,3
7236
5,780
365,7
8062
1,324
937,8
66
DAIL
Y CO
OKIE
S A
ND C
AKES
PRO
FORM
A CA
SH F
LOW
STA
TEME
NT
11
DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Pro-Forma Income Statement
Year 1 Year 2 Year 3
525,000 577,500 664,125
1,000 500
189,875 204,608 229,019
1,000 500 250
0 0 0
188,875 205,108 229,269
336,125 372,392 434,856
112,668 116,048 121,850
2,340 2,410 2,531
220 227 238
1,740
2,340
2,123 1,699 1,274
1,763 1,763 1,763
123,194 122,146 127,656
212,931 250,246 307,201
0 0 0
212,931 250,246 307,201
212,931 463,177 770,378
Sales
Less: Cost of Sales
Interest on Loan
Business Registration & Licences
Insurance & Road Tax for Motor Vehicle
Other Pre-Operations Expenditure
Other Expenditure
Less: Enpenditure
Depreciation of Fixed Assets
Total Expenditure
Net Profit Before Tax
Net Profit After Tax
Accumulated Net Profit
Tax
Administrative Expenditure
Less: Ending Stock of Finished Goods
Production Cost
Opening Stock of Finished Goods
Interest on Hire-Purchase
Gross Profit
DAILY COOKIES AND CAKES
Marketing Expenditure
PRO-FORMA INCOME STATEMENT
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11
DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Pro forma balance sheet
Year 1 Year 2 Year 3
ASSETS
6,050 4,538 3,025
750 500 250
9,694 7,271 4,847
18,492 13,869 9,246
Other Assets
34,987 26,178 17,368
1,000 500 250
365,780 621,324 937,866
366,780 621,824 938,116
TOTAL ASSETS 401,767 648,002 955,485
28,417 28,417 28,417212,931 463,177 770,378
241,348 491,594 798,795
42,469 31,852 21,234
42,469 31,852 21,234
9,950 16,556 27,456
TOTAL EQUITY & LIABILITIES 293,767 540,002 847,485
Machineries and kitchen
Café furniture
Non-Current Assets (Book Value)
office equipment and furnitures
DAILY COOKIES AND CAKESPRO-FORMA BALANCE SHEET
Owners' Equity
Land & Building
Current Assets
Deposit
Fix and fixtures
Signboard
Cash Balance
Accounts Receivable
Capital
Accumulated Profit
Stock of Raw Materials
Stock of Finished Goods
Hire-Purchase Balance
Loan Balance
Accounts Payable
Current Liabilities
Long-Term Liabilities
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11
DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Financial ratio analysis
Current Ratio 37 38 34Quick Ratio (Acid Test) 37 38 34
Inventory Turnover 189 273 611
Gross Profit Margin 64.02% 64.48% 65.48%Net Profit Margin 40.56% 43.33% 46.26%Return on Assets 53.00% 38.62% 32.15%Return on Equity 88.23% 50.90% 38.46%
Debt to Equity 21.72% 9.85% 6.10%Debt to Assets 13.05% 7.47% 5.10%Time Interest Earned 99 146 240
DAILY COOKIES AND CAKES
FINANCIAL RATIO ANALYSIS
SOLVENCY
Year 3Year 1 Year 2
PROFITABILITY
LIQUIDITY
EFFICIENCY
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11
DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
Graph and performance
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11
DCC SDN.BHD BUSINESS PROJECT PROPOSAL
AS1205E
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