S T A N S H I R O K I Y

Research and Analysis – Advert

Beyoncé- 4

Analysis

By looking at Beyoncé’s advert for the new album, it looks very casual, soft, straightforward and uncompleted as there is no track list, feedback from the music industry ( MTV, Mixmag etc.) and most importantly there is no date when the album would be released. However, as Beyoncé is a well established and successful artist on the worldwide scale, there is no need to include all of the typical aspects as other artists do. There are millions and millions of fans that follow the ‘pop star’ on the daily basis, the release could be found through the internet or music magazines. The proportion of image and text, makes Beyoncé seem powerful strong as well as very beautiful. The location that had been used, also makes the artist to been in the centre of attention due to the contrast of color between her Beyoncé’s clothing and the white background. The positioning of her body and little clothing, would certainly bring male gaze and create a ‘buzz’ for the new album both for male and female sexes. The font if the artists and the name of the album is bold and short, which is certainly. This advert is probably a teaser, before the actual date comes out, which certainly could be seen as a powerful advertisement that would create positive word of mouth.

Summary

Whole purpose of the summary is to pick up some interesting ideas that could also be used in my advert, for which I have used Erick Morillo’s track ‘Live your life’

Proportion of text and image- makes the artist seem powerful

Font colour and size

Costume- must be appropriate to the genre of the track

Jay Z- The Blueprint 3

In comparison to Beyoncé's advert, this is more traditional approach for the audience to gain awareness of when the artists new album would be coming out. At the bottom of the advert, it includes artists name and the album name in the biggest font , and at the bottom of the page- tracks that feature other artists as well as the release date. Instead of a close up of an artists, there is a pile of instruments, by making an assumption that the album would cover wide range sub-genres within rap and rnb. Even though the general layout is simple however, three red stripes in the centres make the product interesting, due to the colour scheme.

Summary

It is not necessary to have an image of the artists on the advert

Even most simple advert could attract wide range of audience

However this technique would not be used in my case because Erick Morillo is not as well established as Jay- Z, and most probably a mid-close up would be used as a background image.