Managing Search in a Multiscreen World @jodyresnick1

Title SlideManaging Search in a Multiscreen World –

Responsive Design #RWD

Jody ResnickCEO, Trighton Interactive

Managing Search in a Multiscreen World @jodyresnick1

A New Era in Search Marketing

CONSTANT Connectivity across multiple screens and devices

Managing Search in a Multiscreen World @jodyresnick1

Enormous Opportunity for Search

Mobile and Tabletusage is

BOOMING

Managing Search in a Multiscreen World @jodyresnick1

Mobile Attempt

Managing Search in a Multiscreen World @jodyresnick1

A Poor Mobile Experience HURTS Everyone

• Breaks continuity• Frustrates visitors• Helps your competitors

Source: Google, 2012.

Managing Search in a Multiscreen World @jodyresnick1

So Many Screens – So Little Time

Digital content must flow seamlessly across all screen sizes and devices.

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Managing Search in a Multiscreen World @jodyresnick1

RESPONSIVE DESIGN

Managing Search in a Multiscreen World @jodyresnick1

Several critical factors to consider before making the leap to responsive

Managing Search in a Multiscreen World @jodyresnick1

Factors To Consider

• Goals• Context of use• Budget• Technical expertise and resources

Just because Responsive Design is HOT doesn’t mean it’s the right solution

Managing Search in a Multiscreen World @jodyresnick1

Managing Search in a Multiscreen World @jodyresnick1

Managing Search in a Multiscreen World @jodyresnick1

Managing Search in a Multiscreen World @jodyresnick1

CASE STUDY

2 Large NYC Based Law Firms

Parallel Mobile WebsiteResponsive Design Website

CJA

SHL

Managing Search in a Multiscreen World @jodyresnick1

CJA – Responsive Design SEO

Managing Search in a Multiscreen World @jodyresnick1

SHL Goes Responsive

shlpc.com

Managing Search in a Multiscreen World @jodyresnick1

SHL Blog Rises to Top of Google

Managing Search in a Multiscreen World @jodyresnick1

SHL – Responsive Design SEO

Managing Search in a Multiscreen World @jodyresnick1

10/10 Quality Scores = Lower CPCs Increased Traffic

Managing Search in a Multiscreen World @jodyresnick1

Conclusion

“Simplicity is the ultimate sophistication” - Leonardo da Vinci

Responsive design delivers three measurable benefits: - Better Search Results- Better User Experiences - Higher Conversion Rates

It is my OPINION that responsive design is the most simple solution to address search for multiple devices.