S
Nxtbook UbiquityNot just on every screen.
Awesome on every screen.
Agenda
What‘s wrong with digital editions
What this product does differently
What challenges it creates
What’s wrong with digital editions?
Portrait form on landscape device
Same experience everywhere
No longer leverages technology
Appears “old”
Along came Flipboard
What Flipboard Gets Right
Engaging reader experience
No zooming experience
That said…
It’s branded for Flipboard
The long-tail conundrum
Advertising is remarkable old school for such new school technology
What’s Does Ubiquity Do?
Eliminates zoom, regardless of device
Maintains a page-like navigation
Offers advertisers something different
Creates a branded Flipboard-like experience, on all devices, on all browsers
How Does it Do This?
Article driven CMS
Responsive design templates
Unique blend of web and print design
The Concept of the Click Skip
Every reader of the digital edition is delivered (without a click) to the sponsor’s website
The advertiser chooses the publication because of the quality of the reader. The click skip delivers the qualified reader
The Reality of the Click Skip
How Qualified are They?
62% bounce v 58% bounce
1.94 pages view v 2.19 pages viewed
Quite qualified!
FAQs
In an app?
Value proposition?
PM136
Thank you!
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