HR & Technology Minds 2015 Report
Results of the Rethink! MAD Minds - Connecting Marketing
& Digital Business 2015 study
Online survey among 300+ Heads of HR and c-level HR executives
HR Strategies & Digital Transformation Processes | HR Technologies & Innovation | Future
Workforce Development | Talent & Recruitment | HC Analytics & Reporting | HR Payroll & Shared
Services | Employer Branding & Social Media | Social Collaboration & Workforce Learning |
Automation | Personalisation | Customer Relationship Management | Lead Generation | HR
diversity and workforce management | HR cloud, HR software and business intelligence |
Training, learning and leadership development
Sample of participants
Leading HR officers from large enterprises mainly in the area of Europe
Target group
CHROs, HR boards & chairmen, HR decision-makers, and directors of HR departments
Method
Online survey distributed via e-mail
Sample size
In total, approximately 300 people took part and completed the questionnaire
Overview of the study
2
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Participants of the study 4
Position and areas of responsibility 5
Industries of the companies 6
Company size 7
Operating markets 8
Role of technology in Human Resource Management 14
New technologies & systems 15
Future challenges 9
Key priorities for the HR department 10
Shortage of skilled employees: How do companies react to it? 11
HR planning problems 12
Strategic human resource planning 13
Challenges for the HR sector
Technologies & Systems
Profile of the participants
Rethink! HR & Technology Minds Europe 2016 16
Imprint 18
Rethink! HR & Technology Minds Europe 2016 – Connecting People & Technology
3
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51%
Weltweit
31%
Europa
17%
10%
31%
55% A sample from the participants of the Rethink! HR & Technology Minds 2015 survey:
Profile of the participants
Participants of the study
4
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Profile of the participants
Position and areas of responsibility
Job level of the
participants:
5
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46%
25%
14%
7%
7% Senior Manager / Director /Head of
Manager / Team Leader
VP / SVP / Managing Director
CHRO
Project Manager
Profile of the participants
Industries of the companies
The participants
are active in the
following
industries:
6
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0% 5% 10% 15% 20% 25% 30% 35% 40%
Machinery and equipment construction
Metalworking industry
Machine engineering
Consumer goods
Electrical engineering
Telecommunication / Technology / IT
Automotive / Aerospace
Other
Consulting / Services
Profile of the participants
Company size
51% 31%
Europa
17%
Company size:
7
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0%
5%
10%
15%
20%
25%
30%
35%
40%
up to 1.000employees
1.000 - 5.000employees
5.000 - 10.000employees
10.000 - 50.000employees
50.000 - 100.000employees
more than 100.000employees
.
Profile of the participants
Operating markets
The participants are active in the following markets:
Worldwide Europe
22% 34% 43%
Germany
Austria
Switzerland
1%
America
8
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Challenges for the HR sector
Future challenges
9
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0%
10%
20%
30%
40%
50%
60%
70%
*Multiple choice possible
Challenges for the HR sector
Key priorities for the HR department
31%
55% Top priorities for
the HR sector
within the next 2
years:
10
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*Multiple choice possible 0% 10% 20% 30% 40% 50% 60% 70%
Organisation development / Change management
Leadership development & success management
Talent management
Strategic workforce planning
Performance management
Learning & development
Compensation & benefits
HCA (Human Capital Analytics)
Diversity management
Employee engagement
Other
Challenges for the HR sector
Shortage of skilled employees: How do companies react to it?
How do large enterprises react to the shortage of skilled employees?
| 52%| Optimisation of the recruiting instruments and processes
| 52%| Intensified working towards the employer attractiveness
| 49%| Reinforcement of the own education structure
| 40%| Reinforcement of the expertise about employer branding and recruiting
| 30%| Elaboration of the employer branding strategy
| 27%| Revision of the digital communication strategy
| 19%| Intensified recruitment process abroad
| 17%| Inclusion of the applicants database in the candidate search
| 15%| Establishment of a shared-service-centre recruitment
| 7%| Set-up of additional resources for employer branding
| 6%| Increased budget for recruitment Marketing
| 2%| Other
11
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Challenges for the HR sector
HR planning problems
Difficulties
related to
strategic
HR
planning:*
12
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*Multiple choice possible
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
No definedmethod
Lack ofsupport from
otherfunctions
Lack ofquality data
Lack of toolsand
technologies
Insufficientexpertise
No short-termed results
Lack ofresources
Unclearbenefits
No availabledata
Other
Challenges for the HR sector
Strategic planning
“HR planning is a well established
instrument at my company.”
„In the coming 3 to 5 years, the
deployment of strategic HR planning
will gain in importance.”
“The results of the strategic HR
planning have a significant impact
on the strategic business decisions.”
13
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0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Agree Do not agree
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Agree Do not agree
0%
10%
20%
30%
40%
50%
60%
70%
80%
Agree Do not agree
Technologies & Systems
Role of technology in Human Resource Management
Role of
technology in
the HRM of
the
company:*
0%
5%
10%
15%
20%
25%
30%
35%
40%
1 2 3 4 5
14
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*On a scale from 1 (bad) to
5 (very good)
“Do new technologies and/or tools help
respond to the challenges in the HR
management?”
“Technology & digitalisation will increase in
the coming 2 years:”
15
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Technologies & Systems
New technologies & systems
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Agree Do notagree
51%
30%
13%
5%
Yes, absolutely
Yes, probably
Maybe
Rather not
Definitely not
CITRIX Systems GmbH
HR Strategies Transformation Processes HR
Technologies & Innovation Talent & Recruitment Future
Workforce Development Employer Branding HR Payroll
& Shared Services Social Collaboration & Workforce
Learning Social Media Management
More tan 150+ HR directors and c-level HR professionals will
come together at Rethink! HR & Technology Minds Europe
2016 in London to discuss about HR strategies and
challenges for the coming 12 months, network, and exchange
knowledge. The focus of the conference will be placed on
benchmarks, case studies, round table sessions, and
discussions that aim to increase the operative efficiency of the
HR strategies within a company.
Learn more about Rethink! HR & Technology Minds Europe
2016
“It’s a really fantastic way to benchmark
yourself and see where you stand!” Christophe Ralite, Nexans France
„The format of the conference is very innovative and offers
great opportunities for profound networking and information
exchange.” Günter Rubesch, Giesecke & Devrient
16
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Testimonials from our past i.CONECT events
“A melting pot of ideas and interesting people. Definitely a
great opportunity to network internationally.” Gabriele Maltinti, SODEXO
Key topics at the Rethink! HR & Technology Minds Europe 2016:
HR Strategies Transformation
Processes
HR Technologies &
Innovation Future Workforce
Development
Talent & Recruitment HCM Analytics &
Reporting Employer Branding
Social Collaboration &
Workforce Learning
17
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Visit ► http://www.rethink-hrtech.com
i.CONECT 360°
Rethink! HR & Technology Minds Europe 2016 June 23 – 24, 2016 | London, UK | www.rethink-hrtech.com
Market research& conception:
we.CONECT Market Research & Intelligence
Nikolaos Kapetanis
Marketing Development Manager i.CONECT 360°
UK Series
Email: [email protected]
Karolina Edge
Head of Production i.CONECT 360° UK Series
Email: [email protected]
Taz Shariff
Founder and MD
Email: [email protected]
Imprint
“HR & Technology Minds 2015 Study”
Publisher:
we.CONECT Global Leaders GmbH
Reichenberger Str. 124
10999 Berlin, Germany
Executive directors:
Daniel Wolter
Henry Fuchs
Telephone number:
+49 (0) 30 52 10 70 3 - 0
Nikolaos Kapetanis | Marketing Development Manager