Revolution: Alternative Fuels, Autonomous Driving, and the Digitization of the Vehicle
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Green Car Share Rising – Uncorrelated with Gas
2.3% 2.7%
2.4% 2.2%
3.1%
3.7% 3.5%
2.8% 2.8% 3.2%
$3.68
$2.44
$2.00
$2.20
$2.40
$2.60
$2.80
$3.00
$3.20
$3.40
$3.60
$3.80
0%
1%
2%
3%
4%
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Gre
en S
hare
of T
IVG
asoline Price/Gallon
*HYBRID CUVs: Kia Niro, Acura MDX, Toyota RAV4, Rogue**Bolt, and Tesla (which holds 47% share of EV market)
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Kia Soul EV
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AutonomousKia Soul EV
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Kia’s Commitment to Efficiency
93-mile range
• $32.9kà$37.9k• Lease for $179/month
Optima hybrid
All-New Niro hybrid crossover
Niro hybrid engine; 6-DCT transmission State-of-the-art R&D
• Optima Hybrid: 42-MPG• PHEV: 29-mile AER
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Mercedes-Benz F 015
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Mercedes-Maybach 6 Cabriolet
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SAE Levels of Automation
SAE Levels of Automation
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• NEW GREEN CARS, NEW GREEN TECH• +25% fuel economy by 2020• Next-gen hybrids, EVs, PHEVs, FCEVs• 70% of internal combustion engines redesigned by 2020• 11 Green cars in 2020, from four 2016 (globally)
FIRST TO EMERGE• NEW OPTIMA PHEV
• Class-leading 29-mile AER (610-mile range)• NEW NIRO - DEDICATED HYBRID CROSSOVER
• 50-MPG, Crossover design• NEXT-GEN EVs• 2020 NEW FUEL CELL
• State-of-the-art … 400+ mile range
Optima PHEV
Niro hybrid CUV
Kia’s $10.2B Investment in new technology