ROADMAP TO THE FUTURE…
…from a National Service Provider.
Bridgestone Retail Operations, LLC (BSRO)
– Division of Bridgestone Americas (BSAM)– 2250 Locations
Retail
CFNA
Bridgestone Retail Operations, LLC (BSRO)
Manager, Automotive Equipment(Background)
• ASE CMAT 27 Years• ASE L1 17 Years• Industry 28 Years– Aftermarket Roles
• Buyer, Trainer, Training Developer, Store Manager, Service Manager, Technician
– Dealer Role• Technician
• Wyoming Technical Institute 1983• Federal FIRST, EDGE, OBDII Instructor• Equipment Specific Training, Calibration, Repair
Manager, Automotive Equipment
• Specify– Business Needs – Operations– Define Criteria- Operations + Technical
• Test– Empirical– Field
• Negotiate• Maintain• Repair
Aftermarket Generalizations and Assumptions
• Automobiles Advancing at Exponential Pace
• Models Proliferating
• Servicing All Makes
• Staying in the Repair Business
• Various Technician Backgrounds Skill Levels
National Account Assumptions
• Buyer Incredibly Busy
– Hard to Reach
– Email Preferred
– Proper Gateway
• Purchase Decisions $$ x 2250
National Account Needs
• Must Have National Distribution
• Must Have National Service
• Must Have Financial Means to Support Large Account in the Future
• Looking for Complete Turn-Key Solutions
Tire Wheel Service - National Account
• Must Provide Service on Very New Vehicles
• Under-Car Solutions MUST Fit Widest Variety
of Technicians– Examples –TPMS, Alignment, Brakes – NOT Traditionally Lead Technician Level Jobs
Under-Hood Service - National Account
• Must Integrate Software / Hardware /
Information
• Wide Variety Vehicles
• IP Gateway / VS. PC Software
Thank you!
Questions?