Rolling Stone media kit

http://www.srds.com/mediakits/rollingstone/demographics.html[12/11/2014 12:29:25]

MRI Spring 2014Base: Adults 18+

Audience(000) % Comp

Adults 12,430

Men 7,784 62.6%

Women 4,646 37.4%

Age 18 to 24 3,326 26.8%

Age 25 to 34 2,892 23.3%

Age 35 to 44 2,466 19.8%

Age 45 to 54 2,125 17.1%

Age 55+ 1,621 13.0%

Age 18 to 34 6,218 50.0%

Age 18 to 49 9,752 78.5%

Age 25 to 49 6,426 51.7%

Age 25 to 54 7,483 60.2%

Age 21+ 10,729 86.3%

Median Age 35.0

HHI $150,000+ 1,577 12.7%

HHI $100,000+ 3,634 29.2%

HHI $75,000+ 5,318 42.8%

HHI $60,000+ 6,704 53.9%

HHI $50,000+ 7,583 61.0%

Median HHI $65,294

IEI $100,000+ 666 5.4%

IEI $75,000+ 1,383 11.1%

IEI $60,000+ 2,119 17.0%

IEI $50,000+ 2,892 23.3%

Median IEI $33,616

Employed 8,979 72.2%

Professional/Managerial 3,087 24.8% Any College 7,679 61.8% Grad College+ 3,243 26.1% Attending College 1,893 15.2% Single 6,207 49.9% Married 4,382 35.3%

Rolling Stone media kit

http://www.srds.com/mediakits/rollingstone/demographics.html[12/11/2014 12:29:25]

Any Children in Household 5,765 46.4% Own Home 6,435 51.8% Median Value of Home $204,378

White 8,929 71.8% Black 2,072 16.7% Asian 317• 2.6% Other 1,351 10.9% Spanish/Hispanic Origin 1,926 15.5% Metropolitan CBSA 11,102 89.3% A/B County 10,179 81.9% C/D County 2,251 18.1% Readers-Per-Copy 8.54 Circulation (000) 1,433 *Low respondent countSource: MRI Spring 2013

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