Setting Content FreeHow and why you should use open licences in science communication
Robert KileyRosie CoatesOli Usher
#SciComm14Free #SciComm14
Setting content free:How and why you should use
open licences in science communication
Science Communication Conference1st May 2014
Robert KileyWellcome Trust
[email protected]@robertkiley
Agenda
1. Briefly discuss the Creative Commons licences
2. Consider how Wellcome content is licensed
3. Discuss why Wellcome supports open licences – especially CC-BY
Creative Commons Licences• CC licences cover all
media types – textbooks, photos, music, videos, articles…
• CC licences cover everything you want to do with content – copying, modifying, sharing, re-using
• CC provide tools for creators to grant permission ahead of time
https://www.flickr.com/photos/bigtallguy/182641756. Licence: CC-BY
Four Licence Conditions…
Attribution
Non-commercial
Share Alike
No derivatives
Attribution [ CC-BY]
Attribution, ShareAlike [CC-BY-SA]
Attribution, No Derivatives [CC-BY-ND]
Attribution, Non-commercial [CC-BY-NC]
Attribution, Non-commercial, ShareAlike [CC-BY-NC-SA]
Attribution, Non-commercial, No Derivatives[CC-BY-NC-ND]
6 licences
+ Public Domain Mark And CC0
Wellcome Trust and open licences: CC-BY
• Trust funded research• When Trust pays an OA article
processing charge (APC) work must be published under CC-BY licence
• Trust owned images• Trust has released 100,000 images
held in Wellcome Images under a CC-BY licence
• Trust publications• Trust publications (e.g. Mosaic)
published under CC-BY licence
• Trust web sites• Content made available under CC-
BY
Wellcome Images, CC-BY, L0040558
Why does the Trust support open licences (1)?• Trust believes that full research
and economic benefit of Trust-funded research will only be realised when there are no restrictions on access to, and reuse of, this information
• Open licences facilitates text and data mining – which in turn helps to generate new knowledge and insights
Why does the Trust support open licences (2)• Much greater use – and
therefore impact of the research we fund and the content we produce
• Articles downloaded more – 89% when compared with access-controlled content
• Wellcome Images downloads – increase of 709% in downloads
• Mosaic MagazineMenstrual taboos article:30k views at Wellcome334k views at Jezebel + 650 comments
Wellcome Images, CC-BY, L0023780
Examples of re-use (1)
Content available from multiple platforms
Examples of re-use (2)
Female condoms article – translated into Spanish
Examples of re-use (3)
Re-packaged content for different and new audiences
http://askabiologist.asu.edu/explore/plosable http://commons.wikimedia.org/wiki/User:Open_Access_Media_Importer_Bot
Conclusion
• Publishing content under an open licence
• Increases the reach and readership
•Allows material to be re-packaged for different audiences
•Facilitates generation of new knowledge
Wellcome Images, CC-BY, L0023767
Creative Commons
A science communicator’s perspective
Rosie Coates
1. Quality
2. Mission
Motivation
Photo: Thelmadatter (CC-BY-SA)
Photo: Robert V Harrison (By Permission)
Photo: Xofc (CC-BY-SA)
Banana under white light
Banana under UV light
Banana under UV light with yellow filter
What do we want?
Using open licences to communicate science
Oli Usher
Communications, Marketing and Events Manager
Faculty of Mathematical and Physical Sciences
[email protected]/maps-faculty/science-communication
Nothing to lose, a lot to gain.
Do you agree?
Postscript
• UCL in the snow, Steve Cadman, CC-BY-SA• Night-time view of La Silla, ESO/José Francisco Salgado, CC-BY• APEX image of a star-forming filament in Taurus, ESO/APEX (MPIfR/ESO/OSO)/A. Hacar et al./Digitized Sky
Survey 2. Acknowledgment: Davide De Martin, CC-BY• Artist’s impression of the magnetar in the extraordinary star cluster Westerlund 1, ESO/L. Calçada, CC-BY• Jets from a Brown Dwarf (artist's impression), ESO, CC-BY• The life of Sun-like stars, ESO/S. Steinhoefel, CC-BY• The VLT in action, ESO/S. Brunier, CC-BY• Guardian cover, astronomical guitar and dresses – fair dealing. (Credit: Guardian News & Media, Wrap Edge,
Ruffian)
• This presentation is licensed under a Creative Commons Attribution ShareAlike 3.0 Unported licence (creativecommons.org/licenses/by-sa/3.0)
• All photos are available under the licences above
Exercise
• Each group represents a different person or organisation
• But each group has the same seven items• Decide which licence you think is most appropriate
for each, from the perspective of your organisation• You have about 10-15 minutes, then we will
reconvene and talk about our choices
The options:
• All rights reserved• Various Creative Commons licences (use the
flowchart!)• Public domain• … or maybe it makes no difference to you in some
cases.
The groups
• University press office• Academic• Funding body• Freelancer• Science festival• Publication