Date Goes Here
The Social Benchmark
Social & Marketing
Dennis O’Malleywww.linkedin.com/domalley
Acquisition / Quantity
Conversion
Definition of Social
- Authentic- Visual
- Curated- Connected
You have a bright shiny object…Now what?
Date Goes Here
The Social Benchmark
Be Careful for what you wish
for
257 6137
Storytelling is
the best
marketing
.
Shotgun Approach
Create and Leverage Killer Content
Content Cost: $20k Deliverable Costs: $1k Pipeline: $250k Closed Business: 1 large deal
Measure
• Audience Development and Segmentation• Lead Nurturing and Scoring• Content Value• A/B Testing• Content Development
It takes money (or time) to market
- Believe in yourself and what you market
- No solution is perfect and yours doesn’t have
to either
- Speed is more important than being right
- Go Big
- Look good, feel good, do good