Search Engine Optimization (SEO) Guideline Search Engine Optimization (SEO) Guideline Powered by DonorCommunity TM
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Search Engine Optimization (SEO) GuidelineSearch Engine Optimization (SEO) GuidelineImproving Your Ranking
Search Engine Optimization (SEO) Guideline Search Engine Optimization (SEO) Guideline Powered by DonorCommunity TM
DonorCommunityeLearning Series
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Topics CoveredTopics Covered
1.SEO Basics
2.Managing Your SEO – Quick Overview
3.Managing Your SEO
4.SEO Resources
5.SEO Success
6.Need Assistance?
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Search Engine Optimization (SEO) Guideline Search Engine Optimization (SEO) Guideline Powered by DonorCommunity TM
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Understanding Search Engine Optimization (SEO)1. A search engine (Google, Yahoo, MSN, etc), uses a combination of
techniques to gather information about web pages so they can
organize, index and categorize the data for use during search requests
2. Search engine ranking means where your page appears in the list of
returned search results provided by a search engine
3. SEO is the active practice of improving internal and external search
engine factors to improve search engine ranking
SEO BasicsSEO Basics
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Understanding SEO Factors You Can Influence or Control1. Friendly URLs - using URLs that reflect the contents of a page is a
very good way to increase the chances of having that page being at the
top of the search results
2. Page Title - Short description of the contents of the page
3. Page Description - Longer description of the contents of the page
4. Page Keywords - a comma-separated list of words that identify the key
subjects covered in the page
5. Sitemap - an easy way for webmasters to inform search engines about
pages on their sites that are available for crawling
SEO BasicsSEO Basics
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Managing Your SEO – Quick Overview1. Login as admin user.
2. Customize your SEO data by using the Manage Pages tool found
under the admin menu for each page in your site
3. Create your Site Map page, if it does not exist
4. Notify [email protected] when you would like us to
publish your sitemap to Google and Yahoo.
Managing Your SEOManaging Your SEO
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Managing Friendly URLs and Page Title
Managing Your SEOManaging Your SEO
Select the Page you wish to manage
Enter or change the HTML Title to identify the primary page content. Ideally you should create a unique title for each page. Your home page Title is a good place to briefly describe your focus or mission statement.
Enter a value for Friendly URL that best describes the primary page content. You may use a phrase separated by dashes or underscores, but avoid overly long phrases. Using keywords in your title is very helpful, as is lowercase names.
For example, let's say we have a site focused on Cancer with a Facts page:/facts is not a very friendly URL./cancer-facts is much more search-engine friendly.
Important: Remember to include the leading slash (/)
Select the Page you wish to manage
Enter or change the HTML Title to identify the primary page content. Ideally you should create a unique title for each page. Your home page Title is a good place to briefly describe your focus or mission statement.
Enter a value for Friendly URL that best describes the primary page content. You may use a phrase separated by dashes or underscores, but avoid overly long phrases. Using keywords in your title is very helpful, as is lowercase names.
For example, let's say we have a site focused on Cancer with a Facts page:/facts is not a very friendly URL./cancer-facts is much more search-engine friendly.
Important: Remember to include the leading slash (/) Back to Contents
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Managing Meta Tags, Keywords and Meta Robots
Managing Your SEOManaging Your SEO
Resources
Maximizing Your Description:http://googlewebmastercentral.blogspot.com/2007/09/improve-snippets-with-meta-description.html
Google Keyword Tool - search for keyword ideas by entering a keyword related to your organization:https://adwords.google.com/o/Targeting/Explorer?__c=1000000000&__u=1000000000
Note: Review the Help contents too.
Resources
Maximizing Your Description:http://googlewebmastercentral.blogspot.com/2007/09/improve-snippets-with-meta-description.html
Google Keyword Tool - search for keyword ideas by entering a keyword related to your organization:https://adwords.google.com/o/Targeting/Explorer?__c=1000000000&__u=1000000000
Note: Review the Help contents too.
Enter or change the Description to more fully describe the primary page content. It should support your page Title.
Enter Keywords that best describes the primary page content. Effective keywords involve
Setting the value of the Meta Tags - Robots section to "nofollow" will tell search engines that all links on this page shouldn't be followed and it will prevent your page's reputation from being passed to any linked content.
Using the Meta Robots section, you can assign a Page Priority to improve a page's importance in search results compared to other pages within your site or exclude a page from being crawled and exclude it from the Sitemap.
NOTE: Be awar that giving all pages maximum priority or maximum frequency of change will not yield any improvements.
Enter or change the Description to more fully describe the primary page content. It should support your page Title.
Enter Keywords that best describes the primary page content. Effective keywords involve
Setting the value of the Meta Tags - Robots section to "nofollow" will tell search engines that all links on this page shouldn't be followed and it will prevent your page's reputation from being passed to any linked content.
Using the Meta Robots section, you can assign a Page Priority to improve a page's importance in search results compared to other pages within your site or exclude a page from being crawled and exclude it from the Sitemap.
NOTE: Be awar that giving all pages maximum priority or maximum frequency of change will not yield any improvements. Back to Contents
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Managing and Submitting Your Sitemap - Overview1. After editing your site's page Titles, Friendly URLs and Meta Robots values it
will be time to notify Google and Yahoo about your updated sitemap.
2. Create a Site Map page, if one doesn't already exist, by adding the Site Map
component to a new page (Add Application | Content Management | Site Map)
3. Notify [email protected] when you would like us to publish your
sitemap to Google and Yahoo and we will gladly assist.
4. You may elect to publish your sitemap to other search engines, such as
ask.com, Bing (Live.com) or Moreover.com. Visit the target search engine sites
directly for instructions or you can utilize a submission service.
Managing Your SEOManaging Your SEO
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Creating Your Sitemap
Managing Your SEOManaging Your SEO
If you don't have a Site Map page, simply add a new page to your site and place it where you want the page to appear (e.g under the Contact Us page) and title it "Site Map", then select "Add Application" from the admin menu.
Then click on the Content Management group to expand it, then click on the Site Map component and drag into position on your new page. The Site Map will be autogenerated.
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Other Steps to Consider1. It is important to have a strong presence on social media sites. Open an account on
YouTube, Twitter, Facebook, Digg and others and post updates and cross-link to content
on your site.
2. When linking, avoid always linking to one page or linking to a single anchor text. Avoiding
this tendency helps you build a natural link profile which improves ranking.
3. Write your content for your audience, not search engines. Search engines are
increasingly modifying their algorithms to detect search-engine targeted optimizations and
are discounting such targeted content.
4. Keep your content fresh and update it frequently and monitor your rankings with search
engine reporting to guide your ongoing SEO efforts.
Managing Your SEOManaging Your SEO
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How to Avoid Being Banned by Search Engines1. Do not redirect to another domain – this should only be done in a very
controlled manner, such as a sub-site redirection from a page with a low
priority.
2. Do not link invisible images
3. Do not include invisible text on your pages (text with a color the same as the
background, or text with an ultra-small font size, such as 1px)
4. Do not create doorway pages (very simple pages that are written to optimize
heavily on one or two keywords or keyword phrases that are designed so that
search engine spiders see them, but regular visitors are taken to the real site)
5. Do not display different content to a spider/robot/crawler than site visitors
6. Do not try to use large lists of keywords
Managing Your SEOManaging Your SEO
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Additional ResourcesGoogle SEO Starter Guide
Google Webmaster Central
Yahoo SEO Basics Guide
http://webdesign.about.com/od/seo/tp/seo_tips_and_tricks.htm
www.vaughns-1-pagers.com/internet/google-ranking-factors.htm
http://www.seorankings.com/tools/
SEO ResourcesSEO Resources
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DonorCommunity SEO ServicesDonorCommunity provides professional SEO services that can improve
your rankings and free up your valuable human capital to focus on other
activities that are core to your mission.
Our SEO services include:SEO Assessments and Action Plan
Organic Ranking Improvement
Keyword Research and Optimization
Link Building Service
Monitoring Service
Google Adwords Advisory Service
Please contact us at [email protected] to discuss how we can help you!
SEO SuccessSEO Success
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If you need any assistance, If you need any assistance, please contact us atplease contact us at
[email protected] [email protected]
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