Securing all things “i” The Emerging Market for Apple Security
Products
Martha VazquezResearch Analyst, Network Security
Frost & Sullivan 2010
2
Focus Points
• Overview of Endpoint Security Market• The Emerging Market For Apple Security Products• Market Trends• Available Solutions• Conclusions
3
Overview of the Endpoint Security Market
• In 2010, endpoint security remains the foundation of protection for consumers and enterprises.
• The increasing popularity of social networks such as Facebook and Twitter have contributed to the increasing number of threats entering corporate and home networks.
• Due to the increasingly mobile workforce, endpoints have become an attractive target for attackers.
• The introduction of lifestyle devices like the iPhone and iPad from
Apple has increased the interest of users to purchase Apple products
4
The PC VS Mac Endpoint Market
Firewall, Full Disk
Encryption,HIPS,
Content Filtering
Anti- Malware,
Anti-Spam, Anti-Spyware
Typical PC Endpoint Security Product
Device/ Application,
Data Parental and Port Control
Management & Reporting Capabilities
Source: Frost & Sullivan
Typical Mac OS Endpoint Security Product
Anti- Virus, Anti- Phishing
•Limited functionality is found in most Mac products due to its internal security and lack of malware attacks to the Mac•Some vendors will offer dual protection for Mac users who run Windows hence offering protection for both operating systems•Although Safari offers safe Internet browsing, some products will include advanced URL filtering as an extra layer of protection.
Firewall/ Application
Control/ Data Protection/
Parental Controls
Management & Reporting Capabilities
5
The Emerging Market For Apple Security Products
• Apple products have a history of being relatively safe, free from viruses or any malicious programs.
• Since 2007, the Mac overall global market share has been
growing from about 3% in 2007 to over 5% in 2009
• Since 2006, malware focused on Apple operating systems has been found in the wild.
6
1982 1990 2004 20101982 1990 2004 2010
The Mac OS Threat Landscape
Mac OS Endpoint Security Products Market: History of Mac Viruses (World), 1980-2010
Elk Cloner Virus was created to Infect the boot sector of Apple II Computers.
HyperCard virus was created and could run on Mac OS9
First Word macro virus, Concept is shipped by Microsoft infecting Macs and PCs.
nVIR virus infected Macs. The virus mainly spread through floppy disks
MDEF Virus (Garfield) virus was created, infecting Mac application and system files.
Laroux, an Excel file is launched, affecting Excel 98
Sevendust (666)infected Mac Applications
Leap-A, the first Virus for Mac OS X and could spread via iChat
Renepo script worm disabled Mac Security
Inquitana
Amphimix
Financial MalwareFound by Sophos forthe Mac
OSX/ Hovdy- A Trojan Horse
Troj/RKOSX-A
Phishing attacks and other trojans continue to be found
MacSweeper is created and known as scareware
BadBunny Worm
Source: Frost & Sullivan
7
The Apple Threat Landscape
Main concerns: • Data Control• Privacy Control• Entrance into the Enterprise – Management of Apple Devices
8
What is driving the need for Apple Product Security?
• Increase in complex attacks and threats due to advanced cybercrime techniques create the need for users to protect against malware and attacks
• The increase in adoption of the iPhone and iPad• Compliance Requirements for Businesses
9
Challenges for the Growth of the Market
• Apple marketing still implies that their products are safer than Windows, thus influencing buyers
• Apple users lack education around the various threats to their products
• Apple products are not included in the traditional security operations for most enterprises, leaving them vulnerable
10
Market Trends
• Entrance of “I” devices and Macs into the enterprise market
• Management of all type of nodes including Mobile Devices
• Freeware
11
Vendors in the Market
Mac OS Anti- Virus Security Vendors
Mac OS Endpoint Security Products Market: List of Companies (World), 2009
Symantec Symantec.com
McAfee Mcafee.com
Intego Intego.com
Kaspersky Lab Kaspersky.com
ESET Eset.com
Trend Micro Trendmicro.com
Sophos Sophos.com
BitDefender Bitdefender.com
AVG AVG.com
avast! Avast.com
Clam Xav Clamxav.com
PC Tools PCtools.com
Dr. Web AV Drweb.com
Source: Frost & Sullivan
12
Vendors in the Market
iOS Application Security Vendors
iOS Endpoint Security Products Market: List of Companies (World), 2009
Symantec Symantec.com
McAfee Mcafee.com
Trend Micro Trendmicro.com
Sophos Sophos.com
Mobile Application Development Partners, LLC mobileactivedefense.com
Spam Arrest, LLC Spamarrest.com
Apple www.apple.com
Agile Web Solutions Agilewebsolutions.com
SplashData Splashdata.com
Selznick Scientific Software, LLC Selznick.com
Cisco Cisco.com
InternetSafety.com Internetsafety.com
Clownware Clownware.com
Source: Frost & Sullivan
13
ApplicationCompany ApplicationCompany
Web and Email Filtering Web and Email Filtering
Password Management/ EncryptionPassword Management/ Encryption
Security UpdatesSecurity Updates
Trend Micro
Mobile Active Defense
Spam Arrest, LLC
Smart Surfing for the iPhone
Spam Arrest
MobileMe
Agile Web Solutions
SplashID
Selznick Scientific Software, LLC
Apple
1Password
SplashData
Password Wallet
Mobile Application Development Partners, LLC
Cisco SIO ToGoCisco
Sophos Security Threat Monitor
McAfee McAfee Family Protection for the iPhone, iPod touch
iOS Endpoint Security Products Market: List of Companies and Application Name, (World), 2009
Various Security Applications for the iOS
Source: Frost & Sullivan
14
Conclusions
Key Conclusins for the Apple
endpoint security market
Vendors will enhance their Mac products to include more advanced security features such as parental controls, web filtering and data encryption.
Vendors will enhance their Mac products to include more advanced security features such as parental controls, web filtering and data encryption.
As Mac malware and other threats increase, the Mac OS will eventually offer patches
and updates to users
As Mac malware and other threats increase, the Mac OS will eventually offer patches
and updates to users
The adoption of Mac products is shifting into the SMB and
Enterprise market causing the increase of demand for Mac
AV products
The adoption of Mac products is shifting into the SMB and
Enterprise market causing the increase of demand for Mac
AV products
In the cloud services or hybrid services will be of importance in the Mac endpoint security
market
In the cloud services or hybrid services will be of importance in the Mac endpoint security
market
Apple is expected to enhance its operating system to include
stronger intrinsic security features
Apple is expected to enhance its operating system to include
stronger intrinsic security featuresThe introduction of the iOS into
the enterprise will increase the demand for better
management and security tools
The introduction of the iOS into the enterprise will increase the
demand for better management and security
tools
Source: Frost & Sullivan
15
Recommendations
From the Consumer Perspective • Adding additional anti- virus software is highly suggested as both the threat and malware
targeting Apple products grows.• Consumers should be careful about downloading questionable applications• Consumer should never give personal information out such as SS#, bank account
numbers or passcodes to unidentified person through email or if your bank is requesting the information, call your bank to verify this.
• For iPhones users, its best not to jailbreak the phone. There is really no point in gaining more applications- If you really want more applications the then move to an android phone and a different provider
From a Business Perspective• Look beyond Macs gaining malware, view them more as carriers or vectors that can
spread malware to other PCs. Adding anti- virus to these Macs is the best bet• Look for a vendors that can help manage these devices easily • For iPhone and iPad users, use management tools that can use device or application
control• Don’t let the user have too much freedom in adding applications and it would be best not
to allow any jailbreaking phones onto your network
16
Next Steps
Request a proposal for a Growth Partnership Service to support you and your team to accelerate the growth of your company. ([email protected])1-877-GoFrost (1-877-463-7678)
Register for Frost & Sullivan’s Growth Opportunity Newsletter and keep abreast of innovative growth opportunities(www.frost.com/news)
17
Your Feedback is Important to Us
Growth Forecasts?
Competitive Structure?
Emerging Trends?
Strategic Recommendations?
Other?
Please inform us by taking our survey.
What would you like to see from Frost & Sullivan?
18
For Additional Information
Jake WengroffCorporate Communications(210) [email protected]
Craig HaysSales Manager(210) [email protected]
Robert AyoubIndustry ManagerNetwork Security(210) [email protected]