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By : Robin Low
observations:
SOCIAL MEDIA
in Asia
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facebook statistics
0
20,000,000
40,000,000
60,000,000
80,000,000
100,000,000
120,000,000
Usage
USA UK Turkey Indonesia France Canada Italy Philippines Spain Australia
Country
Usage vs. Country (Top 10 Countries on Facebook Dec 2009)
Asia - 10.5% Users, fast growing MarketSingapore > 1.1 million usershttp://www.nickburcher.com/2009/03/facebook-usage-statistics-by-country.html
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1 i 4 r m
r m A i r h Middl E
8/8/2019 SelasTürkiye Social Media Observations by Robin Low
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i te et e et atio
8/8/2019 SelasTürkiye Social Media Observations by Robin Low
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i te et se s
8/8/2019 SelasTürkiye Social Media Observations by Robin Low
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c a e ges face (asia c t e)
ifo mit ± oes ot wa t to sta o t
Does ot ike s a i g i fo matio
O e t ack mi a esista t to c a ge Lack k ow e ge ma ageme t
Lack em owe me t (B ea c atic)
Does ot ike to be co ecte Risk ve se
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Aitke e ce Hote s
a a ama Hote , i La ka
8/8/2019 SelasTürkiye Social Media Observations by Robin Low
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tt ://aitke s e ce ote s.t e a .com/coo ate-b og/
tt ://aitke s e ce c.wo ess.com/
tt ://ma ives ive.b ogs ot.com/ 9/ /si- a ka-aitke -s e ce-o e s- ew. tm
tt ://www.facebook.com/ ASHSr iLa ka
8/8/2019 SelasTürkiye Social Media Observations by Robin Low
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Star ted Social Media i
b ogs
acebook ages (3 + fa s)
Yo t be Acco ts
ickr Acco ts
witter Acco ts
$ MM L R ( S$ , ) sa es i Nov 9¶
Aitke Spe ce Hote s (co t)
8/8/2019 SelasTürkiye Social Media Observations by Robin Low
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Aitke Spe ce Hote s (co t)
Socia Me ia Str ateg i c e most otestaff member s.
or e team run b I epar tment, and wor ked wit R, Mar keting, HR and sa es.
Inc usive effor t to get everyone invo ved.
Giving va ue, good infor mation, not offer s. Engaging guests, s ar e photos and pr omote events.
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obser vations
As the number of channels increase,
overall engagement increases at a
faster rate.
Engagement differs by industry.
Financial performance correlates with
engagement .
It Provides ´ Multiple Communication
Touch Points´
http://jeffbullas.com/ 9/ 7/ /r epor t-r eveals 5-best-pr actices-of-social-media-implemented-by-the-top- -br ands/#comment- 5
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best pr actices
Star t with a plan, not tactics.
Listen to public
nder stand how each channel pr ovidesa differ ent dimension of engagement
entr alize coordination
ind champions who can explain and mitigate r isk.
Be in it for the long haul
http://jeffbullas.com/ 9/ 7/ /r epor t-r eveals 5-best-pr actices-of-social-media-implemented-by-the-top- -br ands/#comment- 5
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best pr actices (cont.)
ick channels car ef ully.
Spr ead engagement to employees beyond the social media team.
Open the platfor m to anyone and everyone.Encour age employees to tap into social media to get wor k done.
Engage in new channels wher e peoplealr eady ar e.
Suppor t engagement as an extension of thecompany cultur e.
http://jeffbullas.com/ 9/ 7/ /r epor t-r eveals 5-best-pr actices-of-social-media-implemented-by-the-top- -br ands/#comment- 5
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best pr actices (cont.)
Be conver sational f r om the star t.
Be tr anspar ent with intentions.
Modular ize and synchr onize contentacr oss channels.
ommit r esour ce and time to besuccessf ul.
Emphasize quality, not just quantity. Welcome par ticipation, feedback and co-
cr eation.
http://jeffbullas.com/ 9/ 7/ /r epor t-r eveals 5-best-pr actices-of-social-media-implemented-by-the-top- -br ands/#comment- 5
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