Seminar 4 – Part 1Seminar 4 – Part 1
E-Business and E-E-Business and E-CommerceCommerce
Ref: Chapter 6Ref: Chapter 6
Learning ObjectivesLearning Objectives
1. Describe electronic commerce, its scope, benefits, limitations, and types.
2. Explain how online auctions and bartering work.
3. Understand the major applications of business-to-consumer commerce, including service industries and the major issues faced by e-tailers.
4. Describer business-to-business applications.
5. Explain why intrabusiness and B2E are considered e-commerce.
Learning Objectives cont’dLearning Objectives cont’d
6. Describe e-government activities and consumer-to-consumer e-commerce.
7. Identify the e-commerce support services, specifically payments and logistics.
8. Understand the importance and activities of online advertising.
9. Identify and describe ethical and legal issues relating to e-commerce.
Problem – Leader & target for Compaq.Losses exceed $100 million.
Solution – Rapid expansion with selling via online.
Result – Leading systems provider in US; second worldwide. Fortune’s top 5 “Most Admired” companies since 1999.By-product – sell refurbished Dell computers.
Dell’s Vast Customer BaseDell’s Vast Customer Base
Business-to-Business
Dell becomes British Airways' preferred partner
Intel invests $23 million in three Indian firms
Dell’s Vast Customer Base – Dell’s Vast Customer Base – cont’dcont’d
How Dell Does IT: Order Management
Online self-learning about Dell products along with IT & management topics
Training services
E-Business and E-E-Business and E-CommerceCommerce
E-Business(EC) and E-E-Business(EC) and E-commerce (EB)commerce (EB)EC or EBPure vs Partial EC – Degree of
DigitizationEC Organisation
◦Brick-and-Motor Click-and-MotorVirtual
EC Transactions EC Transactions B2BC-COMMERCEB2C (e-tailing)C2CB2B2CC2BINTRABUSINESSG2C, G2G, G2B
Click-&-mortar vs Brick-&-Click-&-mortar vs Brick-&-mortar organizationsmortar organizations
More shoppers proceed to checkout online…………
A General E-Commerce ModelA General E-Commerce Model
Social Commerce – Company-Social Commerce – Company-sponsored Socially Oriented Sites sponsored Socially Oriented Sites to Bring People Together to Bring People Together
Hannah Montana
TheirSpace.com
Application Programming Application Programming Interface - ExamplesInterface - Examples
A framework for E-commerce A framework for E-commerce
E-Market TrendsE-Market Trends
Virtual Greats Profile
Major EC Mechanisms Major EC Mechanisms e-markete-cataloguese-auctions – soliciting bids
from/by buyers and sellers ◦Forward auction – for sale by sellers◦Reverse Auctions – buyer puts
request for quoteE-bartering
Electronic CatalogsElectronic Catalogs
All of Your Suppliers’ Products in One Online Catalog
E-AuctionsE-Auctions
E-ClassifiedsE-Classifieds
stores
business
eBay case study
Bartering & NegotiationsBartering & Negotiations
The New Age of Bartering
B2C Applications B2C Applications E-storefronts – one shop – 1 URLE-malls – collection of shops – 1
URLCyberbankingOnline Securities TradingOnline Job MarketsE-Travel E-Real EstateE-Entertainment
Electronic StorefrontsElectronic Storefronts
Electronic MallsElectronic Malls
shopping
Amazon – King of E-TailingAmazon – King of E-Tailing
Jeff Bezos: The Wizard Of Web Retailing
Last Founder Standing
The Future of Reading
America's Best Leaders: Jeff Bezos, Amazon.com CEOThe founder of the massive online retailer is a true Internet pioneer
Online Job MarketOnline Job Market
Travel ServicesTravel Services
Real Estate OnlineReal Estate Online
Customisation and Customisation and PersonalisationPersonalisationThe key to successful e-trading
Issues in E-TailingIssues in E-TailingResolving channel conflictResolving conflicts within click-
and-motor organisations Organising order fulfillment and
logisticsDetermining the viability and risk
of e-tailersIdentify appropriate revenue
models
B2B Applications B2B Applications Only businesses
◦Sell-side marketplace – buyer is the organisation
◦Buy-side marketplaces – Reverse auctions E-procurement
◦Public exchanges
E-Government to C2CE-Government to C2C
B2E – organizations disseminate information to employees over company intranet.
E2E – employees communicate with each other. I.e.: goods & services bought & sold among fellow employees.
SBU/SBU – company owned dealerships buy goods & services from main company. Improves internal supply chain operations.
E-Collaborative – digital technologies that enable collaboration.
E-Government – delivers information & services to citizens, business partners & suppliers. I.e.: G2C, G2B, G2G.
EC Support ServicesEC Support ServicesMarket Research for ECWeb Advertising E-Payments – Table 6.4
E-commerce support E-commerce support servicesservices
Market Research OnlineMarket Research Online
Credit CardsCredit Cards
How e-credit cards work. (The numbers 1-9 indicate the sequence of activities.) (Source: Drawn by E. Turban.)
E-WalletE-Wallet
The use of a mobile phone as an e-wallet.(Source: Koichi Kamoshida/Getty Images.)
E-Wallets – Apple ipodE-Wallets – Apple ipod
Order fulfillment and the Order fulfillment and the logistics systemlogistics system
Ethical and Legal Issues in Ethical and Legal Issues in EB and ECEB and ECPrivacyWeb tracking - draw back of
extensive profiling and personalisation
Loss of jobsBuyer protection Seller protection
Managerial IssuesManagerial Issues
E-Commerce failures – common. Solid business analyses a must.
Failed initiatives within an organization.Success stories & lessons learned
should be shared.Managing resistance to change.Integration into business overall.Lack of qualified personnel &
outsourcing.Managing impact on organization.Alliances can be very helpful &
productive.Choosing appropriate strategy.
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