SentienceSentienceSentienceSentience - … Systematics 111
SentienceSentienceSentienceSentience - … Systematics 222
Innova�on is the key to expand our reach. It is a significant element in driving
excellence.
We here at Shailesh J. Mehta School of Management are in constant
cognizance with this same innova�on. The school is posi�oned to embark on
a new phase in its growth and evolu�on where we emphasize knowledge
crea�on and s�mulate synergies with the rich intellectual surroundings
through innova�on. Our new step with “Sen�ence – IT Ma ers!!!” is yet
another stepping stone in the path we have chosen to develop young
enthusias�c minds into a holis�c business and management standpoint.
Sen�ence by its meaning awareness is an ini�a�ve by the Systema�cs club
poised towards spreading industry awareness pertaining to Informa�on
Technology sector. It is going to be replete with recent happenings and
insigh$ul ar�cles in the domain of Systems and IT. Ar�cles are contributed by
people from both academia and corporate to keep the readers abreast with
changes in industry and technology sector. The magazine consists of various
sec�ons like leaders talk, alum sec�on, tech-updates, which add up to a
dynamic pla$orm for knowledge sharing.
The knowledge and rela�onships that we build from such interac�ons will
further strengthen our core programs. Moreover, from efforts such as these,
we hope that the SJMSOM will reach even more prominent heights
producing leaders and equipping them with the knowledge, capabili�es, and
inspira�on to change the world.
FOREWORD
Wiki says:
the ability to feel, perceive
or be conscious, or to have
subjec�ve experiences...
SentienceSentienceSentienceSentience - … Systematics 333
About Sentience Sen�ence by its meaning awareness is an
ini�a�ve by the Systema�cs club poised
towards spreading industry awareness
pertaining to Informa�on Technology sec-
tor. It aims to be an insigh$ul knowledge
repository of Systems and IT, keeping the
readers abreast with industry and tech-
nology sector
Systematics Club The systems club of Shailesh J. Mehta
School of Management, IIT Bombay. The
club acts as a medium of expression for
Systems enthusiasts by providing them a
pla$orm to broaden their horizon on the
Systems aspect of management. It is a
medium of communica�on between the
budding managers and experts from the
industry and acquaints its par�cipants
with various opportuni�es in technology.
ContentsContentsContentsContents
CLUB ACTIVITIES…....PG 3
Online Reputa�on Management…. Rakesh Tanwani
Managing your LOOKS on the internet ...PG 4
Exploring the Ver�cal… Lets know IT !!! ... PG 7
.
What do they have to say…. Part 1 on Alum Speak Series
. . . PG 12
Will the Indian IT industry move up the value chain?
Prannay Vats @ FMS, Delhi
….PG 13
!!! Tit-Bits & Editor’s Notes !!!
. .
"What's up at Systematics""What's up at Systematics""What's up at Systematics""What's up at Systematics"
Systems Con�nuum 2011
The Premier Seminar Series
In today’s world, where computers have become as ubiquitous as televisions, Informa�on Technology plays a cri�cal
role in an organiza�on. Systems Con�nuum explores different aspects of Informa�on Technology and Informa�on
Systems in business by ini�a�ng discussions on cu@ng-edge topics. This year’s Systems Con�nuum is based around the
theme:
“Strategic Role of IT in Transforming Businesses”
Informa�on technology (IT) is undergoing a drama�c transi�on from a u�lity provider to an enabler of business model
transforma�on. Formerly considered as a passive, back-office support func�on, IT has now become a cri�cal tool
providing compe��ve advantage and long term sustainability to businesses. Undoubtedly IT is now no more a mere
business choice but has become the way of doing business. At Systems Con�nuum 2011 eminent speakers from
industry would discuss their perspec�ve on the strategic role currently being played by Technology in shaping the next
genera�on businesses.
Technopreneurship
“Entrepreneurship is neither a science nor an art. It is a prac�ce”. All it requires is an entrepreneurial idea backed by
technology to create wealth, power and knowledge in today’s economy. Systema�cs club at SJMSOM, IIT Bombay has
thrived to follow this principle and launched the event Technopreneurship at Avenues, the annual business fes�val of
School. This event provides par�cipants with an opportunity to showcase the entrepreneurs inside them. The event
tries to encourage and test innova�on, as well as business acumen in today’s techno-managers.
Prakalp
Over the years, Indian IT industry has grown by leaps and bounds form being a low cost outsourcing des�na�on to the
world class IT solu�on provider. Although the technical capabili�es are world known, real pain lies in understanding the
client’s problem, sugges�ng the appropriate solu�on and partnering with client to implement and manage the solu�on
efficiently. The event is specifically designed to revolve around the
SentienceSentienceSentienceSentience - … Systematics 555
By Rakesh Tanwani @ SJMSOM
What possibly could make a
company’s stock prices go down? A
below-par quarterly result, a nega�ve
investor percep�on or any other
similar event? In the most likelihood
you would not have considered that a
video on YouTube could plunge a firm
stock prices but that is what happened
on July 6th 2009. A video song was
posted on YouTube with the �tle
"United Breaks Guitars" and within
four days of the launch, United
Airline's stock price fell by 10%, cos�ng
stockholders about $180 million in
value [as reported by The Times
Newspaper].
VIRAL MEDIA WILD FIRE
In the spring of 2008, a musician, Dave
Carroll flew by United Airlines on his
way to Nebraska from Halifax,
connec�ng Chicago. The musician
alleged that he and fellow passengers
saw baggage-handling crew throwing
guitars on the tarmac in Chicago and
claims that he alerted airline
employees who showed complete
indifference to him. He later found his
guitar broken and was informed that
he was ineligible for compensa�on
because he had failed to make the
claim within the company's s�pulated
standard 24-hour �meframe. The
nego�a�ons with the airline for
compensa�on lasted nine months; in
the end he wrote a song and created a
music video and shared on YouTube.
The lyrics include some verses such as
“I should have flown with someone
else, or gone by car, 'cause United
breaks guitars.” “so began a year cycle
of pass the buck and don’t ask me and
I am sorry sir your claim can go
nowhere” etc. etc. The video amassed
150,000 views within one day, over
half a million hits within 3 days, 5
million within a month and a half and
almost 9 million within a year. It hit the
number 1 song on iTunes Music Store
within a week and later that year Time
magazine named "United Breaks
Guitars" #7 on its list of the Top 10
Viral Videos of 2009. In
short United Airlines got Punk’d by
Social Media.
REPUTATION TO BE MANAGED
There have been numerous other
cases where a brand was Punk’d by
Social Media – DKNY was stripped by
PETA An�-Fur Protestors on Facebook,
Gap fell into its own redesign revolt on
Twi er, Nestle was Punk’d by
ONLINE REPUTATIO
N MANAGEMENT
ONLINE REPUTATION MANAGEMENT
SentienceSentienceSentienceSentience - … Systematics 666
Greenpeace members on Facebook
etc. The challenge that arises for CIOs
in these organiza�ons is how quickly
they react to such situa�ons and how
quickly they control and limit the
damage done to their brand. And this
has lead to an altogether new
management prac�ce known as Online
Reputa�on Management (ORM).
Formally, ORM is the act of
monitoring, addressing or mi�ga�ng
SERPs (search engine result pages) or
men�ons in online media and Web
sphere content [Source: Wikipedia].
And it makes a lot of sense for
companies to invest and manage their
online reputa�on as the amount of
content generated by individuals on
internet is growing uncontrollably
which at a minimum, affects the
internet search results of that
company. To have the power to modify
these search results could not only
save a brand going into disaster but to
also engage customers and
improve brand percep�ons
and this is what Trackur (a
firm offering ORM)
es�mates the future market
for ORM Industry as given in
the graph:
HOW TO MANAGE YOUR
ONLINE REPUTATION
A number of companies like
Reputa�onDefender, Elixir
Systems, Reputa�onHawk.com,
Defendmyname.com etc have emerged
which offer to manage a firm’s online
reputa�on. So the easiest way out
would be to outsource to these
companies. But the costs involved in
ORM could be huge. A 6-12 month
campaign by Elixir can range from
$15,000 to $100,000, depending on
the complexity of the assignment and
amount of nega�ve content it's trying
to suppress. A one-�me deal to bump-
down nega�ve search results could
cost a firm some thousand dollars;
however a con�nuous monitoring and
managing the reputa�on of a big
brand could cost a firm tens of
thousands of dollars that to every
month. BP is known to be shelling out
$1 million a month to manage its
reputa�on on GoogleAdWords and
YouTube adver�sing [Search Engine
Watch ar�cle]. A number of soXware
SentienceSentienceSentienceSentience - … Systematics 777
tools have also emerged to enable a
firm to manage its online reputa�on
on its own. Some of these are
Radian6, BrandsEye, TruCast,
TruReputa�on,
Boardtracker, Impactwatch.
CONCLUSION
But how effec�ve ORM actually
is? A Google search for
Reputa�on Defender showed a
cri�cal post from Consumerist, as
high up as 4th in the search result,
blas�ng the company for
aYemp�ng to have a post
removed [as reported in
Businessweek Magazine]. Thus it
remains to be seen what the
future holds for the prac�ce of
managing online reputa�on and
how effec�ve and how ethical it
will remain?
Google Trends for Reputa�on Management Volumes.
SentienceSentienceSentienceSentience - … Systematics 888
Industry
Emerging Trends of Technology in
Marketing and Advertising Aditya Kaul, Systema�cs
Technology has become an
important part in our lives. Today, more than 5 billion
people all over the world have mobile phones. Internet
has reached to more than 1.58 billion people all over
the world. It’s really difficult to grasp the vastness of
the internet as it spreads across countries connec�ng
people, cultures, socie�es etc. The most amazing fact
is that when Internet came into being no one thought
that something so seemingly endless could become a
vehicle through which an en�re industry would get
transformed and more personalized.
The face of marke�ng and adver�sing industry is
rapidly changing with advancements in technology.
Some of the sta�s�cs associated with the most
popular kid on the block “Facebook”. It has more than
500 million ac�ve users. 50% of ac�ve users log on to
Facebook on any given day. An average user has about
130 friends. People spend over 700 billion minutes per
month on Facebook. There are over 900mn objects
(people, groups, events, communi�es) that people
interact with. The average user is connected with 80
groups, events and ac�vi�es. It’s a fortune for all
marketers providing them easy access to consumer
informa�on. With the introduc�on of such
sophis�cated technologies companies are customizing
their ads towards specific audiences, and even zapping
ads to cell phones and Palm pilots. Web surfers can
now interact with ads in greater depth, and they can
benefit directly from an ad’s personalized message.
With introduc�on of so many new technologies its
becoming difficult for the marketers to keep up. It is a
two way pressure where the industry wants the
technology to become beYer and beYer so that they
can interact with the consumers on a more personal
level and also the increasing advancements in
technology force marketers to use it to sell their
products. Let us look at some of the emerging
technologies which are going to be a future avenue for
all marketers .
SentienceSentienceSentienceSentience - … Systematics 999
Mobile
Mobile has now been the most talked about technology
for marketers for the past few years. From the days of
SMS to MMS, GPRS, Edge and now 2G, 3G and 4G the
bandwidth keeps on increasing with �me. For the first
�me in 2011, the sales of smartphones has surpassed
the combined sale of both PCs and Desktops. S�ll,
marketers are doing a huge mistake by not making their
websites mobile compa�ble. DotMobi reports that only
29.7% of the web's top 10,000 sites are op�mized for
mobiles. It is essen�al that marketers make their
websites mobile
compa�ble as bad
user experiences
might lead to brand
switching in near
future.
Tablet Compu�ng
The market for tablets is growing faster than that for
any compu�ng device in the past. It is es�mated that by
the end of year 2011 there would be about 55 million
tablets in use worldwide. The marketers were s�ll
looking into providing beYer mobile experiences and
now they have to think about tablets. Using the mobile
applica�on on tablet directly would not be very
effec�ve. The tablet compu�ng is used for providing a
beYer browsing experience to the users and the
marketers would have to come out with campaigns
which make users interact with the adver�sements. The
websites would also have to be tablet op�mized as the
users would interact with the brands through the device
and would expect a beYer experience.
Gesture Recogni�on
Gone are the days where Gesture recogni�on was just
limited to Science Fic�on movies. With the arrival of
MicrosoX Xbox Kinect gesture recogni�on has become a
reality. Although this is a very niche segment with just 8
million users on board as of now s�ll the marketers are
looking at this as a segment which can provide huge
opportuni�es. To succeed in a space, marketers not only
have to figure out how to make gesture inputs seamless
and smooth, but also how to create experiences so
compelling that consumers will put in the extra work to
interact. MicrosoX has hinted that a more accessible
soXware development kit might accompany the launch
of a PC-compa�ble Kinect in 2011. So that touch-
op�mized web interface you're developing might need
to be gesture-op�mized sooner than you think.
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Geoloca�on
‘Geoloca�on’ means providing adver�sements,
sugges�ons and search results based on one’s loca�on.
There are a number of apps both on mobiles and tablets
which use this technology. Even on good old-fashioned
desktops and laptops, loca�on is increasingly important
as search engines begin to put more juice behind local
results, ad networks push loca�on-based targe�ng,
and HTML5 loca�on-sniffing gains ground with each new
browser release. To make increasing use of this
technology, marketers need to think “what added value
can I provide to my future prospects if I already knew
their loca�on”. The answer to this ques�ons op�mizes
the strategy of the type of apps they should be present
on as well as the search engine op�miza�on.
Content aggrega�on
As we have already discussed before there is a lot of
data about consumers which is available on the internet.
Faced with this deluge of data the marketers have to use
content aggregator. The content aggregator filters the
data in a more manageable form and helps marketer
make some sense of the data. Google Reader and
flipboard are some of the examples of content
aggregator.
Apart from marketers the consumers also face a lot
of data and hence it’s again a challenge for the
marketers that there message reaches their target
audience and does not get lost in the crowd and hence
many marketers have embraced content cura�on as part
of their content marke�ng strategy. ScoopIt is an
example of such a tool. AXer all the ability to pinpoint
good content is oXen far more valuable than adding
new content to the flood
Billboards 2.0
A technology created by Quividi whereby cameras are
installed into billboards and other forms of digital
adver�sing, in order to monitor the reac�on of viewers
and poten�al customers. This technology allows the
marketers to know the number of people who have
walked in front of the screen and turned their face
towards the ad and the �me for which they looked
towards the ad.
The technology also allows the display to change
depending on who is looking at the screen. For example,
an advert that would be shown for a man, may change
once a woman approaches the screen. It certainly allows
for a new way to target offline adver�sing campaigns.
SentienceSentienceSentienceSentience - … Systematics 111111
Augmented Reality
AR is a technology which visually layers digital reality on top of
analog reality. It is used across devices like PC, tablet, and
smartphone; the camera is usually the bridge between reali�es.
Browser-based AR oXen takes the form of a printable AR marker
that, when held up to a webcam, displays some sort of 3-D model
that can even include mo�on, sound, and video. O&M recently did
a campaign for Ford using Augmented reality and hence marketers
can keep exploring this technology and use it to provide a personal
experience to the consumer.
I have discussed about so many technologies here and s�ll I know
that there are hundreds
which I would have leX
out. This technological
change, which only
promises to become
more advanced as
bandwidth increases
and provides more
richly textured
opportuni�es for
adver�sers to tell their
stories, has
fundamentally changed
the way adver�sers
relate to their
customers.
That's a massive 3,840 x 2,160 pixels, or in other
words, four �mes as many pixels as a 1920 x
1080p TV. We've just checked out the Toshiba
55ZL2 on the floor at IFA and the consensus is
that it looks great. Billed as the world's first large
-screen glasses free 3D TV, the 55ZL2 is designed
to allow several viewers to watch 3D content
from different posi�ons
55-inch, 16:9 ra�o LED backlit TV with glasses
free 3D capability and Quad Full HD resolu�on.
TOSHIBA
55-inch, Ultra HD, glasses-free 3D
SentienceSentienceSentienceSentience - … Systematics 121212
Some examples of
the latest Trends and
Technologies….
SentienceSentienceSentienceSentience - … Systematics 131313
ALUMSPEAKSERIES
Mr. Sandip Mazumder
On 26th April, 2011 Mr. Sudip Mazumder an SJMSOM,IIT Bombay alumnus
from the batch of 1998 visited the campus and talked to the students about
Cloud compu�ng and his journey from SOM to heading the MicrosoX-
cognizant alliance in Cognizant Technology Solu�ons (CTS), UK.
It was more of a light hearted talk rather than a lecture with Sudip sharing
with us a few jokes here and there bringing the much needed fun element
aXer the stressful week of exams that we had gone through.
He spoke to a classroom packed with System and Consul�ng enthusiasts about
Cloud Compu�ng, career op�ons in the same and trends in IT Consul�ng. He
talked about his experience of working with the giant-MicrosoX and also
shared with us his journey aXer SOM. He brought in an en�rely different
perspec�ve on things owing to his exposure to both the Indian Culture and
that in UK.
The small stories and incidents about SOM that he shared with us were
interes�ng and gave us a glimpse of what happened in SOM during its
forma�ve years. There were also words of encouragement and he said we all
have very bright prospects once we are out in the industry because of the
brand name that we carry with us.
All in all, it was a great experience to get in touch with one of the earliest
students at SOM and hear his exci�ng journey from his own mouth. We hope
to have more of such sessions in the future to give us an insight as to what
happens on the field and to get closer to our alumni.
SentienceSentienceSentienceSentience - … Systematics 141414
Ever since the turn of the millennium,
the soXware industry has provided
our country the impetus it needed
towards becoming a developed
economy. From “Ren�ng out”
programmers to American clients, our
soXware exports have come a long
way. Now, based on IT soXware and
facili�es such as system integra�on,
soXware experiments, custom
applica�on development and
maintenance (CADM), Network and IT
services and solu�ons; the
country’s IT-BPO industry expanded
by 12% during fiscal year 2009, and
aYained aggregate returns of US$71.6
Billion. Out of the derived revenue,
US$59.6 billion was directly generated
by the soXware and services sector
alone [1]. A NASSCOM-DeloiYe study
shows that the contribu�on of the IT/
ITES industry to the GDP of India has
gone up to a share of 5% in 2007 from
the meager 1.2% in 1998. Revenues
from the Industry have been put at
US$64 billion and its growth rate
stood at 33% in the FY ended 2008. By
2016, the requirement of IT hardware
in India will be to the tune of $400
billion. This is higher than the oil
import bill.
But this growth story has had a few
hiccups, not only because of
deteriora�on of the economic
scenario and the subsequent
emergence from it, but also due to
some protec�onist policies by other
economies.
It's been over a year since the global
financial markets passed their post-
credit crunch nadir, and as such,
organiza�ons in 2010 have a much
more posi�ve outlook. However, the
shadow of the recession s�ll looms
ini�ated delivering high value
business/technology consul�ng.
Infosys consul�ng was started in 2004
with an investment of US $ 20 million .
Infy Is one of Indian IT giants that
INFOSYS
WILL THE INDIAN IT INDUSTRY MOVE UP THE VALUE CHAIN?
A n a l y s i s b y P ra n n a y Va t s … . F M S , D e l h i
SentienceSentienceSentienceSentience - … Systematics 151515
large over the IT outsourcing industry,
not least because IT departments
have seen this all before having
experienced a decade of delivering IT
resources within challenging budgets.
Client organiza�ons are now more
astute about procuring IT and BPO
services, and are beYer supported
than ever before. Most medium and
large global organiza�ons have had
experience of at least a handful of
outsourcing engagements, and will
most likely be engaged in several
legacy contracts. They may also have
experienced contract renewals,
transfer of contracts to new vendors,
or cancella�on and 'in-sourcing' of
contracts. All these experiences have
built up a store of exper�se within
client organiza�ons, many of which
are increasingly consolida�ng this
knowledge in driving harder bargains.
Also, India has for long func�oned on
the low cost arbitrage model, and has
reaped the benefits, but with rising
employee costs, cons�tu�ng more
than 50% of the total costs, this could
be a poten�al deal-breaker, along
with the compe��on from the likes of
Philippines and China which have
policies favoring their industry, and
India s�ll does not enjoy the status or
the salaries that Ireland and Israel
enjoy, partly because of the countries
func�oning in close cohesion with
consul�ng companies and focusing on
research and development. A detailed
compe�tor analysis is shown in the
next page.
So what is the IT value chain?
The value chain in the IT industry
refers to a whole gamut of ac�vi�es
ranging from the introduc�on of a top
management strategy by the
customer to the installa�on of the
final soXware solu�on for the
strategy, in a descending order in the
value chain. It has close
correspondence with the soXware
development process which,
essen�ally, has the following phases:
requirement analysis, specifica�on,
planning, design, implementa�on,
tes�ng and maintenance.
Another defini�on could be that The
IT value chain refers to the IT
components, processes and services
that collec�vely deliver value to the
firm's business components and
services and, poten�ally, to the firm's
external customers.
Divided into a hierarchy, it is
composed of the following domains:
• Consul�ng and IT strategy
• Applica�on design and
SentienceSentienceSentienceSentience - … Systematics 161616
It is for these reasons that the Indian soXware industry must move up the value chain and
diversify into consultancy and other domains
SentienceSentienceSentienceSentience - … Systematics 171717
development, Package
implementa�on
• Applica�on management and
System Integra�on
• Infrastructure and Network
Management
Primarily, the Indian soXware industry
has been focusing on the boYom of
the value chain with some forays into
Applica�on Management and system
integra�on. Clients typically engage
them in low risk - low cost projects
while foreign IT firms tend to get
mission cri�cal projects (high value
and high cost) where they understand
business problems, decide the IT
strategy for their clients along with
building applica�ons and managing
them. On the other hand, the first few
stages, which cons�tute the higher
end of the value chain, are dominated
by accoun�ng/consul�ng firms such as
PricewaterhouseCoopers and
McKinsey, and product-oriented
soXware organiza�ons such as
Oracle, etc.
There have been instances in the
past when Indian IT firms have
looked to move up the value
chain, some of them being:
- Infosys Technologies started
Infosys consul�ng in 2004 in USA
with an investment of US $ 20
million to focus on delivering
high value business/technology
consul�ng.
- Wipro bought out the American
Management Systems’ energy prac�ce
for US $ 26 million (November 2002)
and NerveWire for US $ 17 million
(May 2003), which shows its focus on
building high end consul�ng exper�se.
But apart from these compara�vely
older references and some new ones,
there has largely been a gap between
what is needed and what has been
achieved.
In order to have a more detailed look
at the issue, it would be beYer if we
divide it into 2 ques�ons- Why? and
How?
WHY?
Rising Employee Costs
Employee compensation (which
accounts for nearly 50% of employee
costs for an IT firm) has increased over
the last few years and attrition rates
are at an all time high. This problem
gets compounded when a company
SentienceSentienceSentienceSentience - … Systematics 181818
invests significant resources in training
the employee and he leaves for better
opportunities elsewhere.
Foreign Companies entering India-
Foreign firms have already set up their
business in India and domestic vendors
are losing their advantage.
Compe��on- Na�ons like Philippines,
China, Russia, and other East European
na�ons have steadily built up their
industry over the years combined with
language training and offering their
services at even lower rates compared
to the Indian firms.
Higher margins: The margins are
higher at the top of the value chain
and they also lead to more
downstream revenues, thus easing
pressure on the company’s finances.
HOW?
SoDware Products:
Many of the leading Indian firms have
tried to develop products, with limited
success.
SoXware product revenues of Indian
soXware companies do not go beyond
10% of the total sales revenues, and
even that is an overes�ma�on. The US
industry leads in this area, where it
controls as much as 21.7% of total
soXware product exports (According to
OECD). North America also represents
the largest share of packaged soXware
sales, and this percentage has been
increasing over �me. The major reason
for this is the importance of user-
producer interac�ons, which are
par�cularly salient for successful
soXware product design. A deep
understanding of the business
processes involved, the rules and
regula�ons followed is necessary.
Since the lead users are established in
the US, thus US dominance is not
surprising. Firms in other countries
have typically succeeded when their
products were targeted to niches
where incumbent American firms had
not entered, or where the products are
deeply technical, such as design of chip
components. Such was the case with
the security soXware (Israel) and chip
components.
Building up Domain Knowledge
Though the industry today has no
dearth of quality technical knowledge,
Indian companies are, with a few
excep�ons, way behind in domain
knowledge. This directly implies that
the �me and effort required for them
is higher than those (read
consultancies) that have thorough
domain knowledge. A number of
companies have moved in that
direc�on by dividing their business
according to industry or geography and
aligning people to those ver�cals.
ImagineIT - March 11 -1-
SentienceSentienceSentienceSentience - … Systematics 191919
DO YOU KNOW???
1. X leD the first company aDer a request by X to shiD to headquarters was denied. X turned a PC
soDware maker into a leader of CAD soDware. Currently X is appointed as CEO of a company based in
California.
Iden�fy X?
2. Find the connect:
Phoenix Global Solu�ons
Pearl Group
TKS-TeknosoD
Ci� Global Services Limited.
3. X and Y tossed a coin to decide whether the company they founded would be called X-Y or Y-X. y won
the coin toss but named their electronics manufacturing enterprise the "X-Y Company”.
Which company we are talking about?
4. What does this Indicate:
SentienceSentienceSentienceSentience - … Systematics 202020
5. This company was founded in Pune in 1981. The company was incorporated in one of the founders
house as the registered office. It went public in 1993. It was rated best employer for con�nuously three
years by HewiN Associates.
Which famous soDware company we are talking about?
6. ____________ is a member of the Prime Minister's Advisory CommiNee for Informa�on Technology.
He has been recognized by Business Week as one of the "Greatest Entrepreneurs of All Time”. His
vision is “To build an organiza�on on a founda�on of values”. Iden�fy him.
7. This company was formed as a spin off of American Express. It is a leader in providing electronic
commerce and payment solu�ons to businesses and consumers. It has been recently acquired by the
firm which was founded by Jerome Kohlberg, Jr., and cousins Henry Kravis and George R. Roberts.
Iden�fy the company.
8. ……..CONNECT.
ANSWERS In next Edition…..
SentienceSentienceSentienceSentience - … Systematics 212121
SentienceSentienceSentienceSentience - … Systematics 222222
The Magazine is a ini�a�ve of the members of the Systema�cs Club to exercise
some awareness about the industry and the Systema�cs club to the interested.
We would like to thank the people involved for the crea�on of this magazine, club
members who collected and collated the data, par�cipants of the ar�cle wri�ng
compe��on for their enthusiasm.
Thanx a lot and see you soon with the second edi�on.