©2009 ExpertHub©2009 ExpertHub
ExpertHub Network
SEO for Local Professionals
September 2009
©2009 ExpertHub©2009 ExpertHub
Agenda
• What is the ExpertHub Network?
• Using the ExpertHub Network for SEO
• Case Studies
©2009 ExpertHub
ExpertHub Network
9/18/2009 © ExpertHub. All Rights Reserved 3
LawFirms.comAccidentAttorneys.comAsbestosLawFirms.comCriminalDefenseLawyer.comDrunkDrivingLawyer.comDivorceLawFirms.com
55 National Legal Websites including:
EstatePlanningLawFirms.comMedicalMalpractice.comPersonalInjuryLawyer.comRealEstateLawyers.comSmallBusinessLawFirms.comUSImmigrationLawyers.com
15 National Medical Websites including:
PlasticSurgeons.comDentists.orgChiropractors.comTummyTuck.comHairTransplants.comBreastReduction.com
5 Financial Websites including:
FinancialPlannerNetwork.comAccountantsFinder.com
+ 15,000 Regional Legal Websites including:
BronxDivorceLawyers.comNewYorkAccidents.comDallasEmploymentLawyers.com
LosAngelesProbateLawyers.comAtlantaDefenseLawyers.comFloridaDisabilityLawyers.com
+ 500 Regional Medical Websites including:
LasVegasCosmeticDentists.comSanDiegoLasikSurgeons.comCosmeticSurgeonsTexas.com
BostonFinancialPlanners.comNewMexicoAccountants.com
+ 500 Regional Medical Websites including:
• ~16,000 websites designed to help consumers connect with local professionals.
• All traffic is organic, with 95% coming through search
• Receive traffic from over 200,000 keywords each month
©2009 ExpertHub
ExpertHub Organic Rankings
Head Keywords Regional Keywords
The homepages of ExpertHub’s national sites rank for high volume keywords.
Examples include:• “divorce lawyer”• “accident attorneys”• “immigration lawyer”• “criminal defense lawyer”• “disability lawyer”• “personal injury lawyer”• “estate planning attorney”• “plastic surgeons”• “chiropractors”
The homepages of ExpertHub’s regional sites and regional pages on our national sites rank for regional keywords.
Examples include:• “utah divorce attorneys”• “immigration lawyers in california”• “michigan bankuptcy lawyers”• “delaware family lawyers”• “estate planning attorneys new jersey “• “adoption lawyers new york”• “plastic surgeons in houston”
©2009 ExpertHub
ExpertHub Organic Rankings (con’t)
Reference Keywords “Name” Keywords
Reference articles (either written by ExpertHub or by local professionals) rank for referential keywords.
Examples include:• ‘filing bankruptcy”• “tummy tuck”• “perjury penalty”• “inheritance without a will”• “alimony laws”• “zicam side effects”• “i-129”
Profile pages for every member of the ExpertHub network rank for searches related to the firm’s name.
Examples include:• “lawrence gruner”• “sherman law group”• “jeffrey binder”• “michael streitman”• “dentist dr guy peabody”
©2009 ExpertHub
Using the ExpertHub Profile to Improve SEO Rankings
• Every ExpertHub local professional is given a profile page to promote their practice.
• The subscriber can upload photos, bios, video and a description of their practice.
• All relevant sites in the ExpertHub Network promote the directory, allowing the profile to accumulate PR and search positions.
• Links with customizable anchor text can be included, passing the PR to the local professional’s site (or specific pages on the site) for the keywords that the professional is targeting.
©2009 ExpertHub
Contributing Content to Improve SEO Rankings
• ExpertHub local professionalscan contribute information relevant to their practice, expertise or the type of client they are looking for.
• These articles are published on a high PR, highly relevant domain, to maximize the accumulation of PR (i.e. divorce articles are published on divorcelawfirms.com)
• The local professional can insert relevant links to their site with customizable anchor text.
©2009 ExpertHub
Promoting Contributed Articles in the Network
Home Pages Category Pages Search Pages
Recently published articles are promoted on the homepages of the national sites, allowing these articles to index faster and generate exposure for the contributor.
Contributed articles receive a permanent link on the category pages appropriate for the article.
ExpertHub’s search platform creates keyword specific pages for tens of thousands of endemic keywords. Contributed articles are displayed in the search results.
©2009 ExpertHub©2009 ExpertHub
Profile Page SEO Success Stories
Profile URL Page Rank
MonthlyTraffic
Sherman Law Group http://www.lawfirms.com/lawyers/sherman-law-group 2 225
Lowenthal & Abrams http://www.lawfirms.com/lawyers/lowenthal-and-abrams-pc 3 560
Howard Jaffe, Attorney at Law
http://www.lawfirms.com/lawyers/howard-jaffe-attorney-law 2 125
White Flood Trial Attorneys http://www.lawfirms.com/lawyers/white-flood-trial-attorneys 3 145
Law Office of Nicholas H. Walsh
http://www.lawfirms.com/lawyers/law-office-nicholas-h-walsh-pa 3 320
Law Offices of JD Haas http://www.lawfirms.com/lawyers/law-offices-jd-haas 3 135
The Law Offices of Evan D. Frankel, P.A.
http://www.lawfirms.com/lawyers/the-law-offices-evan-d-frankel-pa
2 175
Mesriani and Associates http://www.lawfirms.com/lawyers/mesriani-and-associates-a-professional-law-corporation
1 400
©2009 ExpertHub©2009 ExpertHub
Contributed Articles SEO Success Stories
Profile URL Page Rank MonthlyTraffic
True Costs of a DUI Charge http://www.lawfirms.com/resources/dui-and-dwi/elements-of-a-dui-case/costs-dui-charge.htm
2 225
Why do so many injury lawyers suggest increasing your UM/UIM insurance limits?
http://www.lawfirms.com/resources/personal-injury/auto-accident/uim-coverage-limits.htm
3 120
Obtaining Naturalized U.S. Citizenship http://www.lawfirms.com/resources/immigration-law/us-citizenship/obtaining-naturalized-us-citizenshi
4 1,400
Bribe Foreign Officials: Break the Law http://www.lawfirms.com/resources/business/bribing-foreign-officials-break-law.htm
2 70
Modifying Child Support http://www.lawfirms.com/resources/family/child-support/modifying-child-support-payments.htm
2 275
Beating a Speeding Ticket in Court: How a Lawyer Does It
http://www.lawfirms.com/resources/criminal-defense/traffic-tickets/cross-examine-officer-speeding-ticket.htm
2 340
©2009 ExpertHub
Buying Listings for Local Professionals
Standard Listing
• Listing in directory
– Listed for relevant practice areas in
your city
• Online Profile
• Unlimited Article Publishing
• Consumer Contacts
– Consumers can contact through profile
or articles
• Flat Fee
– $300/year
– $175/6 months
– SEO Professionals can buy on behalf
of their client or client can pay directly
Premium Listing
• More Leads
– Get leads throughout all geographies
you serve through our “contact a
professional” forms
• Premium Positioning and Exposure
– Adjacency to all content in
“Professionals Near You” unit
• ROI-Driven Pricing
– Monthly subscription fee based on
historical volume
– ExpertHub sales rep can provide quote
directly to client