SEOSearch Engine Optimization
&
Serve Entrepreneur Opportunity
Juwon Kwon & Xin Peng
Outline
●What is SEO
●Search Volume Share
●How Search Engine Works
●What to do
●What not to do
●Tools
What is SEO?
SEO stands for “search engine optimization.” It is the
process of getting traffic from unpaid search results
which often referred to as “natural”, “organic” or
“earned”, on search engines.
Google Searches per Month
Organic vs. Paid Search
Paid, but 10% of
clicks
Organic,90%
of clicks
CTR-Click-through Rate
How Do Search Engines Work
How Search Engine Works
Crawling
&
Indexing
Query-Independent Metrics
What is this page about
Unique and high quality content
Technical Signalsbehavioral metrics
do people link to you
who is linking to you
if you click the back button
Domain Authority
Page Rank
Link Architecture
Search Friendly URLs
Fixing Broken Links & 404s
XML Sitemaps
XML sitemaps help search engines' spiders find more of your pages and
minimize the resources used to index your pages.
Title Tags
Meta Description
Tag Length Recommendation
Keyword Research & Targeting
Choose the
“Best”
Words/Phrases
to
Target
Like...
What not to do
Duplication content
Meta Keywords Tag
H1,H2,H(x) Tag
Search Engine Submission
Social Media
Duplication Content
Meta Keywords Tag
H1,H2,H(x) Tags
Search Engine Submission
Social Media
Not saying Social Media is not important, of course they
are!
But you should be clear that they wouldn’t help with your
pagerank.
Tools
❏Google AdWords Tool
❏MS AdCenter Excel Plug-in
❏Google Trends
❏Internal Site Search Stat
❏Competitive Search Research
❏etc
Reference
1. seomoz.org
2. https://en.wikipedia.org/wiki/Search_engine_optimization
3. http://searchenginewatch.com/sew/study/2276184/no-1-position-in-google-
gets-33-of-search-traffic-study