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Page 24
PAST MASTERS:
why the city’s historic
department stores still
pull in the crowds
GOTHENBURG | 哥德堡
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LEGENDARY LUXURY.
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shopping in Sweden. Experience fi rst-class service and feast upon an extensive selection
of the world’s most prestigious brands in fashion, beauty and interior design.
Welcome to NK.
EDITOR’S LETTER
4
Emma Cheevers
@shopcontent
/globalblue/globalblue
@环球蓝联-GlobalBlue
@GlobalBlue
/GlobalBlue/GlobalBlueRu
Welcome to Gothenburg
Discover the best of this laid-back seaside
city with SHOP. Read about its historic
department stores where service is king
on page 24, the ever-growing number of
gourmet food trucks and much more.
SHOP is part of Global Blue, the Tax
Free Shopping market leader that helps you
save up to 19% when shopping in Sweden.
We publish guides to over 40 destinations
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placed to tell you about the top global brands
you’ll fnd in Gothenburg. For the very latest
information, visit globalblue.com.
Be sure to sign up for your free SHOP
TAX FREE Card – the simplest way to shop
tax free without flling in Tax Free Forms
by hand, and enjoy exclusive members-
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CONTRIBUTORS
6
Lyndon Hayes
Lyndon Hayes created this
season’s cover illustration
for SHOP Gothenburg. His
artwork has previously been
commissioned by New York
magazine, Time Life and
Condé Nast, among others. His
hand-drawn style makes him
the perfect illustrator for this
cover, inspired by our feature
on page 24 about Gothenburg’s
historic department stores. It
shows modern-looking customers
against a sepia-tinted building.
Read more about our cover
illustrations at globalblue.com/covers
Dionne Hélène
Dionne Hélène is one of SHOP’s
artworking assistants. She is a
sneaker enthusiast and in her
spare time is the digital editor for
women’s sneaker blog Big Eyes
Little Soles. She has created work
for Nike and the V&A. Dionne also
enjoys sketching, collecting vintage
Ralph Lauren items and listening to
90s West Coast hip hop.
Hannah Lewis
Hannah Lewis, features editor
at SHOP, read English literature
and language at the University of
Oxford before going on to study
for an MA in journalism at the
London College of Fashion. She
has worked for Time Out in the
Middle East and, more recently,
has produced her own magazine
in London.
globalblue.com
ILL
US
TR
AT
ION
: LY
ND
ON
HAY
ES
PH
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O: K
AT
IE W
ILS
ON
EL
L
NK ACCESS
SOPHISTICATED ACCESSORIES
FROM PRESTIGIOUS BRANDS.
The key to a successful outft lies in the details.
NK Access is home to an impressive range of accessories
from a wide range of fashion brands. Discover clothes,
bags, shoes, jewelry and other accessories from both
international and national well known fashion brands.
Bottega Veneta, Balenciaga, Burberry,
Céline, Gucci, Lara Bohinc, Little Lifner,
Proenza Schouler, Saint Laurent, Valentino.
Welcome to NK Access.
MONDAY–FRIDAY 10AM–7PM. SATURDAY 10AM–5PM. SUNDAY 12AM–4PM.
ÖSTRA HAMNGATAN. 031-710 10 00. NK.SE.
8
SHOP FLOOR
E DI TOR I A L
Editor-in-chiefEmma Cheevers
PU BL I SH I NG
PublisherJames Morris
Chinese editorYuan Fang
Associate Chinese editorJunjie Dou
Chinese contributing editorQingya He
Chinese editorial assistantsYangzi Liang, Manqing Li
Chinese translatorsYin Shi, Chenguang Yi
PrintDane Consultancy
Commercial editorRuairidh Pritchard
Commercial artworking assistantSamantha Junak
AVP business development
managerPatrice Janet
Art directorFabio GervasoniJunior designerKiranjeet Kaur
Content corporate production managerSteve Brown
Corporate production
coordinatorInga Abramian
Head of digitalEamonn Leacy
Digital campaign managerIwona Wlodarczyk
Digital data analystDian Liu
Digital marketing assistantAnastasia Budieva
Product managerDevesh Sankadecha
DeveloperMohammed Hakki
Digital production managerAndrew Lugton
Production assistantsOlivia Chou, Sammy Ha Chief executive officer
Jacques Stern
SHOP is published by Global Blue
Group headquartersGlobal Blue SA,Route de Crassier 7, CH-1262 Eysins, Switzerland
Corporate registration [email protected]
Deputy editorSally McIlhone
Cover illustratorLyndon Hayes
ContributorAshlee Beard
Production editorCaterina Mazzolai
Assistant production editorKatie Muxworthy
Features editorHannah Lewis
City guide and lifestyle editorIsabella Redmond Styles
Fashion editorXimena Daneri
Fashion coordinatorFani Mari
Fashion internDanielle De Wolfe
News editorRebecca Davies
Assistant news editorTheresa Harold
Chief sub-editorHester Lacey
Copy editorsKatie Davis, Sue Flook, Claire Gervat, Ann Morphew, Harriet O’Brien
Picture editorKirsty Andrews
Assistant picture editorsGrace Bird, Katie Byrne
Senior picture assistantMónica R Goya
Picture assistantCharlotte Rogers
Artwork editorSimon Thompson
Artworking assistantsAaron Carline, Dionne Hélène, Milkha Lala
Artworking internOnur Unaltay
Online managing editorKirsty Welsh
Assistant online editorMarina Nelson
Online writerEmily Scrivener
GL OBA L BLU E S W E DE N
Commercial director Sweden
and DenmarkRobert Ehinger
Sales manager key accounts and
Nordic marketingMaria Ekstam
Sales manager Sweden and
DenmarkDaniel Andersson
Key account managers Katarina Thelin, Carolina Wadsby Rudberg
Account managers Yasemin Bilir, Christopher Hedin, Martina Johnson, Jonas Kei
Global Blue Sverige AB, Västmannagatan 8, 111 24 Stockholm, Sweden,+46 (0)8 5452 8440
Regional tourist officeGothenburg Tourist Centre,Kungsportsplatsen 2, 411 10 Gothenburg,+46 (0)31 368 4200
Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. Whilst every care is made to
ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur after publication. Global Blue shall
not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2016 Global Blue
A Q U A T E R R A L A D I E S
CONTENTS
10
Products
12 Check Out
SHOP selects a standout
piece from Gothenburg
this season
14 Products
Key looks for the season,
from fashion and footwear
to jewellery and accessories
News
18 Shop Window
One store not to be missed
in Gothenburg
20 News
Seasonal updates on shops,
services and new products
Features
24 Cover story:
Practice Makes Perfect
Two of Gothenburg’s oldest
department stores have been
furnishing shoppers with
stylish apparel for 280 years
between them. Hannah
Lewis discovers the secrets
of their longevity
Experience
30 Meals On Wheels
Gothenburg’s food trucks
turn lunchtimes into a
gourmet experience,
says Ashlee Beard
Guide
34 Maps and guides to the key
shopping areas of
Gothenburg
Essentials
44 How To Shop Tax Free
The simple steps to saving
money on your shopping
Translations
46 美文翻译
Souvenir
50 The essential item to
bring home
Above: The Kitchen is one of Gothenburg’s most appealing new stores
p.18
CHECK OUT
Save up to 19% by shopping tax free, see page 44
12 | PRODUC TS
of one of Sweden’s foremost
silversmiths, before embarking
on a career as frst a model and
then a musician and sometime
fashion designer. Having returned
to her frst love of jewellery
making in 1996, Attling has
since become celebrated for
her thoughtful creations, now
available in Efva Attling fagship
stores in six cities and in more
than 200 stockists worldwide. dw
Efva Attling Bend Over rings,
from SEK 24,900, Efva Attling,
Kungsgatan 61,
411 08 Gothenburg,
+46 (0)31 711 4900,
efvaattling.com
FOR MAP GO TO PAGE 38
CLEAR BRILLIANCEIf you’re searching for jewellery
that embodies timeless
sophistication, Efva Attling’s
Bend Over collection fts the bill
perfectly. The white or yellow
gold rings feature octagonal-cut
semi-precious stones such as green
quartz, citrine, amethyst and
aquamarine wrapped in a narrow
diamond-studded band, and
embody the designer’s talent for
creating efortlessly elegant pieces
made to exemplary standards.
The brand’s eponymous founder
studied under the watchful eye
Corner of Kungsgatan & Västra Hamngatan. 031-17 71 00
www.stroms-gbg.se
Armani Jeans, Barbour, Basler, Belstaff, Boss, Brax, Camilla Thulin,
Canali, Crockett & Jones, Eton, Frank Lyman, Gant, Joseph Ribkoff,
Ilse Jacobsen, Kenzo, Lacoste, Max Mara, Morris, NYDJ, Oleana,
Oscar Jacobson, Paul & Shark, Polo Ralph Lauren, Repeat, Replay,
Snoot, Stenströms, Tiger of Sweden, Tommy Hilfger
Welcome to one of the largest fashion stores in Gothenburg
130th Anniversary 2016
1
3
2 4
Save up to 19% by shopping tax free, see page 44
1. Tom Ford Noir Pour Femme eau de
parfum, 50ml, SEK 925, Åhléns City, Nordstan, Östra Hamngatan 18, 404 39 Gothenburg, +46 (0)31 333 4000, tomford.com
2. Massimo Dutti boots, SEK 1,599, Massimo Dutti, Östra Hamngatan 52, 411 09 Gothenburg, +46 (0)31 139006, massimodutti.com
3. Twist & Tango dress, SEK 1,499, Twist & Tango, Vallgatan 28, 411 16 Gothenburg, +46 (0)31 711 4300, twisttango.com
4. Filippa K scarf, SEK 500, Filippa K, Södra Larmgatan 14, 411 16 Gothenburg, +46 (0)31 339 1520, flippa-k.com
14 | PRODUC TS
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Monochrome stripes combine with shades of khaki to create the perfect day-to-night look
5. Weekday hat, SEK 300, Weekday, Kungsgatan 46, 411 15 Gothenburg, +46 (0)31 131216, weekday.com
6. Monki coat, SEK 700, Monki, Femmanhuset, Postgatan 26-32, 411 06 Gothenburg, +46 (0)31 355 1442, monki.com
7. Acne Studios bag, SEK 8,400, Acne Studios, Magasinsgatan 19, 411 18 Gothenburg, +46 (0)31 138580, acnestudios.com
8. Mac lipstick, SEK 195, Åhléns City, Nordstan, Östra Hamngatan 18, 404 39 Gothenburg, +46 (0)31 333 4000, maccosmetics.com
SHOP | 15
globalblue.com
6
5
8
7
Save up to 19% by shopping tax free, see page 44
BOLD WITH
BEIGE
Let your accessories do the talking by adding a statement colour to an otherwise neutral palette
1. Tissot watch, SEK 8,895, Magnussons Ur, Korsgatan 22, 411 16 Gothenburg, +46 (0)31 139411, tissot.com
2. L’Homme Rouge scarf, SEK 1,200, Ted & Teresa, Järntorgsgatan 8, 413 01 Gothenburg, +46 (0)31 102310, lhommerouge.com
3. H&M David Beckham jumper,
SEK 349, H&M, Kungsgatan 55-57, 411 15 Gothenburg, +46 (0)33 140000, hm.com
4. Mulberry wallet, SEK 2,790, NK Mulbery, Östra Hamngatan 42, 41 109 Gothenburg, +46 (0)31 710 1270, mulberry.com
16 | PRODUC TS
1
3
2
4
5. Benetton jeans, SEK 429, United Colors of Benetton, Arkaden, Fredsgatan 1, 411 07 Gothenburg, +46 (0)31 809606, benetton.com
6. Vagabond loafers, SEK 1,100, Vagabond, Kungsgatan 45, 411 15 Gothenburg, +45 (0)31 137060, vagabond.com
7. B&O Play headphones, SEK 4,199, Bang & Olufsen, Teatergatan 30-36, 411 35 Gothenburg, +46 (0)31 222622, bang-olufsen.com
8. Cos backpack, SEK 1,250, Cos, Lilla Nygatan 2, 411 09 Gothenburg, +46 (0)31 600280, cosstores.com
SHOP | 17
globalblue.com
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Save up to 19% by shopping tax free, see page 44
SHOP WINDOW
plates and glasses to chopping
boards and pans. Visiting is like
stepping into a particularly stylish
and welcoming kitchen and dining
area, with products – chosen for
their looks, usefulness or
interesting story – displayed on
purpose-built French grey
dressers, or on the huge wooden
table in the centre of the store. rd
The Kitchen, Magasinsgatan 19,
411 18 Gothenburg,
+46 (0)31 711 7621, artilleriet.se
FOR MAP GO TO PAGE 41
COOKING TO PERFECTION
Artilleriet has been a magnet for
home design fans since it opened in
2011, and now has a new outpost
right next to the original store. The
Kitchen sprang out of Artilleriet
founders Christian Divenvoorden
and Sofie Hellsing’s growing
passion for everything to do with
preparing and eating food, from
18 | N E WS
Save up to 19% by shopping tax free, see page 44
FABULOUS FIORUCCI
For over 35 years, Fiorucci has been one of Gothenburg’s top destinations for distinctive women’s fashions and gifts. Stocking a well-curated selection of clothing, footwear, accessories and even a few decorative homeware pieces, this eclectic store is bohemian with an edgy twist: think colourful kaftans, fringed suede bags and leather biker jackets. Here, visitors can browse the latest collections from cool brands such as For Love and Lemons, Circle of Trust and One Teaspoon. thFiorucci, Vallgatan 36, 411 16 Gothenburg, +46 (0)31 711 6536, fiorucci.se
FOR MAP GO TO PAGE 40
GADGET HEAVEN
The Apple Watch has become a must-have for fans of the brand, and anyone looking to learn more about the various versions will do well to put themselves in the hands of the knowledgeable team at Macforum. Whether you are looking to learn how to pay for your shopping, play music using voice activation or track your daily activities, you will leave fully versed in all things Apple Watch. The store stocks a comprehensive array of products and accessories, and customers are always invited to try out the latest items on display. Free coffee, Wi-Fi and charging stations are also available within the stylish space. rdMacforum, Östra Hamngatan 16, 411 09 Gothenburg, +46 (0)31 721 3100, macforum.se
FOR MAP GO TO PAGE 40
20 | N E WS
SHOP | 21
globalblue.com
LESS IS MORE Fans of Scandinavian
minimalism will be in their element at Whyred’s Gothenburg store. The Swedish label’s clothing for men and women is based based on classic styles with edge, often inspired by modern art and popular music: its signature parka jackets are a perfect example of this. For spring/summer 2016, Whyred’s creative director and co-founder Roland Hjort has created a wearable collection where clean lines and boxy shapes – in the form of oversized trench coats, button-down shirts and simple dresses – are the order of the day. thWhyred, Södra Larmgatan 13, 411 16 Gothenburg, +46 (0)31 711 3000, whyred.com
FOR MAP GO TO PAGE 40
WEAR IT WELL
For spring/summer 2016, Nudie Jeans is going back to its Gothenburg roots. The jean brand’s home town in spring is a rich source of inspiration, particularly its romantic palette of foggy greys and thistle greens mixed with light indigo and raven black, which are all apparent in the latest collection. The look is ‘utilitarian meets contemporary heritage’, with classic washed jeans featuring a broken-in, heavy-worn look, made to be worn with weathered chambray tops and camouflage bombers. Sustainabil-ity is at the heart of the brand’s production process, and everything is made from organic cotton and other ethically sourced materials. rdNudie Jeans, Vallgatan 15, 411 16 Gothenburg, +46 (0)31 609360, nudiejeans.com
FOR MAP GO TO PAGE 40 PH
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22 | N E WS
SMALL PLEASURES
When Stockholm-based
Mini Rodini came on the
scene in 2006, it signalled a
revolution in childrenswear.
Founder Cassandra Rhodin’s
designs were playful, colourful
and creative. While the label’s
quality and ethical credentials
won over parents, the garments
themselves appealed to children
because they were fun and un-
like anything else on the market
at the time. In fact, when the
frst collection of cotton prints
debuted in Sweden, they sold
out almost immediately. Today,
the brand is carried in over 500
locations around the world,
including Selfridges in London
and Barneys in New York. th
Mini Rodini,
Vallgatan 22,
411 16 Gothenburg,
+46 (0)31 711 2319,
minirodini.com
FOR MAP GO TO PAGE 40
SOUND UNSEEN
Growing up in Stockholm,
brothers Mathias and Michael
Klingvall shared a passion for
music and a fedgling business
making speakers. Almost 30 years
later, they rekindled their interest
and launched Vain Sthlm, with its
line of in-ear headphones. Avail-
able in black, white, grey, pale
pink, soft blue-green and dark
brown, they combine sleek looks
and exacting build quality to ofer
a frst-class audio experience. rd
3 Butiken, Kungsgatan 56,
411 08 Gothenburg,
+46 (0)735 440104,
vainsthlm.com
FOR MAP GO TO PAGE 38
PRACTICE
MAKES
PERFECT
Two of Gothenburg’s oldest department stores have been
furnishing shoppers with stylish apparel for 280 years between them. Hannah Lewis discovers the secrets of
their longevity
Left: inside Gillblads
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Gothenburg, now the second largest
city in Sweden, is also one of the
most culturally modern, and it
would be easy to forget the centuries
of history that have made it what it
is today. Yet the city’s past is a
constant influence on its present.
In fact, two of Gothenburg’s most
successful department stores,
Gillblads and Ströms, are not just
influenced by the city’s history,
they’re part of it.
Celebrating its 150th anniver-
sary this year, Gillblads has stood
at the same location on Korsgatan
since its founding in 1866, when it
filled a whole six floors – an
enormous space at the time – with
a wide variety of goods. In its early
days the store offered fashion along
with a range of accessories, beauty
products and interior design
objects, as well as producing its own
hats, furs, jewellery and more.
46
26 | FEATURES
Above (from top): Gillblads in earlier times; the store today
Today the focus is more firmly
on fashion, but the founding
principles remain the same:
excellent quality and service, and the
best range of products possible.
From international names including
Armani Collezioni to noteworthy
Swedish brands such as Stylein, the
range is expertly curated. ‘It has
always been important that there are
unique brands and products in the
store that are not seen everywhere,’
explains Gillblads’ owner Mikael
Olsson, whose family acquired the
store in 1983. For Olsson, there is
one crucial element that has ensured
the company’s longevity: customer
service. ‘It’s number one, no more,
no less,’ he says.
This is what keeps visitors
returning time and again. Staff
members are expertly trained, PH
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SHOP | 27
Above: Ströms window display in 1933
and its most loyal customers know
that they will be greeted on each visit
by a friendly face who understands
their personal needs. An in-store
tailor adds to the feeling of luxury. It
is these little details, the extras that
come as standard when you shop at
Gillblads, that set the store apart.
With 150 years of experience in
pleasing discerning clients, the team
naturally excels, and great service
will never go out of style.
Ströms may be a little younger
than Gillblads – it celebrates its
130th year in 2016 – but is still one
of the city’s oldest retail spaces, and
also something of an institution in
Gothenburg. In 1886, founder Carl
Hilmer Ström opened a small
tailoring and clothing store on
Torggatan. Over the next few
decades, it grew to become one of
the city’s largest menswear
specialists; so much so that a change
of premises became necessary, and
in 1935 Ströms found a new home,
in the six-storey building on
Kungsgatan where it can still be
found today.
For Ströms, the secret of success
has always been similar to that
embraced by Gillblads: to offer only
high-quality, modern goods, a
simple but effective approach that
continues to hold strong. Top
international names from the
luxury market, including Boss, Max
Mara Weekend, Polo Ralph Lauren
and Tommy Hilfiger, can all be
found here, as can the best local
brands, such as Björn Borg and
Tiger of Sweden.
28 | FEATURES
Above: inside Ströms department store
For Ulf Rudhag, managing
director at Ströms, it is not just the
products but the service that sets
them apart. ‘We aim to have nothing
less than the best customer service in
Scandinavia,’ he states confidently.
As well as being served by expert
salespeople and a team of skilled
tailors, the department store’s best
customers are classed as VIPs and
treated to special services and events,
a host of which have been scheduled
to celebrate the anniversary this year.
Both stores, in fact, will be
inviting customers old and new to
celebrate with them in 2016. From
shopping events to new brand
launches, each is using its
anniversary to celebrate and
reinforce the great quality and
service that have carried them
through the decades. Gillblads is
renovating its entire space,
beginning with a stylish upgrade to
its well-stocked women’s
department. Ströms will hold special
events, as well as offering discounts
and even giveaways.
So what do the next 150 years
promise for these two Gothenburg
stalwarts? For Olsson, the winning
formula that Gillblads has developed
doesn’t need changing, it just needs
to adapt to the times. ‘We will
continue to strive to deliver the best
personal service … using the latest
techniques combined with a unique
assortment [of products], custom
picked for our clients.’ Rudhag
replies in similar vein: ‘Ströms will
renew itself and always be updated,
but the fundamentals will not
change.’ And neither will the
location. ‘We could hardly move
from a spot that is called ‘Ströms
corner’ by locals!’
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globalblue.com
MEALS ON
WHEELSGothenburg’s food trucks turn lunchtimes into a gourmet experience, says Ashlee Beard
30 | E X PE R I E NCE
The take-away, or ‘gatukök’ as it’s
known in Swedish, has been a part
of Sweden’s food culture since the
early 1950s. Those seeking a quick
food fx will fnd hotdog stands
and falafel kiosks on many a street
corner. However, in a move to up
the city’s culinary game, in 2014
Gothenburg’s council ofered 10
gourmet entrepreneurs permits to
roll into town in a range of central
locations. Today the number of
trucks has more than doubled and
there is even an app, Streetkäk, to
enable customers to track each one.
This summer Götaplatsen, a
busy square in the middle of the
town and one of the most popular
of the 20-plus designated locations
citywide, will once again launch
Street Food Saturdays, a weekly
event that marries food and live
music, evoking a festival feel in the
heart of the city. Reinventing the
idea of fast food with local, seasonal
produce and a gourmet approach,
Gothenburg’s food trucks are
taking lunch to the next level.
SHOP | 31
H A R R Y S
With more than 40 restaurants
around the country, Harrys
has become something of a
national institution since it
was founded in 1993, thanks
to its Swedish-tavern-meets-
American-diner staples made
from responsibly sourced
ingredients and cooked to
perfection. Last year it joined
the food truck revolution, with
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street-food adaptations of
menu favourites for diners on
the go: apple pork with tartare
sauce, onions and pretzel,
say, or smoked salmon with
salad and celery remoulade,
along with imaginative
vegetarian options. Satisfy a
sweet craving with a slice of
radiokaka (‘hedgehog slice’),
a wonderfully rich chocolate
creation that’s one of the
nation’s favourite desserts.
harrys.se
32 | E X PE R I E NCE
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In 2014, restaurant chefs
Rasmus Strand, Mats-Peter
Kristiansen and Fredrik
Robertsson decided to take
their culinary expertise on the
road, attracted by the idea of
serving up their ‘slow’ fast food
somewhere diferent every day,
from a forest clearing, perhaps,
to an ofce. All the ingredients
are local and ethically sourced.
The changing menu is inspired
by seasonal products, but
favourites such as pulled pork
or beef brisket sandwiches,
served with homemade kimchi
and garlic and chili mayonnaise,
have become staples.
spirafood.se
H O L A C E V I C H E
Mexican-born Mayra Benítez
Poyo’s original dream was
to open a restaurant serving
ceviche – a traditional Latin
American dish made from
fresh raw fsh – but her culinary
trajectory took a more mobile
route and she instead set up shop
in a truck. Taking the traditional
Mexican recipe as her starting
point, Mayra substitutes fsh
indigenous to her native land
with locally sourced salmon and
cod for a Nordic twist, serving it
with quinoa or coconut rice and
authentic Mexican guacamole.
holaceviche.com
globalblue.com
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O
YOUR EVERYDAY FASHION FAVORITES
KappAhl ofers you afordable fashion for all the family. We are pleased to present a
wardrobe with styles for all occasions from timeless classics to the season’s must-haves
and everyday favourites.
B E I N S P I R E D B Y O U R
C O L L E C T I O N S A N D F I N D Y O U R
S T O R E AT K A P PA H L . C O M
Global Blue’s guide ensures you make the most of your trip to Gothenburg with a look at the city’s must-visit stores. Start with our recommendations before delving deeper with expert guidance from our well-travelled team. For more helpful hints and detailed city guides, check out globalblue.com/sweden.
PH
OTO
: DIC
K G
ILLB
ER
G/M
ED
IAB
AN
K G
ÖT
EB
OR
G &
CO
.
A Glimpse of Gothenburg
Above: a view of Gothenburg’s historic Haga district
THE GUIDE
34 | GU I DE
Welcome to Sweden’s most visited shopping centre.O P E N I N G H O U R S : M O N – F R I 1 0 – 2 0 & S AT – S U N 1 0 – 1 8
W W W. N O R D S TA N. S E
36 | GUIDE
GOTHENBURG
Train Station
ST
OR
A B
AD
HU
SG
ATA
N
VÄ
ST
ER
GA
TA
N
STORGATAN
FÖR E NINGSGATAN FÖREN INGSGATA
N
MO
LIN
SG
AT
AN
KA
STE
LLGA
TAN
K
AS
TE
LL
GA
TA
N
G
ÖTA
BE
RG
SG
ATA
N
STORGATAN
TE
AT
ER
GA
TAN
HAGA NYGATA BELLM A NSGATAN
RO
S
E NLUNDSGATAN
ST
OR
A N
YGATAN
TO
RG
GA
TA
N
POSTGATAN
VIK
TO
RIA
GA
TA
N
VASAGATAN
VASAGATAN
GÖ
TA
TU
NN
EL
N
SP
RÄ
NG
KU
LL
SG
ATA
N
S
PR
ÄN
GK
UL
LS
GA
TA
N
SANKT ERIK S GATAN
BU
RG
GR
EV
EG
A
TA N
D
ROTTNINGGATAN
SA
HLG
RENSGATA N
KYRKOGATAN
MA
GA
SIN
SG
AT
AN
SURBRUNNSGATAN
KUNGSGATAN
ENGELBREKTSG A TAN
AS
CH
EB
ER
GS
GA
TA
N
S
KEPPSBRON
SÖD R A ALLÉGATAN
PARKGATAN
NORR A ALLÉGATAN
N
YA AL LÉN
NORR A HAMNGATAN
ÖS
TR
A H
AM
NG
AT
AN
ÖSTR
A L
AR
MG
AT
AN
VAS
AP
LA
TS
EN
RÖHSSKAMUSEUM
Clarion Hotel Post
VALLGATAN
Avalon Hotel
KU
NG
SP
OR
TS
AV
EN
YN
TRÄDG�RDSFÖRENINGEN
SÖDR A HAMNGATAN
Hotel Dorsia
OPERA
CITY MUSEUM
Feskekörka
Skansen Kronan AB
Gustav Adolf’s Square
KUNGSPORTSPLATSEN
GOTHENBURGCENTRAL STATION
PAGE
38
Place Of Interest Tourist Information
Restaurant
Hotel
PAGE
38
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41
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42
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41PAGE
38PAGE
43
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40
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43
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40
Welcome to visit our stores in Gothenburg!
Kungsportsavenyn 16
Kungsgatan 44
Femmanhuset
Västra Frölunda
Kungsbacka
Backaplan (shop-in-shop)
www.eccostore.se
38 | GUIDE
Place Of Interest
KY
RK
OG
AT
AN
MAGASINSGATAN
KU
NG
SG
AT
AN
KU
NG
SG
AT
AN
VÄSTR A HAMNGATAN
VÄ STR A HAMNGATAN
ÖSTR A HAMNGATAN
VA
LL
GA
TA
N
VA
LL
GA
TA
N
ÖS
TR
A L
AR
MG
AT
AN
KORSGATAN
GOTHENBURG CATHEDRAL
JARL SANDIN● SÖNDER & GULD
● CHELSEA● SEPHORA● BOOMERANG
● MASSIMO DUTTI
● EFVA ATTLING
● AKADEMIBOKHANDELN
● HALLBERGS GULD
● H&M
● BR LEKSAKER● DIN SKO● MQ
● STADIUM
● TELENOR● VAGABOND
● JOY
● ALMEDALSMAGASINET
● BIK BOK
● SYNOPTIK
● HEMTEX
● INDISKA
● PHARMACY
● SPECSAVERS
● YVES ROCHER
● GINA TRICOT
● KJELL & CO
● NISSES HERRMODE
● STEFANEL● SCIENCE FICTION BOKHANDEL● TOPPEN
TSHIRT ● STORE
● PHARMACY
SOLO ●SYNSAM ●
3 BUTIKEN ●INDO NORDIC ●
TINNA ●SMART EYES ●
ZARA ●
LINDEX ●
NILSON SHOES ●
GULDFYND ●
TWILFIT ●
WEEKDAY ●
JERNS ECCO ●
KAPPAHL ●
DRESSMANN ●
ALBREKTS GULD ●
RF VISCONTI ●YARIN ●TATCH ●
TGR ●
PHARMACY ●
HIFI KLUBBEN ●MACFORUM ●
FLAG CENTER ●
Grandpassage
Kungspassagen
Targaz
● RUM21
Åhléns
Ströms
KY
RK
OG
AT
AN
KORSGATAN
SÖ
DR
AH
AM
NG
AT
AN
DR
OT
TN
ING
GA
TA
N
ÖSTR A HAMNGATAN
VÄSTR A HAMNGATAN
VÄSTR A HAMNGATAN
NATURKOMPANIET ●
CINNAMON SKOR ●
SPORT STYLE ●
FILIPIANA ●
OXXO ●
WASSÉNS ●
A. ●
BITTE ● KAI RAND
● ELBODEN
● RABALDER
BRODERI ● & GARN
● PARI
● BLÅ GALLERIET
● BEST OF BASIC
● BROOKLYN
Drottninggatan
Södra Hamngatan Kungsgatan
DR
OT
TN
ING
GA
TA
N
FREDSGATAN
SÖ
DR
AH
AM
NG
AT
AN
NO
RR
AH
AM
NG
AT
AN
ÖSTR A HAMNGATAN
ÖSTRA LARMGATAN
Arkaden
● WOLFORD
● STAY HARD
● SHOCK
● MICHAEL KORS
● TEKNIKMAGASINET
● BENETTON
● JO-YAN
Global Blue Retailer Non-Global Blue Retailer
Featured In This Issue
Department Store
Restaurant
Shopping Centre/Mall
P.12
P.22
Sports and sports fashion.The Swedish way.
You love sports. You love fashion. Let us show you what the perfect combination of the two looks like. We offer sports and sports fashion from the world’s best known brands coupled with unique Swedish ones, where design and function becomes one.
Welcome to Stadium. One of the largest sports chains in the Nordics.
40 | GUIDE
Vallgatan Södra Larmgatan & Östra Larmgatan
Östra Hamngatan &Torggatan
V
AL
LG
AT
AN
KU
NG
SG
AT
AN
SÖ
DR
A L
AR
MG
AT
AN
PHRMACY ●KARLTEX.SE ●
H&M ●ALAME ●
FIORUCCI ●
GRANDMAS ●
TWIST & TANGO ●
MAGNUSSONS UR ●
MARIMEKKO ●
NEWHOUSE ●
HEMTEX ●
MINI RODINI ●
PHILIP & VIOLA ●
LAGERHAUS ●LESTER ●
DESIGNTORGET ●MIKASJO ●
POLARN O. PYRET ●
SÖ
DR
A L
AR
MG
AT
AN
● STUDIO SCOOP ● L'OCCITANE
● J LINDEBERG
● MILK & HONEY
● JUMPERFABRIKEN ● STRIKK
● MINI SHOP
● OLARS ULLA
● NYGÅRDSANNA
● OX-EYE DAISY
● GRANITNUDIE ● JEANS
Torgpassagen
Victoria Passagen
Åhléns
ATELIERVALLGATAN ●
T
VA
LL
GA
TA
NV
AL
LG
AT
AN
VÄSTR A HAMNGATAN
N
SÖ
DR
AL
AR
MG
AT
AN
RT
SÖ
LA
AR
MG
ATA
N
KORSGATAN
MAGASINSGATA
Victoria Passagen
KU
NG
ST
OR
GE
T
SÖ
DR
A L
AR
MG
AT
AN
HVITFELDTSPLATSEN
KORSG ATAN
Avalon
Da Mateo
● JOHANSSONS
● WHYRED
LEILAS GENERAL ● STORELEXINGTON ● CONCEPT STORE● HOLLYWOOD
● SCOTCH & SODA● ICEBUGMASAI CLOTHING● COMPANY● OUR LEGACY● FILIPPA K
● G-STAR
● TELENOR
3 ●
EMMA OCH ● MALENA
GRANDPA ●
IEMS ●
● THE HUSET
LUSH ●
KÖK ETCETERA ●
EDBLAD ●
TIGER ●
KJOLTYGET ●
GUDRUN SJÖDÉN ●
FOOTLIGHT ●
STUK MANUFAKTUR ●
WEEKDAY ●VICTORIA ●
AKADEMIBOKHANDELN●
ANDREASSON MUSIK ●
FURETTI ●
NOA NOA ●STAY TIMELESS ●
TUMMELISA ●BANG ●
AFROART ●KRABAT ●
ZETTERBERG COUTURE ●BABYPROFFSEN ●
KRONHUSGATAN
TO
RG
GA
TA
N
POSTGATAN
KÖPMANSGATAN
ÖS
TR
A H
AM
NG
AT
AN
● MACFORUM
4-GOTT ●
LÖPLABBET ●
HOLLYWOOD ●
● UNITED FASHION
Åhléns
Nordstan
SELECTED STORE IN
NORDSTAN:
Monki
Global Blue Retailer Non-Global Blue Retailer Department Store
Shopping Centre/Mall
P.20
P.21
P.22
P.20
P.21
Place Of Interest
UNO DANMARK ●
LIL
LANYGATAN
DROTTNINGGATAN
KYRKOGATAN
VALLGATAN
KUNGSGATAN KUNGSGATAN
ÖS
TR
A H
AM
NG
AT
AN
SÖDRA LARMGATAN
ÖSTRA LARMGATAN
STORA NYGATAN
KO
RS
GA
TA
N
K
UN
GS
TO
RG
ET
FR
ED
SG
AT
AN
TR
ÄD
GÅ
SÖDRA HAMNGATAN
GOTHENBURG
CATHEDRAL
TIN TINO ●
VILLERVALLA ●
BROOKLYN ●BROADWAY AND SONS ●
GÖTTEPOJKARNA ●THE &KAFFEMAGASINE T ●
BUTTERICK'S ●
ALMEDALSMAGASINET ●
SCORETT ●
MARIMEKKO ●
J LINDEBERG ●
HOPE ●
TIGER OF SWEDEN ●
● KAVAT
● WASSÉNS
● BEST OF BASICS
● GULDSMEDSMÄSTAR'N
● NATURKOMPANIET
● JOSEPHSSONS
● FLASH
● TIMBERLAND
● ALBREKTS GULD
● JOY● SLIPSKNUTEN● UR & PENN● HINRICSSONS● SAMSOE & SAMSOE ● NOA NOA● MAGNUSSONS UR
● L'OCCITANE
● GODISHUSET
● RABALDER
● PELLE P
● FANNY MICHEL
● KORSETTEN
● YOKO YAP
● LAGERHAUS
● SYNOPTIK
● AKADEMIBOKHANDELN
MASSIMO● DUTTI
● TELIA
SYNOPTIK ●
NATURKOMPANIET ●
PANDURO HOBBY ●
CERVERA ●
JEDVIKS ●
ZARA ●
BERGSTRÖMS UR ●
PEAK PERFORMANCE ●
POCKET SHOP ●
GLITTER ●
THE BODY SHOP ●
Arkaden
NK
FR
ED
SG
AT
AN
Gillblads
SHOP | 41
SELECTED
STORE IN NK:
Tiger Of Sweden Shoes
Korsgatan, Östra Hamngatan South
Magasinsgatan Västra Hamngatan
KYRKOGATAN
VALLGATAN
MA
GA
SIN
SG
AT
AN
SÖDR A L A RMGATAN
● LILLA RUMMETTHE ● KITCHEN
● DR DENIM
● HOUDINI
● POP BOUTIQUE
● NORRGAVEL
ANDREASSONS ● MUSIK
SNEAKY STEVE ●
FJÄLLSPORT ●
SNABB ●
TGR ●
MAGASIN 11 ●
BOOKBINDERS DESIGN ●
GULDSMED J.STRÖMBERG ●
RAGTIME ●
SKINNSKRÄDDAR'N ●
GRANDPA ●EBBE & HALDIS ●
ARTILLERIET ●ACNE ●
VELOUR BY NOSTALGI ●
VALLGATAN VALLGATAN
KUNGSGATAN
VÄ
ST
RA
HA
MN
GA
TA
N
VÄ
ST
RA
HA
MN
GA
TA
N
SÖDR A LARMGATAN
● SMART EYES
● ENGELSKA TAPETMAGASINET
● FLASH
● AKADEMIBOKHANDELN
● FILIPPA K
CARL M LUNDH ●
GROTHICA ●
BÖRJESSONS ●
ABCD ●KUNGSÄNGEN ●
DIN BOK ●
GOTHENBURG
CATHEDRAL
Café Restaurant Featured In This Issue Tourist Information
P.18
P.50
42 | GU I DE
Global Blue Retailer Non-Global Blue Retailer Shopping Centre/Mall
Fredsgatan & Lilla NygatanL
ILL
ANYGATAN
T
DROTTNINGGATAN
KUNGSGATAN
ÖSTRA LARMGATAN
STORA NYGATAN
STOR
A N
YGATAN
FR
ED
SG
AT
AN
T
RÄ
DG
ÅR
DS
GATA
N
SÖDR A HAMNGATAN
● COS
● WOOLRICHSCOTCH ● & SODA● NAPAPIJRI
● MCS
● NATURKOMPANIET
Hotel Dorsia
● S
PIGA
3
MANGO ●
NILSON SHOES ●
DESIGN ONLY ●
MQ ●
LUSH ●
Kompassen
● MICHAEL KORS
● LINDEX
● GINA TRICOT● THE BODY SHOP● STADIUM● BRILLMAN OPTIK● AVI & LENA DESIGN● JOHANSSONS
Bar Amuse (Inside Hotel Pigalle)
NK
BAR AMUSE
Visitors in search of great
food and even better cocktails
should head to the award-
winning Hotel Pigalle’s Bar
Amuse. With its cool interior,
intimate atmosphere and
excellent seasonal menu, this
lobby bar is the perfect place to
spend the evening. As for bar
food, there’s a fine selection of
cold cuts, sausages, cheese and
pastries. On Friday evenings,
there are live cooking
demonstrations as well as
music, so be sure to stop by and
kick off the weekend in style.
Bar Amuse,
Hotel Pigalle,
Södra Hamngatan 2A,
411 06 Gothenburg,
+46 (0)31 802521,
hotelpigalle.se
PH
OTO
: DIN
O S
OLD
IN
SHOP | 43
Featured In This Issue Department Store
LANDSVÄGSGATAN
KAPONJÄRGATAN
HAGANYGATA
HAGANYGATA
SPRÄNGULLSGATAN
PER STEEN GULDSMIDE ●
KAWAII SHOP ●
TVÅLA & TVAGA●
SMÅ KÄRA TING ●REGNBÅGENS BÖCKER
& SMYCKEN ●
SOL & VÅR ●
BRÄUTIGAMS ●
PYSSELBUTIKENSSON ●
HAGA TRÄTOFFELFABRIK ●
CHRISTINE MODE-DESIGN-GLAS ●
HAGA NYGATA CYKEL AB ●
LITEN KARIN ●
EXTER SMYCKEN ●
CURRY HOUSE ●
KARLTEX ●
MARKET 29 ●
TWIST & TANGO ●
HAGA INTERIÖR ● ● AA ANTIK
BEBOP ● ANTIK● CHARLSTON
● EL BASTARO
● FÅFÄNGAN ANTIK
● OLIVOLJA ETC
● RUM FÖR INSPIRATION
● MAJA
● STIERNGLANS
● BOKMALEN ANTIKVARIAT
● TWIST & TANGO
● VILLERVALLA
HAGA HEM ● SINTRA GALLERI ● & BUTIK
● FANNY MICHEL
● TEAS
Kungsportsavenyn
Kristinelundsgatan
STORGATAN
TE
AT
ER
GA
TAN
T
EA
TE
RG
ATA
N
KRISTINELUNDSGATAN
LOR
EN
SB
ER
GS
GA
TAN
K
UN
GS
PO
RT
SA
VE
NY
N
KU
NG
SP
OR
TS
AV
EN
YN
KU
NG
SP
OR
TS
AV
EN
YN
VASAGATAN
ENGELBREKTSGATAN
VICTOR RYDBERGSGATAN
ACCENT ●
RIZZO ●
AVENYNS HÄLSOKOST ●
JOHN HENRIC ●
BIG BEN UR ●
VILLEROY & BOCH ●
HOVJUVELERARE J MARTIN JOHANSSON ●
HUNKEMÖLLER ●
LINDEX ●
NESPRESSO ●TOMMY
HILFIGER ●
AV 33 ●
JEDVIKS ●
JOHANSSONS ●
DEISY DESIGN ●
RETROCK ●
ENDORFIN ●
MOBILPLANETEN ●
SLIMSOLE.SE ●
4 GOTT ●
GÖTAPLATSENS FOTO ●
● HARD ROCK CAFÉ
● NILSON SHOES
● DIN SKO
● ECCO
● OSCAR JACOBSSON
● TGR
● INTERSPORT
● H&M
● CITY AVENY
KappAhl
TEATERGATAN
KRISTINELUNDSGATAN
CHALMERSGATAN
KUNGSPORTSAVENYN
● A
NT
AR
ES
● L
AR
OS
DE
SIG
NE
RS
● R
EM
IX
UN
IKT
GL
AS
●
PIE
RR
E G
EN
T'S
SH
OP
●
Haga Nygata
Hotel Bar
44
WHEN YOU SHOP THE WORLD,SHOP TAX FREE
Wherever you shop, ask for a Global Blue Tax Free Form and remember to keep your receipts.
When you’re heading home, at your point of departure visit customs to get your receipts approved, before collecting your refund at one of our Refund Ofces.
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1. Shop 2. Claim
Spend a minimum of SEK 200 and save up to 19% of the purchase price. Please note that the fnal refund you receive will consist of the VAT total, minus an administration fee. At some airports a cash handling fee per Tax Free Form will be charged should you require an immediate refund in cash.
[email protected]+421 232 111 111
Refund Ofce Details
Copenhagen Airport Global Blue Denmark, goods control, Terminal 2 arcadeGöteborg Landveter Airport Information Desk, Departure HallMalmö Sturup AirportExchange, Departure HallStockholm Arlanda AirportTerminal 5, Departure HallSt PeterlinePrincess Anastasia information desk.HaparandaGränsresor
49
F I N D Y O U R N E A R E S T S T O R E AT M Q . S E
YOUR STYLE DESTINATION
globalblue.com
46
TRANSLATIONS
24: Practice Makes Perfect
熟能生巧
哥德堡最古老的两家百货商店经营历
史相加超过280年,不断为购物者们
提供时尚前卫的服饰。Hannah
Lewis为您揭开其长盛不衰的奥秘
如今的哥德堡不仅是瑞典第二大城市,
更是最具现代文艺气息的宝地之一,令
人很容易忘记这座城市背后的数百年历
史。但是,哥德堡的过去其实一直影响
着它的今天。事实上,哥德堡最成功的
两大百货商店Gillblads和Ströms不仅
为城市的历史所影响,更是这长长历史
的一部分。
美文翻译将在今年迎来150周年店庆的
Gillblads位于Korsgatan,自1866年创
店至今从未搬迁。当年的Gillblads占
地颇广,满满六层楼的商品琳琅满目。
该店早期不单经营时装,还出售各色
各样的饰品、美妆产品、室内设计品,
更有独家制作的帽子、皮草、珠宝等
等。
如今的Gillblads更加坚定地专注
于时尚,创店理念却传承如初:无瑕品
质和服务,尽善尽美的产品荟萃。从
Armani Collezioni等国际大牌到
Stylein等值得关注的瑞典本土品
牌,Gillblads旗下的产品皆由行家精心
甄选。“我们销售的品牌和产品要有特
色,不能是随处可见的货色,这一点一
直很重要,”店主Mikael Olsson解释
道。他的家族于1983年接手P
HO
TO
: © P
ET
ER
KA
RL
SS
ON
, SV
AR
TE
LD
FO
RM
& F
OT
O
47
Gillblads。对他来说,保证公司长盛不
衰的关键元素是:为顾客服务。“这是
头等大事,无法超越、不可怠慢。”
这便是为什么顾客会络绎不绝地一
再造访这里。最忠实的顾客深知,每一
次到访都能被友好的笑脸迎接。训练有
素的店员对顾客的个人需求了如指掌,
驻店裁缝更为购物体验平添一丝奢侈
感受。在店内购物时,正是这些锦上添
花、完善至臻的小细节,让Gillblads与
其他卖场高下立现。Gillblads服务团队
已有150年的经验,深谙如何为品位独
到的顾客带来愉悦体验,自然脱颖而
出。绝佳的服务永远不会过时。
2016年,Ströms百货商店将迎来
130周年店庆。比之Gillblads,它或许
是年轻一些,但依然是哥德堡最古老
的零售卖场之一,在这座城市堪称家 PH
OT
O: A
NN
A S
VA
NB
ER
G
globalblue.com
48
喻户晓。1886年,创始人Carl Hilmer
Ström在Torggatan开设了一家小型
定制裁衣铺。在此后的几十年中,它逐
渐成长为哥德堡最大型的男装专营店,
规模之巨令迁址显得势在必行。1935
年,Ströms百货找到了新家,也就是
如今位于Kungsgatan的六层高楼。
Ströms的成功秘诀一直与
Gillblads相似:采取一种简单却高
效、稳固的策略,即只提供高品质、现
代化的产品。这里不仅有Boss、Max
Mara Weekend、Polo Ralph
Lauren 和Tommy Hilfiger等国际
奢侈品大牌,还有Björn Borg和
Tiger of Sweden等一流本土品牌。
对于总经理Ulf Rudhag来说,令
Ströms与众不同的不仅是产品,更是
服务。“在斯堪的纳维亚,我们的目标
是提供一丝不苟、至臻完美的顾客服
务,”他自信地说道。除了安排专业的
导购员和技艺精湛的裁缝竭诚服
务,Ströms还将最优质的顾客群设定
为VIP,并提供特别的服务与活动;不
少VIP顾客已经受邀参加今年的店庆
仪式。
事实上,两家店都会邀请新老顾
客参加2016年店庆。从各种购物节到
新品牌发布会,无一不是利用周年庆
典,将延续了几十年的至臻品质和服
务发扬光大。Gillblads正在对整个商
场翻新改造,首先便是让库存颇丰的
女装部时尚变身;Ströms则将举办特
别活动,并提供折扣甚至是赠品。
那么在下一个150年里,哥德堡这
两大主力商场会有何建树?对Olsson
来说,Gillblads的取胜经无需更改,只
要充分适应不断变化的时代:“我们会
继续竭尽全力,提供最好的个人服
务……采用最新技术,为我们的顾客量
身甄选独一无二的(产品)种
PH
OTO
: CO
UR
TE
SY
OF
GÖ
TE
BO
RG
S S
TAD
SM
US
EU
M
PH
OTO
: AN
NA
SV
AN
BE
RG
49
44: When You Shop The
World, Shop Tax Free
畅购全球,尊享退税
当您在全球顶级购物区中的27万多
家商店消费时,环球蓝联(Global
Blue)购物退税服务(Tax Free
Shopping)为您节约购物开销。
每年有两千六百多万名游客通过环球
蓝联(Global Blue)获得购物退税,
您怎能错过?您要做的只是寻找蓝星
标志或者问询商家是否提供环球蓝联
(Global Blue)服务,然后遵循我们
简单的退税过程:
类。”Rudhag的回答也如出一
辙:“Ströms会自我更新,不断升级,但
根本理念不会变。”当然,店址也不会改
变。“我们几乎不可能搬走,这个地方可
是被当地人称作‘Ströms 之角’的啊!”
1. 消费购物
无论您在哪里消费,请索要环球蓝联
退税表格(Global Blue Tax Free
Form),并记得保存小票。
2. 申请退税
当您准备回家时,您需要先去出发城
市的海关柜台请他们在您的退税表格
上盖章,然后再到环球蓝联的退税点
领取您的退税款。
联系方式:
+421 232 111 111
最低消费SEK 200即可节约高达购买
价格19%的税。请注意:最终退款将包
含增值税总额,但是要扣除管理手续
费。部分机场还将以退税申请表为单
位收取现金退税手续费。
SOUVENIR
Save up to 19% by shopping tax free, see page 44
50 | PRODUC TS
season after season, it features
side pockets, a zip-up front and
banded edges for that desirable
slouchy look. Dr Denim was set
up in 2004 by brothers Alexander
and Johannes Graah and their
father Morten, and is now stocked
in 28 countries worldwide. th
Dr Denim Blaze bomber
jacket, SEK 999, Dr Denim,
Magasinsgatan 20,
411 18 Gothenburg,
+46 (0)76 863 7787,
drdenimjeans.com
FOR MAP GO TO PAGE 41
TRUE BLUE
With a name like Dr Denim, it’s
no surprise that the Gothenburg-
based lifestyle brand is the place
to head for high-quality and
stylish wardrobe staples in that
most endurably fashionable of
fabrics. This deceptively simple
unisex bomber jacket, for instance,
is typical of its workwear and
streetwear-inspired pieces for men
and women. A modern classic,
which will continue to look good
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