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Cast & Crew
Producer: Shree Ashtavinayak CineVision Ltd.
Director: Imtiaz Ali
Lead Cast: Kareena Kapoor, ShahidKapoor
Story: Imtiaz Ali
Dir. of Photography: S. NatarajanSubramaniam
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Cast & Crew
Editor: Aarti Bajaj
Choreography: Saroj Khan, Ahmed
Khan, Ashley Lobo
Music Director: Pritam Chakraborty
Lyrics: Irshad Kamil, SandeshShandilya
Running time: 145 minutes
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Shree Asthavinayak Cine Vision Ltd.
It started its journey in Bollywood with two small budget films
Later produced some of the box-office hits
2003 2004
2005 2006
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Man Behind the Camera-Imtiaz Ali
He acted in critically acclaimed film
Black Friday
His first movie as a director Socha Na Tha was aromantic comedy
The chemistry of actors and the direction waswidely appreciated
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Details
Category: Hindi Movies
Genres: Romance, Musical, Comedy, Relationships
No of prints: 700
Language: Hindi, Punjabi
Date of Release: 26th October,2007
Markets: Metros, Mini-metros,A/B/C Towns, UK
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Jab We Met
Persona of the Movie
Warm, Cuddly and Adorable
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Lead Actors
GeetGeet DhillonDhillon
Bubbly, carefree, optimistic,inquisitive
Later half- A great transition in her personality traits
AdityaAditya KashyapKashyap
Introvert, pessimist industrialist, easilysurrenders to the problems in life
Later half- A positive transition is noticedin his behaviour after meeting GEET and
develops true, selfless feelings for GEET
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Movie Synopsis
Transition of people from black towhite
A beautiful story about life, travel, veryyoung and fresh and a magical journeyof two extremely different people whomeet while traveling and how their lifeunfolds.
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Movie Synopsis
Movie is about a girl "Geet Dhillon" (KareenaKapoor) from Bhatinda who is having a sortof adventurous nature. She boards a trainfrom Mumbai to Bhatinda where she findsAditya Kashyap (Shahid Kapoor) travelling inthe same train. Aditya Kashyap is a son of abusinessman, who expired recently, hisfather's business was not running fine, alsohis girlfriend married someone else, so Adityaboards a train aimlessly and finds Geet there.
Geet annoyes him so much in the train thathe decides to leave it and when he was reallyleaving, Geet then tries to stop him but thisall makes both of them miss the train.
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Movie Synopsis
Now Aditya decides to accompany Geettill she reaches her destination andmeanwhile they see lots of incidences.
When they reach Bhatinda, again shemakes him accompany to meet her boyfriend.
So in all this ups and downs they later
realize that they are in love with eachother.
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Target Audience of the Movie
A Family entertainer
Multiplex audience
Single screen audience
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Cadbury Dairy Milk Shubh Aarambh
The culture of sweet consumptionthat leads to auspicious beginning in amanner that is not traditional
Concept of anticipating theoccurrence of something good afterconsuming the chocolate
Merge the concept of happy start-Shubh Aarambh- with relevantoccasions such as marriage, a new joband the onset of a purposeful journey
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When
JabWe Met Cadbury Dairy Milk Shubh Aarambh
Met
Persona: Warm, Cuddly, Adorable TG: Family
Triumphant journey of two
individuals, who meet & their
destiny changes
&
Persona: Love & Excitement TG: Family
Starting something new with CadburyDairy Milk
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Communication Avenues- Mass Media
A co-branded TVC
We will create the 30 sec spot usingfootage from the film and
interspersing it with branding andmessages.
It will be a clean message drivenpromo
Spread the campaign acrossappropriate mass media- outdoor
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Link To The TVC
You tube link to the TVC
http://www.youtube.com/watch?v=TC5HbLj2fdg
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Promotion
Cadbury Dairymilk goody bags atmultiplexes on the first day wherethe film is screened (metros)
Cadbury Dairymilk Goody bags-Odd hours
Jab We Met premier pass in
Cadbury Dairymilk Rs.110 only inMumbai
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Benefits to Cadbury Dairy MilkShubh Aarambh
Entirely a new TVC with twofamous superstars as the face ofthe brand and communication-
Shubh Aarambh
New TVC at a very less cost
Premier Tickets to the luckyCadbury Dairymilk Jab We Metcollection
Entertainment rates at 1/4th of thecost
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ROI
A TV plan at entertainment rates,
which turns out to be far less than
the cost of your regular mediaplans.
Effectively getting the cast as
endorsers through judicious use
of film footage.
An entirely new commercial at a
fraction of the actual costs.
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We Look Forward To HaveWe Look Forward To Have
ShubhShubh AarambhAarambh
OfOf
OurJourney With You!OurJourney With You!
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Thank You
Ashish Kapoor
Khushboo Bhavsar
Minal Chauhan Ruchira Shah
Sajjad Jaffri
Tanvi Bhandari
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