Source: Market Research Report on Chinese Outbound Tourist (city) Consumption, World Tourism Cities Federation, Aug 2014Global Independent Traveler Report, Mafengwo, 2015
4
They are parents
Source: Market Research Report on Chinese Outbound Tourist (city) Consumption, World Tourism Cities Federation, Aug 2014Global Independent Traveler Report, Mafengwo, 2015
5
They are independent
Source: Market Research Report on Chinese Outbound Tourist (city) Consumption, World Tourism Cities Federation, Aug 2014Global Independent Traveler Report, Mafengwo, 2015
6
WHAT ARE THEY DOING?
7
Changing tastes
Source: Global Independent Traveler Report, Mafengwo, 2015
8
A love for shopping…
Source: International Visitor Survey, December quarter 2015, by tra.gov.au; Global Independent Traveler Report, Mafengwo, 2015
9
…and sharing their experiences.
Source: Global Independent Traveler Report, Mafengwo, 2015